Introduction Media KitTriangle Edition

MEDIA KIT 2011

CancerA practical guide to living with cancer

CancerFREE

FREE

A practical guide to living with cancer

Triangle Edition • Jan/Feb 2011

It’s OK to be SickFinding the New Normal

25Ways People Can Help You

Facing Cancer Without Insurance

Take This Copy Home

www.touchedbycancermagazine.com

CancerTouched by CancerP.O. Box 58246Raleigh, NC 27658-8246(P) 919-278-2681(E) sales@tbcmag.com

General InformationIntroduction

about us Touched by Cancer’s

target audience is diverse—all ages,

ethnic backgrounds and economic

conditions. But each and every one of

them has serious and often urgent needs—

for information, answers, resources,

support and assistance.

The questions and needs are endless—

but so are the answers and options

provided by local experts, merchants

and service providers.

CancerFREE

FREE

A practical guide to living with cancer

Triangle Edition • Jan/Feb 2011

It’s OK to be SickFinding the New Normal

25Ways People Can Help You

Facing Cancer Without Insurance

Take This Copy Home

www.touchedbycancermagazine.com

Touched by Cancer—a practical guide to living with cancer—is a bimonthly magazine dedicated to providing a nonmedical resource guide for everyone affected by cancer—whether a patient, family member, friend or caregiver. Every issue profiles local cancer survivors, medical professionals and treatment facilities and contains useful tips and information to allow patients to focus on their health. Our articles explain and simplify vital information patients would otherwise be forced to focus on, and we offer tips for dealing with the daily challenges and complications that come with a long-term treatment program.

Using the knowledge of local medical experts, mental health professionals, the legal community, faith-based counselors and our award-winning editor (a cancer survivor himself), Touched by Cancer will ask tough questions and tackle sometimes painful issues. We’ll cut through red tape and simplify decision-making processes, seeking answers to the major issues—which treatment center is best for my specific condition? What organizations can meet my needs? What pharmaceuticals should I ask about? What products and services will make my life easier? When should I consult a legal or financial professional for assistance?

Touched by Cancer is here to help this community collect information so that they can be active participants in their treatment and keep their lives as close to normal as possible.

INTRODUCTION

General InformationA cancer diagnosis requires patients and their families and caregivers to become overnight “experts” in a wide range of new and unfamiliar topics—simultaneously. What cancer treatment center is right for you? Should you beef up your life insurance? Do you need financial or legal assistance of any kind? Will you require medical supplies at home? Does having cancer now make you rethink your retirement plans for later?

Touched by Cancer is available where those affected by cancer need it most—right in local hospitals, treatment facilities medical offices, labs and specialists’ waiting rooms—and in quantities that encourage readers to take copies home with them to share: 18,000 copies per issue.

Through informative and inspiring articles and stories, Touched by Cancer helps readers become empowered decision-makers who have a better understanding of the medical, practical and emotional issues that will surround their diagnosis.

Every issue of Touched by Cancer will include patient profiles to inspire and educate, family-related coping advice from therapists and counselors, feature articles to inform and simplify, treatment facility reports, nutrition and healthy living advice, updates on recent research and pharmaceutical developments and a calendar of support meetings and cancer fundraising events in the Triangle area. The magazine is written with two viewpoints in mind—the patient undergoing treatment and those close to the patient who are affected just as deeply.

North Carolina’s Triangle area attracts tens of thousands

of cancer patients (and their families and caregivers) to its

world-renowned cancer centers every year. Two of the area’s

local health-care centers are consistently ranked among the

top 20 cancer treatment facilities by U.S. News and World Report

magazine. Our area leads the way in cancer treatment, research,

fundraising, pharmaceutical development and awareness. The

Triangle’s reputation as one of the world’s premier locations in the battle against cancer draws not only local patients but also

those seeking the best possible treatment from around the state,

the nation and even the world.

By the Numbers$263.8 billion

Estimate from the National Institutes of Health on the overall cost of cancer for 2010.

10,700Number of new cancer cases

in those 14 years old and younger in 2010.

Source: American Cancer Society

45,120Estimated new cancer cases in North Carolina for 2010.

Source: American Cancer Society

GENERAL INFORMATION

Eeditorial ContentEDITORIAL CONTENTadvisory board

Advisory BoardAdrian Dixon

M.Div.Director of Spiritual Care

Duke Raleigh Hospital

Gary GrubbM.D., M.P.H.

Patient Advocate

Dan JonesChief

Chapel Hill Fire Department

Mary LawrencePresident & CEO

Cornucopia House

Emmeline Madsen M.P.H.

Outreach & Support Services Manager

Rex Cancer Center

Diane MooreFounder and Executive Director

Striving for More

April PerryRN, APN, M.Ed.

Clinical EducatorDuke Homecare & Hospice

Paulomi Raiji Ph.D.

PsychologistLepage Associates

Alan ScottMarketing Director

Wake Radiology

Walter L. ShepherdComprehensive Cancer Consulting

Services

Sharon Taylor M.D.

Medical OncologistDuke Raleigh Hospital

Dan ThorpeArea Executive Director

American Cancer Society

Brenda Wilcox RN, BSN, OCN

Oncology Patient NavigatorDuke Cancer Center-Raleigh

Touched by Cancer is published six times a year, in January, March, May, July, September and November. Initial copies of new issues will be delivered to distribution points by the 15th of the month of publication.

• Letters from readers

• From the doctor

• Medical provider profiles

• Nutrition tips

• Financial tips

• Local support group schedules

• Calendar of events

• Notes from the editor

Each issue of Touched by Cancer includes the following:

• News and developments

• Cancer survivor profiles

• Emotional wellness

• Advice for healthy living

• Spiritual/faith-based coping skills

• Contact info for area cancer facilities

• Research developments

• End-of-life issues

www.touchedbycancermagazine.com 51

50 Touched by Cancer

Julie McQueen is a cancer navigator at the Duke Cancer Center in Raleigh, and while there aren’t a lot of bright spots to being diagnosed with cancer, getting to know her certainly qualifies as one. Her days begin very early in the morning and don’t end until she’s satisfied that all of her patients are good to go for the night. In between she offers advice, support and encouragement to people who are going through some of the most difficult circumstances they will ever face. And she is grate-ful for every second of it— no mat-ter how many boxes of facial tissues they end up going through together. “People ask, ‘Isn’t it depressing to work in a cancer center?’ and I answer, ‘No, not at all,’” she begins. “Sure there are some bad things that happen, but most people we deal with are inspiring. People are going through all these tough things and they still have all this fight and hope. The people we work with are wonderful; they’re so resilient, it’s amazing.“There’ll be days when you have to get up early for a meeting or you’re having a crazy day, but then you stop and say to yourself, ‘You think you’re having a bad day? Their day

is worse. Look at this person who didn’t get any sleep last night because they were lying awake in bed scared to death because they had to come in for their first chemo treat-ment today.’ The days for a cancer patient are OK because you’re preoccupied, but at night, when it’s quiet and you’re laying there, just you and your cancer … you’re scared to death. I remember what that was like.”Being a cancer survivor is not a pre-requisite to work in the industry, but having a little “street cred” certain-ly doesn’t hurt when it’s your job to literally take newly diagnosed patients by the hand and walk them through the facility and explain some of the things they can expect. Julie was first diagnosed with breast cancer 16 years ago, which was treated with a lumpectomy, radiation and hormonal therapies. Nine years later she developed cancer in her other breast, requiring a bilateral mastectomy.“Nobody expects to get cancer, but I really wasn’t expecting it at the time,” she says. “I was young for a cancer patient, and my sons were 11 and 8. But after that experi-ence, I just had this overwhelming sense that I wasn’t done yet. I didn’t know what that

The Ultimate GuideCancer navigator Julie McQueen makes cancer manageable

BY MIKE MACDONALD

You often hear people say they had a calling to follow a particular career or life path, but hopefully for those who get into the medical field the calling is a little more subtle than battling cancer. Twice.

NAVIGATOR PROFILE

26 Touched by Cancer

www.touchedbycancermagazine.com 27

Net Gains & LossesNavigating the Nonsense on the InternetBY PHILL POWELL

The Internet is many things at once. At first glance, it’s a vast electronic ocean brimming with different types of information, all ready for instant survey. At the same time, how-ever, the Internet is also a frontier as untamed as the Wild West, with an evolving aesthetic and a sometimes cavalier disregard for facts. Due to the Internet’s universality in modern life, it seems to bring forth both the absolute best in information as well as the certifiable worst.

www.touchedbycancermagazine.com 61

In the lives of cancer patients and

their families, dealing with nega-

tive thoughts is often an obstacle

that is difficult to overcome. We live

in a society where bad news domi-

nates the television news hour, the

mantra being that “if it bleeds, it

leads.” I have often quipped that if

you want to get depressed, watch

the first part of the evening news

each night. All around us are situa-

tions and crises that drum up nega-

tivity in our lives.

For cancer patients, negativity can

be a hindrance to the healing and

therapeutic process. Don’t get me

wrong—if anyone has the right to be

negative, it’s those battling serious

health conditions. We also should

not pretend or cover up the serious

issues affecting our lives. Everyone

is negative from time to time, but

problems can arise when negativity

invades our lives to the extent that

pessimism arrives and keeps us from

leading joyful and fulfilled lives.

I have been amazed at how much

attitude plays into the healing pro-

cess. While not everyone is healed of

cancer, one area it doesn’t have to

rule is your attitude. Chuck Swindoll,

an author of many books on Christian

living, wrote, “Life is 10 percent of

what happens to you and 90 percent

how you choose to react to it.” Some

might argue that life is more than 10

percent, but I think we understand

his sentiment.

So how do we respond to negativi-

ty? While this is not an exhaustive list,

I hope you might be able to relate to

at least one suggestion and allow it

to combat any negativity you might

be facing.

•Look at the bright side. And yes,

there is a bright side. Always. In the

midst of uncertainty, turmoil and

pain, it might be difficult to find, but

it’s there. Keep pressing until you

find it.•Laugh. Laughter is such a won-

derful gift. Surround yourself with

people who will keep you laughing.

When negativity invades your life,

put in a funny movie or call that per-

son who can make you laugh. After

all, many a wise person has said that

laughter is the best medicine.

•Find joy. It may be adopting a

pet, exploring a new hobby or spend-

ing quality time with family.

•Get to the bottom of things.

When negativity comes, find its

source. Call it for what it is.

•Get moving. Take a walk or a

drive, get your mind off of whatever

is worrying you and make a deter-

mined effort to notice and appreciate

the simple things in life.

•Pray. William James, an American

psychologist, said, “The sovereign

cure for worry is prayer.”

No matter the challenges you face

as a patient or caregiver, look for in-

dividuals around you who are able to

speak and bring light into those dark

places of your life. You may discover

there are more positives than you

know.

Dealing with Negative

ThoughtsBy The Rev. Adrian L. Dixon,

Director of Spiritual Care

Duke Raleigh Hospital

TBC

F A I T Hf a i t h

www.touchedbycancermagazine.com 61

DistributionEeditorial Content DISTRIBUTION

You can see Touched by Cancer in the following businesses, organizations and medical facilities:

•AmericanCancerSociety•CancerCentersof NorthCarolina•CaringHouse•Cornucopia•DukeHomeCare&Hospice•DukeRaleighHospital•DukeCancerInstitute(DCI)•FamilyMedicalSupply•HospiceofWakeCounty•JohnstonHealth•Leukemia&Lymphoma Society—NCChapter•NewBernCancerCare•PrettyinPink•RexCancerCenterof Wakefield•RexUNCHealthCare•UNCNCCancerHospital•WakeRadiology

A complete list of our distribution partners is available upon request.

18,000 copies of each issue of Touched by Cancer are distributed within the Triangle region and surrounding counties through cancer treatment centers, medical offices, labs and radiology clinics and se-lected businesses that advertise in the magazine.

After the initial delivery of the latest issue, Touched by Cancer staff will check in periodically with each distribution point to determine when additional copies need to be provided. Distribution racks may be provided when requested.

If your business advertises in Touched by Cancer and you want copies to distribute to customers, please contact sales@tbcmag.com or call 919-278-2681.

www.touchedbycancermagazine.comwww.facebook.com/TBCmag

twitter.com/TBCmagazine

Ad SpecificationsAdvertising RatesADVERTISING RATESdeadlines

Jan/Feb 2011Ad space closing: Jan. 12

Materials due: Jan. 18

March/April 2011Ad space closing: March 17

Materials due: March 23

May/June 2011Ad space closing: May 10

Materials due: May 23

July/Aug 2011Ad space closing: July 15

Materials due: July 25

Sept/Oct 2011Ad space closing: Sept. 14

Materials due: Sept. 19

Nov/Dec 2011Ad space closing: Nov. 8Materials due: Nov. 14

Touched by Cancer P.O. Box 58246Raleigh, NC 27658-8246(P) 919-278-2681(E) sales@tbcmag.com

Touched by Cancer is a bimonthly publication, printed in 4-color web offset with saddle-stitched binding. Rate Card #1, effective June 1, 2010-December 2011

Rates—all rates are gross and include full color 6x 3x 1x Double page spread 3450 3900 4300Full page 2075 2195 23502/3 page vertical 1375 1500 17501/2 page horizontal 1375 1450 16001/2 page vertical 1325 1390 14501/3 page box 1275 1325 10501/3 page vertical/horizontal 795 895 9951/4 page vertical/horizontal 655 725 8001/4 page strip 585 700 750

Premium positions (include right of first refusal) Back cover 2900 3050 3100 Inside front cover 2675 2750 2900Inside back cover 2550 2600 2750Page 1 2100 2250 2600 Opposite TOC 2225 2325 2450 Opposite From the Editor 2400 2495 2600

Tipped-in, preprinted insertsTouched by Cancer accepts preprinted materials from advertisers, provided the supplied material does not exceed the trim size of the publication (8.25” x 10.875”). Postcards, coupons and advertisements can be firmly attached to but easily removed from a magazine page, not to cover any other advertisements. Tip-in locations are limited and are sold on a first-come, first-served basis per issue.

For a custom quote for your preprinted material, e-mailsales@tbcmag.com or call 919-278-2681.

Deadlines

Ad SpecificationsAdvertising Rates AD SPECIFICATIONSPRINTINGPrinting method: Web offset Software: Adobe InDesign CS5Trim size: 8.25” x 10.875” Safety: .25” Binding method: Saddle-stitchedColors: CMYK, 4-color process, matched, 4A/MPA

AD MATERIAL SUBMISSIONAd materials must be received in electronic format. Preferred formats: PDF (high-resolution, actual size) PDF files can be compressed and e-mailed to production@tbcmag.com.

PREMIUM POSITIONSPremium positions are NON-CANCELABLE. Premium positions include right of first refusal for the same position in the same issue(s) the following year.

CANCELLATIONSNo cancellations accepted after published ad sales closing date. Short rates apply for canceled contracts.

COMMISSIONS15% of gross billing allowed for recognized agencies for all Touched by Cancer insertions. No commission charges allowed on any incurred production charges or advertisements that require production work. No commission charges allowed on any incurred late fees.

INVOICES AND PAYMENTSInvoices are submitted electronically, unless otherwise indicated, with accompanying PDF files to verify publication, and are issued the month of publication. All invoices must be paid in full within 30 days of receipt. Late fees accrue at a rate of 1.5% per month on unpaid balances after the first 45 days.

Payments should be made to:Touched by CancerP.O. Box 58246Raleigh, NC 27658-8246 (P) 919-278-2681

Double page spread16.5” x 10.875”

Double pagespread–full bleed17” x 11.125”

Full page8.25” x 10.875”

Full page–full bleed8.5” x 11.125”

1/3 page box4.5” x 5”

1/3 page vertical2.125” x 10”

1/3 page horizontal7” x 3.25”

1/4 page vertical2.125” x 7.5”

1/4 page box4.5” x 3.75”

1/4 page strip7” x 2.5”

2/3 page vertical4.5” x 10”with bleed

5.25” x 11.125”

1/2 page horizontal 7” x 5”

with bleed8.5” x 5.8125”

1/2 page vertical3.25” x 9.75”with bleed

4.125” x 11.125”

General InformationTestimonialsTESTIMONIALS

Learning that you have cancer is a difficult experience. A person may feel anxious, afraid or overwhelmed and wonder how they can cope during the days to come. Oftentimes, the emo-tions of having a life-changing diagnosis are overlooked as one has to deal with the medical side of cancer primarily. However, research has shown that knowledge, support and effective coping strategies can transform the experience of cancer into a journey toward wholeness. I believe that the vision of Touched by Cancer is to provide a space for cancer patients and caregivers to gain the education, guidance and support needed to empower them through their cancer journey and beyond. I fully support this important magazine and look forward to contributing through my experiences as a psychologist working with cancer patients and caregivers.

Paulomi Raiji, Ph.D., PsychologistLepage Associates Solution-Based Psychological and Psychiatric Services

5842 Fayetteville Road, Suite 106Durham, NC 27713

We’re excited about the opportunities to communicate with and educate area cancer patients and their family members through this new publication. A cancer diagnosis can be so overwhelming—for everyone involved—that any resource that can ease a patient or caregiver through the treatment and recovery process on a local level is a welcome addition to the printed materials we keep on hand at Duke Raleigh Cancer Center.

Brenda Wilcox RN, BSN, OCNOncology Patient Navigator

Duke Cancer Center—Raleigh

We at the American Cancer Society are committed to improving the resources and quality of care given to cancer patients and their families and caregivers in the Triangle area. We welcome this magazine as the newest form of cancer support and encourage companies and businesses with this same commitment to support these efforts as well.

Dan Thorpe Area Executive Director

American Cancer Society

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