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@liveintent Pixels, or People? The Evolution of CRM Retargeting or
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Pixels, or People?The Evolution of CRM Retargeting
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Kyle BrownVP of Engineering
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September 19th, 2013
$116M IPO
October 29th, 2013
$250M IPO $119 M
October 30th, 2013
$350 M
February 14th, 2014
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Average Display Ads (.07% CTR)
Retargeted Display Ads(.7% CTR)
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- Surpassed PCS- Growth Accelerating
Source: Gartner, IDC, Enders Analysis
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Is that a Fablet?
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SELL BY: 5/18/14
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Custom Audience
TailoredAudience
ActiveAudience
LiveAudience
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43307bb5a669b247270a4d81cce6f3ff
15% OFFJust for you, Kyle!
We’ve missed you, Kyle!
Don’t tell Kyle!
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1. The logged in audience is more valuable than anonymous audience
2. The email address is an inherently cross device ID
3. The hash of the email is the most reliable matching ID
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