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Team BBM: Final Presentation and Panel Discussion

a solution to help NOLA musicians better manage their careers

MUSICATE

Mykle Brossette Maria Dahman Tetiana Iegorova

Abdulrahman Jarallah Heidi Koontz Chris Moser

Will Norris Tom Sanderson Bob Schaffer

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The Task at Hand

Research Findings

Our UCD Process

Recommended Solution

Overview TODAY’S DISCUSSION

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Average Salary % of Income from Music Sales

$27K 5%Number of Musicians % without Management

4500 78%

Living Large?

Simply making a living requires a huge amount of managerial time and attention that most musicians can’t afford when also working odd hours and trying to hone their craft.

Insight Labs

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I am NOT the UserOur Process

DISCOVERYDESIGN PLANNI

NG

PROTOTYPES

USER TESTING

we are here

PROJECT PHASES

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I am NOT the UserOur Process

DISCOVERYDESIGN PLANNI

NG

PROTOTYPES

USER TESTING

we are here

PROJECT PHASES

KEY RESEARCH QUESTIONS

1. How do NOLA musicians define (career) success?

2. What makes career management hard?

3. And, more importantly, WHY is it hard?

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I am NOT the UserOur Process

DISCOVERYDESIGN PLANNI

NG

PROTOTYPES

USER TESTING

we are here

PROJECT PHASES

1. How do NOLA musicians define (career) success?

2. What makes career management hard?

3. And, more importantly, WHY is it hard?

ACTIVITIES

ACADEMIC RESEARCH

INDUSTRY EXPERT

INTERVIEW

MUSICIAN INTERVIEWS

(X6)

UX PANEL DISCUSSION

KEY RESEARCH QUESTIONS

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Meet Marley HayesResearch Findings

Ambition Talent

GOALS

Continue to support herself by playing paid gigs multiple times per week

Eventually perform and share her music with a wider audience; tours, larger venues

Connect deeply and emotionally with the people that come to hear her play

TECHNOLOGY USE FRUSTRATIONS

Phone: Older iPhone 3GS

Computer: Mac Laptop

Internet: Facebook, ReverbNation, Gmail

Controlling/perfectionist personality keeps her from asking for help when she should

“Doesn't know what she doesn't know” Not clear on the “next steps” to turn a successful local career into a long-term and widespread business

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Meet Ian ShawResearch Findings

Shy Amateur

GOALS

Play music full-time

Make enough money to get by with some disposable income

Make friends

Prove his parents wrong about his career decision

TECHNOLOGY USE FRUSTRATIONS

Phone: Outdated Android Smartphone

Computer: Desktop PC

Difficulty meeting and talking to people

Not knowing how to pursue a music career

Not having the money for music lessons

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ROOT CAUSE ANALYSIS

Poor Career Management

Why?

Don’t Know or Don’t Care?Challenges

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ROOT CAUSE ANALYSIS

Poor Career Management

Don’t know WHAT to do Don’t know HOW to do it Don’t DO it

Poor Education No Planning Procrastination

Why?

Don’t Know or Don’t Care?Research Findings

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ROOT CAUSE ANALYSIS

Poor Career Management

Don’t know WHAT to do Don’t know HOW to do it Don’t DO it

Poor Education No Planning Procrastination

Why?

Content is too general (the WHAT) and not actionable (the HOW)

Forums (where experts present to a large audience) do not resonate

Educational events and related resources are poorly promoted

Why?

Don’t Know or Don’t Care?Research Findings

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ROOT CAUSE ANALYSIS

Poor Career Management

Don’t know WHAT to do Don’t know HOW to do it Don’t DO it

Poor Education No Planning Procrastination

Why?

Inability to brainstorm TASKS with seasoned experts

An educational system that emphasizes the “ends” but not the “means”

Lack of consideration for potential barriers or roadblocks

Why?

Don’t Know or Don’t Care?Research Findings

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ROOT CAUSE ANALYSIS

Poor Career Management

Don’t know WHAT to do Don’t know HOW to do it Don’t DO it

Poor Education No Planning Procrastination

Why?

No metrics to measure progress or overall effectiveness

No accountability to ensure the work gets done

Lack of external acknowledgement

Ineffective system to track and manage tasks

Why?

Don’t Know or Don’t Care?Research Findings

Teaching AdultsSolutions

Constructivism:

People construct their own understanding and knowledge of the world, through experiencing things and reflecting on those experiences.

Active techniques to create more knowledge and then to reflect on and talk about what they are doing and how their understanding is changing

Teaching AdultsSolutions

Constructivism:

People construct their own understanding and knowledge of the world, through experiencing things and reflecting on those experiences.

Active techniques to create more knowledge and then to reflect on and talk about what they are doing and how their understanding is changing

Mechanisms for Future Planning

ApproachesObjectives Based On Diagnosed Needs/Interests

Co-operative Learning Climate

Sequential Activities Leading to Objectives

Teaching AdultsSolutions

Constructivism:

People construct their own understanding and knowledge of the world, through experiencing things and reflecting on those experiences.

Active techniques to create more knowledge and then to reflect on and talk about what they are doing and how their understanding is changing

Mechanisms for Future Planning

ApproachesObjectives Based On Diagnosed Needs/Interests

Co-operative Learning Climate

Sequential Activities Leading to Objectives

Lifelong Learning

Implicit and Explicit

Constantly Learning

Behavior ModificationSolutions

Cognitive Behavioral

Therapy

An approach to behavior modification, which examines faulty thinking and employs goal-oriented processes and mentorship.

Behavior ModificationSolutions

Cognitive Behavioral

Therapy

An approach to behavior modification, which examines faulty thinking and employs goal-oriented processes and mentorship.

Faulty Thinking: “List of Errors”

Key Mechanics

Mentorship: Reviewing, Reconceptualizing, Accountability

Self-instructions: Imagery, motivational self-talk

Goal-setting: Measurable progress through homework exercises

Behavior ModificationSolutions

Cognitive Behavioral

Therapy

An approach to behavior modification, which examines faulty thinking and employs goal-oriented processes and mentorship.

Faulty Thinking: “List of Errors”

Key Mechanics

Mentorship: Reviewing, Reconceptualizing, Accountability

Self-instructions: Imagery, motivational self-talk

Goal-setting: Measurable progress through homework exercises

Case-in-Point: Advantage Response

Cards

A token reminder of what the doer (i.e., musician) hopes to achieve

Adapted from Judith Beck’s diet solution techniques

Making a Game of ItSolutions

Gamification:

The application of game design thinking to non-game applications to make them more fun and engaging.

Using game mechanics and behaviorist ideas to increase user motivation.

Making a Game of ItSolutions

Gamification:

The application of game design thinking to non-game applications to make them more fun and engaging.

Using game mechanics and behaviorist ideas to increase user motivation.

Engagement

BenefitsLoyalty

User-Generated Content

Virality

Making a Game of ItSolutions

Game Mechanics:

Constructs of rules and feedback loops intended to produce enjoyable game play.

The building blocks that can be applied and combined to gamify any non-game context.

Making a Game of ItSolutions

Game Mechanics:

Constructs of rules and feedback loops intended to produce enjoyable game play.

The building blocks that can be applied and combined to gamify any non-game context.

Achievements/Bonuses/Points

Key Mechanics

Appointment Dynamics

Cascading Information

Urgent Optimism/Epic Win

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I am NOT the UserOur Process

DISCOVERYDESIGN PLANNI

NG

PROTOTYPES

USER TESTING

we are here

PROJECT PHASES

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I am NOT the UserOur Process

DISCOVERYDESIGN PLANNI

NG

PROTOTYPES

USER TESTING

we are here

PROJECT PHASES

PURPOSEtranslate user needs into system requirements

group similar requirements

ACTIVITIES

requirements grouping

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I am NOT the UserOur Process

DISCOVERYDESIGN PLANNI

NG

PROTOTYPES

USER TESTING

we are here

PROJECT PHASES

PURPOSEtranslate user needs into system requirements

group similar requirements

ACTIVITIES

requirements grouping wireframe sketching

PURPOSEtranslate system requirements into design features

share ideas

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I am NOT the UserOur Prototype

DISCOVERYDESIGN PLANNI

NG

PROTOTYPES

USER TESTING

we are here

PROJECT PHASES

our prototype

WHAT IS IT? online education platform where musicians can learn about how to manage their careers

HOW DOES IT WORK? • Goal-based progression through courses, tasks, and social interactions that teach you what to do (and how to do it)

• Game mechanics to keep the experience fun, entertaining, and engaging.

DELIVERABLE

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The Devil is in the DetailsOur Prototype

KEY FEATURESKey Features

Dashboard: Central information hub for the user

Progress Bar: Visual reminder of their progress based on specific goals

Courses & Lessons: Content, lessons, and advice in manageable portions

Social Learning: Online access to mentors and other musicians as a source of information and career advice

Badges & Rewards: Game mechanics to encourage the user to stay engaged and provide in-progress recognition/rewards for their effort

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Miles to Go Before We SleepFuture Work

What is It? What does it do?

Meetchaa mentoring and networking hub where NOLA musicians can create their network, share tips on discussion boards, or pose questions to industry experts.

Musicate

an online education platform where musicians can learn about how to manage their careers in a structured way with videos, articles and quizzes to ensure knowledge retention. The content will emphasize not only what to do but HOW to do it and offer practical tips proven to be effective.

Groove

a simple task management application designed for musicians with have pre-programmed goals and tasks specific to career management. We intend to make a game out of it and offer rewards so that users feel a sense of accomplishment for simply working the problem.