Shared Value: Competitiveness Strategy for Bogota Claudia Milena Vaca

Parallel 1.1 Common problems, common markets and shared value creation

11 November 2014

SHARED VALUE: COMPETITIVENESS STRATEGY FOR BOGOTA

CLAUDIA MILENA VACA M. COMPETITIVENESS AND SHARED VALUE VICE-PRESIDENT

BOGOTA CHAMBER OF COMMERCE

The Bogota Chamber of Commerce - BCC- believes in the positive and

transformative power of companies to create wealth and make our City and

Region more competitive and prosperous for all

In 2012, BCC redefined its institutional framework to promote clusters and help companies to increase its generation of value

ORGANIZATIONAL MECHANISM

Competitiveness and Shared Value Vice-Presidency

How to put ideas into practice?

Redefining productivity in the value chain

Reconceiving need, products and customers

!

Cluster Development Initiatives

How Companies Generate Shared Value?

1

3

2

BCC provides support to companies in the generation of share value

1. BCC Cluster Development Initiatives.

Apparel Leather and Footwear

Jewelry

Software and IT

Creative Industries

Tourism

Cosmetics

Graphic design

Gastronomy

20152012 2013 2014

Music

Dairy

Health

Electric Energy

13 IDC

Our IDC is an open and inclusive concept.•Mechanism to make better companies and communities.•Companies should be part of the solution

Companies

Academia

Government, association

and institutions

2500 actors participating

Efficient Use of Resources Programs

2. Redefining productivity in the value chain

Suppliers Development Programs

Relationship between the succes in business and success in the community

3. Reconceiving need, products and customers

Shared value requires innovation

We are developing methodologies for innovation, to help

companies take advantage of social and environmental

opportunities

BCC help creates culture around new purpose for companies?

.

3. Created Shared Value Prize

1. Promoted shared value events

2. Designed a training program for consultants

The First Shared Value Prize

Winner of the first Shared Value Prize:

Davivienda Bank with the initiative Daviplata

• Daviplata is a financial service offered to transfer money through a mobile phone without having savings or current accounts.

• It was designed to transfer subsidies to low income communities. • In 2013, more than 45 millions of transactions were made through Daviplata.

Participants: companies with ongoing initiatives, with proven investments and benefits.

The Selection Criteria

53 initiatives were presented

The Bogota Chamber of Commerce - BCC- believes in the positive and

transformative power of companies to create wealth and make our City and

Region more competitive and prosperous for all.