Tech editors conf tucker yen-jacoby revised final for may 24 2012

1© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.

Cisco’s Data Center and Cloud StrategyLew Tucker, VP/CTO Cloud Computing

Technical Editors DayMay 24, 2012

David Yen, Ph.D., Sr. Vice President & GM

Data Center Business Group

Rebecca Jacoby, CIO and SVP

Cloud System Management Technology Group

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.2

Leadership in the Core… Routing / Switching & Services including Security and Mobility

Collaboration

Data Center / Virtualization /

Architectures for Business Transformation

Video

“Working to solve our customers biggest challenges”

Cisco’s Top 5 Priorities1

2

3

4

5

Cloud


Cisco Cloud Strategy

Enable customers tobuild and operate private,

public or hybrid clouds

Tailored Solutionsfor BUILDING

Clouds

Enable customers to deploy cloud services to collaborate and enhance

their experience

Innovative CLOUD

APPLICATIONS

Rich Ecosystem ofINTEGRATED SOLUTIONS

Enable customers to deploy tested, best of

breed solutions

Research In MotionSAMSUNG

Enable customers toconnect users to Cloudwith Visibility, Security,

Availability and Performance

CONNECTto Cloud

with Confidence

ENABLE Cloud Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network

WAN

Users

http://www.mysql.com/

http://www.qualcomm.com/


Unified Data Center The Platform for Delivering IT as a Service

Unified FabricHighly Secure, Scalable

Unified ComputingModular Self-Integrating

Computing Elements

Unified ManagementAutomated “Self-Service”Resource Provisioning

Business Objectives IT Service Offerings On-Demand Services


Traditional Data Center ApproachComplexity Grows with Number of Apps

PhysicalServer

PhysicalServer

PhysicalServer

DB

PhysicalServer

PhysicalServer

PhysicalServer

PhysicalServer

App

OS

Corp Finance

App

OS

App

OS

App

OS

Mktg

App

OS

Engineering

App

OS

App

OS

HR

POORUTILIZATION

INFLEXIBLEINFRASTRUCTURE

DB DB DB DB Storage


Infrastructure Delivered as a Service

Cloud Infrastructure Service

Storage

VirtualMachine

VirtualMachine

VirtualMachine

VirtualMachine

VirtualMachine

VirtualMachine

VirtualMachine

App

OS

Corp Finance

App

OS

App

OS

App

OS

Mktg

App

OS

Engineering

App

OS

App

OS

HR

StorageQueue

DB ServicePhysicalServer

PhysicalServer

PhysicalServer

PhysicalServer


Cisco’s Intelligent Automation

Self-Service PortalAPI-Driven Services Service-Catalog Driven

Transformation of the Data CenterAutomation, Dynamic Provisioning, Cloud Service Model

Storage

VirtualMachine

VirtualMachine

VirtualMachine

VirtualMachine

VirtualMachine

VirtualMachine

VirtualMachine

App

OS

Corp Finance

App

OS

App

OS

App

OS

Mktg

App

OS

Engineering

App

OS

App

OS

HR

StorageQueue

DB ServicePhysicalServer

PhysicalServer

PhysicalServer

PhysicalServer


Unified Computing System

Pooled Resources

Delivered AS A SERVICE

• On demand, self service• Measured usage• Elastic supply• Network delivered

Attributes • Infrastructure-as-a-service• Comms/Collab-as-a-service• Virtual desktop • Business applications• Video-as-a-service

Services

Network Storage

Compute


Unified Data Centerfor the CloudDavid Yen, Ph.D.Sr. Vice President & GMData Center Business Group



Physical » Virtual » Cloud Journey

• One app per Server• Static• Manual provisioning

• Many apps per Server• Mobile• Dynamic provisioning

• Multiple tenants per Server• Automated Scaling• Elastic

HYPERVISOR VDC-1 VDC-2

CLOUD WORKLOADVIRTUAL WORKLOADPHYSICAL WORKLOAD

CONSISTENCY: Policy, Features, Security, Management


Enterprise Applications Demand a Unified Approach to Infrastructure

Compute

A Unified Approach That Spans P-V-C…

StorageNetwork


Individuals Business

Healthcare

Media

Government

Others

PUBLIC PRIVATE

Cisco’s Unique Point of ViewWorld of Many Clouds Connecting People and Businesses

HYBRID


Cisco Unified Data Center StrategyVision & Strategy

• Horizontal (global foundational services)

• Vertical (industry specific)

• New IT services = heterogeneous ensembles of cloud services

Private & Public (dynamically)

• Interoperability will be keyCommunications, rebalancing, data sharing, trusted computing

• Internet of ThingsData DelugeComputing Tsunami

• Vision“A world of many clouds”

• Strategy“Build a bridge to a world of many clouds”


Cisco Unified Data Center The Platform for Delivering IT-as-a-Service

UNIFIED MANAGEMENT

UNIFIEDFABRIC

UNIFIEDCOMPUTING

HIGHLY SCALABLE,

SECURE NETWORK

FABRIC

MODULAR STATELESSCOMPUTING ELEMENTS

AUTOMATEDRESOURCE

MANAGEMENT(PHYSICAL AND

VIRTUAL)


UCS Manager

XML API Standard APIs

Fabric Extenders(I/O modules)

Cisco UCS Architecture

Cisco UCS 6120 XPFabric Interconnect

Fabric Interconnects

APIs

Cisco UCS 5108Blades Chassis Compute

UCS Manager


AutomatedSelf-ServiceProvisioning

Architect Design Where Can We Put It?

Procure Install Configure Secure Is It Ready?

Manual

CapacityOn-Demand

Policy-BasedProvisioning

Built-InGovernance

FROM 8 WEEKS TO 15 MINUTES

Cisco Unified ManagementAutomated Self-Service Provisioning


Cisco Unified Computing SystemFastest Growing Product in the Market• 11,000 unique UCS Customers; more than 3,000 repeat customers;

nearly half of all Fortune 500 customers have invested in UCS • #3 market share in x86 blades (#2 in the US)• 2,000 UCS Channel Partners• 44 ISVs writing to UCS API (and growing) • Ten of Thousands of supported applications• 63 World Record Performance Benchmarks to date• Numerous industry awards and certifications


Cisco Unified Fabric Continuous Market Leadership

Cisco FabricPath Customers

Cisco FEX Customers

Cisco® NX-OS Customers

Cisco OTV Customers

DC TECHNOLOGY LEADER

500+

6,000+

23,000+

1,000+

*Source: Infonetics, Q4 2011 DC Network Equipment Report, March 2012 **Source: Dell’Oro, SAN Switching, February 2012Data current as of February 2012. Subject to change without notice.

DATA CENTER SWITCHING LEADER

# Market share by revenue in Q4 2011 for DC Ethernet Switching at 72.4%*1 # Market share by revenue

in Q4 2011 for FCoE SAN Switching at 84.8%**1


Cisco Unified Data Center StrategyDesired Customer Experiences

Public Cloud Operators

Productivity

CloudInteroperability

Portability

CloudIntegrity

Security

Massive-ScaleData Center

Scalability

EnterpriseIT

Efficiency


Unifying the Business and Technology ArchitecturesRebecca JacobyCIO and SVP, Cloud System Management Technology Group



VideoVideo

Data Center VirtualizationMobility

Communication and

Collaboration

CloudConnectedExperience

Unifying Business and Technology

ArchitecturesCustomer

Data

IT

Immersive Collaboration


CONSOLIDATION VIRTUALIZATION AUTOMATION UTILITY MARKET

Unified Fabric Unified Computing

Inter-CloudData Center Networking

Enterprise-Class Clouds

PRACTITIONER VIEW

CONSUMER VIEW

LocationFreedom

HW Freedom

Provisioning Freedom

Business ProcessFreedom


AgileAbility to Deploy Infrastructure Services When You Need Them

Increase or Decrease Infrastructure toMatch Demand

FlexibleChoice of Prebuilt Virtual Images or

Custom Images That You Design Based on Specific Needs

Integrate PaaS and SaaS

Available to Internal Cisco Users Only—Data Remains Inside Cisco

Limit Access to Only Those UsersYou Entitle

SecureCost EffectiveComparable Pricing Models to Third-Party Service Providers

CITEIS


-27% -27%-37%

Virtualization » Unified Computing » Cloud

CITEIS TCO and Provisioning TimesCloud Brings Agility and Cost Benefits

Compute TCO($/Qtr/OS Instance)

TCO Virtual

Average TCO

TCO Physical

Source: Cisco IT NDCS, RCDN9 build-out cost tracking (state-of-art Tier-III DC facility), Dec 2009

Delivery Time 15 Minutes(self service)

15 Minutes VM(2–9 days E2E)

2–3 Weeks(manual)

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

TODAY

Target state; 100% UCS/Cloud; 80%

Virtualization

Current State; 67% Legacy / UCS; 77%

Virtualized

Legacy; Medium Virtualization (54%)

Legacy (Rackmount);All Physical

6–8 Weeks(on demand)


Server Virtualization

Hybrid Cloud

PODse.g. Vblock

PrivateCloud

Transition Stages

Cloud Transition Creating a New Paradigm in IT

Dev/TestR&D

App TestingPre-productionProduction

DR/BC

Demand DrivenWeb FarmsPortalsInfrastructure Services

Critical AppsBy FunctionBy DepartmentBy Application Type

3rd-Party Integration• ITSM Workflow• CMDBService Assurance

Service Delivery

Simple Application SophisticatedResource Provisioning

Orchestration

Security ComplianceAcceptable SLAs

SP Services Infrastructure

CostUtilization

Consolidation

ScaleAvailability

Predictability

IT agilityIT competitiveness

IT as a ServiceBU charge Back

Bus

ines

s D

river

s

Cost/ROIDR/BC

Overflow/Burst Cap


3rd-Party Integration• ITSM Workflow• CMDBService Assurance

Service Delivery

Simple Application SophisticatedResource Provisioning

Orchestration

Security ComplianceAcceptable SLAs

SP Services Infrastructure

Dev/TestR&D

App TestingPre-productionProduction

DR/BC

Demand DrivenWeb FarmsPortalsInfrastructure Services

Critical AppsBy FunctionBy DepartmentBy Application Type

Cloud Transition Creating a New Paradigm in IT

Service Complexity/Demand

Automation Threshold

Inefficiency Tolerance Zone

Automation Requirement

Manual Delivery AbilityCostUtilization

Consolidation

ScaleAvailability

Predictability

IT agilityIT competitiveness

IT as a ServiceBU charge Back

Bus

ines

s D

river

s

Cost/ROIDR/BC

Overflow/Burst Cap

Server Virtualization

Hybrid Cloud

PODse.g. Vblock

PrivateCloud

Transition Stages


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