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Coachwise Case Study:

Archery GB Arrows Resource

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The JobHaving created a ‘mini’ versionof archery aimed at increasingthe take-up of the sport inprimary schools, Archery GBcalled in Coachwise, with theaim of producing a fun andengaging resource. The ArrowsGuide for Teachers wouldquickly and easily explain simpleideas and activities that couldbe used to help teachers deliverarchery safely in almost anyschool setting.

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The SolutionAimed at Key Stages 1 and 2, itwas vital to make this resourceattractive to younger children sothe Coachwise Creative teamanimated two characters (Archie and Aimee) to help bringthe sport to life. Having startedout as a simple booklet ofapproximately 30 pages, weadvised on an alternative formatto make the resource even moreuser-friendly. The coreinformation was produced in anA4 booklet, with the skills anddrills that would be used by theteacher printed on a laminatedcard and inserted into a pocketmounted on the back page.

Archery GBClient:

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The ResultsThe Guide for Teachers waslaunched in autumn 2012 as part of a delivery pack of bows, targets, arrows and arm bracers. Such was the initial take-up fromprimary schools, following a high-profile launch involvingMembers of Parliament,Coachwise were quickly askedto produce a second print run.

Archery GB have been sopleased with the launch that twosupporting resources – A Guide for Young Leaders andA Guide for Tutors – have alsobeen commissioned fromCoachwise to further spread theword that archery can beenjoyed by children of all ages.The Arrows Guide for Teachersreally hit the mark!

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The FeedbackI was extremely impressedwith Coachwise. I found iteasy to speak to someone,and amends were very quicklydealt with, which helped meto be able to circulate draftsinternally for comments.Coachwise knew exactly whatwe were trying to get from ourresources, and the designteam’s work on this projectwas fantastic.

Kate Moss, National School and Young

People DevelopmentCoordinator, Archery GB

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Archery GBClient:

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