Date post: | 18-May-2015 |
Category: |
Technology |
Upload: | beth-gallaway |
View: | 318 times |
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INTRODUCTIONTech Programming
for Teens
TALKING ‘BOUT THE ‘NET GENERATION
MILLENNIALS
Born with a chip?Trophy kidsDirectSmarter HealthierMore liberalMore conservativeWell-balanced
GAMERS
97% play video games81% of teens play
games online32% of households own
a handheld gaming device
Gaming is the medium of choice for millennials: 3-D, digital, interactive.
MILLENIALS & MEDIA
90% own a home computer85% spend at least 1 hour
a day online75% have a TV in their
room57% are content creators55% have a cell phone
Millennials consume multiple medias at once
PLATFORM AGNOSTIC
Millennials consume media in any format; if they love a franchise, will move seamlessly from format to format.
TEEN CONTENT CREATORS
http://www.pewinternet.org/PPF/r/166/report_display.asp
MICROMEDIA CONSUMERS
iTunesRingtonesPodcastsYouTubeRuneScapeSims 3Twitter
WHY SO POPULAR?
• It’s all about ME!• Customizable• Music-heavy• Social
TEEN DEVELOPMENT
• Biological• Psychological• Social• Assets!