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Tradedoubler & TechnologyMain sales presentation 2012

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Can’t make up your mind which technology to choose?

• Measurement is key for online marketeers

• But which technology suits your demands the best?

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Adserver“An adserver is a

webserver that stores

advertisements used in online marketing and

delivers them to website visitors.“

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Web Analytics“Web analytics is the

measurement, collection, analysis

and reporting of internet data for

purposes of understanding and

optimizing web usage.”

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Tracking solution

“TD Technology provides a tracking solution, a web solution with adserving and web analytics capabilities, having a strong focus on accurate conversion tracking and performance.“

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What makes us unique?

Tradedoubler & Technology

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Reporting Suite including Online Dashboards

with focus on • partners• conversions• return-on-

investment

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Reporting suite with focus on ROI

* Delay times of 1-2 hours on impressions & clicks* Delay times of 15-30min on leads & sales

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Online Dashboards

* Delay times of 15-30min on leads & sales

* Delay times of 1-2 hours on impressions & clicks

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Tradedoubler & Tracking

Tracking integrated in website: Image pixels are available in all programming languages (PHP, Java, C++, Perl, .net,…)

Different tracking methods:Cookie (3rd party &1st party) and IP/UserAgent tracking

85%

10%

5%

3rd partyIP/UserAgent1st party

Tradedoubler measures 100% accurate

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Tradedoubler provides most flexible system architecture on the market

Smooth synchronisation between different tools

(triple adserving)

Tradedoubler & Flexibility

Validation of leads & sales offline tracking

capabilities

Javascript & HTML pixels for fast implementation

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Tradedoubler & Deduplication

Deduplication within system: No implementation of partner id neededDeduplication between postclick & postview

Auto-deduplication:Post-trackback will send 3rd party pixel when last cookie counted for partner

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Campaign

banner

Affiliatelink

SEMText ad

Saleconfirmation

page

1 2 3

Campaign

banner

Affiliatelink

SEMText ad

Saleconfirmation

page

1 2 3

activ

e

ded

up

licatio

n

no d

ed

up

licatio

n

3 s

ale

s1 s

ale

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A user clicks on a link from MMN network

Which triggers TD Integral tracking

A sale is registered and deduplicated within Integral

The “post-trackback” functionality allows you to add an extra tracking pixel of Microsoft, in order for the partner to see conversions in their adserving system Atlas.

Saleconfirmation

page

Auto-deduplication towards partners

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Tradedoubler & Tag management

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Container tag feature

With TD Integral it’s possible to add additional javascript

codes to pages before the confirmation page.

Advertiser‘s website

TD Integral Container Tag

Javascript Code(retargeting tag 1)

More Javascript Code(retargeting tag 2)

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Advantages of container tag

Management: Possibility to work with multiple retargeting parties at

once

Generate plug and play retargeting codes with the TD

Integral code generator

Easy to use tag management system

Speed: Group numerious javascript codes together in 1

container tag to make your website perform better

Dedicated servers will serve these 3rd party scripts faster

and load your website more quickly

Technical: No re-implementation needed per partner

All information in 1 container tag

Debug javascript code in realtime within the system

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Tradedoubler & conversion attribution

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Display ad Affiliate link Paid Search ad

Standard Report

User journey Report

Sale

TIME

User journey reporting

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User journey examples

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User journey examples

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User journey examples

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Tradedoubler & Mobile

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App Download TrackingIn-App Purchase

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App Download Tracking (lead)

Generate app downloads with your private partnerships

Track the number of app downloads merchant’s activity is generating in web pages and apps into

App Store (iOS) and Google Play (Android)

Monitor the effectiveness of the advertising spend

Measure conversion rates and optimize your activities to increase their app install base

Post app download reporting to evaluate the life time value

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App Download Tracking (ADT) iOS

1. User visits a publisher’s site in browser or an app and clicks on a ”app-download”-banner with a TD tracking link

2. The click is recorded by TD and a cookie is stored on the users phone

4. User downloads the app and the app is launched for the first time

5. At that point a ”Thank You”-page is opened in the browser and A trackback pixel is loaded on the ”Thank You”-page to report trackback 6. When the trackback has been

reported, the app is re-opened. The program+affiliate id is sent back into the app

3. User is redirected to the app in App Store.

7. The SDK retrieves and stores the program+affiliate id

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App Download Tracking (ADT) Android

1. User visits a publisher’s site in a browser or an app.

2. User clicks on a ”app-download”-banner with a TD tracking link.

3. The click is recorded by TD

5. User downloads and installs the app. The Tracking id’s are saved by the app, retrieved from Google play by a referral parameter on the download link

6. User launch the app.7. At first launch a trackback is sent by the app to Tradedoubler with the tduid retrieved from Google play.

4. User is redirected to the app in Google play with the tracking id (program+aff id & tduid).

NB: A download can only be tracked in session for Android

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In-App Purchase (sale)

TD Technology can now track events

from all mobile channels going into the advertiser.

Tradedoubler can now accurately track

traffic to both already installed merchant apps and newly installed apps

The merchant has the option to redirect traffic to the destination that offers the

best shopping experience and

highest conversion rates

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Tradedoubler & Mobile

PC site

Mobile Site

Mobile App

PartnerUser

PC Site

Mobile Site

Mobile App

App store

Merchant

User is on a mobile device

The partner can be a PC site, a mobile site

or an app

The traffic can go through to multiple

destinations

The purchase be completed on any

version of the advertiser site

TD can track all of

these scenarios

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Search

Affiliate

Display Mail

Mobile

Retargeting

Tradedoubler & Technology

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1. The most accurate tracking solution on the market

2. Detailed ROI reporting suite & online Dashboards in real-time

3. Automatic deduplication across all online marketing activities (E-mail, Search, Display, Retargeting, Mobile, Affiliate,…)

4. Container tag for management of other 3rd party web-technology tags

5. User Journey reports to give insight into conversion attribution process

6. Mobile tracking capabilities with App Download Tracking & In-App Purchase

Tradedoubler & Technology

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Client Portfolio

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TD Technology Benelux clients

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Advertiser Agency Publisher

Corporate TD Technology clients

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TD Technology: Pricing

Setup Fee

Transaction Fee

Optional costs

One time fee for startup including unlimited amount of users, implementation assistance and system training

Monthly license for a company calculated on amount of transactions per tracked online activity (Transaction = clicks, leads, sales, ileads, isales)

Monthly costs for filehosting, customized user journey reports, extra tools and technical consultancy services

Save on impressions and Tradedoubler activities(free of charge)

*Costs are dependent upon volume of tracked online activities and extra services a client wants, but can start from 500 euro per month.

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TD Technology: Launch

Contract

LAUN

CH

TD Technology team

sends through

implementation

instructions

Last

tests

Ad

integrations

Client implements tracking

Marketing & Administration

Technical work

Workshop

& Training

Promotion,

& com-

munication

TD Technology

prepares licenses

& activities

4 weeks

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Dax VercauterenHead of TD Technology Benelux

Tel.: +32 224 75 74+31 10 286 39

53Mobile: +32 476 23 29 28

+31 6 465 475 26Mail: dax@tradedoubler.comSkype: daxter1984

Questions?

Remarks?

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