BENEFITS • Increased marketing agility • Improved site performance and conversions • Simplified tag management, no need to get technical • Control over the data points being sent to your vendors • Rich source of digital data to empower big data initiatives Modern marketers are more reliant than ever on digital marketing vendors to support their web and mobile interactions and drive results. As vendor solutions have increasingly become cloud- based, tags have become the data collection mechanism of choice for a clean, actionable source of digital data. But the process of deploying and managing vendor tags can be a headache for any organization, due to the technical nature associated with tagging, high costs, and a heavy reliance on IT resources to carry out the task. Tealium iQ puts marketers in control of their online solutions, making it easy to deploy new vendor tags or make edits to existing ones without burdening developers. Through Tealium, enterprises improve marketing and IT agility, reduce costs, and accelerate website performance. In addition, Tealium provides a rich source of digital data to help marketing teams improve the effectiveness of customer acquisition and retention campaigns. Tealium iQ Enterprise Tag Management
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B E N E F I T S
• Increased marketing agility
• Improved site performance
and conversions
• Simplified tag management,
no need to get technical
• Control over the data points
being sent to your vendors
• Rich source of digital data to
empower big data initiatives
Modern marketers are more reliant than ever on digital marketing vendors to support their web and mobile interactions and drive results. As vendor solutions have increasingly become cloud-based, tags have become the data collection mechanism of choice for a clean, actionable source of digital data.
But the process of deploying and managing vendor tags can be a headache for any organization, due to the technical nature associated with tagging, high costs, and a heavy reliance on IT resources to carry out the task.
Tealium iQ puts marketers in control of their online solutions, making it easy to deploy new vendor tags or make edits to existing ones without burdening developers. Through Tealium, enterprises improve marketing and IT agility, reduce costs, and accelerate website performance. In addition, Tealium provides a rich source of digital data to help marketing teams improve the effectiveness of customer acquisition and retention campaigns.
Tealium iQ Enterprise Tag Management
Simplified tag managementTealium iQ lets digital marketers easily manage tagging requirements without requiring ongoing assistance from IT resources. Built from the ground up for marketers, Tealium iQ offers turnkey integrations with more than 600 major online vendors, greatly simplifying the process for managing third-party solutions. To add a vendor tag, simply click on a vendor logo, add some account details, and hit publish — the tag is deployed instantly without ever touching the website.
Fast, scalable technologyTo ensure massive scale and performance, Tealium pioneered the innovative technology that eliminates round-trip calls to an application server for instructions on how tags should load — an unnecessary point of failure and an extra step in the tag management process was thereby removed. In addition, Tealium’s unique multi-CDN tag delivery network ensures that your vendor tags are delivered to your visitors at blinding speed. As a result, Tealium’s network consistently outperforms the competition.
Actionable data Tealium helps you solve big data challenges at the source. Tealium’s data distribution platform (D3P) allows you to define and discover audience segments, enrich visitor profiles, and take action to improve results in real time. Leverage Tealium Event Store for a clean, timely export of all your event-level visitor data, or use Tealium AudienceStream to discover valuable insights about your audiences and fuel your personalization and monetization initiatives. Tealium simplifies big data, so you can target your customers more effectively and focus on increasing conversions.
Mobile tagging on the flyTealium iQ enables marketers to manage their tags across mobile websites, mobile apps, online videos and more, right from the same intuitive web interface. Once Tealium is deployed within the mobile app, marketers can easily make changes to their mobile analytics or add new mobile marketing solutions without having to re-certify the app through the platform operator (e.g., Apple, Google, Microsoft). Mobile companion — a patent-pending overlay technology — enables users to easily access and identify relevant data points while viewing their mobile apps.
A helpful companionWeb Companion is an intuitive browser plug-in that allows users to manage and audit their vendor tag implementations while viewing their website. Expose different data elements that are available on the page, and easily map them into different vendor tags through Tealium iQ. Web Companion can also be used to define specific areas within a page that need to be assessed using enterprise testing solutions such as Adobe Test & Target.
Ensure data governanceData leakage is a big concern for any organization, and tags are often the prime culprits, transmitting transactional information and other data to third parties without your knowledge or control. Tealium allows you to audit the data collection practices of each vendor, while also providing standardized data definitions across all solutions. Tealium also enables organizations to become instantly e-privacy compliant via robust privacy capabilities, including a privacy widget that provides site visitors with convenient opt-out choices.
All the bells and whistles.Meet the industry’s most complete tag management solution.
About TealiumTealium helps savvy brands bring order to marketing chaos and engage customers in innovative ways. Using Tealium as the foundation for their digital marketing operations, smart marketers can fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points. Tealium is the recognised leader in enterprise tag management and was recently named one of Forbes’ Most Promising Companies in America for 2014. Each quarter, Tealium serves 1.2 trillion tags on behalf of its global clients, representing an estimated $75B in annual online transactions. For more information, please visit tealium.com.
“The goal of tag management is to give marketing and measurement professionals direct control over
their digital measurement infrastructure, and to eliminate the need for costly and time-consuming IT
cycles. Tealium does a superb job of that.”
TRUSTED BY HUNDREDS OF ENTERPRISES
GARY ANGELPartner, Digital Analytics Center of ExcellenceErnst & Young
