TEAM DEXTER S Topic: Awareness campaign for preserving water “সসসসসসস! সসসসসস সসসসসসসসস সসসস’’ CAMPAIGN “সসসসস সসসস সসস সসস সসসস সসসসসসস সস সসসসস সসস’’ A presentation by TEAM DEXTERS
Transcript
1. TEAM DEXTE RS Topic: Awareness campaign for preserving water
! CAMPAIG N A presentation by TEAM
2. Facts and figures on water usage in Bangladesh Main sources
of water Surface Water Ground Water Rainfall Underground water is
going down by 1-3 meters every year. According to DWASA, Dhaka,
Bangladesh capital requires 2.2 billion litres a day, but can only
produce 1.9 to 2 billion. The water usage in the rural areas is
20-40 litres per person per day The water usage in the urban areas
is 200 litres per person per day . Source : http://dwasa.org.bd/
http://water.org/country/bangladesh/ http://www.unicef.org/
RESEARCH FINDING S SHORTAGE : 20 CRORES LITRES EVERYDAY IN
BANGLADESH
3. OUR OBJECTIVES AND OUTCOMES PERCEPTION CHANGE Efficient and
effective use of water Conscious people Preserve water in all ways
To change current mindset that water is not a permanent resource
That we must save water for future generations OUR OBJECTIVES
EXPECTED OUTCOMES
4. TARGET AUDIEN CEPRIMARY TARGET GROUP SECONDARY TARGET GROUP
PRIMARY TARGET GROUP SECONDARY TARGET GROUP URBAN AREA PEOPLE AGE
GROUP 7-14 PRIMARY AND SECOND ARY TARGET GROUPS SOCIO ECONOMIC
CLASS A,B,C SOCIO ECONOMIC CLASS D,E SOCIO ECONOMIC CLASS D,E SOCIO
ECONOMIC CLASS A,B,C AGE GROUP 15 and above RURAL AREA PEOPLE URBAN
AREA PEOPLE RURAL AREA PEOPLE 40% 20% 18% 12% AGE GROUP 15 and
above AGE GROUP 7-14
5. We asked a few households about the misusage of water..
6. FINDIN GS 45 % 35 % 15 % 5% KITC HEN GARA GE WASHROO M
CENTRAL BASIN
7. BIG IDEA 1 2 2 3 1 3 To make people realize that proper
water consumption is the only way to save water for our future
generations Urban Campaign Rural Campaign Activation campaigns
Conscious use of water NO Misusage of water Awareness from
childhood STRATEGIES OUTCOMES
8. SlOGAN AND LOGO GOES WITH THE CAMPAIGN CREATIVE MEANING
COHERENT WITH BIG IDEA CAMPAIGN LOGO CAMPAIGN SLOGAN GOES WITH THE
CAMPAIGN HAS SIMPLE MEANING EASY TO REMEMBER
9. URBAN PLAN 1 We will target the market leaders of various
water related convenience goods Toothpaste, Shaving Cream, Shampoo,
Hand wash, Detergent Packaging will consist the message SAVE WATER,
BECAUSE EACH DROP COUNTS The message reach will be on a daily basis
and clearly visible WHY will the company respond to our proposal
positively ? This will certainly be a huge CSR The image of the
company increases
10. SAMPLE CREATI VES THE MESSAGE
11. URBAN PLAN 2 VEHICLE WRAPPING: Intercity BUSES CARS PVC
pasted at the rear end of the bus, PVC includes the campaign
slogan, logo, tagline, message Also inside the bus instead of
sunray protectors PVC measuring 3x2 inch will create immense reach
Campaign stickers with logo and tagline Specific companies
delivering stickers to drivers Incentives to driver for
attaching
12. Internal Reach Externa l reach 50 3000 Each vehicle has
such immense reach on average SAMPLE CREATI VESBUSES REAR SIDE
BUSES INSIDE
13. URBAN PLAN 3 Initiative by different student groups/clubs
associated with social activities 1.They will affiliate with other
such clubs 2.Choose a specific public location (eg: own campus)
3.Place a very wide long white clothe 4.Random people write their
views and sign 5.Views about: water preservation and stop misuse
AWAREN ESS
14. FACEBOOK COMMUNITY Competition on topic Stop misuse and
Save water People will be asked to write a short story and posted
Top 5 stories will be selected to make a short film Incentives to
top 15 participants Regular promotions /updates FACEBOOK COMMU NITY
'' '' INDIRECT REACH
15. CHALLEN GE CELEBRITY HOLDS THE BANNER ACTING AS BUZZ AGENTS
NOMINATE OTHERS PROMOTE THE CAUSE IT WILL CREATE ABUZZ !!! INDIRECT
REACHAWARENESS
16. Host task oriented competition in primary schools all over
Bangladesh Kids will be given a water tank with holes , theyll
block water Winners will get gift hampers ACTIVATION CAMPAIG N
SAMPLE STICKERS DISTRIBUTED AMONG CHILDREN TO GRAB ATTENTION
17. Participants will wear the t-shirts designed by us Campaign
will be conducted every three months. Media coverage Incentives:
Free T-shirts Free refreshments ASSOCIATION OF BD CYCLIS TS
18. SAMPLE CREATI VES FREE TSHIRTS TO RAISE AWARENESS ALL OVER
THE COUNTRY BY BD CYCLISTS FRO BAC DIRECT REACH INDIRECT REACH
19. RURAL CAMPAIG N Pump and Canal: Uncontrolled usage Pipe
Leakage Irrigation Rural Findings: Water misused in 3 major ways
Religious institutions(mosque, temple, church, pagoda) can
influence villagers largely. Religious Factors Imams of mosques
creating awareness from religious perspective. This will certainly
connect an emotional and sentimental linkage to stand against water
misuse. 1
20. Moncho Natok and Jatra A highly effective means to grab the
attention of the villagers. The content of the Moncho Natok and
Jatra will depict the importance of preserving water The prime aim
is to eradicate water misuse through creating awareness. 2 RURAL
CAMPAIGN The renowned and influential group of people will create
awareness. Uthan Boithak Primary/High School Headmasters,
Homeopathic Doctors, Wealthy Land Owners etc. An awareness raising
discussion in the courtyards of each respective family. 3
21. Daily wastage of water Knowingly wasting Unknowingly
wasting TVC BIG IDEA- Consciousness starts from you! Execution
style: SLICE OF LIFE Appeal: Rational A person wastes water in his
daily activities however gives a presentation on saving water! At a
point when theres no water he realizes the misusage he has done.
Statistics and core message TVC CONCEP T
22. SAMPLE CREATI VES BILL BOARD PRINT AD HAS SIMPLE MEANING
EASY TO REMEMBER CREATIVE '' ''
23. PROPOSE GOVERNMENT FOR VARIABLE COST IN WATER ENCOURAGE TO
USE WASHING MACHINES RECYCLE WATER USE ELECTRONIC DISH WASHER 1 1 4
3 2 RECOMMEN DATIONS URBAN AREA MAINLY WASTE WATER FROM KICHEN FOR
FLUSHING TOILET GREY WATER FROM WASHING MACHINE FOR PLANTS(GARDENI
NG)
24. SCHEDULIN G SECOND 4 Months (May 15-Aug 15) FIRST 4 Months
(Jan 15-Apr 15) THIRD 4 Months (Sep 15-Dec 15) FOURTH 4 Months (Jan
16-Apr 16) SECOND 4 Months (May 16-Aug 16) THIRD 4 Months (Sep
16-Dec 16) ATL TVC RDC Bill-boards Vehicle Branding BTL- Social
Clubs BD Cyclists Primary School Miking Moncho Natok Jatra Uthan
Boithok Masjid Imam ATL - Bill-Boards Vehicle Branding TVC RDC BTL-
BD Cyclists Miking Jatra Uthan Boithok Masjid Imam Moncho Natok
ATL- Vehicle Branding RDC BTL- Facebook Awareness Campaigns BD
Cyclists Uthan Boithok Masjid Imam ATL- TVC RDC Bill-boards Vehicle
Branding BTL- Primary School BD Cyclists Facebook Awareness
Campaigns Miking Moncho Natok Jatra Masjid Imam ATL- Bill-Boards
Vehicle Branding RDC BTL- BD Cyclists Facebook Awareness Campaigns
Masjid Imam Uthan Boithok ATL- TVC RDC Vehicle Branding Bill-boards
BTL- Masjid Imam Uthan Boithok Facebook Awareness Campaigns BD
Cyclists
25. THE BUDG
26. Break-down of the cost TOTAL ATL TVC Advertising 2800000 +
3 months exposure 75,000,00 x 2 1,78,000,00 Print Advertising 20
00000 Bill-boards 70,000 x 15 units x 9 months 94,50,000 RDC
Advertising 30,000 + (500000 x 3) x 2 30, 30, 000 Total ATL Cost
3,22,80,000 BTL URBAN 1) Vehicle Branding - (Bus) (PVC = 100,
Delivery = 20, Drivers Incentives = 50 ) = 170 for each bus. For
1000 buses 170 x 1000 1, 70, 000 Cars Sticker + Delivery + Drivers
Incentive = (30+20+100) =150 For 10, 000 Cars = 150 x 10, 000 15,
000, 00 Total 16,70,000 2) BD Cyclists 1000 volunteers x (food and
t-shirt)= 1000 x 150 = 1,50,000 For 6 campaigns 150000 x 6 9,000,00
3) Social Clubs Activation 200 yard clothes 60 x 200 12,000 Markers
20 pieces x 60 taka 1200 Certificates 30 pieces x 20 taka 600 Food
30 boxes x 100 taka 3000 T-shirts 30 pieces x 50 taka 1500 TOTAL
18,300 So, Total for 15 Campaigns 18300 x 15 2,74,500 4) Primary
School: For 1 school ,1 student Props(Food+Sticker+Material)=
(20+50+50) 120 Volunteers cost 100 x 20 volunteersx 400 school
800000 For 120 student/school and in 400 schools 120x120x400
5760000 Total 6560000 Rural : 1.(For each Upazillas) Miking 1500 x
2 3000 Monch Natok and Jatra 10000 + 5000 15,000 Representatives
Food + Stay = 600 x 12 repres. X 3 days 21,600 Miscellaneous 5000
Total cost for each UZ 44600 For 488 Upazilla 44600x488 2,17,64,800
2. Targeting most densely populated 1000 1000 x 35,000(each
village) 3,50,00,000 Total BTL Cost 6,61,69,300 TOTAL CAMPAIGN COST
ATL+BTL 9,84,49,300
27. TOTAL CAMPAIGN COST: BDT 9,84,49,300
28. THANK YOU! QUESTIONS? A presentation by TEAM DEXTERS FUNDED
BY