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Tech Trends for 2011
Prasit WorachatrawanitNew Media & E-Commerce Director
Internet time: Human Life Years = Dog Life Years. (1 day = 1 week)
Rapid Change: Time to switch the dog food. (Hybrid & Transform)
Atom2Bit: Your friends are being digital (facebook avatar).Function->Fashion: Early Adopter = Anybody (Not Geek anymore)
Multi-Platform: Computer are invisible…
“All the things happen through the year 2010make me think about these books.”
1. Smart Phone & Tablet is the next PC2. Tablet eats Laptop. (Notebook is still mainstream, but decline)
3. Netbook Loves Cloud. (Chrome App Store)
4. Not Only Wintel, but Android-ARM also.5. Hybrid Media: E-Book/Digital Magazine/Print 6. Mobile Apps Explode & Mobile Virus is coming.7. Smart TV (Internet/Games/3D)8. Social Networking (Life & Work)
Multi-Platform Dilemma, Buying Decision, Social ImpactShorter time, Gadget overflow, Champion can change anytime.
What’s Happening?
Smart Phone + Tablet = Next PC?
Today: We have a Smart Phone for talking, SMS, BB, e-mail,Social, Gaming, Music, Video, Google & GPS etc. and…We have a Tablet to Web Browsing, E-Book/Digital Magazine/E-Newspaper, E-Mail, Social, Gaming, Office Document, Video, Music, etc.
Tomorrow: Dual-Core Smartphone (LG Optimus 2X)Smart Phone 2nd Gen, iPad & Tablets: 2GHz
Tablet eats “laptop”
Total “Tablet” unit shipments will jump to 54.7 million in 2011.19.1M “Notebook” sales will to be lost to tablets globally in 2011.
Source: Goldman Sachs
Google Chrome OS market unaffected by “Netbook” decline.Source: Google
Netbooks love “Cloud”
Netbooks do not need to smarter & faster,when they connect to “Cloud Computing”.
They run web app (HTML5) share processing power & storage, even security.
User will move their data to cloud storage & running app from that by using notebook, netbook, tablet & mobile.
Not Only Wintel, but Android-ARM also.
*iOS vs. Android & try to replace Windows
Hybrid MediaE-Book/Digital Magazine/Print
iPad/TabletsColored E-Book
Web BookMobile Book
book.truelife.com
2011: E-Books market share 15-20%
Purchase Consumption
Purchase Consumption Purchase Consumption Purchase Consumption
amazon.com
Amazon’s faster shopping
Kindle integrates purchase into consumption
Printing Moves
Mobile Apps Explode & Mobile Virus is coming
Cause of mobile devices are the next PC.Mobile devices are the next target of hackers.
Even wallpaper, it could be a virus in your mobile.
Smart TV (Internet/3D/Games)
What’s next?• TV + Internet + App• Glasses-Free 3D TV• Cloud Gaming• Video Calling• etc.
Social Network Impacts
Do U trust Friends or Google?Social Commerce is coming.Facebook + Office App.Location Base System.Cloud Sourcing = Your Brain.Group Buying = Best DealEtc.
Back to the basic…From PC to Tablet…
Back to the basic…
Google The Movie 2011?Googled: The End of the World as We Know It
Sure!!! It’s very interesting, However, will it translate in a film for mainstream audiences?
THANK YOU