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Teaser trailer analysis

Date post: 07-Jan-2017
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LEGEND (2015)
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Page 1: Teaser trailer analysis

LEGEND (2015)

Page 2: Teaser trailer analysis

• For someone not knowing anything about the film or the Kray twins you don’t really get a clear sense of the genre of the film until about half way through the teaser trailer, then you get small pieces of information that points you in the direction of the genre. The first piece of information that the audience is given is the shot of the pin board with pictures of the twins pinned to it with string connect the pictures to a map, instant you think of a police inquiry with the twin in the centre of it, which points towards the genre of crime. From that point onward you get more an more evidence that suggest that the genre of the film is crime/ gangster. The pace of the teaser trailer speed up as you get more evidence to suggest the film’s genre is crime/ gangster, more violence and action is towards the end of the trailer.

• By watching the teaser trailer you don’t really get an exact idea of the full narrative of the film but you do get introduced to some of the themes in the film, for example love between Reggie and Frances, you also see violent crime which tells the audience that they are criminals/ gangsters and that is obviously what the whole narrative of the film is based around.

• The Unique Selling Point of the film is the fact that both of the twins are played by Tom Hardy. I think this will draw some people into to watch the film as they will be intrigued as to how effect the methods they used to film two people in the same place, also fans of Tom Hardy will be more inclined to see how he change to acted as two different characters.

Page 3: Teaser trailer analysis

• Thinking about the target audience for Legend initially I would say that it is aimed at older people that remember the Kray twin and those who were alive in there time of rein but then when thinking again I believe that it could also be aimed at younger people who don’t necessarily know who the Kray were. I think this because the main actor is Tom Hardy would is quite a popular well-know actor who teens and young adults know.

• The music used in the teaser trailer is ‘Running Scared’ By Roy Orbison this song was realised in 1961 which is the time the Kray twins were active criminals. The song fit well with the action of the teaser trailer as it fit with the increasing paces of the teaser trailer.

• A lot of the shot in the Legend teaser trailer are two shots, to show both twins at once. Another type of shot is commonly used are long shots for example when the twins are standing up, these are used to make the editing less obvious.

• The teaser trailer starts off at a normal walking pace, then it begins to speed up when there is more violence and action. There are lots of different fight and violence scenes so the face paced section enable lots of different fights scenes to be included.

• In the teaser trailer there are only two bits of dialogue, one of which is introducing the twins as the Krays. The teaser trailer is a montage so it is not necessarily needed to have dialogue throughout it would not fit. So the way that dialogue is included in the teaser trailer is good because it show the loyalty between brother and their aim of ruling London as well as introducing them as the Kray twins

Page 4: Teaser trailer analysis

• There isn’t really a voiceover in the teaser trailer, one part of the dialogue is more like a voiceover. The teaser trailer doesn’t really need a voiceover because there is a lot going on and I think that if there was a voiceover it would take the attention away from the content.

• The main special effects is the editing that is done to have one actor playing characters in the same shots. This editing is done well so that the audience can not see where they have edited together the two shots.

• All of the titles in the teaser trailer are in the same format, the top line in red and the bottom in black and both in the same font.

Page 5: Teaser trailer analysis

GONE GIRL (2014)

Page 6: Teaser trailer analysis

• Straight from the start of the teaser trailer it seems to be clear that the film is a mystery drama about a woman going missing, but as the teaser trailer goes on we start to understand that the husband of the women is being suspected for her murder which then suggests that the genre of the film is crime. The teaser trailer suggests that the genre of the film is a combination, mystery crime.

• From watching the teaser trailer you can understand that the film is about a women going missing, she is then suspected as dead and the finger is pointing at the husband. So it is suggested that the narrative is based around the themes of murder and disappearances.

• It is hard to tell from the teaser trailer what the unique selling point of the film is, the only thing that stands out to be different from other mystery crime films is the husband is adamant that he has not harmed his wife.

• I think that the target audience of this film is mainly young adults possibly more targeted towards women. The teaser trailer suggests that there are some romantic scenes within this mystery crime film, which is more likely to appeal to women than men.

• The music used in the teaser trailer is called 'She', this links to the narrative on the film based around the women who goes missing. The song is fairly slow passed which is similar to the pace of the teaser trailer in parts, the song builds up as does the teaser trailer.

Page 7: Teaser trailer analysis

• The majority of the shots in the teaser trailer for Gone Girl are long shots that include lots of people, the one other shot that was different to the others was the final shot of the female character sinking in water.

• The pace of the teaser trailer stays fairly similar throughout, some of the shots become shorter giving the effect of a faster pace but it is still a fairly average pace.

• There are three main bits of dialogue throughout the teaser trailer, it begins with the main male character addressing an audience about the disappearance of his wife, this is an important part of the teaser trailer because without this it may not be as clear what the narrative of the film is. The second piece of dialogue is an argument between husband and wife, which also adds to the narrative of the film as it suggests the wife is unhappy with the marriage. The final dialogue could be classed more as a voiceover as it does not match with the image on the screen, this is the husband stating that he didn’t kill his wife and that he is not a murderer.

• In the teaser trailer for Gone Girl there was no noticeable special effects until the very end of the teaser trailer where we see the female character looking as if she is dead and sinking in deep water.

• The only titles in the teaser trailer are those that are at the end they are the film title, Gone Girl, and the release date, October 3rd.This could be because they did not want the attention to be taken away from the detail in the teaser trailer.

Page 8: Teaser trailer analysis

AMERICAN HUSTLE

Page 9: Teaser trailer analysis

• From the very beginning of the teaser trailer you can tell from the Mise en scene that the film is set in the past, between the 70s and 80s.As the teaser trailer goes on the audience begins to understand themes of crime, such as fraud, we can understand this from props, for example large sums of money, we also see characters being taken away in handcuffs suggesting that there crimes have be found out.

• The narrative of the teaser trailer is clearly based around an elaborate fraud scheme. There is also a suggestion of other narrative themes such as love and heartbreak.

• The unique selling point of the film is that it is based on the real life events of the FBI ABSCAM operation.

• The target audience of American Hustle is most likely to be teens and young adults it is also most likely to appeal to men as there is a lot of women in the film dressed in very little, which gains the attention of the male audience, this it what is know as the 'maze gaze' which is a concept by Laura Mulvey.

• The music used in the teaser trailer is 'GoodTimes BadTimes' by Led Zeppelin, this song was release around the same time that American Hustle is set. The title of the song also fits with the film as it is obvious from the teaser trailer that the characters have real good times but also very low bad times.

• The pace of the film get progressively faster with short and fast cuts. The teaser trailer begins and ends with a slower paced shot with Christian Bale and Bradley Cooper's characters.

Page 10: Teaser trailer analysis

• In the teaser trailer there is a variety of different camera shots and angles there are a lot of close-ups used to introduce the characters. Two shots that particularly stand out are those at the beginning and the end with Bradley Cooper and Christian Bale which both us over the shoulder shots in the first use we audience looking over the should of both characters at the painting in the gallery and in the second use we are looking over Cooper's should at Bale.

• In the teaser trailer there are three sections of dialogue, two of them are conversations between Christian Bale and Bradley Cooper's characters firstly at the very beginning of the teaser trailer when there are looking at a painting a talking about the fact that it is fake, finally the very last shot is also the two characters talking about stealing, two of the crimes that are most prominent in the film. During the teaser trailer the only other section of dialogue is Jeremy Renner's character saying "A toast to a new era" which suggest that the character in the film, both the ones that know about the deal being fake and the ones that don't, are very excited about the fraudulent deal.

• Throughout the teaser trailer for American Hustle there is no voiceover. • In the teaser trailer for American Hustle there was no noticeable special effects, other than the use of a CCTV style

shot in the middle of the teaser trailer. • All of the titles are written in a font that is 70s-80s themed, this links to the narrative because the film is set

between the 70s and 80s.


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