Date post: | 06-Apr-2017 |
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Economy & Finance |
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Titel presentatie[Naam, organisatienaam]
Working Day - Track: Food clustersFood cluster Xchange: toolkit
Carlos Tarrasón
Innovation in food clusters in Minas Gerais, Brazil
19th TCI ConferenceSession F5: Food Cluster Xchange: ToolkitInnovation in food clusters in Minas Gerais, Brazil
10th November 2016Eindhoven, Netherlands
Brazil in the World Ranking 2014/2015
1º 1º 1º1º 1º 1º 2º 4º
77% 45% 34%28% 21% 41% 17% 10%
1º 1º 3º1º 2º 2º 3º 4º
55% 21% 16%34% 17% 30% 8% 3%
Expo
rts
Prod
ucti
on
Suco de laranja Açúcar
Carne de frangoCafé
Carne bovina Soja Milho
Carne suína
Source: USDA.
Food Clusters in MG have increased competitiveness
Moving to new business segments
Developing advanced strategies
Using new technologies
Cluster policy since 2002 has delivered good results
Lets see some examples…
2002 2004 2008 20122006 2010 20162014
Bakery cluster in Belo Horizonte
FRESH
(SHORT LIVE)
NO FRESH
(LONG LIFE)
Whole saleB 2 B
RetailB 2 C
Industrial(preservatives)
Artesan(par-baked)
Canastra Artisan Cheese
http://queijodacanastra.com.br/https://youtu.be/x97UtjRwH_Ahttps://www.facebook.com/queijocanastra/about/
Roasted coffee cluster in MG
Micro, small a medium companies
Multinationalcompanies
EXPERIENCE
PRODUCT
2nd WAVE 3rd WAVE1st WAVE
Medium and large co.
Key learning points By working with clusters we deliver to small and
medium companies a national and international analysis of the market.
To facilitate change we have to help clusters and their agents to define the business segment, strategy and action plan to compete.
Innovation in business segments and strategies has to be supported also by new technologies.