Advancing Northeast Ohio’s Economy:Regional Business Attraction

October 29, 2009

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How Well Do You Know the Plus?

How many people live in one county and work in another?

1. 15%

2. 20%

3. 25%

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How Well Do You Know the Plus?

In the Last 15 Years, has Northeast Ohio’s Economy:

1. Increased?

2. Remained Stable?

3. Declined?

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Economy: Long-Term Growth; Short-Term Mirroring Nation

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Unemployment Gap to US Closing

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Diversifying Economy

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High Growth Industries Outpacing US

Mohr Partners

Regional Economic DevelopmentBusiness Attraction

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One Regional Brand:

(Created by GCP,Positively Cleve CVB,

Team NEO)

Retain/Grow LargestIndustry (Manufacturing):

Grow Existing Businesses:Chambers of Commerce,Local Govt.

Attract NewBusinesses:

Attract Venture Capital for Emerging

BioMed Industry:

Launch Entrepreneurship:

Incubate future technologies:

Goal:Accelerate NEO

Economic Growth

NEO Regional Economic Development System

Funding and Leadership:Greater Cleveland Partnership,FFEF*(Other Metro Chambers in part)

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Team NEO: Regional Business Attraction Agent

Generate Leads

ExecuteLeads

Promote Regional Teamwork

Team NEO’s Strategic Focus

Team NEO advances Northeast Ohio's economy by attracting businesses worldwide to the 16-county Cleveland Plus region.

 

Team NEO’s Mission

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Lead Generation TargetsCurrent• Key national Site Selection Consultants (200)

– Larger projects, set the region’s reputation

• High opportunity industries– Bio-medical (devices), Advanced Energy

• Minority Owned Businesses– Teaming with NOMSDC, HBA

Emerging• Proactive International Attraction (FDI)

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Wind History in OhioFirst wind electricity generator: Charles Brush, Cleveland, 1888

Experimental turbine: NASA, Sandusky, late 1970’s

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Ohio: #2 in Wind Mfg. Potential

Source: Renewable Energy Policy Project, September 2004

Components of Wind Turbines

State

EmployeesAt PotentialCompanies Rotor

Nacelle &

Controls

Gearbox & DriveTrain

Generator& Power

Electronics Tower

California 102,255 25,226 52,490 1,380 14,889 8,270

Ohio 80,511 30,578 33,367 6,360 3,372 6,834

Michigan 66,550 27,719 30,241 2,466 926 5,198

Texas 60,229 15,191 28,339 1,678 3,006 12,015

Illinois 57,304 20,001 24,193 5,520 3,143 4,447

Indiana 53,063 18,962 20,359 4,783 2,633 6,326

Pennsylvania 50,304 16,647 20,844 2,565 1,997 8,251

Wisconsin 48,164 17,795 21,317 3,796 567 4,689

New York 47,376 10,855 24,188 4,020 5,966 2,347

South Carolina 20,532 4,398 4,510 6,780 1,765 3,079

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43Active Leads

Generate Impressions

NEO Region Economic Development System

CloseDeal

Qualify Leads

Qualify NEO

Negotiate Deal

# qualified leads # short list $Payroll

Metrics

53New 2009 Leads

Increasing Local Role

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The Cleveland Plus Marketing CampaignTelling the NEOhio Story to the World

Cleveland Plus = Inclusive, Excellence, Positive16 Counties Collaborating

6000 Square Miles to PromoteBusiness + Travel + Talent Recruitment

One Cohesive Marketing Campaign

One Positive Attitude

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Direct Attraction

Increases Leads in Growth Areas: Improves Close Potential

Support Regional Effort

-Collateral, Web, PR

-Site Visits, Events

-Research, Creative

Core Marketing Needs

Site Consultant Targeted Marketing

Full Year:

-6 Mkt Visits

-2 Big FAM, 6 Mini

-Core SS Industry Events

Key Industry/Market Infusion

-Key Industry Collateral

-Partner Event Support

Cleveland+ Business Tiered Marketing Strategy Increases Qualified Leads, Opportunity

Highly Targeted IndustryAttraction

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• Access: quick, low cost to heart of US economy

• Talent: 2mm skilled, loyal workers, 30 colleges

• $170B GRP: transforming, diverse, growing, global

• World Class: adv mfg, biomed, polymers, fin/legal

• Low Business Taxes: now lowest in Midwest

Cleveland+: “It All Adds Up for Business”

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29 colleges and universities

nourish talent pool• 200,000 students• 26,000 BA/BS

degrees awarded annually

Labor Pool Broad and Deep

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Results

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Results: Perceptions Changing

FROM:• My perception was of a struggling rust-

belt town.

• I didn’t know anything about it, so I couldn’t describe it.

• Very industrial, blue-collar town. Major manufacturing with limited quality employment base.

• Not particularly excited about the region - primarily due to a lack of knowledge and info.

• Perceptions of high cost, union workforce, rust-belt, primarily manufacturing focus, economically challenged due to loss of legacy manufacturing.

TO:+ Progressive, tech savvy, cultural,

regional

+ Will probably lead me to come back and entice customers to the area.

+ More diverse than previously thought. More confident in selling NE Ohio.

+ Cost of living and doing business more favorable than previously perceived.

+ Northeast Ohio is in a place to support expansion!

+ Cleveland Plus has tremendous potential as a progressive region with variety of great sites and wonderful cultural arts.

+ You succeeded in positively impacting my perceptions.

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It Takes a “Team”: Pass The Plus• Be the Plus:

– Know the Facts; Be Positive

• Pass the Plus:

– Spread good news to customers, employees

• Build the Plus:

– Help Team NEO w/ lead referrals

– Sponsor Team NEO events

– Support the Cleveland+ Campaign