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Company BackgroundCompany Background

y Incorporation Year-1995

y Head quarters- Chennai

y Formerly known as Apollo Sindhoori Capital Investment Ltd

y Managing Director- Sudhakar Ramasubramanian

y Face Value- 1 Re

y Nature of the business carried-Stock Brokerage

y Vision: To become a leader in offering the financial productsin India with a strong focus on its customers and partners.Astrict code of ethics combined with strong values and

principles has enabled up to become one of the mosttrustworthy brandsin the country.

y Mission: To deliver superior value to our customers,shareholders, employees and society at large.

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SwotSwot AnalysisAnalysis

Strengths Strong brand recognition

Effective Leadership

Strong sense of culture in the working environment

Successful experience being competitive

Cost leadership

Prestigious Client Base

Customer Loyalty

Technological excellence.

Good corporate image

Weakness Complexity of operation

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Opportunities Inflation activates the commodity market

Growing awareness about trading

Governments support

Threats Impact of general market conditions and economic conditions.

Fear of technological obsolosense.

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y Strategy-Cost Leadership, Differentiation, product development,

expansion.

y Systems-Computerised Info System (CIS), organised dealer integrated

network (ODIN)

y

Structurey Style- Top-down, participative

y Staff-Treats manpower as the superpower

y Skills-Analysis Skills, Communication skills, Decision Making Skills

y Shared Values

Integrity: Honesty in Every Action

Commitment: Deliver on the Promise

Passion: EnergisedAction

Seamlessness: Boundary Lessin Letter and Spirit

Speed: One Step Ahead Always

McKinseys 7s FrameworkMcKinseys 7s Framework

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FinanacialFinanacial statement analysisstatement analysis

y The Companys total income was up by 43% at Rs. 10,098.75

Lakhs compared to Rs.7, 083.12 Lakhs during the previous year.

y The Income from Operations grew by 44% at Rs 9,746.79 Lakhs,

compared to Rs. 6,778.60 Lakhs during the previous year.

y The profit before taxation was also up by 1,096% at Rs. 1,552.76

Lakhs compared to Rs. 129.78 Lakhs in the previous year.

y The Companys net profit for the year was Rs. 947.70 Lakhs,compared to Rs. 63.50 Lakhs in the previous year, a growth of

1,392% over previous year

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Statement of the problemStatement of the problem

y Investing in the stock market is very risky along with

being profitable. As there is volatility in the market

investors face the risk of losing their money.

y To predict the price movement of shares

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Objectives ofstudyObjectives ofstudyy To study price movements and fair price of all scrips

in the market.

y To know which indicator can best suit to understand

the pricemovements

y To catch the proper buy & sell signals to time themarket supply.

y To learn how traders can avoid mistakes in their

trading pattern with the use of technical analysis.y To find out expected price trends of individual scrips

by using indicators and oscillators as well as variouscharting techniques.

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Methodology:Methodology:--5 sectors

y Data collection

y Duration- 6months

y Tools Japanese candle sticks, Volume Indicators, MACD,

RSI

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FindingsFindings

y Use of different types of charts like line chart, bar chart andJapanese candlesticks in technical analysis is significant.

y Through the use of different pattern it is possible to predict futuremovement and make use of opportunity.

y Statistical indicators like moving average, exponential movingaverage smooth a data series and make it easier to mark trendswhich are very helpful in volatile markets

y Identifying the support and resistance levels assist in makingbuy/hold/sell decisions

y Heavy volumes indicate better liquidity of stock and vice-a-versa.

y The indicator, MACD gives buy and sell signals through central line

crossovers, signal line crossovers and also the extent ofconvergence and divergence.

y Another indicator, RSI shows the overbought condition when thevalue crosses above 70 and when it tends to come down, gives sellsignals, whereas oversold condition is evinced when the value fallsdown below 30 and when it tends to raise, gives buy signals.

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RecommendationsRecommendations

y Technical analysis can be used for short term investment decisionsin the capital market.

y The investors can use technical analysis to identify the trend in themarket.

y Investors can use the past share price movements to predict thefuture to guide their own investment decision

y The pattern identified in the technical analysis is important clueswhich can guide the future if it is properly understood.

y Use of indicators like MACD, RSI even the volume is beneficial forinvestors in the course of technical analysis.

y Investors with basic knowledge of understanding the past price

movements, may not require much of financial expertise to makeuse of technical analysis to make investment decisions.

y The decision taken on combination of fundamental analysis andtechnical analysis may give a better result than considering onlytechnical analysis.

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Learning ExperienceLearning Experience

Practical exposure

Exposure to various applications

Corporate culture and ethics

How to analyze stocks, what are the criteria involved

in analyzing them.(using technical analysis)