Launch Plan

Launch Plan

In this launch plan we are going to Introduce our Product. This is what our presentation includes:

BrandingSegmentation, targeting and positioningMarketing mix Marketing communications Launch plan (12 months) Marketing budget & sales forecast 

BrandingRange of Different Logo’s

Logo – This is our Unique logo for our brand.

We have used a different way of branding our company with their name.

Feel Fresh

Our SloganBold outstanding brand name

Eye Catching

What does Shave-Bien stand for?

Branding

Aims and Objectives

Aim • To become a leading number 1 brand for Travellers

Objectives• To Gain 3% of our market share (180,000) 2013• To Breakeven at 37,594 Unit in 1st Year• To generate a Profit of £593,200 in the 1st Year • Focus on sales• To develop advertising ideas which aim to increase awareness• Increase brand knowledge• To effectively and efficiently complete advertising campaign during a 12 month period with a budget of £150,000

Marketing budget & Sales Forecast

Contribution per unit: £3.99Break-Even quantity: 37,594 unitsBreak-Even revenue: £187,594Revenue: £898,200Profit: £568,200Market Share: 3%

Selling Price: £4.99Fixed costs: £150,000Variable costs: £1

In order to met our expectations is crucial to adopt some pricing strategies:1. Market-oriented pricing;2. Price penetration;3. Psychological pricing.

Marketing budget & Sales Forecast

£150,000 Marketing Budget Spent £135,000 Target 180,000 Units

Jan Feb Mar April May Jun Jul Aug Sept Oct Nov Dec0

20,00040,00060,00080,000

100,000120,000140,000160,000180,000200,000

Segmentation and TargetingClearly identified market and customers

Male: Aged between 20-35Travellers in UK only

The target audience for our product are travellers, in terms of social grouping they are likely to be male, aged 20-35.

The main reason we target males is because most female tend to wax instead of shaving.So we have higher chance of making more profit if we focus on male.

There are 60,000.000 travellers in the UK only.

The population of people age 20-35 are 12,730.000.6,237.700 out of 12,730.000 are male.

And the total male travellers are 5,925.815.

Positioning

Our product is very similar to all our competitors ( Gillette,Wilkinson) in terms of quality. The difference is that our buyers have the opportunity to buy a quality product at a cheaper price. We are going to be selling our product for £4.99 which think it’s a very reasonable price .

Unique Selling Point

• Portable • Refillable • Low Cost

• Reusable

S.M.A.R.T

Specific – Our aim is to make a minimum profit of £593,200

Measureable – Set a goal of how many units should be sold within a mouth to track the progress.

Attainable – To gain 3% of the market share

Realistic – Have a realistic target of sales

Time – We should sell 180,000 units in 12 months

Marketing Mix

A Marketing Mix consists of these 4 P’s:

Product

Price

Place

Promotion

Product

Our product is a solution to many people out there who are really busy and can’t afford to waste time on putting a shaving product before having a shave. This product combines a shaver with shaving products in one product making it simple and quick for people to have a shave, saving their precious time to go through the whole process of putting the shaving product on and then having a shave. It allows people to simply grab the all-in-one shaver and enjoy shaving like never before by saving time and putting in less effort. Furthermore, consumers can also stop worrying about buying and storing different shaving products as the shaver will have it already included, instead of buying various shaving products they will only have to buy refills of the shaving product inside the shaver. It targets between people who go on holidays, instead of packing all the shaving products needed they will only need to pack the all-in-one shaver and maybe few refills.

Price

We are looking forward to sell the product at £4.99 which is a very reasonable price, affordable for everyone. Pricing is an important factor of the marketing as it’s the value of the product and amount which the customer is paying for the product.

Penetration pricing has various benefits such as more customers coming to buy the product, the more expensive the less demand is going to be, therefore the price should be set at fair level which will be reasonable for customers and which would increase the demand.

Place

Asda Tesco Boots Airports Travel Shops

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10000

15000

20000

25000

30000

35000

40000

45000

50000Distribution of Products

Promotion

We are looking at many different ways of Promoting our new Product.

Advertising

Using the Internet

Printed – Billboard and Magazines

Television

Seasonal Advertisement

Social Sites

Marketing Launch Plan 12 months

January February March April May June July August September October November December

Internet Ad

Website

TV Advert

Billboard

Magazines

YouTube Ad

Valentines

Christmas

Marketing Plan Costs

£5000 - 5 Magazines£6000 - YouTube Video£4000 - Ad banners£90000 - Television Advertisement£2000 - Branding£16000 - Billboards £8000 - Valentines and Christmas Special£4000 - Website Design £0 – Social Websites

Total - £135,000

Thank You

Any Questions?