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A Redevelopment Submittal for
the Eastland Mall Property March 26, 2018 Jim Gross Company
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Team Introduction
Why Eastland?
Vision
What Does Success Look Like?
Q&A
Jim Gross
Company
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Crosland Southeast: • Charlotte is home – 91 years • Legacy of integrity, quality, performance &
“placemaking” • Strong history of leading challenging mixed/multi use
developments • Direct experience successfully redeveloping mall sites
Jim Gross Company: • Charlotte is home • Reputation for creativity and quality • Deep resume of “custom-designed,” innovative projects
Bailey Patrick/MPV Properties: • Charlotte is home • 35-year history of working with landowners &
developers
Jim Gross
Company T e a m I n t r o d u c t i o n
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BIRKDALE VILLAGE HUNTERSVILLE, NC
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BIRKDALE VILLAGE HUNTERSVILLE, NC
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BLAKENEY CHARLOTTE, NC
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BLAKENEY CHARLOTTE, NC
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STONECREST CHARLOTTE, NC
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STONECREST CHARLOTTE, NC
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The first downtown mixed-use development (residential, office, retail and parking).
Jim Gross Company – Ivey’s
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Factory South was the first “loft-conversion” in Charlotte. It was a complete renovation of the 300,000 SF old "Lance Cracker Factory" dating back to the late 1800’s. The lofts sold for about $100,000 per unit. Today, they sell for over $250,000 and up.
The Arlington was first high-rise residential and true mixed-use development (residential, office, retail and parking) in South End Charlotte.
Jim Gross Company – Factory South & The Arlington
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Now under construction at the intersection of Providence and Queens Roads. It is the first “full-floor” condominium development in Charlotte. The main feature of the development is the creation of an “urban walkway” through the center of the development connecting Providence to Queens.
Jim Gross Company – Opus Myers Park
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W H Y E A S T L A N D ?
Jim Gross
Company
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Jim Gross
Company
Opportunity to be Transformative
Strategic Location
Historical Destination
Potential for Best New Urban Center in Charlotte
It’s Important to Us
W h y E a s t l a n d ?
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W h y E a s t l a n d ?
Jim Gross
Company
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V I S I O N
Jim Gross
Company
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Jim Gross
Company V i s i o n
A clean slate - a large land area with literally “nothing” on it.
Opportunity to create a new “tailored" urban environment.
Focus on full range of millennial housing opportunities.
Pedestrian oriented.
Create a “mixing-bowl” of uses – a wide variety of residential types, and an organic mix of retail, restaurant, office, hotel and medical.
The development will be the catalyst for igniting change around its proximity.
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V i s i o n Jim Gross
Company
3/26/2018
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V i s i o n Jim Gross
Company
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V i s i o n Jim Gross
Company
3/26/2018
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V i s i o n Jim Gross
Company
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V i s i o n Jim Gross
Company
3/26/2018
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V i s i o n Jim Gross
Company
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V i s i o n Jim Gross
Company
3/26/2018
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V i s i o n Jim Gross
Company
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W H AT D O E S S U C C E S S L O O K L I K E ?
Jim Gross
Company
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Jim Gross
Company
Bias to Action ~ Must demonstrate progress and soon
Transformative for Entire Area ~ Halo Effect
New Model of Urban Development which reflects authentic diversity, mixed incomes and activated public spaces
Appreciating Property Values
The addition of an organic mix of Commercial, Retail, Restaurant & Entertainment Amenities for the Trade Area
Rewritten Market Perception of Eastland
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ONE BELLEVUE PLACE NASHVILLE, TN
SETTING
Nearly 1 million sf enclosed mall
on 87 acres, thriving and
successful in early years.
Slow steady march to decay and
desolation.
Blight, economic drag, constant
reminder of failure,
disinvestment.
At least 3 failed redevelopment
attempts.
Doubt, deflated spirits and lack of
confidence abounded.
REDEVELOPMENT STORY
Public-Private Partnership
Over 500 neighbors attended initial public meeting
Multi-year effort to envision and entitle
Over 5,000 people attended the demolition
commencement event
Nearly 14,000 local followers on our social media
awareness campaign
STATUS
Execution phase is nearly complete
Restored community confidence and pride is
evident
Home prices soaring
Catalytic impact on new investment in trade area
Rewritten community narrative and image is
palpable
References from City officials available
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The quality of our neighborhoods defines our city and reflects our city’s values. The
redevelopment of the Eastland Mall property provides arguably the best opportunity in
Charlotte to demonstrate those values, and we cannot overstate the potential new investment
that will be made in this broader part of east Charlotte if the new urban center is developed
well.
Jim Gross
Company
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Q U E S T I O N S A N D A N S W E R S
Jim Gross
Company
