Date post: | 16-Aug-2015 |
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TEAM YELLOW JACKETS
A NEW MODEL FOR THE SMOOTHIE BUSINESS
STEVEN EVANS, ALKA GARG, KAMAL MANCHANDA, JOSH STUART, GEOFF WELSH
THE NEED: MEET SALLY!
TEAM YELLOW JACKETS
1. Non-mainstream 2. Special dietary requirements3. Meticulous Planner4. Busy Professional; avid online
shopper5. Needs custom smoothies exactly
to her specifications; ordered online in advance and delivered right to her doorsteps
Diet conscious, ultra tech-savvy but also ultra-pressed for time
• Not setup to meet Sally’s needs…require a large fixed cost in getting the facilities set up to create custom smoothies for individual customers
• Online ordering system, customer support team, shipping / logistics solution required for the new business model
• Expanded variety of fruits, vegetables and other ingredients would require Jamba Juice to look for new suppliers and expand inventories at existing locations
• Jamba Juice can increase profits more by expanding its existing business model (open new stores) instead
TEAM YELLOW JACKETS
WHY IS JAMBA JUICE FAILING SALLY
OUR BUSINESS MODEL:
• Customers will go to our website to design their smoothies to meet their specific dietary needs and tastes.
• We produce customers’ made-to-order smoothie mixes in our centralized processing facility, using specialized machinery.
• We ship the custom smoothie mixes directly to customers, where customers will combine the mix with ice in a blender before drinking.
TEAM YELLOW JACKETS
Your custom smoothies, shipped direct to you.
• Customized preferences with idiosyncratic needs
• Well informed and able to plan
• Regular demand
• Special dietary requirements
• Referrals from dieticians/ doctors
• No brick and mortar stores
TEAM YELLOW JACKETS
SCOPE CONDITIONS
TRADEOFFS
TEAM YELLOW JACKETS
Our Model Jamba Juice
Customer Segment
• Self-aware and Regular
• Located across the country
• New and Irregular• Located within a short
distance of a storefront
Customization • Higher • Lower
Specialized Fixed Costs
• Centralized processing facility
• Batch Assembly• Technology• Labor• Inventory spread over
entire customer base
• Retail Distribution• Mass Marketing• Inventory required for
each store front• Labor
Avoided fixed costs
• Retail Distribution• Mass Marketing
• Centralized processing facility
• Batch Assembly• Technology
Smoothie formulation
• Customers build their own smoothies
• Customers limited to the predetermined recipes developed by JJ
• Measure increase in awareness regarding impact of food in Medical Conditions.
• Forecast the market for specialty-diet foods, such as vegan, gluten free, lactose free, etc…
• Evaluate popularity of substitutes, such as the trend of making customized smoothies at home.
TEAM YELLOW JACKETS
EVIDENCE OF MARKET FOR OUR BUSINESS MODEL
A NEW MODEL FOR THE SMOOTHIE BUSINESS:
QUESTIONS?
TEAM YELLOW JACKETS