Site History

Rooms built 1946 in Spanish style; office in ‘60s contemporary

Motel part of classic “Rat Pack” Vegas era

The Vision

Why?Catalyze Hyperlocal FoodTrigger RedevelopmentRipples of Food Impact

Greenhouse → 850 ft.²

Indoor →

1152 ft.²

Aquaculture → 360 ft.²

How? VerticalIntegration

Production

Restaurant

Site Plan

Section

Systems Diagram

Capital Costs- $13,000Operating Costs- $1,700Yield- Tilapia - 1000 lbs/year

Revenue- $8,000Net- $6,300

Aquaculture

Multi-Layer Microgreen Production

Capital Costs- $121,174Costs- $101,664 (deprec. & taxes but no labor)Annual Yield- 7,975 lbs/yr Revenue- $178,954Net Income - $40,738

Greenhouse NFT LettuceCapital Costs- $80,625Operating Costs- $6,500Yield- 57,596 plants/year

19,198 lb. - 28,798 lb.Revenue- $414,691 ($8/head) $103,672 ($2/head)Net- $408,191

Fergusons Farm Roll-up Economics

Capital Costs- $214,799Operating Costs- $199,114 (labor - $89,250) Yield- 37,773 lbs / yrRevenue- $601,645Net- $365,979

Marketing: Messaging

Great foodSustainable and innovative growing methodsDowntown revitalization

Marketing: Methods

Network with downtown groups & expertsDestination eventsSocial mediaPublications

Sustainability

Environmental- land & water conservation

Social - promotes awareness & provides jobs

Financial - maximize profit & reduce risk

Vision