Date post: | 07-Jul-2015 |
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Technology |
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Gravis footwear Cross-channel Information Architectures
Aditya, Brennan, Hee Joo, Kristen Team Subgroup
#EPIC-FAIL
What is Gravis?
Strive to be different Don’t have that many products
Abby's IA Heuristics: Graded A-F
Controllable n Does user feel that the task they need to accomplish is
available to them? n After user chooses a product, Gravis slam the door in the face of the
user by not showing 3rd-party stores in context of the shoes.
n How well does it anticipate and eliminate error potential? n NOT SO WELL.
n Gravis adopted non-standard interaction patterns
n When errors do occur, how easily can a user recover? n Not straightforward to go back to all shoes. n Not possible to go to the 'next' shoe in the thumbnail list.
n Are features offered to allow the user to tailor information or functionality to their context?! n Can't serach or narrow options. Cannot mark particular products for
future reference.
F Grade
No!
No!
No!
No!
Clear
Grade
D Easily Perceptible.
n Is the functionality and information being provided easy to understand? n …but click on a link, the navigation paradigm changes.
n Is the path to task completion obvious? n Not if you want to check out the skate stuff, click on the skate link (it will sell you shoes).
n Users "nd it easy to describe? n If a descriptor such as "cube rotation" thing is used, there may be a problem.
Yes!
No!
No!
Useful Website's intended usage: Not satisfied. Users' intended tasks: Not completed.
n Not a single part of this sample task can be completed.
Check out the new Lowdown shoes and buy the red ones in size 11
E Grade
Sam. The Skateboarder
ASL 25/M/LA Hobbyist skateboarder Needs to buy a pair of Lowdowns
Gravisfootwear.com
Findable n Can users easily locate information and functionality that they are seeking?!
n #e website has no basic search function. n Shoes appear in pop-up grid as opposed to list n Names and prices are not listed in grid
n Is it easy to enter the experience from a variety of channels and points of interest?! n Not possible to get to website from other sites selling Gravis shoes n Seems as if search engine is only option
n How do search engines “see” what is provided?! n Gravis site shows up as "rst option in Google n Shows up close to the bottom of "rst page in Yahoo! And Bing
Grade
F Yes"
No!
No!
No!
Search engine results using Yahoo! or Bing.
Accessible
n Can information and functionality be used by a variety of user types via all expected channels and devices?!
n Site is $ash-based; automatically a problem for iOS devices
n Is this experience compliant with 508 standards for accessibility? n Site doesn't support zooming n Not compatible with screen readers
F Grade
No!No!
Doesn't play well with others. • Home page is not compatible with
mobile devices nor does it have a separate mobile version.
• Design Idea: It might be time to
switch to HTML5
Gina. Visually impaired
ASL 45/F/MI Wants to gift a nice Gravis shoe to her nephew
Typical website screen reader output
Gravis site screen reader output AKA accessibility fail
"e solution