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[Tech in Asia Campus Visit] Buiding your company and developing your IP

Date post: 07-Aug-2015
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Post Mortem Building our Company and Developing our IP
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Page 1: [Tech in Asia Campus Visit] Buiding your company and developing your IP

Post Mortem Building our

Company and

Developing our IP

Page 2: [Tech in Asia Campus Visit] Buiding your company and developing your IP

USD$ 2.25 BillionEstimated worth

Page 3: [Tech in Asia Campus Visit] Buiding your company and developing your IP

USD$ 4 Billion

Page 4: [Tech in Asia Campus Visit] Buiding your company and developing your IP

USD$ 4,1 Billion

Page 5: [Tech in Asia Campus Visit] Buiding your company and developing your IP

USD$ 2 Billion

Page 6: [Tech in Asia Campus Visit] Buiding your company and developing your IP

USD$ 19 Billion

Page 7: [Tech in Asia Campus Visit] Buiding your company and developing your IP

Building a company and developing our IP

Page 8: [Tech in Asia Campus Visit] Buiding your company and developing your IP

START HERE

Learning 3d animation, still day dreaming about making a video games

Grew up as a video gamers

Page 9: [Tech in Asia Campus Visit] Buiding your company and developing your IP

Surviving..Our first “game” was S.M.A.R.T. a driving simulation for Indonesian government in 2004, it was and the paycheck was not good neither :D, but hey that was our first real project we were passionate about - we were making a game!

We ended up broke, and everybody went elsewhere, I resume my graphics consultant work, 3D animation etc, we buried our dream of making games

Page 10: [Tech in Asia Campus Visit] Buiding your company and developing your IP

Unity and Jurig Escape….• Then I met our current director Vadi, the little bastard introduced

us to Unity, where he made a game called “Jurig Escape” , it reminded us of our dream, to make games, so the two of us decided it to make it happen…

• We started small, I’m still collecting funds for our company, doing 3D stuff and saving our profit to give us all we need; licensing, hardware, legal, persuade and tricked others to help us :lol, etc

• Digital Happiness was born with our first title DreadOut

Page 11: [Tech in Asia Campus Visit] Buiding your company and developing your IP

Distraction…

• We created a game called Hallway Raid . A tribute game based on the movie The Raid Redemption. Basically, we wanted to see how public would respond to our first game, Suffice to say, we were forced to remove the game from our website for violating their copyright, though we obviously didn’t monetize on it :lol

Page 12: [Tech in Asia Campus Visit] Buiding your company and developing your IP

Back on Track

Hallway raid Video demo

Page 13: [Tech in Asia Campus Visit] Buiding your company and developing your IP

START HERE

I LIKED VIDEO GAMES A LOTS, but i'm not used to play a casual gaming, or even mmo

I LIKED PLAYING FEMALE PROTAGONIST MORE, but i also loved the characters development of Nathan Drake, Cloud Strife

I LOVED HORROR MORE, but i also played action, RPG,

adventure.

I LOVED EXPERIENCED A TRULY HORROR GAMES,

since now horror is becoming so bloody and more action

oriented.

I DON'T GET SCARED EASILY,

but i DO pissed on my pants when encounters

kuntilanak :D

=+

I WANT TO MAKE A HORROR VIDEO GAMES,

WITH FEMALE PROTAGONIST, WITH

INDONESIAN LORE AND SETTINGS.

Page 14: [Tech in Asia Campus Visit] Buiding your company and developing your IP

CONTINUEdevelopment stage

INDONESIAN TITLESmisterilegendalegenda kota terlarangpesan dari nerakakota keramatlarangankota terlarangdunia lainsimpang siurbatas kekalkutukan kota terlarang Ikota terkutukalam ghaibkekalterpurukangkertitisanpesan terlarang

pengabdi setankutukan berdaraharwahgerbang kematiangerbang arwahpesona alam ghaibwisata alam ghaibgerbang kekal

GLOBAL TITLESDreadBoundDeadboundDeadaliveDreadSilentNight of Horror

TITLE & LOGO

PRO TIPSGoogle always your best friendTo find out is your title stands out among the crowds??

Page 15: [Tech in Asia Campus Visit] Buiding your company and developing your IP

CONTINUEdevelopment stage

CHARACTERS

Page 16: [Tech in Asia Campus Visit] Buiding your company and developing your IP

CONTINUEdevelopment stage

CHARACTERS

UniquenessAnd adjusting

content

Page 17: [Tech in Asia Campus Visit] Buiding your company and developing your IP

CONTINUEdevelopment stage

GAME DESIGN DOCUMENT, FINDING

TEAMS, FUNDING, LEARNING, FAIL, AND

LEARNING AGAIN

AWARENESS AND PROMOTIONS - GETTING MEDIA ATTENTION - ATTENDING COMPETITION - GAIN PUBLIC / USER RESPONS AND CRITICS

Page 18: [Tech in Asia Campus Visit] Buiding your company and developing your IP

CONTINUEdevelopment stage

TIME FRAMEDEVELOPMENT

Page 20: [Tech in Asia Campus Visit] Buiding your company and developing your IP

CONTINUEas a franchise and off course Act 2 :)

What now???

Show of Wonder Night Nominates for Tokyo Game Show 2014

Page 21: [Tech in Asia Campus Visit] Buiding your company and developing your IP

Intellectual Propertiesdocument

Page 22: [Tech in Asia Campus Visit] Buiding your company and developing your IP

Intellectual PropertiesDocument samples

Name : Linda MeilindaAge : 17

Zodiac : TaurusDate of Birth : May 5th

1997Blood Type : O

Linda is a strong-willed person with a

contemplative personality.

Although she seems tough in the outside,

her sensitivity is clearly noticeable.

She often place her friends’ needs before

her own. She can be reckless at times, but her intuition

usually pulls her through any obstacle

she encounters.

Page 23: [Tech in Asia Campus Visit] Buiding your company and developing your IP

CONCLUSIONis it worth it??

IN LESS THAN 4 HOURS OUR GAME HAS BEEN PIRATED, ONE DAY after our released, a BOOTLEG VERSION OF DreadOut is already on most of Mall in Indonesia.

Piracy should not prevent us from being creative. 10,000 units sold in less than a month. Generated a modest gross

revenue around USD$ 120K in less than a month

Page 24: [Tech in Asia Campus Visit] Buiding your company and developing your IP

CONCLUSIONREALLY IS IT WORTH IT?

Page 25: [Tech in Asia Campus Visit] Buiding your company and developing your IP

www.dreadout.comwww.digitalhappiness.net

Thank You

Available now


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