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Dakar 2013The Ultimate Adventure

A unique opportunity to become part

of the worlds toughest race.

#51Simon Pavey.

Rider Support Package

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Dakar 2013The Llewelyn Pavey

story.

Born in Sydney in 91.

First ride on a dirt bike 94.

First motocross race at 8.

First Enduro at 12. Started helping on the BMW Off Road School at 14.

2008, Took A Levels in Photography, Graphic Design and

Media Studies.

2008, Started a photographic apprenticeship at World Endu-

ro Championship with world renowned photojournalist Jonty

Edmunds. First images published.

2009, continued apprenticeship and A levels. Started working

as a Junior Instructor of BMW Off Road Skills. First full article

published in Moto X magazine. Started racing Great British

Cross Country championship.

2010, working split between teaching and magazines, includ-

ing working as ofcial press photographer for British Sprint

Enduro Championship, Moto X magazine, World of BMW

(Brochure and Print media) and Husqvarna. First magazine

cover image.

2010, moved to Australia for four months as a photographer

on a Ski Resort.

2010, Produced all media, design and photography for Si-

mons Dakar effort. Helped with bike testing and building. 2011, rst full bike test for UKs largest off road magazine -

Dirt Bike Rider. First bike launch event, rst cover.

2011, Started racing British Enduro Championship.

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Dakar 2013The Setup The Setup.

For 2013 Dakar, Simon and his team are planning to take a team of

three riders; Simon, Llewelyn and one customer rider.

There will also be one driver, Linley Pavey, two mechanics and poten-

tially two helpers/media crew on hand.

The Team will be based out of a 416 four wheel drive Mercedes Benz

Sprinter, a vehicle that is perfect for Dakar assistance. With plenty of

room, rear seats, a roof rack for carrying all tyres and shelving for all the

spares its a tightly packed and very efcient setup.

The plan is to keep the team small and efcient, to make sure eve-

rything we are doing, is done properly and to create a comfortable

atmosphere to try and ease the rigours of the Dakar.

Support Vehicle to carry all spares and equipment.

Simple and efcient setup.

Concise team means maximum attention.

Vast experience of rallys, racing and travelling.

Experienced Mechanics.

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Dakar 2013The Race Package

The Package - 80,000.

The package is a complete service package to get you from the registration to

holding your nishers medal in Lima. It is ALL inclusive minus ights to and from

the start/nish and food/drink pre and post race. The package includes every lit-

tle detail needed to nish the rally, using the experience that Simon has gathered

over his eight Dakars. It includes the following;

Bike Building.

Two Bikes. One fully race prepared, by Simon and experienced mechanic

Evan Davies (Builder of Simons last two bikes). One broken completely into

spares for race. Both bikes are for rider to keep/sell on.

Includes all required equipment and preparation to build a fantastic rally bike,

including proper suspension set-up, all extra cost navigation equipment and

tools on bike.

Tyre and Wheels.

We only use Michelin tyres and Mousses. They are the proven best and touse anything else currently is not a viable option. The wheels are DID rims

on Talon hubs. They are world renowned for building some of the strongest

wheels available.

Seven full sets of Michelin Desert Tyres, changed every other day.

Seven front Michelin Desert Bib Mousse.

Fourteen Rear Michelin Desert Bib Mousse. (The rear is more prone to

break-up and so must be fresh everyday)

Three sets of Talon wheels.

Parts and Service.

The breaking down of spare bike into parts.

Packing of all spares boxes.

Carriage of all spares and tools necessary to work on the bikes.

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Dakar 2013 Mechanic to work on bike every night All you need to do is the road

book.

Complete service - including engine change on rest day.

Administration Support.

Competition Fee paid.

Individual Fee paid.

Bike scrutineered and shipped to South America.

Clothing and Riding Equipment.

Team riding clothing inc. helmet, boots, clothing, goggles etc. (Unless

personal rider has personal preference) Branded with team sponsors.

Casual team clothing, branded with team sponsors.

Survival and Sleeping Equipment.

Tents, sleeping bags, and all sleeping equipment.

Survival equipment and compulsory survival kit.

Energy Supplements.

Chairs and Tables.

Press and Media.

Pre and post race promotion. Press releases produced daily, sent to media in your country.

Video Dairy updates made daily (as possible) and uploaded to internet

and distributed.

Maindru Photo Package inc. one photo everyday to go with press

release.

A.S.O video package, with footage of you from the race.

The Race Package

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Dakar 2013Husqvarna TE 449 RS.

Husqvarnas latest E2 class production bike forms the basis

for our rally special. Building on the revolutionary G 450 X built

by parent company BMW, the Husqvarna has developed and

rened the machine into fantastic race bike. The bike starts as

a very good basis for a rally machine, and with much improved

standard suspension, frame design as well as the excellent

electronics that BMW introduced, it results in an extremelyreliable and tough machine.

Using the experience Simon gained from the 2011

Dakar rally, the bike has been rened and redeveloped

to create what will be one of the strongest and most

reliable race bikes in the eld.

The team are working closely with Safari Tanks of

Australia in developing unique tanks that remove the

sub-frame to solve the major issue Simon suffered

from in this years Dakar rally. The similarities of the

Husqvarna allow for us to continue the development

from last years bike a create a strong, reliable, comfortable and rideable

race bike that can only come about from years of experience.

Key Bike Points

Husqvarna TE 449

Suspension tuned specically for rally by Dr. Shox, who has done

suspension for Simons last ve rally bikes.

Rally fairing and navigation equipment by Touratech.

Custom Rally fuel tanks by Safari Tanks - specialists in long distance fuelling for rallies.

HID Xenon lighting. Custom oil cooling system.

Superb Air Filter system.

Reliable, strong engine.

Akrapovic racing exhaust.

Talon wheels.

Custom oversize footpegs.

Custom suede rally seat.

The Bike

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Dakar 2013The Bike

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Dakar 2013Dakar 2012Press Coverage

Team Paveys 2011 effort was seen very much as an

experiment for the future and gave some fantastic results

from a very small operation.

Simons following showed greatly the potential his

brand has and provides a great basis from which the

whole team can grow. Between the media contacts

and understanding Simon and Llewelyn have, and the

media skills Llewelyn brings the two of them were ableto grow and market Simons Dakar effort with little time

and get substantial results.

As well as several key updates pre-rally, a press

release, with images was produced daily and fed out

to all leading motorcycle media in the UK as well as

various other outlets.

Web Media

Something that had never played much into previousDakar efforts, but for 2011 the decision was made that

it needed to be embraced much more heavily. It lead to

Simon having one of the best and easiest to follow Dakar

stories of any of the motorcycle teams in the race.

As well as www.simonpavey.com a Facebook fan page

and twitter account were started to improve the access

for fans to follow the story. Adventure Motorcycling forum

ADVrider.com was also used to great effect.

For 2013 we are looking continue in the same vein as it

worked very well previously.

3100 Facebook likes. Growth of 1900 during December/January

2011.

1200 Daily users during December/January.

3000 Twitter followers. Growth of 2000 during December/January

2011.

Average of 6000 Facebook impressions per comment.

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Dakar 2013Contact

Contact.

Please dont hesitate to contact us of you have any questions.

Simon Pavey:

Email: Simon@offroadskills.com

Tel: (+44) 07719 847 544

Llewelyn Pavey:

Email: llel@thatcamerakid.com

Tel: (+44) 07545 771 784