Team 6 Caitrin DolanWill DavisBrittany IrvinJeremiah Woolwine

Background Foundation Purpose Locations Services offered

Mission/VisionThe mission and vision of Pizza Inn Inc is to serve its neighbors with

great tasting, fresh made pizza each and every day. Pizza Inn’s principal activity is to franchise and distribute food to a system of restaurants operating under the trade name "pizza inn".

Goals

Strengths/ Weaknesses

Management Family Atmosphere

Offering High quality

Marketing Headquarters markets for the

franchisees Personnel

Quick service Finance

Debt Down Manufacturing

Delco R & D

New Combinations of Pizza

Management New Management

Offering Not Nationwide

Marketing Competitors have more money for

marketing Personnel

Turnover Finance

Revenue decreasing Manufacturing

Must use Delco R & D

Faster ways to cook pizza

Opportunities/ Threats

Consumer/Social Expansion

Competitive Name Brand

Technological Ordering Online

Economic Different Class settings

Consumer/Social Families eating @ home

Competitive Competitors copying

Technological Pizza Hut has ordering online Faster ways of cooking pizza

Economic Eating in

Legal/ Regulatory Mergers

Marketing Program

Product Strategy Signature Pizzas Buffet & dine in specialties

Price Strategy Competitive prices

Promotion Strategy Coupons Monthly Specials

Place Strategy Mainly in the South In Nine Countries other than the U.S.

Target Markets (4 ways to serve you) Full service pizza restaurant Solely pizza delivery and carry-out Self-serve buffet Express serve

Competition Pizza Hut Cici Enterprises Sbarro

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Sales revenue in millions

2001 2002 2003 2004 2005 2006

Year

Sales Revenue for Pizza Inn

Sales in millions

36384042444648

Sales in millions

2007 2008 2009 2010 2011

Year

Five year sales projections

Sales

Implementation Plan

Expand to new markets Domestic (move north) Foreign Markets

Improve marketing program TV Newspapers Radio