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The World Is Flat –Implications for YOU(and your students)
Britt WatwoodOnline Learning SpecialistCenter For Teaching Excellence
…and YOU!
Not Your Father’s World...
…or your Mother’s either!
http://www.tompeters.com/freestuff/index.php
Two Books
Presentation Plan
• Some Background Information– Ten Flatteners
• Educating In A Flat World– New World Skills
• Do We Have a BRANDBRAND??
“There is no job that is America’s God-given right
anymore.”
—Carly Fiorina/HP/01.08.2004
http://www.tompeters.com/freestuff/index.php
“When I was growing up, my parents used to say to me: ‘Finish your dinner—people in China are starving.’ I, by contrast, find myself wanting to say to my daughters:
‘Finish your homework—people in China and India are
starving for your job.’” —Thomas Friedman/06.24.2004
http://www.tompeters.com/freestuff/index.php
Where I Am Going:Teaching In A Flat World
Mishra, & Koehler, 2006
The World Is Flat
• The Triple Convergence– Lots of Flatteners In Last 10 Years– New Skills and New Playing Field– New Competition (India and China)
By Thomas L. Friedman (2005)
Globalization1.0*: Countries globalizing
Globalization2.0**: Companies globalizing
Globalization3.0***: Individuals collaborating & competing globally
*1492-1800**1800-2000***2000+
Source: Tom Friedman, The World Is Flat
http://www.tompeters.com/freestuff/index.php
The Ten Flatteners
• # 1 – 11 / 9 / 89• The Fall of the Berlin
Wall– World Competition
The Ten Flatteners
• # 2 - 8 / 9 / 95• Netscape Going
Public– Internet as THE
media for information
The Ten Flatteners
# 3 - Work Flow Software• Have Your App Talk to My App
– PayPal and EBay– Blackboard and MS Office
The Ten Flatteners
• # 4 – Open-Sourcing• Self Organized
Collaboration– Apache as backend of
Blackboard– Mozilla / Firefox
The Ten Flatteners
# 5 - Outsourcing• Cheap Labor overseas
– Everything from Bb to Your Taxes
The Ten Flatteners
# 6 - Offshoring• Movement of Entire
Organizations Overseas
– Dell
The Ten Flatteners
• # 7 – Supply-Chaining
• Interconnectiveness of Suppliers and Users
– WalMart– Dell
The Ten Flatteners
# 8 - Insourcing• Use of UPS and FedEx
to Replace Departments
– UPS as Techs for Toshiba
The Ten Flatteners
• # 9 - In-Forming• Have You Googled
Today?– Everyone is now a
researcher
The Ten Flatteners
• # 10 – The Steroids
•Digital
•Mobile
•Personal
•Virtual
It’s The Steroids That Matter…
• Your World
•Digital
•Mobile
•Personal
•Virtual
Globalization1.0*: Countries globalizingGlobalization2.0**: Companies globalizingGlobalization3.0***: Individuals collaborating & competing globally
*1492-1800**1800-2000***2000+
Source: Tom Friedman/The World Is FlatThe Individual Matters !The Individual Matters !
“In a global economy, the government cannot give
anybody a guaranteed success story, but you can give people the tools to make the most of
their own lives.” —WJC, from Philip Bobbitt,
The Shield of Achilles: War, Peace, and the Course of History
http://www.tompeters.com/freestuff/index.php
•Digital
•Mobile
•Personal
•Virtual
Your Student’s World – Your Student’s Tools!
•Digital
•Mobile
•Personal
•Virtual
Your Student’s World – Your Student’s Tools!
Should Not Should Not Their Education Their Education Replicate ThisReplicate ThisDigital, Mobile,Digital, Mobile,
Personal, VirtualPersonal, VirtualWorld ?World ?
The Thumb People
• “Young girls in high school can now move their thumbs faster than they can type on a PC.”– Tom Friedman:
The World is Flat
• Beneath a tree, a student:– manipulates an Excel spreadsheet, – texts comments to classmates using
her phone, – asks the professor questions via
instant messaging (IM) – listens to her iPod The campus is her classroom. The classroom is her campus.
Are we ready for this student?
“Over the last decade the biggest employment gains came in occupations that rely on people skills and emotional intelligence and among jobs that require imagination and creativity. … Trying to preserve existing jobs will prove futile—trade and technology will transform the economy whether we like it or not. Americans will be better off if they strive to move up the hierarchy of human talents. That’s where our future lies.” —Michael Cox, Richard Alm and Nigel Holmes/“Where the Jobs Are”/NYT/05.13.2004
http://www.tompeters.com/freestuff/index.php
“It is not the strongest of the species that survives, nor the most intelligent, but the one
most responsive to change.” —Charles Darwin
http://www.tompeters.com/freestuff/index.php
“People who succeed are those who are the best at ‘Plan B’.” —The New Scientist/09.05
http://www.tompeters.com/freestuff/index.php
“How we feel about the evolving future tells us who we are as individuals and as a civilization: Do we search for stasis—a regulated, engineered world? Or do we embrace dynamism—a world of constant creation, discovery and competition? Do we value stability and control? Or evolution and learning? Do we think that progress requires a central blueprint? Or do we see it as a decentralized, evolutionary process? Do we see mistakes as permanent disasters? Or the correctable byproducts of experimentation? Do we crave predictability? Or relish surprise? These two poles, stasis and dynamism, increasingly define our political, intellectual and cultural landscape.” —Virginia Postrel, The Future and Its Enemies
http://www.tompeters.com/freestuff/index.php
Roundtable
•Am I preparing MY students for life in a Flat World?
•Should I?
Innovation!
NOT
Imitation
“Don’t benchmark, futuremark!”
http://www.tompeters.com/freestuff/index.php
Beyond Quality
• What does Harley-Davidson sell?
Are YouSelling Programs
… or Dreams ?
Tragedy of the “Common”
• Common Product
– Maxwell House– BVD– Payless– Hyundai– Suzuki– Atlantic City– Price is Right
• Dream ProductVERSUS
Tragedy of the “Common”
• Common Product
– Maxwell House– BVD– Payless– Hyundai– Suzuki– Atlantic City– Price is Right
• Dream Product– Starbucks– Victoria’s Secret– Ferragamo– Ferrari– Harley-
Davidson– Acapulco– Who Wants To
Be a Millionaire
VERSUS
What What DifferentiatesDifferentiates
““Our” StudentsOur” Students
From OtherFrom Other
Institutions Institutions
of Higher Ed?of Higher Ed?
“WHO ARE WE?”
“Brand”? It’s all about …
“Character”!
“WHAT’S OUR
STORY?”
“WHAT’S OUR
Dream?”
Brand = You Must Care!
“Success means never letting the competition define you. Instead you have to define yourself based on a point of view you care deeply about.” —Tom Chappell, Tom’s of Maine
http://www.tompeters.com/freestuff/index.php
“If there is nothing very special about your work, no matter how hard you apply yourself you won’t get noticed, and that increasingly means you won’t get paid much either.”Michael Goldhaber, Wired
http://www.tompeters.com/freestuff/index.php
“You do not want to be considered the best of the
best. You want to be considered the only ones who do what you do! “
—Jerry Garcia – Grateful Dead
http://www.tompeters.com/freestuff/index.php
Do You Inspire Your Students?
1. Another day’s work / Pays the rent.4. Of value.7. Pretty Damn Cool / Definitely subversive.10. WE AIM TO CHANGE THE WORLD. (Insane! / Insanely Great! / WOW!)
Scale of 1 to 10
http://www.tompeters.com/freestuff/index.php
Future Skills – Branding Strategies
• Think Solutions• Problem Solving
• Think Interaction• Mobile and Virtual
• Think Specialist• Application Specialist
• Think Flexible• Multiple Skill Sets
Future Skills – Branding Strategies
• Think Small• Small Businesses
Remain Regional
• Think Smart• Maintain
Credentials (2 Yr Lifespan)
• Think Fiscal• Understand R O I
Our Students In A Flat World
First “Strategic Objective”:
CHANGE THEMSELVES! (in a measurable way)
http://www.tompeters.com/freestuff/index.php
Rule #1: When the world goes flat—and you are feeling flattened—reach for a shovel and dig inside yourself. Don’t try to build walls.Rule #2: And the small shall act big. … One way small companies flourish in the flat world is by learning to act really big. And the key to being small and acting big is being quick to take advantage of all the new tools for collaboration to reach farther, faster, wider, and deeper.Rule #3: And the big shall act small. … One way that big companies learn to flourish in the flat world is by learning how to act really small by enabling their customers to act really big.Rule #4: The best companies are the best collaborators. In the flat world, more and more business will be done through collaborations within and between companies, for a very simple reason: The next layers of value creation—whether in technology, marketing, biomedicine, or manufacturing—are becoming so complex that no single firm or department is going to be able to master them alone.Rule #5: In a flat world, the best companies stay healthy by getting regular chest X-rays and then selling the results to their clients.Rule #6: The best companies outsource to win, not to shrink. They outsource to innovate faster and more cheaply in order to grow larger, gain market share and hire more and different specialists—not to save money by firing more people.Rule #7: Outsourcing isn’t just for Benedict Arnolds. It’s also for idealists.
Source: Tom Friedman/The World Is Flat
http://www.tompeters.com/freestuff/index.php
Teaching In A Flat World
Mishra, & Koehler, 2006
Integrating Integrating A Wired WorldA Wired WorldInto TeachingInto Teaching
Adapting toAdapting toDifferentDifferentLearning StylesLearning Styles
T P C KT P C K
The greatest dangerfor most of us is not that our aim is too highand we miss it, but that it is too lowand we reach it.Michelangelo
http://www.tompeters.com/freestuff/index.php
Aim High !