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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
with HP Polycom Rich Media Communications solution
Simplify Video Deployments
Kowshik Bhat, Global Solution Marketing Manager, HPMegan Bouhamama, Director, Product and Solutions, Polycom
June 2012
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
Agenda
Industry trendsCustomer challengesRich Media Communications solutionSolution blue printTechnology innovationsServices to ease deploymentSummary
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
Video Consumption Is ExplodingMobile device
proliferation
64Mtablets Today
320Mtablets by 2015
Generation raised on
video
3Bvideos
viewed daily on YouTube
66%Mobile
traffic 2015
Social connectednes
s
800Musers on Facebook
140Mon video
chat by 2015
Cloud delivery
$41Btoday
$241Bby 2020
Gartner, “iPad and Beyond: The Future of the Tablet Market,” September 2, 2011, ID: G00217137Apple Corporation, Oct 21, 2011Forrester, “Sizing the Cloud,” April 21, 2011Gartner, “Predicts 2010: Video, Cloud and UC Services Loom Large in Enterprise Communications”YouTube and Cisco Visual Networking IndexFacebook and GigaOM Pro, “The Consumer Video Chat Market, 2010-2015” Report, 2010
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7
Video: Changing the Way IT Looks at the Network
• 20.5 % increase in video conferencing in 2011
• Proliferation of wired and wireless
devices
• Social media & video are necessary
applications
Market trends
driving
network
changes IDC, Network Forecast,
2012 • 53%: Lack of user knowledge and
training
• 49%: How to allocate and monitor
bandwidth
• 47%: How to measure the quality of
service
Top
implementatio
n concerns Network Computing, March
2012
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
Legacy networks unable to support video ubiquity
Customer Challenges
Complex to integrate and interoperate
Difficult to access and use
Poor video experience
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
Planning Bandwidth for Video
Bandwidth needs
512 Kbps Typical bandwidth needed for a HD stream
20% overhead Protocol requirement for packetization
~615 kbps Point-to-point HD video calls(512x1.2)
~2.4 MbpsPoint-to-multi-point HD video call across 4 sites(512X1.2X4)
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
Changing the way organizations communicate and collaborate
Rich Media Communications Solution
Play
We enableHigh performance workplaces by offering a complete rich media communications solution integrated with Microsoft Lync® at a lower overall total cost of ownership
Functionality
• Open and standards based
• Scalable, secure and comprehensive
• Proven value
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11
Simplified Solution Based On Open Standards
Broadest support for platforms, protocols and technology — no rip and replace
• Multivendor support, including TIP, CUCM, infrastructure, and network
• Integrated with Microsoft Lync® infrastructure
Validated and certified solution
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12
Secure and Scalable Infrastructure
Scalable network (40-100G)
Unified wired and wireless access
Desktop/mobile video/immersive experience
25,000 concurrent sessions/over 375,000 VR
Secure with deep packet inspection and high security modes
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13
Proven Business Value
Higher productivity with decreased travel, training, and meeting space cost
Up to 66% lower network TCO
Up to 50% bandwidth savings (H.264 high profile)
Streamlined manageability for multivendor infrastructure with single platform
>50% better overall TCO
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14
HP and Polycom Rich Media Communications
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15
Jitter-free Video with Faster Convergence
• Network downtime (slow re-convergence) • Poor performance (blocked links)• Management complexity (discrete configuration)
Core
Edge
• Increased uptime (sub 50msec re-convergence)• Highly utilized links• Single configuration per virtual switch
Core with IRF
Edge with IRF
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16
Multi Layered Security
Unified network security policy
console
CampusLAN
Edge
WirelessLANCore
Data center
Remoteoffices andbranches
Teleworkers,partners, and
customers
Virtual machines (VMs)
WAN
Internet
18 Gbps deep packet inspection
Protection of the video store
Application protection with AppDV
AES encrypted video stream
VBP as video gateway
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17
2-tier Architecture for Smooth Video Experience
CTRL CTR
L
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18
Scaling Video Deployments
Medium sized deployment
All users dial 71+extensio
n
Simple, single dial-in for all usersRouted to most appropriate bridge resource
Large enterprise deployment
Virtualize up to 64 bridgesGeographically disperse super clustersSame user dialing experience
All users dial 71+extension
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19
Managing QoS with HP IMC QoS Manager
• Allow control of network
• Prioritise key applications and traffic
• Block, restrict non business critical
• Define, deploy, and audit policies
network-wide
SLA Manager
• Configuration and monitor network
wide SLAs
• Enforce defined service levels
• Perform network quality analysis
(NQA)
6085Devices
supported
1400+Devices from
Cisco
220Manufacturers
Single pane-of-glass for physical and virtual devices
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20
Automatically zooms on
speaker
Eliminates audio waves
‘bouncing’
Smooth transition to the
speaker
Eagle Eye Director: Unique, Personalized Experience
Direct impact
Impersonal
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21
High Profile Reduces Bandwidth for HD Stream
Frame rate H.264 bandwidth consumption
H.264 with high profile
CIF 30fps 128 64
4CIF 30fps 256 128
4CIF 60fps 1024 512
720p 30fps 1024 512
720p 60fps 1512 832
1080p 30fps 2048 1024
“Our research has shown that a vast majority of video calls are being done at 768 Kbps or lower, so this move by Polycom is significant. Whoever said bandwidth was free?” – Andrew Davis, Wainhouse Research Bulletin February 22, 2010
Up to 50% lowerbandwidth
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22
Near Gigabit Speed for Mobile Video Collaboration
Multi-media & collaboration readyTwo and three spatial stream 802.11n access points
Wire-like service (450Mbps /radio)
15 HD video streams per access point, double the users
Increased reliability with RF optimizationStandards - based beam forming improves coverage
Band steering enhances 5GHz capable client performance
Concurrent 5GHz radio operation for dense deployments (466/466-R)
Seamless indoor and outdoor roamingFirst to offer Gigabit Outdoor throughput
Point-to-point and multipoint wireless communications
MSM466
MSM460
MSM466-R
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23
The only enterprise HD video solution
Polycom® RealPresence® Mobile
Biotech leader helps millions of people around the world fight serious illnesses
1,800 tablets in 2011 to sales teams/researchers
6,000 tablets planned by 2012
60% mobile to mobile communications in field
40% mobile to enterprise
Polycom RealPresence Platform adds scale, functionality, and manageability to mobility clients
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.24
HP Polycom Unique Solution
Simple to manage
Secure and scalable
Proven business value
IRF, Lost Packet Recovery™, 50% lower video bandwidth
Superior user experience
Lower overall TCO, single management platform
Open standardsReduce complexityMultivendor integration and proven interoperability
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.25
Partner to Accelerate Video Adoption
• Network transformation vision workshop
• Network readiness assessment for video - WAN
• Video room assessment and layout
• Network security assessment for video
• LAN, WAN, WLAN optimization
• HW/SW support
• Business value services
• Architect and validate collaboration infrastructure
• Video design and installation
• Exchange, OCS/Lync ® integration
• Video interconnect optimization
• Managed services
Network consulting for video Video collaboration services
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.26
Summary - Enable High Performance Workplaces
Simplified standards based solution
Scalable and secure infrastructure
Support for legacy infrastructure
Lower total cost of ownership
With HP Polycom solution integrated with Microsoft Lync®
Visit the HP Networking booth to see the HP Polycom Rich Media Communications solution live!
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.27
Tools to Help our Clients
• Load the trial license for the Intelligent Management Center
• Learn about the FlexNetwork Architecture
• Download whitepaper on H.264 High Profile
• Read the scalable video architecture whitepaper
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Q&A
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.29
Visit these demos
Find Out More
Attend these sessions
• TB2380 - Transitioning your network from EIGRP to OSPF, Wednesday 2:45-3:30pm
• BB2371 - 50 billion devices will connect to your network by the year 2020…are you ready? Thursday 10:00-10:45am
• FlexBranch - Converged Network and Services , Demo# HC
• HP Networking Consulting and Services: Simplify Network Modernization, Demo# KG
Your feedback is important to us. Please take a few minutes to complete the session survey.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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