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TechBA AustinSome Lessons Learned
Luis Medina
May 9, 2008 Austin, TX
Contents
1. TechBA Overview
2. TechBA Approach
A Program of FUMEC and Mexico’s Secretary of Economy:
– Advise & supports small technology companies from Mexico.
– Provides access to the global markets.
– Contributes to the creation of wealth and high-paid jobs.
TechBA (Technology Business Accelerators)
TechBA Objectives
• Wealth creation
• Job creation
{in fact: a lot more…}
Partnerships:• Silicon Valley: TEN (The Enterprise
Network)• Austin: IC2 , University of Texas in
Austin• Montreal: Inno-centre• Madrid: Parque Científico de Madrid• Michigan: TechTown• Arizona: University of Arizona
They provide:• Validation and support• Successful track record• Access to networks• Technology / Business Intelligence
Linking TechBA with technology ecosystems
TechBA Strategy
• Win-win partnerships
• Working side-by-side with the entrepreneurs on marketing, capital & technology
{direct execution-learning}
TechBA Austin Strategy
• Business Development Managers– NOT consultants– Full ownership and responsibility
• Ride, Maintain & Increase Prestige– UT / IC2– TechBA & TechBA Companies
2. TechBA Approach
International Incubation/Acceleration
• Landing– Hard: office space– Soft: office space + support / mentoring– Networking: access
Great Execution Services
NBIA – Soft Landing Program
• Translation services & Language training
• Domestic market research and entry assistance
• Access to capital and potential funders
• IP protection and Patent assistance
• Help meeting government regulations
• Help with import/export laws
• Help obtaining business and driver’s licenses
• Immigration and visa assistance
• Housing assistance
• Cultural training
Great Execution Services
So…
Why TechBA?
TechBA Tasks
• Promotion / Selection
• Thinking Global
• Executing Global
Promotion / SelectionThe TechBA Austin Funnel
356
56
14 12
172
8
19
11
153
11 516
0
50
100
150
200
250
300
350
Interview At TechBA US Sales Stay in US
Acceleration Stage
Nu
mb
er o
f C
om
pan
ies
2007
2006
2005
Promotion / Selection
• Promotion– All main cities / regions in Mexico– Promotional / Training / Interview Tours
• Selection Criteria– Entrepreneurs [coachability]– Management structure & financial capacity
• Pre-acceleration Process– Induction week [US Business 101]– Remote training [business plan + sales
material]
TechBA Acceleration Models - LandingIP Intensive [deep change] ← Type of Company → Manufacturing [sales]
5 4 3 2 1
Entrepreneur and Company Development
1 2 3 4 5
Environment, Management,VC
Understand Sales & Marketing
5 4 3 2 1 Level of Support 1 2 3 4 5
Facilities, Consulting
Sales - Representation
5 4 3 2 1 Cost 1 2 3 4 5
Services & Duration
5 4 3 2 1 Impact 1 2 3 4 5
Short Term Sales
Long Term Sales
Company & Products
5 4 3 2 1 Type of Company 1 2 3 4 5
Wealth Creation Potential
Job Creation Potential
TechBA Acceleration ModelsIP Intensive [deep change] ← Type of Company → Manufacturing [sales]
5 4 3 2 1
Entrepreneur and Company Development
1 2 3 4 5
Environment, Management,VC
Understand Sales & Marketing
5 4 3 2 1 Level of Support 1 2 3 4 5
Facilities, Consulting
Sales - Representation
5 4 3 2 1 Cost 1 2 3 4 5
Services & Duration
5 4 3 2 1 Impact 1 2 3 4 5
Short Term Sales
Long Term Sales
Company & Products
5 4 3 2 1 Type of Company 1 2 3 4 5
Wealth Creation Potential
Job Creation Potential
Thinking & Executing Global
• Thinking Global– US Culture: no limits– Sales environment & processes– Team Structure & Partnerships– Distributed Company– Your Business is Your Main Product
• Executing Global– Services [Soft Landing]
Results
TechBA is a tool for social/human development
» Cross the border of what is possible» Integration regional/binational
• Transform the mindset• Develop effective (binational) teams• Integrated regions