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SOCIAL MEDIA: FREE WEB-BASED TOOLS TO EXPAND YOUR MARKET! Heidi Dusek Youth & Family Coordinator, Outagamie County UW-Extension
| Date post: | 13-Jul-2015 |
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SOCIAL MEDIA: FREE WEB-BASED TOOLS TO EXPAND YOUR MARKET!
Heidi DusekYouth & Family Coordinator, Outagamie County UW-Extension
Resources for this presentation
This presentation is available at: http://www.slideshare.net/hmdusek
An outline of tools referenced is available at:http://bit.ly/heidi-edtech
Research is sited on most slides, however much of my information comes from the PEW Research Center: Internet & Technology http://pewresearch.org/topics/internetandtechnology/
Definitions came from: www.techterms.com
All Whites (75%)
All Blacks (59%)
English-Speaking Hispanics (80%)
73%* of the population reports using the internet or email. Here is a breakdown of use among different online groups.(shown as a percentage of population online)
18-29 Years Old (90%)
30-49 Years Old (85%)
50-64 Years Old (70%)
65+ Years Old (35%)
No High School Degree (44%)
College Graduates (91%)
<$30K Income (53%)
>$75K Income (95%)
Men (73%)Women (73%)
*Source: Pew Internet & American Life Survey, May 2008. http://www.pewinternet.org
** This statistic comes from the Pew Internet Project’s Latinos Online data, collected June-October, 2006.
High School Graduates (63%)
Urban (74%)
Rural (63%)
Suburban (77%)
Spanish-Dominant Hispanics (32%)**
Who is YOUR audience?
Risks and Considerations
Who is your audience? Is it appropriate? Privacy (settings/expected behavior)
- Video on setting parent controls in Youtube Copyright & Fair Use Terms of Service Agreement
-liability, who owns the content
Accountability-how do people find your content
Life of the Data (permission to post) Stability of site/Security
Before getting connected….
Social Networking
A term to describe how people are connecting with others around the world, using the internet.
Example: Facebook, MySpace, LinkedIn
Ways to Use Social Networking
Extend your network- find connections with others-other businesses, clients(learning about others helps you better market your business)
Marketing program/products-maintain contact with new/existing clients-fan pages (video tutorial)-event announcements/special offers
Communicate with others-Public or private- stay informed on upcoming events/news that affect your business
Individual Profile
Whose using Social Networking?
73% of 12-17 years old have profile 86% of 18-29 year olds have profile 61% of 30-49 year olds have profile 47% of 50-64 year olds have profile 26% of adults 65 and older have a profile.
These rates have quadrupled since 2005
Blog and Micro-blogs
Short for "Web Log" journal entries posted on a Web page-given a
personalized URL address. Allows ANYONE to be an author Interactive- Comments Free Web presence- little to no tech experience
needed
Examples: Wordpress, Blogger, Twitter
How are organizations using blogs?
Newsletter updates Recognition Marketing
Events Programming Fundraising
Managing a blog
Establish content- long or short Updates (at least 2x per month) Make others aware of your blog (clients, partners) Track Statistics Can embed multimedia into blog Can embed blog into other networks (Facebook) comments-interactive
What is Twitter?
Micro-blogging platform 140 character limit Integrates into other web 2.0 Allows web and mobile updates
Tweet: Twitter posting
Who uses twitter?
Twitter, Tweets, Tweeps
Twitter uses Breaking news Marketing Get feedback from other businesses/clients Thought ticklers Ask questions Integrate with Facebook status
Multimedia Tools
A picture says a thousand words Images, video, audio TONS of open source software for editing and
sharing
PLEASE remember to get permission to post. You are required by law to obtain release forms and maintain them for the life of the media.
How are organizations using multimedia?
Testimonials Recognition Marketing- picture is worth a thousand words
New products Make others aware of business
Evaluation Demonstrate impacts of event Measuring participant experience
Photo editing and Sharing
GIMP/Pixlr- open source for high end photo editing (similar to Photoshop-but free)
Flickr- create groups for organization to share photos (classroom display example)
Picassa –requires download. Integrated with Google. Also includes Collage and presentation tools
Cooliris-fast, cinematic way to view pictures in 3-D Foto Flexer-easy-to-use photo editing that
integrates with the major online photo-sharing sites
Audio- podcasts
Gabcast - Create a podcast using your phone! Kid-Cast - A podcast hosting site for kids. podOmatic - Create, find, and share podcasts at
this site!
Video Editing and Sharing
Teacher tube- video sharing site for teachers. Bypasses most filters typically blocked by youtube.
Youtube- free web-based platform to publish videos. Can easily embed into other Web 2.0
Presentation tools
Animoto - Upload images to this site, select your music and it applies all the transitions and creates a customized a video. Easy-to-use, and very high quality!
Jing - create short (<5 minutes) screen capture videos with audio support. Free download and server space to store and share the videos you have created.
SlideRocket - With SlideRocket you quickly make stunning presentations, manage a library of slides and assets, share them securely with colleagues, and measure how they're used
Slideshare - upload PowerPoint presentations to share publicly or privately. LIke YouTube, but for presentations.
Overwhelmed?
Just know these applications exist to help you If they sound exciting, try 1-2 personally or ask
another business member (co-worker, family member) who is using these tools to help you out!
