Tea contains caffeine and fewer miligrams of caffeine per equal-sized cup than does coffee, but more than cocoa. Tea contains small quantities of tannic compounds technically called polyphenols (not tannic acid used in tanning leather), vitamin A, B2, C, D, K, and P, plus a number of minerals in trace amounts and also aromatic oils Tea plant (capable of growing naturally to almost 10 meters) is grown to a height of about 1 meterHerbal tea Anise tea, Bissap, Catnip, Chamomile, Chrysanthemum, Citrus, Echinacea, Essiac, Fennel, Ginger, Hibiscus, Honeybush, Gentian, Horehound, Kava, Labrador, Lapacho, Lemon, Licorice, Lime blossom, Mate, Mint, Nettle, red Raspberry, Rooibos, Rose hip, Sage, Sassafras, Skullcap, Thyme, Tulsi, Valerian, Vetiver, Wong Logat, Woodruff, Yarrow, Yuen Kut Lam Kam Wo Tea from Hong Kong) and Tan Ngan Lo Medicated Tea. Black teaGreen teaCTC(cut, tear and curl)Orthodox tea

Picking only 2 leaves and a budRemove as much moisture as possible from the TeaPut leaf info roller machines which twist, turn & break it.Leaf is oxidise by exposing it to air in large tray till it eventually turns BlackLeaf is exposed to hot air from air blowers1234 5

Before we proceed lets learn some thing interesting about the history and origin of this wonderful herb called tea. Story of tea began in ancient China over 5,000 years ago. According to legend, the Shen Nong, an early emperor was a skilled ruler, creative scientist, and patron of the arts. His far-sighted edicts required, among other things, that all drinking water be boiled as a hygienic precaution. One summer day while visiting a distant region of his realm, he and the court stopped to rest. In accordance with his ruling, the servants began to boil water for the court to drink. Dried leaves from the near by bush fell into the boiling water, and a brown liquid was infused into the water. As a scientist, the Emperor was interested in the new liquid, drank some, and found it very refreshing. Therefore, according to legend, tea was created. breaks down into three basic types: Black, Green, and Oolong.

India is the largest tea producing and consuming country in the world.

SREVPROD

0.04

0.05

0.78

0.13

Sales Revenue by Product

Teaprod

0.3

0.21

0.09

0.1

0.05

0.25

Top Five Tea Producing Countries

Others25%

Sheet1

Sales Revenue by Product

Loose Tea4%

Instant Tea5%

Packet Tea78%

International Trading and Others13%

Indian Tea Industry

Top 5 tea producing countries

India30%

China21%

Sri Lanka9%

Kenya10%

Indonesia5%

Others25%

Top 5 Tea consuming Countries

India23%

China16%

Russia / CIS6%

U K6%

Japan5%

Others44%

Sheet2

Sheet3

SREVPROD

0.04

0.05

0.78

0.13

Sales Revenue by Product

Teaprod

0.3

0.21

0.09

0.1

0.05

0.25

Top Five Tea Producing Countries

Others25%

teacons

0.23

0.16

0.06

0.06

0.05

0.44

Top Five Tea Consuming Countries

Sheet1

Sales Revenue by Product

Loose Tea4%

Instant Tea5%

Packet Tea78%

International Trading and Others13%

Indian Tea Industry

Top 5 tea producing countries

India30%

China21%

Sri Lanka9%

Kenya10%

Indonesia5%

Others25%

Top 5 Tea consuming Countries

India23%

China16%

Russia / CIS6%

U K6%

Japan5%

Others44%

Sheet2

Sheet3

Assam valley and Cachar region in Assam; parts if the states of Tripura, Arunachal Pradesh, Sikkim, Meghalaya, Mizoram, Nagaland, Manipur, Orissa and Darjeeling, Dooars, Terai regions of West Bengal.

Kangra valley in Himachal Pradesh, Dehradoon region in Uttar Pradesh

The hilly regions and plains (Annamalai) of Tamil Nadu, parts of the states of Kerala and Karnataka.

Hindustan Lever Ltd.Tata Tea Ltd.Duncans IndustriesWagh Bakri Ltd.Private LabelGoodricke Group Ltd.Golden Tips Tea Pvt.Hasmukhrai & CoGirnar Food & Beverages P ltd Sapat Packaging Industries

CTC i.e. cut tear and curl accounts for 82% of Tea market followed by TeaBags and specialty Tea. (Refer pie chart above for shares)

: Tata Tetley dominates the market with 56% market share rest iscontributed by Taj Mahal (25%) & Twinnings (11%).

: Parivar (60%) and Lipton (21%) are two key players in thissegment.

: FB Fresh & Pure is available in loose as well as packed form.

West accounts to 30+ % of tea sales rest is distributed between North & East markets.(These are according to the stores located in various parts of the country)

Pricing / per KgHindustan LeverTata Tea Ltd.Premium leaf tea market (Rs 200-220/ kg)Taj Mahal, Yellow Label and Green LabelTetley TemptationsPremium dust category (Rs 180-200 per kg)Three Roses and Top StarChakra GoldMedium leaf sector (Rs 140-180 per kgRed Label and TaazaTata Tea Premium

Medium dust category (Rs 130-180 per kg)Taaza, SuperTata Tea Premium, Kanan Devan and GeminiPopular or economy category (Rs 120-140 per kg)A-1 and TigerAgni SholayEconomy dust teas (Rs 120-130 per kg)A-1 and RubyAgni and Leo

Tata has come out with an CSR (corporate social responsibility) in Jaaga Raho. Campaign.

Sania Mirza drives double digit growth of Tata Tea

Questions :Do you drink tea or Coffee ?Which type of tea do you drink ?Do you take your tea with milk or lemon ?Do you want that your tea must be branded or it being of any normal brand ?What would happen if you do not get the same brand of tea you are using ?In day how many cups of tea do you drink ?What makes you so desperate that you want that same brand of tea ?If you do not drink tea in morning, do you get a headache or some kind of laziness ?Do you think that black tea reduces the fatness of body ?What do you prefer Cost price or Type of Brand ?

Interview :

NameAge SexBrandFrequencyLiking for tea ?Mihir Desai27 MGirnar3 timesProvides freshnessDarshan Kulkarni45 MTata Tea2 timesJust to give myself morning kickBhavin Pandey21 MTaj Mahal5 timesOnly because I have habits to drinkAbdul Majid43 MGirnar2 timesMakes you feel energeticHeena Shah29 FTaj Mahal3 timesTo start good morningRajesh Kale18 MRed Label2 timesOnly because I do not like plain milk so I prefer teaDivesh Gandhi49 MGirnar4 timesHabitual to drinkMonika Jain16 FRed Label1 timeIt is an antioxidantAmisha Shah26FSapat2 timesFor freshnessRiddhi Karnik21FWagh Bakri2 timesChildhood habit

Some inferences:Mumbai Cutting Chai - Dunkins Vannilla Chai - Starbucks Chai Tea Latte Tea is sold mostly in packs of more than 250 Grams. It is consumed throughout the year with marginal increase in consumption in the month ofDec Jan possibly due to winters setting in during this time of the year. Tea is bought on weekends or mid week (Wednesday).

Tea A Healthy Drink

Tea is an important part of the daily routine of every genuine from celebrity to low class labor every one need it at least once in a day Rush to chai tapari (tea stall) to have cutting with unfold collars and water before the first sip. (Mumbai istyle)

DilmahGodrejTerai TeaJay Shree TeaDuncansNew Entrants :If you ever had the misconception that India leads in per capita tea consumption, think again. India falls behind many nations, including its immediate neighbors like Pakistan and Bangladesh in gulping the ubiquitous concoction of chai. According to the latest survey done by Org-Marg for the Tea Board, the per capita consumption of tea is put at 0.8 kg, which is far below the record of the UK, with 2.5 kg and Ireland with 1.5 kg. Tea Board sources point out that Pakistan (0.95 kg) Bangladesh and Sri Lanka (1.2 kg) are above the Indian per capita consumption. x

BrandsSpends(000s)BROOKE BOND385456.4494TATA TEA114403.4943WAGH BAKRI63488.19456MOHANI50822.12267GIRNAR41451.09921502 PATAKA TEA18092.65948PATAKA TEA RANGE14267.99687SAPAT TEA12292.55965SOCIETY11440.80874MARVEL9127.007034

Chart2

0.0999774385

0.1377232863

0.2261668341

0.2006763191

0.1440404952

0.1914156267

Tea Purchase

Tea Purchase data as per zones

Tea Purchase data as per age group.

Tea Purchase

0.3071174755

0.2059097831

0.2340932076

0.2528795338

Spends Dat

0.0999774385

0.1377232863

0.2261668341

0.2006763191

0.1440404952

0.1914156267

Spends data is of TV n Press only

CompanySpends(000s)Brands

BROOKE BOND LIPTON INDIA LTD395300.819649BROOKE BOND,LIPTON YELLOW LABEL,TAJ MAHAL

TATA TEA LIMITED114403.494252TATA TEA LIMITED

GUJARAT TEA PROCESSORS63488.194555WAGH BAKRI

MOHANI TEA LEAVES PVT LTD50822.122668MOHANI TEA

GIRNAR FOOD & BEVERAGES P LTD41451.099211GIRNAR TEA

PATAKA GROUP OF INDUSTRIES32360.656352502 PATAKA TEA,PATAKA TEA RANGE

SAPAT PACKAGING INDUSTRIES12292.55965SAPAT TEA

HASMUKHRAI & CO11440.808739SOCIETY

MARVEL TEA ESTATE(IND)P LTD9257.852034MARVEL TEA,MARYADA MAGIC TEA

DHUNSERI TEA & INDUSTRIES LTD9189.83647CHHOTE LAL TEA,DHUNSERI

BrandsSpends(000s)

BROOKE BOND385456.449449Hindustan Unilever Ltd acquires Brooke Bond Lipton India Ltd

TATA TEA114403.494252

WAGH BAKRI63488.194555

MOHANI50822.122668

GIRNAR41451.099211

502 PATAKA TEA18092.659481

PATAKA TEA RANGE14267.996871

SAPAT TEA12292.55965

SOCIETY11440.808739

MARVEL9127.007034

**