Date post: | 19-Dec-2015 |
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Positive Deviance
• What aspects of an exceptional organization make them representative of Positive Deviance?
Why Warby Parker?
• Warby Parker is a for-profit, for-good company
• Established themselves in the glasses industry using principles of Positive Deviance such as:– Unique Business Model– Focus on Sustainability– Strong Employee Culture
Who is Warby Parker?
• Founded by David Gilboa, Neil Blumenthal, Andrew Hunt and Jeffery Raider in 2010
• Sells high fashion prescription eyeglasses at low cost
• Prides themselves in:– Price of their glasses– Ability to give back– Old-fashioned customer service– The fact that they sell a monocle
Warby Parker’s Vision
“Warby Parker was founded with a rebellious spirit and lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially conscious business.”
-Buy One Give One
-Clear Vision & Purpose
-Buy One Give One
-Clear Vision & Purpose
Profiting corporations that are socially
conscious
Profiting corporations that are socially
conscious
Fair Pricing
Fair Pricing
Eye Exam
Training Program
Eye Exam
Training Program
Carbon Neutrality
Carbon Neutrality
Collaborative Employee Culture
• Ground Rules– Treat customers the way we’d like to be treated.– Create an environment where employees can thing
big, have fun, and do good.– Get out there.
• Sponsorship– Green is good.
• Dharma Bums by Jack Kerouac• Culture Team
– Customer Experience team– Fun committee – Lunch Roulette
Sources• http://www.nytimes.com/2011/01/17/technology/17glasses.html?_r=2&• http://consumerist.com/2015/02/25/warby-parker-is-sorry-about-your-stolen-car-buys-you-a-beer/• http://pando.com/2014/01/29/warby-parker-has-one-big-weakness-and-this-competitor-is-exploiting-it/• http://www.standardculture.com/posts/6884-A-Chat-with-the-Founders-of-Warby-Parker• https://www.youtube.com/watch?v=5Ox2L05rTC0• http://www.bigspaceship.com/warby-parker-culture/• http://www.entrepreneur.com/article/242437• http://www.newyorker.com/magazine/2014/08/04/companies-benefits