TEC Leadership Webinar

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Before we startUse this link to access a short guide about being on a webinar - http://slidesha.re/tec_2011

Mark Parkermparker@smartsocialmedia.com.au

Social Media & Risk Management

TEC Leadership Webinar

Today’s Panel:• Mark Parker – Founder, Smart Social Media• John-Anthony Hodgens – Partner, Gadens Lawyers

Presented by TEC

Who is TEC• Is part of the global Vistage network – the world’s leading

international network of chief executives and business owners.

• Over 15,000 global members, 1,200+ in Australia and New Zealand

• www.tec.com.au

About Gadens Lawyers

Who is Gadens• A firm defined both by the character and spirit of its

people, as well as its knowledge of the law. • We pride ourselves on our creative engagement in

dealing with our clients, our people and in our support of the community and the arts.

• www.gadens.com.au

Today’s Panellists

Mark Parker• Founder – Smart Social Media (

www.smartsocialmedia.com.au)

• Focused on social media strategy, social commerce

John-Anthony Hodgens• Partner – Gadens Lawyers (

www.gadens.com.au)

• Head of Employment and Safety practice in Brisbane

Key Points

1. Widespread adoption of social media channels such as Facebook, Twitter, has increased the risk for employers

2. Risks are real, immediate, and are not just related to external forces

3. The boundary that existed between work and private lives has diminished - does it exist anymore?

4. Are you being social? Or advertising? What are the implications of user-generated content on your pages?

Join the discussion on Twitter - #betterleaders

Social Media & Risk Management

Recent events and judgments have changed the landscape

1. Companies continue to learn the hard way that ignorance is not bliss

2. Recent judgments by the Advertising Standards Board and the ACCC have far reaching implications

3. Are policies and guidelines enough?

The New Risk Landscape

Troll Attacks Can Do Instant Damage

The Rise of Trolls

Maybe the Troll is a Competitor?

Not All Risks Are External

Personal Time vs. Work Time

Where are the Boundaries?

1. Where do we draw the line between personal opinion and opinion related to work?

2. Is there anything specific we need to educate staff about?

Being Social vs. Advertising

“The Facebook site of an advertiser is a marketing communication tool over which the advertiser has a reasonable degree of control and could be considered to draw the attention of a segment of the public to a product in a manner calculated to promote or oppose directly or indirectly that product.”

When is a post or user-generated content deemed advertising?

1. What can we learn from the Smirnoff case?

2. Allergy Pathways – an example of the need to be aware and to be seen to take action

What does this mean for my business?

Businesses that utilise social media platforms should give careful consideration to their current policies and practices, particularly around:

• Terms and conditions of use• Monitoring• Moderation of content

The fact that content was generated or posted by a third party may not be a defence

Some Simple Steps a Company Can Take:

• Ensure you have well defined policies and guidelines in place

• If you’re using Facebook, have very clear guidelines for use – see how Scania does this

• Be vigilant, ensure you have control over channels that represent your company; monitor; have an escalation plan in place

• Train and Educate – staff will need specific training to ensure they understand responsibilities and implications

Conclusion

For more information on how TEC can help you grow as a leader

• Visit the website – www.tec.com.au or (1300) 721 941

Mark will be online after the webinar to answer questions. Join the discussion on LinkedIn:

• LinkedIn – Groups – The Executive Connection Leadership Community

The Executive Connection