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Team Introduction Why Eastland? What Does Success Look...

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3/26/2018 1 A Redevelopment Submittal for the Eastland Mall Property March 26, 2018 Jim Gross Company Team Introduction Why Eastland? Vision What Does Success Look Like? Q&A Jim Gross Company
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Page 1: Team Introduction Why Eastland? What Does Success Look …plancharlotte.org/sites/default/files/pdf/Crosland Southeast - Jim Gross Company...•Deep resume of “custom-designed,”

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A Redevelopment Submittal for

the Eastland Mall Property March 26, 2018 Jim Gross Company

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Team Introduction

Why Eastland?

Vision

What Does Success Look Like?

Q&A

Jim Gross

Company

Page 2: Team Introduction Why Eastland? What Does Success Look …plancharlotte.org/sites/default/files/pdf/Crosland Southeast - Jim Gross Company...•Deep resume of “custom-designed,”

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Crosland Southeast: • Charlotte is home – 91 years • Legacy of integrity, quality, performance &

“placemaking” • Strong history of leading challenging mixed/multi use

developments • Direct experience successfully redeveloping mall sites

Jim Gross Company: • Charlotte is home • Reputation for creativity and quality • Deep resume of “custom-designed,” innovative projects

Bailey Patrick/MPV Properties: • Charlotte is home • 35-year history of working with landowners &

developers

Jim Gross

Company T e a m I n t r o d u c t i o n

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BIRKDALE VILLAGE HUNTERSVILLE, NC

Page 3: Team Introduction Why Eastland? What Does Success Look …plancharlotte.org/sites/default/files/pdf/Crosland Southeast - Jim Gross Company...•Deep resume of “custom-designed,”

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BIRKDALE VILLAGE HUNTERSVILLE, NC

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BLAKENEY CHARLOTTE, NC

Page 4: Team Introduction Why Eastland? What Does Success Look …plancharlotte.org/sites/default/files/pdf/Crosland Southeast - Jim Gross Company...•Deep resume of “custom-designed,”

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BLAKENEY CHARLOTTE, NC

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STONECREST CHARLOTTE, NC

Page 5: Team Introduction Why Eastland? What Does Success Look …plancharlotte.org/sites/default/files/pdf/Crosland Southeast - Jim Gross Company...•Deep resume of “custom-designed,”

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STONECREST CHARLOTTE, NC

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The first downtown mixed-use development (residential, office, retail and parking).

Jim Gross Company – Ivey’s

Page 6: Team Introduction Why Eastland? What Does Success Look …plancharlotte.org/sites/default/files/pdf/Crosland Southeast - Jim Gross Company...•Deep resume of “custom-designed,”

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Factory South was the first “loft-conversion” in Charlotte. It was a complete renovation of the 300,000 SF old "Lance Cracker Factory" dating back to the late 1800’s. The lofts sold for about $100,000 per unit. Today, they sell for over $250,000 and up.

The Arlington was first high-rise residential and true mixed-use development (residential, office, retail and parking) in South End Charlotte.

Jim Gross Company – Factory South & The Arlington

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Now under construction at the intersection of Providence and Queens Roads. It is the first “full-floor” condominium development in Charlotte. The main feature of the development is the creation of an “urban walkway” through the center of the development connecting Providence to Queens.

Jim Gross Company – Opus Myers Park

Page 7: Team Introduction Why Eastland? What Does Success Look …plancharlotte.org/sites/default/files/pdf/Crosland Southeast - Jim Gross Company...•Deep resume of “custom-designed,”

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W H Y E A S T L A N D ?

Jim Gross

Company

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Jim Gross

Company

Opportunity to be Transformative

Strategic Location

Historical Destination

Potential for Best New Urban Center in Charlotte

It’s Important to Us

W h y E a s t l a n d ?

Page 8: Team Introduction Why Eastland? What Does Success Look …plancharlotte.org/sites/default/files/pdf/Crosland Southeast - Jim Gross Company...•Deep resume of “custom-designed,”

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W h y E a s t l a n d ?

Jim Gross

Company

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V I S I O N

Jim Gross

Company

Page 9: Team Introduction Why Eastland? What Does Success Look …plancharlotte.org/sites/default/files/pdf/Crosland Southeast - Jim Gross Company...•Deep resume of “custom-designed,”

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R: 120

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Jim Gross

Company V i s i o n

A clean slate - a large land area with literally “nothing” on it.

Opportunity to create a new “tailored" urban environment.

Focus on full range of millennial housing opportunities.

Pedestrian oriented.

Create a “mixing-bowl” of uses – a wide variety of residential types, and an organic mix of retail, restaurant, office, hotel and medical.

The development will be the catalyst for igniting change around its proximity.

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V i s i o n Jim Gross

Company

Page 10: Team Introduction Why Eastland? What Does Success Look …plancharlotte.org/sites/default/files/pdf/Crosland Southeast - Jim Gross Company...•Deep resume of “custom-designed,”

3/26/2018

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R: 120

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V i s i o n Jim Gross

Company

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V i s i o n Jim Gross

Company

Page 11: Team Introduction Why Eastland? What Does Success Look …plancharlotte.org/sites/default/files/pdf/Crosland Southeast - Jim Gross Company...•Deep resume of “custom-designed,”

3/26/2018

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R: 120

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B: 244

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V i s i o n Jim Gross

Company

R: 120

G: 208

B: 231

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V i s i o n Jim Gross

Company

Page 12: Team Introduction Why Eastland? What Does Success Look …plancharlotte.org/sites/default/files/pdf/Crosland Southeast - Jim Gross Company...•Deep resume of “custom-designed,”

3/26/2018

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R: 120

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G: 199

B: 244

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V i s i o n Jim Gross

Company

R: 120

G: 208

B: 231

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B: 198

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G: 199

B: 244

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G: 63

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V i s i o n Jim Gross

Company

Page 13: Team Introduction Why Eastland? What Does Success Look …plancharlotte.org/sites/default/files/pdf/Crosland Southeast - Jim Gross Company...•Deep resume of “custom-designed,”

3/26/2018

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R: 120

G: 208

B: 231

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G: 146

B: 198

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G: 199

B: 244

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B: 85

V i s i o n Jim Gross

Company

R: 120

G: 208

B: 231

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B: 198

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W H AT D O E S S U C C E S S L O O K L I K E ?

Jim Gross

Company

Page 14: Team Introduction Why Eastland? What Does Success Look …plancharlotte.org/sites/default/files/pdf/Crosland Southeast - Jim Gross Company...•Deep resume of “custom-designed,”

3/26/2018

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R: 120

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Jim Gross

Company

Bias to Action ~ Must demonstrate progress and soon

Transformative for Entire Area ~ Halo Effect

New Model of Urban Development which reflects authentic diversity, mixed incomes and activated public spaces

Appreciating Property Values

The addition of an organic mix of Commercial, Retail, Restaurant & Entertainment Amenities for the Trade Area

Rewritten Market Perception of Eastland

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ONE BELLEVUE PLACE NASHVILLE, TN

SETTING

Nearly 1 million sf enclosed mall

on 87 acres, thriving and

successful in early years.

Slow steady march to decay and

desolation.

Blight, economic drag, constant

reminder of failure,

disinvestment.

At least 3 failed redevelopment

attempts.

Doubt, deflated spirits and lack of

confidence abounded.

REDEVELOPMENT STORY

Public-Private Partnership

Over 500 neighbors attended initial public meeting

Multi-year effort to envision and entitle

Over 5,000 people attended the demolition

commencement event

Nearly 14,000 local followers on our social media

awareness campaign

STATUS

Execution phase is nearly complete

Restored community confidence and pride is

evident

Home prices soaring

Catalytic impact on new investment in trade area

Rewritten community narrative and image is

palpable

References from City officials available

Page 15: Team Introduction Why Eastland? What Does Success Look …plancharlotte.org/sites/default/files/pdf/Crosland Southeast - Jim Gross Company...•Deep resume of “custom-designed,”

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The quality of our neighborhoods defines our city and reflects our city’s values. The

redevelopment of the Eastland Mall property provides arguably the best opportunity in

Charlotte to demonstrate those values, and we cannot overstate the potential new investment

that will be made in this broader part of east Charlotte if the new urban center is developed

well.

Jim Gross

Company

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Q U E S T I O N S A N D A N S W E R S

Jim Gross

Company


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