© Kemény Boehme & Company GmbHProjektstudie 2016 | Abschlusspräsentation 09. Dezember 2016 – DDA, MGA, EWI 1
Technical Actions in the USA
Causes and forecast for the automotive industry
MARCH 2017
© Kemény Boehme & Company GmbHProjektstudie 2016 | Abschlusspräsentation 09. Dezember 2016 – DDA, MGA, EWI 2
WE WANTED TO ANSWER THESE QUESTIONS:
TECHNICAL ACTIONS IN THE USA
HISTORY
How did technical actions develop over the last few years?
TECHNOLOGY
Which modules trigger technical actions?
FORECAST
How will technical actions develop in the future?
?
© Kemény Boehme & Company GmbHProjektstudie 2016 | Abschlusspräsentation 09. Dezember 2016 – DDA, MGA, EWI 3
BOTH THE NUMBER OF TECHNICAL ACTIONS AND THE NUMBER OF AFFECTED
VEHICLES HAVE SIGNIFICANTLY INCREASED DURING THE PAST FEW YEARS.
TECHNICAL ACTIONS IN THE USA
TECHNICAL ACTIONS PER ANNUM AFFECTED VEHICLES PER ANNUM [MILLION]
79,2
87,5
60,6
26,3
18,315,6
22,6
17,6
22,220,6
14,1
20,4
33,0
22,826,1
40,8
46,6
58,4
18,0
0
10
20
30
40
50
60
70
80
90
9897 99
19,9
Number [million]
11 14
X 4
16
Year
1312 159 108210 543 76
Increasing trend for technical actions (+ 54% over the last 5 years).
Massive increase in affected vehicles (Factor 4). An average of 76 million affected vehicles over the last
three years.
Distortions due to Airbag (Takata) and Dieselgate (VW).
1.019976
873
711661654
722
570
780
713
613645
699
600
514560
623
444413
318
0
100
200
300
400
500
600
700
800
900
1.000
1.100
11 1312
Number
10
X 1.54
Year
6 8421 53 70 99897 99 14 1615
S = 13,108 S = 671
Source: NHTSA, 21.01.2017
© Kemény Boehme & Company GmbHProjektstudie 2016 | Abschlusspräsentation 09. Dezember 2016 – DDA, MGA, EWI 4
BOTH THE BIG AMERICAN OEMS AND THE GERMAN OEMS (BMW, VW AND
MERCEDES) ARE CONSPICUOUS.
TECHNICAL ACTIONS IN THE USA
RANKING ACCORDING TO TECHNICAL ACTIONS
GM, Ford and Chrysler have held the first three top positions for years.
BMW with continuous improvement (meanwhile “only” ranking as number 14)
VW (No. 6) and Mercedes (No. 8) have deteriorated over the last 5 years.
OEM 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Trend
GM 2 2 4 4 3 5 2 4 1 3
Ford 5 1 1 7 3 1 5 2 2 3
Chrysler 3 6 3 5 13 9 1 3 3 2
Toyota 16 28 6 7 5 8 5 5 4 6
BMW 12 3 6 10 14 5 8 8 10 14
Honda 9 18 27 13 5 7 8 7 10 11
Nissan 14 13 16 9 14 9 7 9 8 10
VW 22 17 9 71 9 26 31 16 15 6
Hyundai 101 18 9 22 29 38 14 17 17 12
Mercedes Benz 39 18 38 48 36 16 31 14 26 8
Deteriorated Consistent Improved 1st Place: highest number during the year of analysis, positions refer to all manufacturers, not only those selected
Source: NHTSA, 21.01.2017
© Kemény Boehme & Company GmbHProjektstudie 2016 | Abschlusspräsentation 09. Dezember 2016 – DDA, MGA, EWI 5
GERMAN OEMS DO NOT OCCUPY THE UPPER RANKS DUE TO COMPARATIVELY
LOWER SALES FIGURES.
TECHNICAL ACTIONS IN THE USA
RANKING ACCORDING TO NUMBER OF AFFECTED VEHICLES
Ford, GM and Chrysler in the first positions.
VW and Mercedes have deteriorated while BMW’s development is consistent
OEM 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Trend
Ford 1 4 2 8 1 4 7 5 5 5
GM 7 2 3 2 7 3 10 6 1 3
Chrysler 2 14 6 5 5 5 1 2 3 2
Toyota 9 6 1 1 2 1 2 4 4 7
Honda 8 8 38 4 3 2 5 3 9 4
Nissan 5 7 5 3 10 12 12 7 8 6
Hyundai 114 9 4 16 6 10 4 9 6 14
VW 4 12 17 13 9 37 24 14 11 10
BMW 33 18 35 11 11 8 9 13 12 11
Mercedes Benz 42 21 43 20 18 32 148 16 16 13
Deteriorated Consistent Improved 1st Place: highest number during the year of analysis, positions refer to all manufacturers, not only those selected
Source: NHTSA, 21.01.2017
© Kemény Boehme & Company GmbHProjektstudie 2016 | Abschlusspräsentation 09. Dezember 2016 – DDA, MGA, EWI 6
THE TRIGGERS FOR TECHNICAL ACTIONS CAN BE SUBDIVIDED INTO 18 MODULES
TECHNICAL ACTIONS IN THE USA
FEATURES BRAKES ELECTRICS /
ELECTRONICS
LIGHT / VISION FUEL SUPPLY SUSPENSION /
SHOCK
ABSORPTION
STEERING ENGINE / ENGINE
COOLING
WHEELS / TYRES DRIVETRAIN BODY / CHASSIS AIRBAG
SEATS SAFETY BELT SPEED
REGULATION
LOCK HANDBRAKE SIGNAL
TRANSMITTER
© Kemény Boehme & Company GmbHProjektstudie 2016 | Abschlusspräsentation 09. Dezember 2016 – DDA, MGA, EWI 7
APART FROM THE AIRBAG, THE AFFECTED VEHICLES ARE DISTRIBUTED ALMOST
EQUALLY TO THE ANALYSED MODULES.
TECHNICAL ACTIONS IN THE USA
NUMBER OF TECHNICAL ACTIONS PER MODULE (1997-2016)
A large number of technical actions under the “Features” item. Brakes, Electrics/Electronics and Light/Vision
form additional main problem areas.
Takata’s airbag issue superimposes the total statistics. A large number of affected vehicles under Wheels /
Tyres. Seats among the top 5 due to baby seat.
S = 13,108
680172202222
405461472568654682752765785
8779531.018
1.287
2.747
0
500
1.000
1.500
2.000
2.500
3.000
Fe
sts
tellb
rem
se
Schlo
ss
Number
Lenkung
Fe
deru
ng/
Däm
pfu
ng
Geschw
indig
keitsre
gelu
ng
Sic
herh
eitsgurt
Sitze
Rohbau/
Karo
sserie
Antr
iebsstr
ang
Räder/
Reifen
Moto
r/ M
oto
rkühlu
ng
Airbag
Lic
ht/
Sic
ht
Ele
ktr
ik/ E
lektr
onik
Bre
msen
Sig
nalg
eber
Nic
ht bekannt
Kra
ftsto
ffvers
org
ung
Aussta
ttung
AFFECTED VEHICLES PER MODULE (1997-2016) [MILLION]
0,11,92,6
15,520,721,0
22,022,423,1
25,525,5
32,733,140,847,548,7
85,8
149,5
0
50
100
150
52,5
Sitze
Lic
ht/
Sic
ht
Airbag
Ele
ktr
ik/ E
lektr
onik
Räder/
Reifen
Sic
herh
eitsgurt
Fe
deru
ng/
Däm
pfu
ng
Fe
sts
tellb
rem
se
Sig
nalg
eber
Number
Nic
ht bekannt
Schlo
ss
Moto
r/ M
oto
rkühlu
ng
Lenkung
Antr
iebsstr
ang
Aussta
ttung
Rohbau/
Karo
sserie
Kra
ftsto
ffvers
org
ung
Geschw
indig
keitsre
gelu
ng
Bre
msen
S = 671
53% 57%
Source: NHTSA, 21.01.2017
© Kemény Boehme & Company GmbHProjektstudie 2016 | Abschlusspräsentation 09. Dezember 2016 – DDA, MGA, EWI 8
SELECTED OEMS IN COMPARISON (1/2)
TECHNICAL ACTIONS IN THE USA
TOP 3 MODULES ACCORDING TO NUMBER OF TECHNICAL ACTIONS PER MANUFACTURER (1997-2016)
The problem areas airbag, brakes as well as light / vision affect several safety-relevant scopes.
Different problem areas for individual OEMs.
OEM Total Top 1 Top 2 Top 3
GM 646 Light / Vision 12% Brakes 11% Airbag 9%
Ford 608 Features 16% Fuel supply 14% Light / Vision 7%
Chrysler 509 Airbag 12% Drivetrain 12% Electrics / Electronics 12%
Toyota 254 Airbag 14% Features 10% Wheels/Tyres 9%
BMW 245 Brakes 15% Engine / Engine cooling 12% Airbag 11%
Honda 243 Airbag 16% Electrics / Electronics 13% Light / Vision 11%
Nissan 230 Fuel supply 12% Airbag 11% Electrics / Electronics 8%
VW 159 Fuel supply 21% Airbag 15% Light / Vision 11%
Hyundai 130 Airbag 23% Light / Vision 10% Brakes 8%
Mercedes Benz 120 Light / Vision 14% Safety belt 13% Electrics / Electronics 11%
% values: Share of the module in the total scope of the respective OEM
Source: NHTSA, 21.01.2017
© Kemény Boehme & Company GmbHProjektstudie 2016 | Abschlusspräsentation 09. Dezember 2016 – DDA, MGA, EWI 9
SELECTED OEMS IN COMPARISON (2/2)
TECHNICAL ACTIONS IN THE USA
TOP 3 MODULES ACCORDING TO NUMBER OF AFFECTED VEHICLES PER MANUFACTURER (1997-2016)
Airbag very prominent with all OEMs
The top 3 modules account for 53% of all affected vehicles.
OEM Total [million] Top 1 Top 2 Top 3
GM 101.5 Electrics / Electronics 22% Brakes 13% Light / Vision 12%
Ford 116.5 Wheels / Tyres 26% Cruise control 15% Fuel supply 8%
Chrysler 79.9 Airbag 27% Drivetrain 13% Electrics / Electronics 11%
Toyota 50.9 Airbag 22% Cruise control 21% Light / Vision 14%
Honda 41.2 Airbag 47% Electrics / Electronics 14% Drivetrain 8%
Nissan 23.4 Airbag 32% Engine / Engine cooling 15% Fuel supply 13%
Hyundai 11.3 Brakes 28% Airbag 22% Drivetrain 11%
VW 10.5 Light / Vision 32% Fuel supply 20% Airbag 17%
BMW 6.6 Airbag 37% Electrics / Electronics 14% Engine / Engine cooling 12%
Mercedes Benz 3.3 Airbag 36% Steering 14% Light / Vision 14%
% values: Share of the module in the total scope of the respective OEM
Source: NHTSA, 21.01.2017
© Kemény Boehme & Company GmbHProjektstudie 2016 | Abschlusspräsentation 09. Dezember 2016 – DDA, MGA, EWI 10
5 TRENDS IN THE AUTOMOTIVE INDUSTRY WERE EXAMINED.
TECHNICAL ACTIONS IN THE USA
TRENDS IN THE AUTOMOTIVE INDUSTRY
Autonomous driving & E/E1) Electrification / Light
construction
Interconnectedness (IoT)
Process optimisation OEM Customer and general
public
1) E/E – Electrics / Electronics
© Kemény Boehme & Company GmbHProjektstudie 2016 | Abschlusspräsentation 09. Dezember 2016 – DDA, MGA, EWI 11
IN ADDITION TO TECHNICAL RISKS, LEGISLATION WILL HAVE A SIGNIFICANT IMPACT
ON THE TECHNICAL ACTIONS.
TECHNICAL ACTIONS IN THE USA
EVALUATED DRIVERS
Trends DriversPossible effect on the
number of TAs
Possible effect on the
number of affected vehicles
Autonomous driving & E/E
Number of control units, more complex Software
Increase in the number of sensors and cameras
Increase in the number of assistant and comfort systems, redesigned interior
Electrification / Light
construction
Reduced drive complexity due to eMotor
Upgrades & new light-construction concepts
Interconnectedness (IoT)
Data/Online security issues
Online Software updates without the need for a workshop
Process optimisation OEM Deeper penetration of individual parts tracking
Customer & general public
Increased customer networking and fast defect transparency (Social Media,
etc.)
Increased protectionist measures
Increased pressure due to more stringent inspections by the authorities
Increase Reduction
© Kemény Boehme & Company GmbHProjektstudie 2016 | Abschlusspräsentation 09. Dezember 2016 – DDA, MGA, EWI 12
THE NUMBER OF AFFECTED VEHICLES WILL CONTINUE TO RISE, ESPECIALLY IN THE
SHORT TERM.
TECHNICAL ACTIONS IN THE USA
FORECAST NUMBER OF AFFECTED VEHICLES
46
7367
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
+9%
Affected
vehicles [million]
+46%
Partial adjustment
“Special event for
Airbag”1)
Without adjustment
Airbag
• US authorities keeping a keener eye on the OEMs,
with protectionist measures conceivable.
• The number of electric vehicles is growing slowly and
so are the risks (high-voltage batteries, power
electronics).
• The number of affected vehicles is reduced by the area-wide
application of individual parts tracking.
• Further reduction due to control of electric drive.
• Expanded (virtual) hedging activities make vehicle safer.
1) Flat rate reduction by 75%
© Kemény Boehme & Company GmbHProjektstudie 2016 | Abschlusspräsentation 09. Dezember 2016 – DDA, MGA, EWI 13
YOUR CONTACT
TECHNICAL ACTIONS IN THE USA
Maximilian KleePartner
Kemény Boehme & Company GmbH
Lyonel-Feininger-Str. 28
80807 Munich
Tel.: +49 (0) 151 14 84 72 07
E-Mail: [email protected]
www.kbc-consultants.com
Isabelle TranSenior Consultant
Kemény Boehme & Company GmbH
Lyonel-Feininger-Str. 28
80807 Munich
Tel.: +49 (0) 151 14 82 14 33
E-Mail: [email protected]
www.kbc-consultants.com
© Kemény Boehme & Company GmbHProjektstudie 2016 | Abschlusspräsentation 09. Dezember 2016 – DDA, MGA, EWI 14
Kemény Boehme & Company GmbH
Lyonel-Feininger-Str. 28 – 80807 Munich
www.kbc-consultants.com