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TECHNICAL MANUAL EDITION 2/2012 Think smart, think Indola. Hair by Indola Global Ambassador, Leonardo Rizzo@Sanrizz
Technical ManualediTion 2/2012
Think smart, think indola.hai
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offering a high quality assortment & innovations tailored to your needs.
indiVidualindola is international and salon exclusive. Young, fresh and full of bright ideas, it offers a real alternative to the ‘Big Three’ – because it celebrates the independent hairdresser.
innoVaTiVeindola listens and understands your business, offering high quality innovations that are perfectly designed to suit your needs: professional products, tools and materials to help your salon becoming even more successful.
inSPiRaTionalindola is an inspiration for independent hairdressers, we provide you with straightforward and easytofollow business advice and training. highly relevant, and focused on your everyday needs, our expert support is here to make your business thrive and prosper.
aRe You SeaRchinG FoR The PeRFecT PaRTneR?
indola is here for you. individual, innovative and inspirational, we’re just what you need on your side when developing and sustaining a successful salon.
indola targets The individual hairdresser who is searching for a young, fresh and dynamic professional hairdressing brand at a good price.
We celeBRaTe You – The indePendenT haiRdReSSeR
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— get news about smart hair trends, styling tips and products
— follow our activities— learn more about indola –
the brand which is faster, hungrier, prettier, smarter than the rest
BecoMe a Fan on FaceBook:
country facebook address
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Think smart, think indola. Welcome
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PRoFeSSion Blonde eXPeRT, no aM and RaPid coloR— Profession Blonde expert is created to meet every blonde need. From
highlights to fullhead coloring you can match the perfect tone to each client, giving them the blonde they’ve always dreamed of.
— Profession Rapid color allows permanent grey coverage and up to 2 levels of lift in only 10 minutes, giving you many new service possibilities.
— no aM Permanent color is a unique formulation that actively nourishes hair with deep hydration.
deSiGneR PeRManenT SilkWaVe claSSic The FoRM BRanddesigner offers professional perming products, for clients who want to add natural body and movement to their hair.— a gentle permanent wave designed to achieve even, lively, and
bouncy curls.
PRoFeSSion The coloR BRand Profession offers a comprehensive range of professional color products with excellent quality.— The permanent assortment includes about 100 different shades.— Profession Rapid Blond+, Profession ToneonTone (demi),
Profession color Style Mousse (Semi) and Profession cream developer complete the Profession range.
innoVa The caRe and FiniSh BRandinnova supplies all your everyday ‘essential’ products and also keeps you uptodate with young and fresh trends.— Products use ingredient complexes that are carefully selected to be
safe, reliable and totally effective.
We offer a streamlined product portfolio – simple to handle and easy to understand but yet with enough variety to meet every day fashion needs.
indola PoRTFolio
The indola product portfolio is a smart exclusive professional assortment dedicated to the needs of independent hairdressers. The high quality standards of henkel are an important key to success. indola therefore represents German quality and innovation power and is proud to be part of henkel.
With the brands Profession (incl. Blonde expert, no aM Permanent color, Rapid color, ToneonTone, color Style Mousse), innova and designer we offer you a complete range to fulfill your clients’ desires in everyday salon business.
WhaT You can eXPecT FRoM indola?
SuPPoRTRegular visits of our welltrained sales reps and technical advisors who inform you about novelties, seminars, promotions etc.
PRoMoTionSSpecial promotion offers every two months (including suitable communication materials).
adVeRTiSinGeyecatching communication materials to decorate your salon and support you in selling more products.
innoVaTionSRegular product innovations especially on color, care and finish brands.
neWSleTTeR & TRendSThe indola dialogue contains news about innovations, promotions and the latest hair trends including stepbystep techniques every 2 months. You can also find our latest news, caring and styling tips as well as product information on our facebook site. www.facebookcom/xxx
SeMinaRcompact seminar offer: relevant trainings on color&cut product seminars on a regular basis.
& dieTeR kaiSeR leonardo Rizzo – indola Global ambassador, young, fresh and dynamic, he and his work perfectly reflect indola values. Working closely with us to create exciting photographic looks and develop fresh new product ideas, leonardo’s inspirational creativity and flair will bring the latest trends directly to you, and showcase indola products to their full potential.
dieter kaiser – indola cee ambassador, was trained in Germany and london, has his own salon in austria and works as a trainer for more than 25 years doing seminars, workshops, shows and performances in 40 different countries. This and his passion for indola make him the perfect indola ambassador for central eastern europe.
leonaRdo Rizzo
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Think smart, think indola. indola Portfolio Think smart, think indola. What you can expect from indola?
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GeneRal coloR TheoRY
The haiR
Hair Structure
CuticleThe cuticle is the outermost layer of hair, protecting the inner structure with a series of fine scales facing upwards and away from the root. The cuticle is made up of approximately 8–10 layers, however this can vary due to wear and tear and also ethnicity.
CortexThe cortex determines most of the hair’s physical characteristics including color
(determined by pigments), strength, elasticity and direction and type of growth. it makes up 75–90% of the bulk of hair and comprises hundreds of tiny macrofibrils resembling tubes or straws held together by keratin fibres.
MedullaThe medulla is the marrow of the hair. in some fine hair types the medulla is not present at all. The medulla has no bearing on the form process.
cuTiclecoRTeX
MedullaheliX
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Think smart, think indola. General color Theory
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GeneRal coloR TheoRY
PRinciPleS oF coloR
naTuRal haiR coloR
haiR daMaGe
The coloR Wheel
What is color?— color is derived from light
(pure light comes from the sun)— light is radiation
(electromagnetic vibrations)— Pure light is split by a prism
(forms the color spectrum)
Color & Coloring Agents— additive color
(color generated from a source)
The color depth is determined by the quantity of melanins found within the hair: more melanins create darker hair and fewer pigments create lighter hair. The pigment eumelanin has most effect due to its brown to black color. it is the larger pigment and is also broken down more easily.
an international level system is used to measure color depth and is graded from level 1 (black) through to level 10 (light blonde) When going lighter in color, certain natural tones called undertones will be apparent. These are important to identify when analysing hair color during a consultation, as the primary undertone will influence final hair color. The color tone is mainly influenced by Pheomelanin (a pigment type). The size of the smallest pigment, pheomelanin, can determine its color. in its largest form pheomelanin appears red, however as it is reduced it takes on first an orange tone, then a yellow tone. combined with the pigment eumelanin which appears grey to brown they result in an natural shade.
The cuticle normally has approximately ten layers of cells. in damaged hair these often degrade, resulting in fewer layers, weakening the hair itself and reducing the layer of protection surrounding the cortex. damaged cuticles spread out and expand, leaving the cortex exposed, destabilised and requiring treatment. damaged hair may look dull and flat, dry, stiff and rough to touch, require longer drying times, have split ends and break easily.
Damaging influences include: — uV and visible light— Salt and chlorine water— humidity— Mechanical influence of styling— chemical influence of coloring,
bleaching or perm
Which processes take place within the hair when permanent coloring?
Bleaching lightens the hair color by reducing natural pigments and dissolving artificial pigments. it requires h
2o2.
oxidative Tints deposit permanent color within the cortex. Red, blue & yellow pigments develop into the final color. it is possible to lighten or darken and it also requires h2o2. it is possible to cover up to 100% white hair.
it displays primary and secondary colors. The colors are subtractive.opposing colors cancel each other out.Browns are represented in the centre.
Blue + Yellow = Green
Complementary colors: yellow – violet, orange – blue, red – green
— Subtractive color (objects reflect light, light is influenced by object properties, pigment in hair is a coloring agent)
Absorption & Reflection— What happens to absorbed color?
Selective absorption, transformed into energy.
— What happens to reflected color? light waves are detected by the eye, surface structure determines visual effect.
conSulTaTion PRoceduRe
Color Diagnosis
Determine natural hair color:— use natural color strands from color chart— if you are not sure choose darker color
Determine color direction:— use fashion color strands from color chart— clarify the color from roots, length and ends
Determine artificial color in hair:— if yes be aware of the the rule:
“You can not lighten color with color”
Options:— you can only color equal or darker colors— you bleach the hair and use also lighter
colors
Determine white hair percentage:— white hair percentage is less than 50%:
use all colors— white hair percentage is more than 50%:
use fashions tones mixed with natural tones
Determine hair diameter (thick/normal/fine):— Fine: use color half tone depth lighter— normal: use color you have chosen— Thick: use color half tone darker or 00, 03, 04,
30, 60, 80
Determine hair quality (porous/normal/resistive):— Porous: use curl restructioning spritz
conditioner before coloring— normal: color as usual— Resistive: use 00, 03, 04, 30, 60, 80
Determine scalp and skin condition (check for damage or disorders):— if scalp is sensible or dry, always use nn2
Color Consultation
The characteristics of the hair, eyes and skin determine color type; this is based on color tone and color depth.
Color tone is divided into three categories:warm, neutral, cool
Color depth is also divided into three categories: light, medium, dark
.9 Green
.8 Chocolate
.7 Violet
.6 Red
.5 Mahogany
.4 Copper
.3 Gold
.2 Pearl
.1 Ash
.0 Natural
> > > COOL SHADES > >
>
> > > W A R M S H A D E S > > >
.6RED
.8CHOCOLATE
.4COPPER
.9MATT
.3GOLD
.1ASH
.7VIOLET
.2PEARL
.5MAHOGANY
+ =
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Think smart, think indola. Think smart, think indola.General color Theory General color Theory
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PRoFeSSion PeRManenT coloRaTion –Technical inFoRMaTion
can i create fascinating, permanent color results whilst taking care of the hair condition? is it reliable with the highest level of color technology?
The Profession Pcc is the international exclusively professional Permanent caring color that answers the needs of today’s professional hairdresser.
Color Confidence: You can absolutely rely upon creating safely outstanding color results.
Color Volume: concentrated micropigments are penetrating into the deepest hair fibre.
Active Care: our exclusive colour double Bond Technology has a dual action both outside and inside each hair.
Smooth Consistency: it is quick to mix & apply for easy handling.
Comprehensive range: Pcc ranges about 100 shades in 5 categories. Size: 60 ml color tube.
cReaM deVeloPeR:— Quick mixing with Profession Permanent
caring color.— Smoothens every hair’s surface
throughout processing.— 1l bottles available in 2%, 6%, 9% and 12%.
RaPid coloR: Pick up the pace and convince new clients with our high performing permanent 10 minute coloration. ask your sales rep for the various service options that Rapid color has to offer to grow your business.
ToneonToneassure yourself of the great quality of intensive ToneonTone (demi) which is without ammonia and contains floral oil.
no aM PeRManenT coloRno aM permanent color with a unique formulation that actively nourishes hair with deep hydration.
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Think smart, think indola. Profession Permanent coloration
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nuMBeRinG SYSTeM
each shade in the Profession Permanent caring color range is given a number which indicates depth (how light or how dark the shade is) and tone (the visible color of the shade).
The Profession numbering system is easy to follow, consisting of a combination of 2 or 3 of the numbers shown (above):— The first number represents the depth
of the shade.— The second number (the first after a decimal
point) indicates the primary tone/reflect.— The third number (second after the point)
indicates a softer, less visible, backup tone.— When the number ‘0’ is used it means
natural/no tone. — 7.0 = medium blonde — 7.03 = medium blonde natural gold
Shades: Blonde, Contrast and Creator follow the numbering system, but with no specific depth number:— Blonde shades are represented by the
number ‘1000’ before the decimal point.— contrast shades are represented by the
letter ‘c’ before the point.— creator shades are represented by the
number ‘0’ before the point.— Pastel shades are represented by the
letter ‘P’ before the point.
Letters are occasionally used at the end of the number combination to indicate a specific performance particular to that shade:— ‘X’ indicates extra, in the case of .66x and .77x
these shades have extra tone intensity and retention.
# Colour Direction1 Black3 dark Brown4 Medium Brown5 light Brown6 dark Blonde7 Medium Blonde8 light Blonde9 Very light Blonde
10 lightest Blonde
# Name Colour Direction1 ash Blue2 Pearl Pale Violet3 Gold Yellow4 copper orange5 Mahogany RedViolet6 Red Red7 Violet Violet8 chocolate Brown9 Matt BlueGreen
Tone (Cool to Warm)Depth (Dark to Light)
color is the engine that drives your salon business, so you need the ultimate performance every day.
The healthiest looking, longlasting results come from the healthiest hair, which is why Profession Pcc has an exclusive technology that seals, smoothes and strengthens:
the Colour Double Bond Technology
PRoFeSSion PeRManenT coloRaTion—When SMaRT colouR MeeTS PeRFecTion
Under the microscope: our exclusive colour doble Bond Technology has a dual action both outside and inside eachhair. Serin, a keratin building block of hair, gets to work inside each strand strengthening its structure and improving overall vitality while precious oleo agents work on the outside, smoothing the surface and reinforcing the colour molecule chains
Colour Double Bond Technology and the smart Oleo System – Micro-Caring Oleo Agent (Phosholipid-EFA)
conditions and restores hair’s overall vitality– Micro-Smoothing Oleo Agent (PEG12-Dimethicone)
Smoothes the hair’s surface to reflect more light and turn up shine– Micro-Sealing Agent (Polyquaternium-2)
helps seal the hair’s surface, locking in color and fighting fade
Colour Molecules
Keratin Particles
Micro-CaringOloeo Agent
Our agents in action
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Think smart, think indola. Think smart, think indola.Profession Permanent coloration Profession Permanent coloration
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GeneRal MiXinG and ReMoVal TiPS
— For most application mix equal quantities of the appropriate developer with Pcc color cream (30 ml + 30 ml).
— When using Profession Blonde mix double quantity of developer (30 ml + 60 ml)
— if hair is extremely greasy or has an abnormal presence of styling products, should the hair be gently shampooed and dried prior to application.
Removaladd a little warm water and massage color from the hair and scalp. Rinse thoroughly. Gentle shampoo using innova color shampoo and finish using innova conditioner or treatment.
— use of gloves— Fresh air environment
Virgin hair coloringalways apply Pcc to dry, unwashed hair. apply the color evenly to the midlengths and ends of the hair. Start the application at the nape area leaving 2 cm of hair at the root area without color. develop for 10 minutes. apply remaining color to the root area after this time. leave to develop for a further 30 minutes (total development time 40 minutes)
Re-growth coloringapply your color to the root area only. leave to develop for 20–25 minutes. apply the color through the lengths and ends. leave to develop for 5–10 minutes.
General color application tips— apply avoiding contact with scalp— always use brush parallel to the scalp— Just deposit bleaching mixing— never scratch scalp with the brush— always clean any leaking of product on skin— no product on and behind ears — no product on nape area
— Wear gloves— Work in a ventilated room— Mix only carefully following instructions— never apply on damaged or itchy scalp— always perform a skin test before application
Instructions how to color andtreat porous haircare in the context of coloring hair usually refers to condition of the hair. chemical overprocessing or sun exposure can result in hair that is overporous, dry and brittle, and lacking elasticity. Porous hair will absorb color more quickly as the cuticle layer is open, thus exposing the inner cortex. if normal color processing takes place, the result will be darker and more intense than the intended shade. When a fashion shade is used, porous hair can lead to a less intensive result. in this case a prepigment treatment is recommended. it is possible, with experience, to adjust the mix of coloring chemicals to compensate for porous hair, however it is more advisable to treat hair with care products in order to improve hair quality prior to a color treatment.
Color CorrectionWhen a color correction becomes necessary or is requested, one important area is how to achieve the desired target color.
There are three corrective procedures that can be applied to hair:— changing the tone.— lightening the hair.— darkening the hair.once the hair has been analysed you will need to decide which of these procedures to use. it may be that all three are necessary. For example: if hair is too light, restore color. if it is too dark, remove color and if it is the wrong tone, neutralize or cleanse the color.
naTuRal & eSSenTialS
comprehensive collection of colors and naturals for coverage of white; with added tones for greater color choice. This category includes the essential color ‘tool’ for every colorist, creator shades, to give a personalized result to any color.
When to use: For full head or partial color techniques.
How to use:apply to dry unwashed hair. Mix with equal quantities (1:1) of either 6% or 9% (20 or 30 volumes) of Profession cream developer.
Development time:develop for 30 minutes. Time the development from the final application of color.
When to use: creators can be added to Profession shades to further intensify color vibrancy or neutralize unwanted tone.
How to use: using the rule of 12, your chosen creator should be added to a tube of Profession in centimetres. deduct the depth of your chosen shade from 12 to give the quantity (cm) of creator needed e.g. chosen shade 5.3, 5 = depth .3 = gold >> 12 – 5 = 7. Therefore, add 7 cm of Gold creator, e.g. 60 ml 5.3 + 7 cm 0.33 + 60 ml Profession developer.
creators can be used in excess of this rule to achieve even greater tone intensity. if using more than ¼ tube of creator (15 ml) together with 1 tube (60 ml) of your chosen shade, add the equivalent amount of Profession cream developer, e.g. 60 ml 5.3 + 15 ml 0.33 + 75 ml Profession developer.
100 Creator Natural:the flexibility to achieve a wide range of color effects:
Color Booster: To give a lighter result up to two depths, mix ½ tube 100 creator natural + ½ tube Profession or ¼ tube 100 creator natural + ¾ tube Profession depending on the depth of the natural base.
Reduce Tones: 100 can be added to any Profession shade in cms (follow rule of 12) to reduce strength of a tone.
use to lighten dark hair before recoloring (prelift): When you require 2–3 levels of lift on very dark bases, mix 100 1:1 with Profession cream developer 6% or 9% depending on the depth of the natural base.
.0Natural
.1Ash
.2Pearl
.3Gold
.4Copper
.6Red
100 0.11 0.22 0.33 0.44 0.66
The following part provides useful information and tips concerning removal, virgin hair coloring, regrowth coloring, coloring porous hair and color correction.
.0Natural
.00Intense Natural
.03Natural
Gold
.04NaturalCopper
.1Ash
.11Intense
Ash
.13Ash
Gold
.2Pearl
.23Pearl Gold
.3Gold
.30Gold
Natural
.31Gold Ash
.32Gold Pearl
.34Gold
Copper
.35Gold
Maho-gany
.37Gold
Violet
10.0 10.039.0 9.00 9.03 9.11 9.13 9.2 9.3 9.30 9.328.0 8.00 8.03 8.1 8.3 8.32 8.347.0 7.00 7.03 7.2 7.3 7.30 7.31 7.32 7.356.0 6.00 6.03 6.04 6.1 6.23 6.3 6.34 6.35 6.375.0 5.00 5.03 5.3 5.31 5.354.0 4.04 4.1 4.3 4.35 4.373.0 3.1 3.321.0 1.1
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Think smart, think indola. Think smart, think indola.Profession Permanent coloration Profession Permanent coloration
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Red / FaShion
conTRaST
a stunning collection of red and other fashion tone shades; rich, vibrant and intense combinations. For all color requirements.
When to use: For full head or partial color techniques.
How to use:apply to dry unwashed hair. Mix with equal quantities (1:1) of either 6% or 9% (20 or 30 volumes) of Profession cream developer.
Development time:develop for 30 minutes. Time the development from the final application of color.
contrast shades give intensive and vibrant results even on dark natural bases. contrast shades can be used on already colored hair to add rich tones, without the need to prelighten or strip the existing color from the hair.
When to use:contrast shades should only be used for partial color applications and should not be applied to the scalp. contrast shades on natural uncolored hair will give an intense vibrant color result. contrast shades on already colored hair will give an intense color result depending on the previous color. on hair that has been colored with a black or very dark brown shade, or hair with color buildup may not accept the new contrast color as easily as hair colored with a lighter shade. (Strand test is advised.)
How to use:Mix with equal quantities (1:1) 9% or 12% (30, 40
volumes) of Profession cream developer. choose the developer according to the natural depth of the hair. 6 or darker depths use 12 or 9%, 7 or lighter depths use 9%.
Development time:develop for 45 minutes (20 minutes with heat activation). Time the development from the final application of color.
Remember:conTRaST ShadeS aRe noT deSiGned To Be uSed on ScalP!
.4Copper
.40Copper natural
.43Copper
Gold
.44Intense Copper
.44xExtra
Copper
.55Intense
Mahogany
.56Mahogany
Red
.60Red
Natural
.66xExtra Red
.7/.77xViolet/Extra Violet
.8Chocolate
.80Chocolate
Natural
.82Chocolate
Pearl
.83Honey
Chocolate
.84/.86Chocolate
Copper/ Red
.89Chocolate
Matt
9.44 9.82 9.838.43 8.44x 8.66x 8.77x 8.83
7.40 7.43 7.44 7.82 7.836.4 6.40 6.43 6.44 6.60 6.66x 6.77x 6.80 6.83 6.845.4 5.56 5.60 5.66x 5.77x 5.824.4 4.55 4.80 4.86 4.89
3.7 3.8
.3Gold
.4Copper
.7Violet
c.32 c.44 c.76
MiXinG
natural & essentials Red / Fashion
contrast
Application Technique White HairProfession Pcc natural (.0), intense natural (.00), natural Gold (.03) and natural copper (.04) shades will give 100% coverage of white hair.— always mix your chosen color with 6% when
coloring white hair.— When using a Profession Pcc Fashion or Red
shade on hair that has more than 50% white, mix your chosen shade with a natural or natural gold shade.
Profession Advanced Coloradvanced coverage shades (9.00, 9.30, 8.00, 7.00, 7.30, 6.00, 6.80, 5.60 and 4.80) also perfectly cover white resistant hair (designed for 80%–100% white hair). These shades have got the same cream base and same processing times as Pcc standard shades, but include a 40% higher concentration of color pigments. use with 9% developer; for lengths and ends use standard Pcc shades with 2% developer.
always apply your color to the most resistant white hair first.
Coloring Action Recommended Developer Mixing ratio
Color Bath— refreshing slightly faded or
extremely porous & sensitized midlengths and ends
— toning prelightened hair
2% (7 Vol.)
1:1 (30 ml + 30 ml)
Coloring on same depthLightening 1 depth
6% (20 Vol.)1:1 (30 ml + 30 ml) or (60 ml + 60 ml)
darkening to any depth
White hair
lightening 2–3 depths 9% (30 Vol.)
Coloring Action Recommended Developer Mixing ratio
Partial application with Contrast shades:— 6 or darker depths use— 7 or lighter depths use
9% or 12% (30/40 Vol.)9% (30 Vol.)
1:1 (30 ml + 30 ml) or (60 ml + 60 ml)
1:1
1:1
1:1
Warm shades mix with .03 e.g ½ 7.03 + ½ 7.44
The .03 and .04 shades are warm naturals, ideal to mix with a warm toned shade to retain a true shade result on white hair.
Cool shades mix with .0 e.g ½ 7.0 + ½ 7.1 The .0 and .00 shades are cool naturals, ideal to mix with a cool toned shade to retain a true shade result on white hair.
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Think smart, think indola. Think smart, think indola.Profession Permanent coloration Profession Permanent coloration
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aPPlicaTion & deVeloPMenT
ViRGin haiR natural & essentials Red / Fashion
Re-GRoWTh coloRinG natural & essentials Red / Fashion
— always apply your Profession Permanent caring color to dry, unwashed hair
— apply the color evenly to the midlengths and ends of the hair
— Start the application at the nape area leaving 2 cm of hair at the root area without color
— develop for 10 minutes— apply the remaining color to the root area
after this time
— leave to develop for a further 30 minutes. (Total development time 40 minutes)
— apply your chosen color to dry unwashed hair at the root area only
— develop for 20–25 minutes— Gently massage the remaining color
through the lengths and ends for the last 5–10 minutes
— if 9% has been used at the root area add a small amount of water to the color before taking it through onto the lengths and ends
Note: do not comb the root color through to ends.
Benefits:— Provides 4½ levels of lift when used
on the depth of a 6.0 and upwards.— delivers tonal enhancement or
neutralisation to the final color result thanks to added tonal dye stuffs.
hilift and tone in just one step. use this product when base colour have no white hair.
.0Natural
.1Ash
.22Intense
Pearl
.03Natural
Gold
.3Gold
.32Gold Pearl
1000.0 1000.1 1000.22 1000.03 1000.3 1000.32
Blonde expert hilifting Blonde 1000
When to use: For full head or partial color techniques. When color matching use a complementary natural / essential shade of the same depth, mixed with 1:1 of 2% (7 volumes) Profession cream developer e.g. 1000.0 at the root area, color match with 9.03. do not comb Profession Pcc Blonde through the lengths and ends of already colored hair as this may sensitize the lengths and cause color fade.
How to use: apply to dry unwashed hair. Mix with double quantities (1:2) of 12% (40 volumes) Profession cream developer. it is possible to mix with 9% or 12% when less than 4 levels of lightening are required.
Development time: develop for 45 minutes. Time the development from the final application of color.
Attention: highlifting Blond 1000. color strands are no „resultstrands“. With 1000. series you are working on the regrowth and on strands against natural yellow/orange pigments. 1000.0, 1000.03, 1000.3 > warm blonde result1000.1, 1000.22, 1000.32 > neutral blonde result
Hi-Lifting Blond 1000. & white hair coveragehilifting Blond 1000. series is not designed to cover white hair. But it is possible to reach nice translucent coverage and lightening effect when mixing the 1000. series with 9.00 (Pcc intense coverage series)
Tip for white hair coverage and lightening: ½ 1000.32 + ½ 9.00 + developer 9%, Processing time 45 minutes, level of lift: 3 levels
& =4
30 min.
4
10 min.
4
40 min.
4
20–25min.
4
5–10min.&
Roots Ends
Blonde eXPeRT
Profession Blonde expert is the answer to the needs of advanced colorist with a comprehensive allround blonde service. With Profession’s new range, you can match the perfect tone to each client, giving them the blonde look they’ve always dreamed of. From highlights to full head coloring, Blonde expert delivers superb results every time.
Profession Blonde Expert, the all-round professional service for every blonde need.— hilifting & tone (1000.0, 1000.1, 100.22,
1000.03, 1000.3, 1000.32)— Pastel shades – Perfect for balancing
unwanted yellow tones after prelightening.— lift & cover shades – up to 4 levels
of lift on natural hair— Premium Bleaching Powder
Profession developers are specially formulated to be used with indola Profession products including Blonde expert to achieve mixing and perfect consistency.
Blonde is a demanding color that needs a complete support service on different levels. it is important to have not just reliable, highperformance, true to tuft shades but also a complete support service to provide clients with the shimmering blonde tones they desire.
Blonde expert lift & cover
use when in need of white hair coverage in combination with lifting natural bases to blonde
Benefits:— Formulated to give up to 4 levels of lift
on natural hair with total white hair coverage up to 100%
When to use:all Profession Blonde expert lift & cover shades are the perfect choice for up to 100% coverage of white hair with up to 4 levels of lift – in one smart step!
How to use:always apply Profession Blonde expert high lift & cover shades on dry, unwashed hair. Ratio: mix your chosen shade 1:1 with Profession cream developer. The strength of Profession cream developer you need will depend on the levels of lift you desire, use the following as a guide:— 12% for more than 3 levels of lift— 9% for 2–3 levels of lift— 6 % for 1–2 levels of lift
To refresh the lengths and ends, use your preferred Profession Blonde expert Pastel shade mixed 1:1 with 2% Profession cream developer.
Development time:develop for up to 45 minutes. Time the development from the final application of color.
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Think smart, think indola. Think smart, think indola.Profession Permanent coloration Profession Permanent coloration
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Benefits:— Blonde expert Pastel shades offer individual
tone directions — Gentle on the hair due to lower ammonia
content— intermixable with eachother— Suitable for pre lightened hair, natural blond
hair or blond tinted hair
Blonde expert Pastels offer a variety of blonde tone directions to create tailored color results on pre lightened hair.
.01Natural
Ash
.1Ash
.11Intense
Ash
.31Gold Ash
(beige)
P.01 P.1 P.11 P.31
Blonde expert Pastels
When to use: For full head or partial color techniques. always use on prebleached hair level 10. Pastels are used to give a color direction on prebleached hair. if your bleach result is slightly too warm, the most neutralising effect is given by P.01. if your bleach result is too warm, the most neutralising effect is given by P1.
Pastel & white hair coverageThe Pastel series is not designed to achieve 100% cover white hair. But it is possible to reach good coverage combined with 2 levels of lift when mixing the P. series with 9.00 (Pcc intense coverage series).
Tip for white hair coverage on a level of lightest blond: ½ P.31 + ½ 9.00 + developer 9%, Processing time 30 to 40 minutesWhite hair is covered at a level close to 10.31
How to use: apply cautiously but as quickly as possible without stopping massaging the hair to ensure even penetration and even color result. Mix 1:1 with 6% (20 volumes) Profession cream developer on natural blonde hair and with 2% on hilighted or prelightened hair.
Development time: develop from 1 to 30 minutes. check during development time till desired result is achieved.
Blonde eXPeRT
— apply your chosen color evenly to the midlengths and ends of the hair of the hair
— Start the application at the nape area leaving 2 cm of hair at the root area without color
— develop for 10 minutes— Mix up fresh product and apply to the root
area, merging this second application back over the midlengths
— develop for a further 40 minutes (Total development time 50 minutes)
Blonde expert hilifting Blonde 1000
=& 4
40 min.
4
10 min. 450 min.
4
30 min.420min. =& 450 min.
— apply Pastels on prelightened towel dried hair
— For natural blond hair use pastels with 6% developer
— Start the application at the root area and then apply on lengths & ends as fast as possible without stopping massaging carefully to let the product penetrating evenly the hair
— always visually monitor the development of the shade (specially cool shades!)
Blonde expert Pastels
— For dual application with hilifting Blonde shades apply hilifting shades at roots
— after 20 minutes apply pastels— For mild ends apply pastel shades and
develop for 30 min (Total development time 50 minutes)
dual aPPlicaTion
aPPlicaTion & deVeloPMenT
Profession no aM color is an ammonia and odourfree permanent coloration enriched with MoisturecareMolecules providing up to 100% white hair coverage & up to 4 levels of lift (lifting 11. series).
no aM PeRManenT coloR
Application virgin hair:First apply to midlengths and ends and leave to develop for 1015 minutes. Then apply to the roots area for a further 30 minutes. Total development time 4045 minutes.
Application re-growth:First apply to theregrowth area and leave to develop for 20 minutes. Then apply a fresh mixture using ( 1 part targeted shade + 2 parts 2 % (7 Volumes) Profession developer) to midlength and ends and leave to develop for a further 10 minutes.
White hair coverage: — Natural shades
achieve up to 100% white hair coverage mixed 1:2 with 6% / 20 Volumes Profession developer.
— Fashion shades: it is advised to mix 2 parts of targeted fashion shade with 1 part of a natural shade .0 in same depth (e.g. 20 ml 6.66 + 10 ml 6.0 + 60 ml 6% / 20 Volumes Profession developer).
— Natural Intense shades .00: Mixed 1:2 with 9% / 30 Volumes Profession developer to achieve maximum white hair coverage. development time 30 to 45 minutes.
Lifting shades 11. series: Virgin hair: First apply to midlengths and ends (1015 minutes). Then apply to the roots area for a further 45 minutes. Subsequent application: apply only the regrowth area, leave to develop for 45 minutes. lifting 11. Series is not designed to be applied on white hair! do not use heat activation device!
Removal: at the end of development time, add a little quantity of warm water, gently massage to emulsify and rinse thoroughly until water runs clear. Shampoo and condition with innova color products.
Mixing with Profession Developer:Mix 1 part Profession no aM color cream with 2 parts of Profession developer (1:2). apply color on dry hair only.
TIPDevelopment time: can be extended up to 45 minutes to achieve maximum white hair coverage, for thick and resistant hair.
Profession Developer
Profession NO AM Color usage
2 %/7 volumes
Refreshing already colored lengths and ends
6 %/20 volumes
up to 100 % white haircoverage/1–2 levels of lift
9 %/30 volumes
2–3 levels of lift/intensenatural shades (.00 series)
12 %/40 volumes
3–4 levels of lift (11. series)
4
1–30min.
naTuRal inTenSiVe & aSh naTuRal
1.0
9.0
8.0
7.0 6.0
5.0
4.0
3.0
Gold
chocolaTe FaShion Blonde
11.1
9.00
5.00
7.00
5.37.3
5.44
4.77
6.66
7.44
4.82
6.86
4.86 5.84
8.82
6.82
7.84
20
Think smart, think indola. Think smart, think indola.Profession Permanent coloration Profession Permanent coloration
21
10Lightest
Blond
9Very Light
Blond
8 Light Blond
7Medium
Blond
6Dark Blond
5Light Brown
4 Medium
Brown
3 Dark Brown
1Black
PeRManenT caRinGcoloR chaRT
22
Think smart, think indola. Think smart, think indola.Permanent caring color chart Permanent caring color chart
23
C.32
C.44
C.76
0.66
100
0.11
0.22
0.33
0.44
1000.32
1000.0
1000.03
1000.1
1000.22
1000.3
P.01
P.1
P.11
P.31
6.4
5.4
4.4
8.43
7.43
6.43 6.84
4.86
10.0
9.0
8.0
7.0
6.0
5.0
4.0
3.0
1.0
4.04
6.04
10.03
9.03
8.03
7.03
6.03
5.03
9.13 9.3
8.3
7.3
6.3
5.3
4.3
7.2
9.2
6.23
9.30
7.30
9.32
7.32
8.32
3.32
7.31
5.31
8.34
6.34
7.35
4.35
5.35
6.35
4.37
6.37
9.00
8.00
7.00
6.00
5.00
6.40
7.40
5.56
4.55
8.66x
6.66x
5.66x
9.82
7.82
5.82
3.8
8.77x
6.77x
5.77x
3.7
8.83
9.83
7.83
6.836.80
4.80
5.60
6.60
4.1
6.1
8.1
1.1
3.1
4.89
9.44
7.44
6.44
8.44x
9.11
.0Natural
.00Intense Natural
.03Natural
Gold
.04Natural Copper
.1/.11Ash/
Intense Ash
.13Ash Gold
.2/.23Pearl/
Pearl Gold
.3Gold
.30Gold
Natural
.31Gold Ash
.32Gold Pearl
.34Gold
Copper
.35Gold
Maho-gany
.37Gold
Violet
.4Copper
.40Copper natural
.43Copper
Gold
.44/.44xIntense Copper/
Extra Cooper
.55/.56Intense
Mahogany/ Mahogany
Red
.60Red
Natural
.66xExtra Red
.7/.77xViolet/
Extra Violet
.8/.82Chocolate/Chocolate
Pearl
.80Chocolate
Natural
.83Honey
Chocolate
.84/.86Chocolate
Cooper/ Red
.89Chocolate
Matt
Contrasts Creator Blonde Expert
highlifting Pastels1:2
00.000 e00.000 e 00.000 e 00.000 e
PRoFeSSion deMi & SeMi PeRManenT coloRaTion
Key benefits:— Temporary leavein direct dye— color and Style in one easy step— For color refreshment, neutralisation, toning
& prepigmentation— Provides extra condition & even results— no long term commitment as color Style
Mousse is removable by shampooing (may last longer on porous hair)
— extra heat protection
Multi-usage:— Provides color refreshment for colored hair— enriches natural hair colors— Subtle blending of first signs of grey hair— neutralises or corrects color— ideal for prepigmentation— availiable as 200ml can
Application:
colors, styles and conditions in one! a temporary color to be used for a quick color fresh up, for color correction and for prepigmentation.
Shampoo & towel dry. Wear gloves. Shake can well. hold can upside down to dispense. apply orange sized amount to hair. distribute evenly. comb through. do not rinse. Style hair as usual. avoid contact with textiles. To prevent buildup cleanse thoroughly before each application. Remove all traces of color before perming.
Pre-pigmentation:use prepigmentation to avoid unwanted results before coloring previously lightened hair back in a darker shade.
Level 3 & Darker: Red
Level 4 to 6: copper Blonde
Level 7 & Lighter: honey Blonde
coloR STYle MouSSe
coloR STYle MouSSe – coloR chaRTFaShion
Chocolate Copper Blond
Honey BlondRed
Light Brown
Medium Brown
Medium Blond
Dark Blond
naTuRal
Light Pearl Grey
Light Beige Blond
Silver
ReJuVenaTe
25
Think smart, think indola.
24
Profession demi & Semi Permanent coloration Think smart, think indola. Profession demi & Semi Permanent coloration
25
00.000 e
Best use iTones for the following:— color shy clients— ammonia reluctant clients— camouflage of the first grey hair— Pure shine enhancement— combination with highlighting
(shimmering colors)— Pastelisation of highlights (level 9 & Toners)— color refreshment in between two
colorations— lowlighting (color strands darker than
the base color)— Pure tone on tone usage (coloring at the
same depth or darker on low white hair percentage)
How to use/Development time:
— Preparation: always wear suitable gloves
— apply on dry hair (optional on damp, towel dried hair)
— Mixing: 1:2 with iTone catalyser (4% peroxide)
— First application: apply evenly from roots to ends. Fast development time 1020 minutes (with heat only 510miutes)
our demi prescription for sensational color.
oxidative colorpigments penetrate deep into hair fibre and give a rich intense color result. last up to 25 washes and blends up to 70% white hair. The caring system with floral oil smoothes the hair making it incredibly brilliant
while protecting it against split ends and hair breakage. The smooth ammoniafree cream base is easy to apply and gives an even color result.
Tone-on-Tone coloR chaRT
8.0
— Subsequent application: apply on root section only leave for only 1015 minutes, then take through lengths and ends and leave for another 510 minutes.
— Removal: add a little warm water, emulsify and rinse thoroughly until water runs clear
— Shampoo & condition with innova color
iTone
3 dark brown
TToner
9very light
8 light blond
7medium
blonde
6dark blonde
5light brown
4 medium
brown
1 black
7.0
6.0
5.0
4.0
3.0
1.0
6.01
5.01
T.1 T.13
7.3 7.35
6.3
5.3
9.3
5.35
4.37
6.37 6.4
7.44
5.56
6.66
5.77
6.8
4.8
5.82
keY 4
Shine Service
color enhancement
color change
extreme color change
1 2 3 4 5 6 7 8 9 Bleach
1
3
4
5
6
7
8
9
ToneR
intensive ToneonTone
natural depth
.0natural
.01natural
Ash
.1ash
.13ash gold
.3gold
.35gold
maho-gany
.37gold
violet
.4copper
.44intense copper
.56mahoga-
ny red
.66Intense
Red
.77Intense Violet
.8choco-
late
.82chocolate
pearl
PRoFeSSion Technical SuPPoRT
PRoFeSSion cReaM deVeloPeR
Specifically formulated to be used with Profession Permanent caring colors, Rapid color and with Profession Rapid Blond compact dust free bleaching powder – for guaranteed quality and quick to mix, smooth cream. Bottles are color coded according to developer strength.
helps prevent scalp staining & increases skin protection.nn2 coloR addiTiVe
includes selected ingredients:— Polysorbate 80: reduces skin irritation and
scalp staining— alba seed oil: penetrates and repairs hair
damage, improves tensile strength and elasticity.
— aloe Vera: natural plant extract with calming and soothing properties on the skin.
— Bisabolol: special antiirritant, which further reduces scalp sensitivity.
add 2 pumps per 120 ml of mixed color or 1 pump per 60 ml of mixed color. Mix well.
extra tip for extra protection for sensitive clients; nn2 can also be applied directly around the hairline before applying a color product, perm lotion or straightening cream.
PRoFeSSion RaPid coloR
How to use:
— always mix Profession Rapid color cream 1:1 with Profession developer:
— 6% / 20 Vol. for tone on tone coloration and up to 1 level of lift.
— 9% / 30 Vol. up to 2 levels of lift
— only mix Rapid color shades in between each other.
— The product should be applied quickly in approximately 10 minutes
Development time:
— 10 min. for all standard colorations
— 10 min. plus heat in case of white coverage or resistant hair types
— 15 min. plus heat in case of white coverage and resistant hair types
Hints:
— do not comb the regrowth color through to refresh the ends, instead make use of the left over color cream.
— To ensure perfect coverage apply plenty of color for resistant hair types.
— For perfect white hair coverage use natural Shades (.0). For fashion shades on more than 50% white hair mix fashion shades with the natural shade one depth darker 2:1, e.g. 40 ml 6.66 + 20 ml 5.0 + 60 ml Profession developer.
The smart 10 minute coloration
Pick up the pace with incredible color, quicker than ever before and turnaround new clients every 10 minutes. The groundbreaking Rapid color Boost Formula with alcaline keratin building blocks accelerates the coloring process considerably. Together with the essential oil extract Rapid color leaves your hair super shiny and wonderfully conditioned.
Use Rapid Color to attract new clients:— clients who want a quick regrowth service— clients who are short on time, but fashion
conscious— ageless clients who cherish express services— male clients who want a fast coloring service— habitual “cutonly clients” who are easily
convinced by the 10 minute transformation— many more service possibilities – ask your
personal indola sales contact
26
Think smart, think indola. Profession Technical Support
27
Think smart, think indola. Profession Rapid color
How to use: For most color applications mix equal quantities of the appropriate Profession cream developer with Profession Permanent caring color. When using Profession Pcc Blondes mix double the quantity of developer.
Key ingredient:Steartimonium chloride
Action:This caring ingredient has a +ve (positive charge) and is attracted to any ve (negative charge) areas of hair.
Effect:during the development time of the color the hair’s surface is smoothed.
2% / 7 volumes
When to use:— toning prelightened hair— refreshing lengths & ends of
already colored hair— color matching lengths &
ends following a regrowth application
6% / 20 volumes
When to use:— white hair— adding color— coloring darker— coloring 1 depth lighter
9% / 30 volumes
When to use:— coloring 2–3 depths lighter— on darker bases when using
reds & fashion shades
12% / 40 volumes
When to use:— high lifting shades only:
contrast / Blonde
00.000 e 00.000 e 00.000 e 00.000 e
00.000 e
coloR chaRT
9Very Light
Blond
8 Light Blond
7Medium
Blond
6Dark Blond
5Light Brown
4 Medium
Brown
3 Dark Brown
6.46 6.66
4.67
9.0
7.0
5.0
3.0
8.32
7.1
5.1
4.8
6.8
.0Natural
.1Ash
.32Gold Pearl
.46Copper
Red
.66Red
.67Red
Violett
.8Chocolate
PRoFeSSion liGhTeninG SeGMenT
compact Bleach Powder white and blue, Size: 500 grRaPid Blond+
Benefits:— improved formula, 7 levels of lightening,
with only 6% developer— ideal for achieving a brilliant platinum look,
full of attitude— Special restructuring agents and milder
phlevel leaves improved hair structure
Maximum lift on natural and colored hair.Blonde eXPeRT hiGh PeRFoMance BleachinG PoWdeR Benefits:
Maximum lift – 8 levels – on natural or precolored hair.
Application:Preparation: Mix in a nonmetallic bowl 35 g of Blonde expert high Performance Bleaching Powder with 70 ml of Pcc developer (1:2) and mix to a creamy consistency.
Regrowth application on hair application
Mixing Ratio 1:2 1:2
developer 2% (7 Vol.) √ √
developer 6% (20 Vol.) For maximum lift √
developer 9% (30 Vol.) not advised For maximum lift
developer 12% (40 Vol.) not advised not advised
Maximum lightening 8 levels 8 levels
Processing time 20 to 45 minutes 20 to 45 minutes
heat activation not advised not advised
Regrowth application on hair application
Mixing Ratio 1:2 1:2
developer 2% (7 Vol.) √ √
developer 6% (20 Vol.) For maximum lift √
developer 9% (30 Vol.) not advised* For maximum lift
developer 12% (40 Vol.) not advised not advised
Maximum lightening 7 levels 7 levels
Processing time 20 to 45 minutes 20 to 45 minutes
heat activation not advised not advised
(*7 level of lift with only 6% developer)
Application:— do not use 12% (40 Vol.) developer— Follow instructions carefully on packaging— add nn2 to the mixing when applying
bleaching products on regrowth area— always wear suitable gloves. Work in a
ventilated environment.
claSSic
The professional formula allows good distribution and penetration into the hair achieving even lively curls. The caring ingredients hydrolyzed keratin, hydrolyzed Wheat Protein & aloe Vera leaf extract protect and strengthen the hair during the perm process for improved combability and silky touch.
Preparation:— analyse hair type and select appropriate
variant.— Shampoo the hair with innova anti Grease
Shampoo.— avoid vigorous massaging the scalp. Rinse
and towel dry.— on porous hair, spray innova curl
Restructuring Spritz areas for extra protection.
Winding:— Rods: Select appropriate rods to achieve the
movement required.— Winding: The width of the hair strands will
influence the curl result— normal, fine, resistant and colored hair
should be wound towel dry. lightened and sensitive hair should be wound damp. do not predampen the hair with perm lotion.
Gentle and reliable alkaline permanent lotion for bouncy and long lasting curl result.
Application of Perm Lotion:— Protect the hair line with Profession nn2
and cotton wool.— Wear appropriate gloves.— apply Perm lotion sparingly to each rod,
remove cotton wool immediately after application.
— cover with cap for optimal perm result— Sensitive and lightened hair should not be
covered.— Start timer immediately, following the
processing chart.— When processing time is complete, rinse
carefully the rods with warm water (5 minutes minimum) and towel dry thoroughly ensuring all lotion and excess moisture has been removed.
SILKWAVE neutraliserneutralisation is crucial for achieving a perfect rebonding of the keratin in its new shape.— Wear appropriate gloves.— 100 ml neutraliser is necessary to properly
achieve perfect neutralisation.— apply 70 ml neutraliser starting at the nape
apply to the still wound rods. leave for 5 minutes.
— unrolling the rods without pulling on the strands then apply the 30 ml remaining neutraliser. Massage into the hair and leave for a further 5 minutes.
— Rinse thoroughly with warm water
Recommendation: apply innova treatment or conditioner hydrate, Repair or color depending on hair type.
0 – For resistant hair (1000 ml)1 – For normal hair (1000 ml)2 – For colored or lightened hair (1000 ml)neutraliser (100 ml & 1000 ml)
apply innova treatment or conditioner hydrate, Repair or color depending on hair type .
Hair type Lotion Processing time
without heat with 45° heat
Resistant 0 20 minutes 10 minutes
normal to slightly porous 1 15–20 minutes 10 minutes
up to 30% highlighted 1 15–20 minutes 10 minutes
colored & lightened 2 15–20 minutes do not use heat
30 to 70% highlighted 2 7–10 minutes do not use heat
28
Think smart, think indola. Profession lightening Segment Think smart, think indola. designer
29
00.000 e
00.000 e
00.000 e
00.000 e
00.000 e
innoVa GeneRal inFoRMaTion
as part of the henkel group indola benefits from the research and development resources of a large multinational company. henkel has a 120 year heritage in bringing innovative products to market and with our unique input from hairdressers it makes indola an especially smart brand.
now welcome to a new era in super smart care and styling. indola’s streamlined new portfolio of musthave products brings together the very latest insights and advances in hair expertise, bottles them all and then puts it straight into your hands.
every innovative new formula is made using a laboratory load of ingenious new ingredients, including liquid keratin and precious gemstone extract. There are breakthrough formats, inspiring applications and goto heroes – all designed to give you unprecedented care as well as potent power to create, control and finish. and each one is colorcoded to help you find exactly what you’re looking for in a flash.
Therefore with Indola’s straightforward product portfolio you will get:— products which are easy to use, easy to sell
and easy to understand— individual solution for each customer,
doesn’t matter if dandruff, hairloss or fragile colored hair
— harmonious product family for every range: from shampoo to scalp serum
— Simple overview and wellthought structure
So, this is where you start – now get ready to redefine the possible.
Radical design and shelf appeal— Maximum shelf impact due to packaging
kept simple and bold in a fresh, modern design
— Premium appeal: convincing of highclass professional performance from the first look to the last drop
— Very practical: smartly thought choice of packaging and sizes in order to give our clients what they really want
hai
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bass
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, leo
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Sanr
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30
Think smart, think indola. innova
31
With advanced uVfilters and precious gemstone extract to reflect light and enhance radiance, our new range has been specially created to preserve color intensity and condition. Protects hair from sun damage, restores elasticity and maintains brilliance even after 30 washes.
COLOR SHAMPOO enriched with precious gemstone extract and a protective uVfilter shields hair from fading and structural damage and preserves up to 90% color. Application: use daily. Availability: 300 ml/1500 ml
SILVER SHAMPOOFormulated with a specialist caring agent, cools and brightens white, grey or blonde hair as it cleans and neutralises brassy yellows whilst repairing hair structure. Application: use weekly. For white/grey hair leave in for 13 minutes. For blonde hair rinse immediately. Availability: 300 ml/1500 ml
COLOR CONDITIONERenriched with precious gemstone extract and a protective uVfilter smoothes and detangles and reserves up to 90% color intensity.Application: use daily on toweldried hair. leave to work for 2 minutes before rinsing. Availability: 250 ml/1500 ml
COLOR TREATMENTBrightens colored hair as it revives. enriched with gemstone extract and a protective uVfilter. it repairs and strengthens the hair whilst preserving up to 90% color intensity up to 30 washes. Application: use daily on toweldried hair. Rinse as normal or leave in for a deep treatment. Availability: 150 ml
BI-PHASE CONDITIONERFortified with natural apricot kernel oil and a protective uV filter. it revives color, intensifies shine and detangles and preserves up to 90% color intensity even after 30 washes. Application: use daily on toweldried or dry hair. Simply shake, spray and leave in. Availability: 250 ml
hai
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innoVa caRe & STYlinG
adVanced caRe FoR BeauTiFullY healThY haiR
our brand new care collection features the latest advanced formulas and potent ingredients needed to tackle all the care issues you encounter every day. each one has been developed to be beautifully effective every time with clear color coding for easy navigation and generous sizes for great value, every time.
Take YouR STYle To a neW leVel
our brand new Styling collection delivers unprecedented performance every time. With pioneering formulas, Revolutionary formats and iconic new heroes, each one helps you unleash a creative force greater than ever before. With even more power to shape, texturise, boost, hold and control – the only limit is your imagination.
innoVa caRe
innoVa coloR—PReSeRVe PReciouS coloR
32
innova care
33
Think smart, think indola.
innoVa caRe
innoVa RePaiR—SaY enouGh To daMaGe
REPAIR SHAMPOORevives the natural beauty of damaged hair as it cleans. it is formulated with hydrolysed keratin and works in 3dimensions to actively repair the cuticle, fibre and matrix of each strand for shiny, strong, healthier looking hair. Application: use daily. Availability: 300 ml/1500 ml
REPAIR CONDITIONERFormulated with hydrolysed keratin and working in 3dimensions and works for smooth, tanglefree and strong hair. Application: use daily on toweldried hair. leave to work for 2 minutes before rinsing. Availability: 250 ml/1500 ml
REPAIR TREATMENTRevives the natural beauty of damaged hair as it rebuilds and it helps preventing future damage. The treatment is formulated with hydrolysed keratin and working in 3dimensions. Application: use weekly on toweldried hair, leave to work for 510 minutes before rinsing. Availability: 200 ml/1000 ml
REPAIR SPLIT ENDSRepairs split ends and restores a silky smooth feel. enriched with hydrolysed keratin and works in 3dimensions to actively seal, fortify and protect the hair ends whilst preventing breakage. Application: use on damp or dry hair, massaging in a small amount from the midlengths to the ends. leave in. Availability: 75 ml
REPAIR INSTANT KERATIN-FILLER LEAVE-INa true wonder serum, it smoothes, soothes and repairs every hair in just an instant. From the very first quick and easy application, its concentrated action targets damage and fortifies each strand to reduce breakage by up to 95% with no overburdening. Application: Simply comb from roots to tips to transform even serious damage into silky, healthy looking, beautiful hair. use daily. Availability: 250 ml
heat of the blowdryer, styling tools, fierce environmental conditions … daily stress is harmful for hair. damaged hair and split ends can’t repair themselves, so give your hair the protection it needs with innova Repair products which treat the cuticle, fibre and matrix of each strand.
Thirsty hair is miserable – and it shows. our new hydrate shampoos, conditioners and treatments are infused with natural ingredients such as rejuvenating bamboo milk to restore the natural moisture balance and help you rediscover your hair’s strength, shine and bounce.
innoVa hYdRaTe—Quench ThaT ThiRST
HYDRATE SHAMPOOFormulated with essential bamboo milk, restores the natural moisture balance of each hair, even suitable for curly hair and it gives healthy look and feel. Application: use daily. Availability: 300 ml/1500 ml
HYDRATE BI-PHASE CONDITIONERFormulated with essential bamboo extract and works deep down restoring natural moisture levels and leaving hair super soft, silky smooth and easy to manage. Application: use daily on toweldried or dry hair. Simply shake, spray and leavein. Availability: 250 ml
HYDRATE LIGHT WEIGHT TREATMENTQuenched thirsty, dry hair as it treats. apply this miracle worker generously to deeply treat and nourish dry, brittle hair. as a result hair visibly recovers lost shine, gloss, bounce and vitality without overburdening. Application: use weekly, leave in for 510 minutes. Availability: 200 ml
34
Think smart, think indola. Think smart, think indola.innova care innova care
35
innoVa SPecialiSTS—SMaRTeR caRe FoR challenGed haiR
DANDRUFF SHAMPOOeases dandruff from the scalp and, more importantly, keeps it at bay with zinc pyrithione and keratin. it removes dandruff for good preventing any return, gives hair added shine and a beautifully fresh aroma, too. and all this after just one wash! Application: use daily. Availability: 300 ml
CLEANSING SHAMPOOGives hair a deep cleansing treatment with peppermint leaf extract and removes grease, refreshes hair and lifts away product buildup, leaving shiny hair that’s so clean you can feel it in an instant. Application: use daily. Availability: 300 ml/1500 ml
HAIRGROWTH SHAMPOO & LOTIONReduce hair loss after 6 weeks and increase hair density after 24 weeks. Stimulates hair growth and brings the proportion of active hair roots to a near normal level of 80 after 24 weeks. Application: Start the hairgrowth regime with lotion and Shampoo for first 6 weeks. Availability: 300 ml/8x7 ml
SENSITIVE SHAMPOO (Silicone free)Gently restores the natural balance of hair as it cleans. Specially formulated with natural aloe vera and is dermatologically proven to be suitable for a delicate scalp. Application: use daily. Availability: 300 ml
hair loss? dandruff? We’ve come up with smart solutions to keep your scalps healthier and your hair shiny and strong. innova Specialists are packed with the key ingredients you need to help combat stressed scalps and limp hair, every time.
innoVa caRe innoVa STYlinG
innoVa TeXTuRe—Mould TiGhT
BOUNCE JELLYnever lose shape! When you want unbeatable style resistance, this innovative jelly delivers strong hold with ultimate bounce memory, so your look always springs back into shape. Availability: 150 ml Hold level: 5
STRONG GELWhen you want lasting hold with zero residue, this alcoholfree gel has it all as it’s designed to give you total control over your style plus protect against dehydration. Availability: 250 ml Hold level: 4
ULTRA STRONG GELThis super smart gel is designed to go the distance for extra strong hold and a glossy finish. Availability: 200 ml Hold level: 5
GLUEextreme hold for radical styling, it won’t let go so you have full styling support until the next shampoo, without flaking. Availability: 150 ml Hold level: 5
VOLUMISING POWDERThis powerful styling powder is designed for mega volume, loads of lift and a remouldable finish. Availability: 10 g Hold level: 2
SHAPING SOUFFLÉit is designed to define short styles with a spiky texture and edgy finish. Availability: 75 ml Hold level: 5
FIBRE GUMThis gum’s maxi fibres are designed for texture look with loads of hold and natural shine. Availability: 150 ml Hold level: 4
For flexible hold with texture and shine our multitasking waxes, glues, gels and gums will style, mould and work your hair, whatever your style. and if you fancy a change, simply rework your look and you’re good to go, day to night. innova Texture to be used on (towel) dry hair.
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Think smart, think indola. innova Styling
innoVa STYlinG
innoVa SeTTinG—GeT SeT Go
HAIR THICKENING ELIXIERinject powerful body and bounce to the most lifeless of hair with this divine Thickening elixier. From the very first day, fine or limp hair is reborn with loads of luscious lift and natural extra volume: use before blowdrying. Availability: 150 ml Hold level: 4
FLEXIBLE MOUSSEThis flexible mousse boosts volume, hydrates and protects hair from damage. it gives lasting hold with natural movement and keeps hair in shape. Availability: 300 ml Hold level: 1
STRONG MOUSSEThis high performance mousse is designed to max volume and help protect from heat damage so your hair style can be kept in control. Availability: 300 ml Hold level: 4
VOLUME & RESTRUCTURE SPRAYThis multiaction spray is designed to restructure, volumise, and hydrate and to help protect from heat damage, for hair that is visibly boosted and cared for. Availability: 300 ml Hold level: 2
THERMAL PROTECTORStyling with irons or tongs, depend on this liquid defense mechanism designed to help protect, hydrate soften and shine when styling up to 220 °c. can also be used on dry hair before using irons or tongs. Availability: 300 ml Hold level: 2
CURL CREAMThis cream makes thicker curls to be more obedient, hydrates, cares and styles as it controls frizz, boosts bounce and intensifies shine. Availability: 150 ml Hold level: 2
CURL BOUNCE FLUIDit gives fine delicate curls a little encouragement, enhances vitality, improves shape and adds natural shine. action: work through toweldried hair before drying as usual or apply on dry hair to redefine curls. Availability: 100 ml Hold level: 1
Set doesn’t mean stiff. With mousses to help thicken and volumise, creams for bounce and shine and sprays to deeply protect, our fabulous new setting range gives lasting hold with natural movement. innova Setting to be used on toweldried/wet hair.
innoVa FiniSh—end in SiGhT
GEL SPRAYWhen you want megahold without a trace of stickiness or residue Reach for this smart spray. With the musthave performance of a gel with the instant appeal of a spray it’s the goto styler for structure, volume and finish. Availability: 300 ml Hold level: 4
SHINE SPRAYWith a shine spray a healthy looking, gloss finish can be added to any style. This ultrafine, featherlight spray is designed to deliver an intense shine without residues. Spray from a distance of about 30 cm. use in short bursts. Availability: 300 ml/500 ml Hold level: 0
FLEXIBLE SPRAYThis ultra smart finishing spray is designed to give style effortlessly beautiful staying power even in humid weather. Spray at least 15 cm away for fixing sections and 30 cm away to finish the overall style. use in short bursts. Availability: 300 ml/500 ml/750 ml Hold level: 1
STRONG SPRAYThis hairspray gives you ultrahold that works hard even in humid conditions. Spray at least 15 cm away for fixing sections and 30 cm away to finish the overall style. use in short bursts. Availability: 300 ml/500 ml/750 ml Hold level: 3
SMOOTH SERUMThis invaluable polishing serum gives an ultra sleek, beautifully shiny finish. it is designed to ease frizz and improve manageability with longlasting gloss. Availability: 150 ml Hold level: 0
Who cares how you start if you don’t get in a good finish? That’s why we’ve created some of the smartest sprays, serums and lacquers in our Finish range to fix, hold, define and polish any look. innova Finish to be used to finish off.
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Think smart, think indola. Think smart, think indola.innova Styling innova Styling
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innoVa TaRGeT RanGeS
innoVa GlaMouR—daRe To Shine
GLAMOUR SHAMPOO For tangibly soft, silky hair. Formulated with an elixir of three oils: argan, Marula and olive. The innovative and shine boosting formula nourishes the hair and restructures its surface, for seducing smoothness and mirror –like shine. Application: use daily Availability: 300 ml/1500 ml
GLAMOUR HAIR MASKFor strong, brilliantly shiny hair. Formulated with a deep repairing elixir of three oils: argan, Marula and olive. The innovative formula restructures dry and dull hair from within, giving the outer layer instant smoothness and mirrorlike shine. Reduces split ends by up to 95%. Application: use weekly on toweldried hair, leave to work for 12 minutes for a quick result or 510 minutes for a full experience before rinsing.Availability: 200 ml/500 ml
GLAMOUR SPARKLING ENDS For sealed, glossy ends. Formulated with agran, Marula and olive oil for smoothness and a mirrorlike shine. it protects the hair against breakage. Reduces split ends by up to 100%. Application: use on damp or dry hair, massaging in a smallamount from the midlengths to the ends. leave in.Availability: 50 ml
GLAMOUR PRECIOUS OIL This luxurious elixir is enriched with uniquely light marula oil and works instantly to infuse all hair types with renewed life – even fine hair. hair is instantly transformed becoming soft, smooth and strong with a brilliant mirrorlike shine. Application:• Before shampooing: Apply prior shampoo onto dry hair
a generous amount and comb through to evenly distribute. leave to process for 5 minutes and then rinse of and proceed to shampoo as usual. This smart pretreatment leaves the hair shinier and smoother after the cleanse.
• Before blow-drying: Warm a few drops in the palms of your hands and work through toweldried hair from the midlengths to the ends before styling as desired
• As a finishing treatment on dry hair: Apply more for a smoother, shinier look.
Availability: 75 ml
SHINE AND HOLD SPRAYFor radiant shine and a strong old firm finish. Formulated with precious elixir and strong holding resin. helps to protect against uVrays. The lightweight nonsticky formula delivers a mirrorlike shine that doesn’t overburden hair. Availability: 300 mlHold level: 2
The Glamour Range contains a precious blend of luxurious oil to make hair shinier, glossier and more glamorous. it works from within to restore dry and dull hair.
innoVa aGe eXPeRTiSe—TRue BeauTY iS MoRe Than a nuMBeR
AGE EXPERTISE SHAMPOOFor mature, fragile, fine hair. cleanses and helps to protect against free radicals with the innovative formula that contains a higher concentration of an antioxidant. it rebuilds each strand’s structure from within, working against the signs of ageing. For invigorated, healthy and shiny looking hair.Application: use daily.Availability: 300 ml
AGE EXPERTISE CONDITIONERFor mature, fragile, fine hair. Smoothes the hair surface and helps disentangling the hair with the innovative formula that contains a higher concentration of an antioxidant.it strengthens and rebuilds each strand’s structure from within. For vitalized, healthy and shiny looking hair.Application: use daily on toweldried hair. leave to work for 2 minutes before rinsing. Availability: 250 ml
AGE EXPERTISE TREATMENT For mature, fragile, fine hair. The innovative formula contains a higher concentration of antioxidant that helps to protect against free radicas, working against the signs of ageing. it targets damage, strengthens and rebuilds each strand’s structure from within. For rejuvenated, healthy and shiny looking hair. Application: use weekly, leave in for 510 minutes.Availability: 200 ml
intensive hair care for mature hair with a unique combination of antioxidants. The smart dual action tackles the signs of ageing head on as it protects against damaging freeradicals whilst rebuilding the structure of each strand from within. Your clients hair is visibly rejuvenated with revived shine plus a renewed healthy look and feel.
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Think smart, think indola. kapitel PlatzhalterXXXXX
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Think smart, think indola. Think smart, think indola.innova Target Ranges innova Target Ranges
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PRoducT MaTRiXeSSenTial caRe, STYlinG & TaRGeT RanGeS
eSSenTial caRe eSSenTial STYlinG
RePaiR ideal FoR daMaGed haiR
Shampoo 300 ml, 1500 ml
conditioner 250 ml, 1500 ml
instant keratinFiller 250 ml
heRo
PRoducT
Treatment 200 ml, 1000 ml
SPecialiSTS ideal FoR SenSiTiVe ScalP needS
Sensitive Shampoo (Silicone free) 300 ml
hairgrowth lotion 8 x 7 ml
hairgrowth Shampoo 300 ml
cleansing Shampoo 300 ml, 1500 ml
heRo
PRoducT
coloR ideal FoR coloRed haiR
Shampoo 300 ml, 1500 ml
Silver Shampoo 300 ml, 1500 ml
conditioner 250 ml, 1500 ml
BiPhase conditioner 250 ml
heRo
PRoducT
hYdRaTe ideal FoR dRY haiR
Shampoo 300 ml, 1500 ml
BiPhase conditioner 250 ml
light Weight Treatment 200 ml
heRo
PRoducT
SeTTinG — WeT haiR ideal FoR VoluMe, Shine and Bounce
Strong Mousse 300 ml
Flexible Mousse 300 ml
curl Bounce Fluid 100 ml
curl cream 150 ml
Volume & Restructure Spray
300 ml
Thermal Protector
300 ml
hair Thickening elixier 150 ml
heRo
PRoducT
FiniSh ideal FoR FiXinG, holdinG, deFininG & PoliShinG
Strong Spray 300 ml, 500 ml, 750 ml
Smooth Serum 150 ml
Flexible Spray 300 ml, 500 ml, 750 ml
Shine Spray 300 ml, 500 ml
Gel Spray 300 ml
heRo
PRoducT
TeXTuRe — dRY haiR ideal FoR STYlinG and GiVinG hold
Strong Gel 250 ml
Glue 150 ml
Fibre Gum 150 ml
Bounce Jelly 150 ml
heRo
PRoducT
Sun acTiVe ideal FoR Sun STReSSed haiR
Split ends 75 ml
dandruff Shampoo
300 mlTreatment
150 mlShaping Soufflé
75 mlVolumising Powder
10 gafter Sun
hair Rescue 200 ml
hair & Body Shampoo
300 ml
Treatment 150 ml
Protection oil 100 ml
heRo
PRoducT
GlaMouR ideal FoR TanGiBle, SoFT, SilkY haiR
Precious oil 75 ml
Shampoo 300 ml, 1500 ml
TaRGeT RanGeS
Shine and hold Spray 300 ml
hair Mask 200 ml, 500 ml
Sparkling ends 50 ml
heRo
PRoducT
aGe eXPeRTiSe ideal FoR MaTuRe, FRaGil, Fine haiR
Shampoo 300 ml
Treatment 200 ml
conditioner 250 ml
ultra Strong Gel 200 ml
Think smart, think indola. Product Matrix Think smart, think indola. Product Matrix
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