GRAPHIC DESIGN 1 | ALEX SABA S2931423

TEA PACKAGING

CONTENTS

1_ Puritea2_ Flavours3_ Symbolism5_ Tone & Colour6_ Flat Nets9_ Style, Relationships & Materials10_ Typography

Puritea is a loose leaf tea, contained in white tins -( tea can last up to 2 years when stored in tins). This range is designed to take you through the day, morning, afternoon and night. Puritea is based around leading a healthier lifestyle and being aware of fruits and herbal blends that can assist improve your daily wellbeing.

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FLAVOURS

Puritea is based around a routine tea that can naturally take you through the day, to night. Each set of flavours are blended together for maximum enjoyment but are also in place to help you and your body function

Morning Tea_ Lemon, orange and berrySmelling and/or drinking fresh lemon in the morning helps wake up your brain and body, the berry and orange have been added for a naturally sweeter flavour.

Afternoon Delight_ Green Tea and rosehipBoth green tea and rosehip can both naturally help renergise and motivate your system.

Sweetest Dreams_ Lavendar, chamomile and spearmintWhile lavendar calms you at the end of the day, chamomile and spearmint are also naturally soothing.

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Tea to take you through the day.

SYMBOLISM

I have used a combination of name and symbolization in the naming/logo, linking the end of the “a” to a leaf. This conveys a distinctive logo for the connection between the leaf logo and the loose leaf tea. Also adding a slogan suggesting/upselling the trio of tea flavours.

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TONE & COLOUR

Puritea has an earthy quality of tone to its presentation, however it has been kept neutral to themes and target market where possible. Tieing into the tone is also the colour tones used on the main label and the lid sticker– the colours are based off the tea flavours to help identify the ingredients, with a slightly lighter tone so that they aren’t overpowering. This has resulted in a slightly more feminine colour scheme.

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STYLE, RELATIONSHIPS & MATERIALS

I tried to go as simple as possible, whilst still incorporating a pleasant/ subtle pattern. Also tying in with the name of the tea “Puritea” to relate to a more organic style, using recycled paper for labeling. Both the simple style and use of earthy materials link together to give an earthy, organic and pure feeling to “Puritea”.

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TYPOGRAPHY:

For the main headings, Morning Tea, Afternoon Tea and Sweetest Dreams – as well as the Puritea logo I used my own handwriting to create a serene and simple “feel” and style to the packaging – almost giving the labeling a more personal feel. However with the information I kept the type simple and easy to read, leaving the main focus on the rest of the design.

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