www.edukey.co.uk

From teacher to entrepreneur

How to make the progression

Presented by Duncan Wilson

www.edukey.co.uk

Let me introduce myself

• Secondary School teacher (Chemistry & ICT)

• 16 years in classroom

• Head of Department

• Head of Year

• Started making online content in 2006

• Left teaching September 2014

• Director of Edukey Education Ltd

www.edukey.co.uk

Teachers making money

• Content

• Blogging

• Consulting

• Writing

• Guest speaking

• Edtech

www.edukey.co.uk

The idea!

•Observe•Value?•Scalable?•Global?•Complexity?•Mobile?•Monetise?

www.edukey.co.uk

Where a child sits in the classroom really matters!

Behaviour must be good for effective teaching & learning.

Teachers need to know their students’ abilities & needs.

Our idea

www.edukey.co.uk

Class Charts prototype

www.edukey.co.uk

Your prototype

• Spend zero or minimal cash

• Sketches on paper

• Powerpoint mock up

• Get feedback & refine

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Get one of these

www.edukey.co.uk

Work work work!

• Keep working at school but work with your developer to build your products.

• Do not do ANY product development at school.

• Customer / product discovery (your colleagues)

• LISTEN!

• Start selling to customers.

• LISTEN!

• Cope for as long as you can!

www.edukey.co.uk

Data rich seating charts.

Linked to point based achievement & behaviour / soft skills tracking.

The initial product

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Class Charts includes an analytics engine which uses seating positions & behaviour data

... to identify how students influence each other.

Further development

www.edukey.co.uk

Bully alertFriendship groupsIntelligence eventsPredictive analyticsNative mobile app (with CEMAS)

Develop & refine

www.edukey.co.uk

Get some of these

www.edukey.co.uk

Get more of these

www.edukey.co.uk

...plan how you will quit teaching

• Save as much cash as you can

• Cope for as long as you can

• Do the numbers

• Try for a sabbatical or going part time

Quit teaching

Exit plan

www.edukey.co.uk

• On and off site

• Think as a teacher – you are a parasite

• Benefits & clear message

• Contact bloggers

• Find partners (tech & sales)

Marketing with zero cash

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Pricing

• Ask opinion (exhibit!)

• Compare with competitors

High price

Low price

Low quality High qualityYOU

Competitor 1

Competitor 2

Competitor 3

Competitor 4

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Funding tips

• Digital Development fund

• Jobs Growth Wales

• Business Wales

• Finance Wales

• International Trade WAG support

• CEMAS

www.edukey.co.uk

Investor tips

• Do you need it?

• The longer you succeed the more valuable you become

• Trade shows

• Be ready for a meeting

• What do YOU want?

www.edukey.co.uk

Tools we use

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Our products

www.reportcommentbank.co.uk www.literacyassessment.co.uk www.provisionmap.co.uk

www.iepwriter.co.uk www.classcharts.com www.schoolrobins.com

www.edukey.co.uk

Questions

www.edukey.co.uk

support@edukey.co.uk0845 094 6427