Marketing Plan: Tea Re-Leaf Mask

Tea Re-Leaf Co. By Camila Stankevicius, Ekatarine Japaridze, Elize Kuralbek, David Lai

Introduction

Dark Circles Natural Treatment

No more chemicals!

Avoid irritation and allergies

Mission Statement

“Tea Re-Leaf Co. is determined to provide an all natural under-eye-skin beauty product which focuses on above all service to our consumers, the customer lifetime value and give back to the community. “

Corporate Goals:

- Brand Awareness

- Maintain Customer

Satisfaction

- Lowest Production Costs

- Generate Sales Revenue

- Social Responsibility

- Market Share

SWOT Analysis

- 100% natural components- excellent sales staff with strong knowledge of the product- unique- immediate signs of improvement- convenient to use- cheaper than concealers, creams and surgeries- four times more minerals than in any other tea products- increasing number of tea drinkers

- little market presence

- low economies of scale

- small workforce

Strengths: Weaknesses:

Opportunities: Threats:

-corporate tie-ups/hotel/spa centres tie-ups

-expansion

- competitors: concealers, creams and surgeries

- decrease in tea consumption

- economic slowdown

- government regulations

Strategic Analysis

Core Competency & Competitive Advantage

Marketing Objectives

Target Market

Canadian Men and Women

Main target market: Baby Boomers

Environmentally conscious customers

Product Strategy- 100% Natural Therapeutic tea eye-mask

- Eco-Friendly Packaging

- Corporate Social Responsibility

- Extending Product Life Cycle

Pricing Strategy

Demand Approach: Penetration Strategy Introductory Product – Requires Introductory Pricing

Demand Approach: Odd-Even Strategy Pricing to give consumers

Demand Approach: Target Strategy Consider retailers to determine pricing.

Demand Approach: Prestige Strategy

Cost Pricing Approach: Standard Markup Strategy

Profit-Oriented Approach: Target Profit Strategy Consider marketing objectives to determine unit revenue and cost per unit.

Competition Approach: Below-At Market Pricing Strategy

Promotion Strategy

- Distribution of Samples

- Groupon deals

- Google Ads

- Local Newspaper Ads

- Strategic Distribution

Distribution Strategy

- Online Shop

- Spas

- Fitness Centres

- Yoga Centres

- Events

Evaluation and Control

- Measuring Monthly Accesses

on Official Website

- Customer Satisfaction Surveys

- Correct deviations

Conclusion