Reyne Rice, Toy Trends Specialist

Tech Toy Trends and Examples for Holiday 2010 with a peek into 2011 Trends

by Reyne Rice Toy Trend Specialist, Consultant , Journalist and

Media Spokesperson for the Toy Industry

Twitter@ToyTrend ExpertPhone 631-423-2378Mobile 631-335-5916Email toytrends@optonline.net OR toytrends@toyassociation.org

11/08/2010 Dust or Magic 2010 Conference 1

Reyne Rice, Toy Trend Specialist

Four Top Trends for Holiday Toys & Games 2010

• Active toys that exercise the body, stimulate active imagination and exercise the brain through active learning and challenges.

• Affordable toy options priced at $25 and under – all with tons of value built in. Tech toys under $100, most priced between $25-$60 in 2010.

• Aspirational a new category of products that empower kids to make their own choices, be eco-conscious, engage in charitable giving, be global citizens, and encourage shared learning experiences.

• Accessible products that make playtime available to kids and families wherever they are – whether on-the-go or in the home. Using the emerging tech for kids, too.

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Reyne Rice, Toy Trend Specialist

ACTIVE Learning Tech in Toys

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Reyne Rice, Toy Trend Specialist

ACCESSIBLETechnology Excites Us

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Reyne Rice, Toy Trend Specialist

What’s next in 2011 and beyond

• Transmedia storytelling extending the message across platforms , using the best attributes of each format to deepen the storyline

• Using tech to transform the experience: motion technology, location-based technology, (GPS sensing to add to the play value) augmented reality, 3D, BE the experience, engaging all the senses.

• Continued evolution of gaming: intergenerational, competitive vs. cooperative rules, format changes, quick-play vs. extended play, brainwave play

• Integrated touchpoints : Using the accelerometer, shake, pinch, zoom and swipe technologies in toys. Building in multi-touch screens and multiple user simultaneous interfaces. Adding wireless tech for automatic software updates

• Apps as the starting point and extending to physical products.

• Engaging the reluctant readers with immediate feedback tools to enhance the learning , and improve the experience. Improve the feedback.

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