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The Psychology of Color
Which Color, graphics and font for what sites and why?
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Topics
Why do we need to study colors?What are some color terminology?Psychological effects of color What does each color represent?
Different cultural interpretations of color How does fonts and graphics play a role?Case studies
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Important Role That Color Plays
Color influences our moodAffects how we view certain thingsThe Ancient Egyptians, Chinese andIndians believed in chromo therapy.Today it influences the market and plays animportant role in marketing items and howwe view certain web sites.
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Color TerminologiesSpectrum: All possible color spaceHues: Defines a specific location onthe color wheel or spectrumValue: Describes the range fromlight to dark Muted: Colors that have very littlesaturation.
Tint: The process of adding whiteto a color Tone: the process of adding black to a color.
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More TerminologiesColor WheelPrimary Colors: RED ,BLUE , YELLOWSecondary Colors:GREEN , ORANGE ANDPURPLE
Tertiary Colors: Other shades of color that are
produced when mixingsecondary colors
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Color Harmony
Analogous Colors are the three colors thatare side by side on a color wheel
Complimentary Colors are colors that areopposite of each other on the color wheel.
- NY Mets uniform are complimentaryBlue and Orange
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Psychological effects of color
The human eye can see at least 7 millioncolors. The colors we see can affect our
perceptions of the world.
Colors can affect our reactions to emotionsto even our appetite.
The color Blue
http://colormatters.com/appmatters.htmlhttp://colormatters.com/appmatters.htmlhttp://colormatters.com/appmatters.html7/28/2019 Tean Color Presentation - Unitedworld School of Business
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Our eyes can play tricks on us.High contrast betweencolors createsmuscular activitywhich fatigues the eye.The greater the
contrast between twocolors the moredifficult it is to look at.
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When we reduce the Contrast
The two sets of pictures are now easier to see when we lower
the contrast.
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Emotional Responses to Color Blue Tranquil, appetite suppressantGreen Soothing, being in a green room
relieves pain
Orange Improves mental clarityPink subdues
Red Increases bodily tension
White Cause more headaches
Bright Yellow Fatiguing; babies cry more in ayellow room; couple fight more
Light Yellow Creates harmony
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Cultural DifferencesIn every culture colorsare viewed differentlyIn the Europe, U.S andJapan bridestraditionally wear
white, while in China,India and Pakistan it istraditional to wear red.
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Cultural Differences
Color WesternEurope &U.S
China Japan MiddleEastDanger,Anger, Stop
Joy, FestiveOccasions
Anger, Danger Danger, Evil
Caution,Cowardice Honor,Royalty Grace, Nobility,Childish,
Happiness,Prosperity
Safe, sour, go Youth, Growth Future, Youth,Energy
Fertility,Strength
Purity, Virtue Mourning,Humility
Death,Mourning
Purity,Mourning
Calm,Authority,Masculinity
Strength,Power
Villainy
Death, Evil Evil Evil Mystery, Evil
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On The WEB
Colors play and important role on a web page.Unsuccessful color choices make it difficult toview the web. Here is an example of a bad site. Brower-Safe Colors
-Cookwood Site -Prime Shop
Example of the difference:http://www.lynda.com/products/books/dwg/flatdither.html
http://www.teann.com/library/bad.htmlhttp://www.cookwood.com/html4_4e/examples/appendices/colorcharthex.htmlhttp://www.primeshop.com/html/216colrs.htmhttp://www.lynda.com/products/books/dwg/flatdither.htmlhttp://www.lynda.com/products/books/dwg/flatdither.htmlhttp://www.primeshop.com/html/216colrs.htmhttp://www.cookwood.com/html4_4e/examples/appendices/colorcharthex.htmlhttp://www.teann.com/library/bad.html7/28/2019 Tean Color Presentation - Unitedworld School of Business
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Four Formula For Success
Convert images to the correct file formatSelect the most appropriate colors by analyzing
the stores products or services and the targetmarket.Use color to create a functional user-interface
Use color harmony principles
In depth coverage at this site: Color Matters
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Fonts
There are no g o o d and b ad typefaces, there are appropr ia te andinappropr ia te typefaces. Think aboutyour reader and the feeling you wantto convey, then choose a typeface
that fits. - Daniel Will-Harris (http://www.will-harris.com/use-type.htm)
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Fonts
Fonts types are also important and should be takeninto consideration.Just because you like the font doesnt mean youshould use it.
Serif, San-serif , MonospaceType is on the page to serve the text. Itshould make the words easy to read andprovide a suitable background. Type should not overpower the text .Another alternative = embedded fonts
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Graphics
Graphics enhances a web siteSome different types of graph formats : jpgand gifshttp://www.lynda.com/products/books/dwg/dithering.html Anti Aliasing vs. Aliasing
http://www.lynda.com/products/books/dwg/dithering.htmlhttp://www.lynda.com/products/books/dwg/dithering.htmlhttp://www.lynda.com/products/books/dwg/dithering.htmlhttp://www.lynda.com/products/books/dwg/dithering.html7/28/2019 Tean Color Presentation - Unitedworld School of Business
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Revlon
Revlon Re establishes it brand color: REDColors used: Red, Burgundy and Pink shades
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Conclusion
Colors combinations can effect the way wefeel about things therefore it is crucial that
we learn how to use that to our benefit tomarket or site or product.
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Works Cited
http://colormatters.com/des_ecom.html http://library.thinkquest.org/50065/psych/effects.html?tqskip=1 http://www.insteam.com/LauraFunderburk/ http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2 http://www.hothothot.com/ http://www.will-harris.com/use-type.htm http://www.victoriassecret.com/http://www.lynda.com/hex.html
http://www.cigars-of-cuba.com/secure/index.html http://www.revlon.com/index.asp Chijiiwa, Hideaki. Color Harmony . Rockport Publishing, China, 1987Weinman, Lynda. Designing Web Graphics.3 New Riders, Indiana, 1999
http://colormatters.com/des_ecom.htmlhttp://library.thinkquest.org/50065/psych/effects.html?tqskip=1http://www.insteam.com/LauraFunderburk/http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2http://www.hothothot.com/http://www.will-harris.com/use-type.htmhttp://www.lynda.com/hex.htmlhttp://www.cigars-of-cuba.com/secure/index.htmlhttp://www.revlon.com/index.asphttp://www.revlon.com/index.asphttp://www.cigars-of-cuba.com/secure/index.htmlhttp://www.cigars-of-cuba.com/secure/index.htmlhttp://www.cigars-of-cuba.com/secure/index.htmlhttp://www.cigars-of-cuba.com/secure/index.htmlhttp://www.cigars-of-cuba.com/secure/index.htmlhttp://www.lynda.com/hex.htmlhttp://www.will-harris.com/use-type.htmhttp://www.will-harris.com/use-type.htmhttp://www.will-harris.com/use-type.htmhttp://www.will-harris.com/use-type.htmhttp://www.will-harris.com/use-type.htmhttp://www.hothothot.com/http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2http://www.insteam.com/LauraFunderburk/http://library.thinkquest.org/50065/psych/effects.html?tqskip=1http://colormatters.com/des_ecom.html7/28/2019 Tean Color Presentation - Unitedworld School of Business
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Campus Overview
907/A Uvarshad,Gandhinagar Highway,Ahmedabad 382422.
Ahmedabad
Kolkata
Infinity Benchmark,10th Floor, Plot G1,Block EP & GP,Sector V, Salt-Lake,Kolkata 700091.
Mumbai
Goldline BusinessCentre LinkwayEstate,Next to Chincholi FireBrigade, Malad(West), Mumbai 400064.
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Thank You