Technician Hiring Programs • Promotional Resources...certification process New Hire Technical...

Dealer Program Guide • Program Details • Implementation Tools • Answers to Questions • Recruiting Ideas • Promotional Resources

Tech

nician

Hirin

g Pro

gram

s

Table of Contents

Introduction ......................................................................................................... 3

Programs to Help Grow and Hire Technicians ................................................. 4

Mopar® Career Automotive Program (Mopar CAP) ........................................ 7

Mopar Career Automotive Program LOCAL ..................................................17

New Hire Technical Training Warranty Exemption Program......................... 29

CareerBuilder Fiat Chrysler Automobiles (FCA) New Hire Program ........... 31

Recruiting and Promotion (Students and Schools) ....................................... 35

Press and Community Relations ..................................................................... 45

Can You Imagine a World Without Enough Technicians? Shortly after Walter P. Chrysler and the Dodge brothers started rolling cars and trucks down assembly lines, there was a need for qualified Automotive Service Technicians – then simply referred to as “mechanics” – to keep America growing and moving on four wheels, preferably in Chrysler, Dodge, Jeep® and Ram vehicles.

Today, Technicians continue their important role by providing peace of mind for customers who know that if their vehicles need service or have an issue, their dealership’s Technicians are prepared.

These men and women also generate significant revenue and play a key role in keeping customers satisfied and coming back. With all that they do, can you imagine a world without enough Technicians to meet the needs of our customers?

Surprisingly we are facing this exact scenario now. Sales have been strong and if demand for new vehicle sales continue, our five year forecast projects a demand for over 5,000 additional Technicians to meet service and repair demands.

So, if you’re having trouble finding a Technician today, it will likely get worse in the years to follow – but there are solutions.

Anticipating the increased need for qualified Service Technicians, FCA Performance Institute has developed a suite of strategic recruiting and hiring programs. Starting with existing initiatives like the CareerBuilder Dealer Hiring Program and the longstanding Mopar® Career Automotive Program (Mopar CAP) we have added two new programs – the Mopar CAP LOCAL Program and the New Hire Technical Training Warranty Exemption Program – which together add greater flexibility to meet your needs.

While these are all important and effective efforts, it’s up to you to take advantage of these programs and be proactive in their implementation. This Dealer Kit includes the details, resources and tools to fully utilize each of these programs and to help you put a plan in place that ultimately improves your Technician-hiring practices.

This guide includes the details to fully utilize the programs offered by FCA to improve Technician hiring performance in your dealership.

Today’s Technicians are the lifeblood of after sales departments, generating significant revenue and keeping customers coming back. Spend the time necessary to recruit and grow the best team possible.

Walter P. Chrysler – known for his mechanical acumen – drives a 1934 Plymouth off the line.

4

Programs to Help Improve Technician-Hiring Performance At-a-Glance

These four programs provide strategic support specifically to help you in your hiring efforts. They feature a variety of tools to engage, train and retain qualified Technicians that can be applied to meet your needs.

1. Mopar Career Automotive Program (Mopar CAP) – The original program has served the needs of dealers nationwide with a FCA-focused curriculum designed to thoroughly train Technicians. If you are not involved, and are experiencing difficulty in finding new Technicians, Mopar CAP is the place to grow your own Technicians.

2. Mopar Career Automotive Program LOCAL [NEW] – This hybrid program is designed for dealers who don’t have access to a nearby Mopar CAP school. It provides a basic curriculum that a local college or technical institution can easily integrate into their offerings. Like Mopar CAP, CAP LOCAL has no dealer enrollment fees and is a great way to establish your dealership as an organization that cares about its employees and the quality of their work through training and support.

3. New Hire Technical Training Warranty Exemption Program [NEW] – To recruit experienced Technicians from competitive sources (LOF techs, private fleets, etc.), FCA Performance Institute offers this program which allows Technicians to start earning immediately with a plan to complete training within a specified period of time.

4. CareerBuilder FCA New Hire Program – This unique partnership allows FCA dealers to access a special online job board that is dedicated to CJDR and FIAT dealers. You can post job announcements or review resumes of potential new Technicians.

TECHNICIAN HIRING PROGRAMS

MOPAR® CAREER AUTOMOTIVE PROGRAM (ORIGINAL)

NEW HIRE TECHNICAL TRAINING WARRANTY EXEMPTION PROGRAM

MOPAR CAREER AUTOMOTIVE PROGRAM LOCAL (NEW)

CAREERBUILDER FCA NEW HIRE PROGRAM

Technician talent acquisition programs from FCA Performance Institute provide strategic support to grow and retain the best team of Technicians possible.

5

Program Details Dealer Considerations (Is this for me?)

Mopar® Career Automotive Program (Mopar CAP)

• 30-plus schools offer FCA-specific Technician training curriculum

• Two-year programs available (certificate and associate’s degree options available)

• Web-based and instructor-led courses

• Covers levels 0, 1 and 2

• Student can alternate between class time and working as an intern Technician

• Student works on FCA-specific technology and learns individual dealership processes

• Excellent resource for dealers near a Mopar CAP school

• Recommended that dealer covers tuition incentive and hourly wage

• Recruit candidates and offer internship opportunities

• Mentor Technician helps student refine skills

• NO DEALER ENROLLMENT FEE

Mopar Career Automotive Program LOCAL [NEW]

• FCA curriculum available for individual schools to offer student Technicians

• Schools must meet specific standards

• Covers levels 0 and 1

• Web-based courses

• Recommended that student alternate between classes and internship (same as Mopar CAP)

• Ideal for dealers who do not have access to a Mopar CAP school in their area

• Dealer (or group) must identify and establish connection with appropriate technical school

• Recruit candidates and offer internship opportunities

• Recommended that dealer covers tuition incentive and hourly wage (same as Mopar CAP)

• NO DEALER ENROLLMENT FEE

• All Mopar CAP LOCAL schools coming on board will be required to go through an evaluation and certification process

New Hire Technical Training Warranty Exemption Program [NEW]

• Helps recruit new Technicians or experienced ones from competitive sources, such as private fleets or another manufacturer. Offers a grace period to complete training required to perform warranty repairs up to a specified time frame

• See Warranty Bulletin D-14-28 for more information

• Excellent program for dealers in highly competitive job markets or who are actively interviewing new or experienced Technicians from competitive or other sources

CareerBuilder FCA New Hire Program

• Online retail automotive job postings and résumé database

• Dedicated recruiter screens résumés

• Candidates can apply via computer or mobile device

• Targeted résumé search capabilities

• Also features job posting to network of military and veteran career sites

• Excellent source for dealers who have ongoing hiring needs

• Vast database holds candidate resumes for immediate review

• Your job is posted for review plus additional promotions

• Monthly fee required

Strategic Hiring Programs At-a-Glance – Fitting a Solution to Your NeedsWith this suite of options, you can develop a strategic hiring plan to meet your individual needs

6

Notes

Mopar® Career Automotive Program (Mopar CAP)

7

Mopar® Career Automotive Program (Mopar CAP)Increasingly Complex Automotive Landscape Demands Knowledgeable Technicians – Mopar CAP is one AnswerThere was a time when the job of a mechanic may have been misperceived as a low skill, low pay, dead-end job spent in dark garages with a less-than-promising career outlook.

The image of today’s professional couldn’t be more different. Technicians are highly trained, well paid and are responsible to work on the advanced technology systems built into all of our cars and trucks.

High tech systems – many unheard of as few as 15 years ago – like stability and traction control, web-based infotainment, GPS, adaptive cruise control, stop-start engine technology, plus hybrid and electric vehicle configurations – to name just a few – are what Technicians face daily.

Technicians routinely use sophisticated, computerized diagnostic equipment combined with years of experience and training to solve complex problems on impressively engineered components. Of course, mechanical knowhow is also required to meet the ever changing service and repair needs of our vehicles.

Mopar CAP – Training for Today’s TechnicianWith advancing technology comes advanced skill requirements for Technicians and Mopar CAP is ready to meet their needs. For the past 30 years, Mopar CAP has helped dealership managers build and retain the best team of Technicians possible. With a proven track record of growing quality Technicians over time, this is a program designed to ensure quality Technicians for today and for the future.

Grow Your OwnMopar CAP is unique because it offers a systemic process to grow your own Technicians, custom-fitted to your needs, instead of the conventional hiring approach taken by many managers.

Today’s Automotive Technicians require advanced technical skills and knowledge.

Grow Techs with Mopar CAP

• Identify promising Technician candidate

• Grow through Level 2 and enjoy low turnover

• Repeat as needed

Conventional Hiring Approach

• Recruit Technician from other dealer

• Lose other Technician to another dealer

• Repeat because you think you have no option

If you’re not using Mopar CAP, you are missing an opportunity to add a factory-trained Technician to your staff. It’s time to stop the revolving door and start growing your own Technicians. Mopar CAP is one solution.

8

GET TO WORKUpon completion, Technician can be Level 2 certified plus knows your processes

WORK-STUDYStudent alternates between classes and working at your dealership with a mentor

Real-World FCA-Based CurriculumMopar® CAP is a winning program for many reasons. First, technical schools receive a FCA-based curriculum and benefit from the prestige of partnering with a major automaker that is dedicated to increasing automotive technical knowledge and expertise. This dedication includes significant investment in equipment for each school to use with students.

Second, students train on FCA products and equipment, providing experience on the right equipment and vehicles to make the transition to your dealership seamless.

Finally, future Technicians benefit from having access to courses that are based on real-world parameters. In the end, dealers gain the greatest benefit filling their shops with well-trained Technicians – all from a program that has no dealer enrollment fees.

Classroom and On-The-Job Training This program is best suited to dealers who are relatively close to an existing Mopar CAP School. Technicians attend school and work in your dealership further refining their knowledge of FCA products and learning your unique processes. By

completion, the Technician is ready to work at your dealership.

Students follow a FCA core curriculum that takes the student through to Level 2 competency.

The work-study format provides adequate time on the job. Plus, mentoring from a senior Technician adds invaluable experience to aid the student transition from student to professional.

Simple Approach Yields Impressive ResultsMopar CAP features a simple yet effective work-study approach that leverages knowledge learned in the classroom with the opportunity to refine skills on the job. The result is a work-ready Technician who’s trained on FCA products and knows your processes.

If you don’t have access to a Mopar CAP school, go to the Mopar CAP LOCAL section of this guide to start a program near you.

WIN-WIN BENEFITS

TECHNICIANS RECEIVE TOP- NOTCH EDUCATION

DEALER GETS ACCESS TO TRAINED TECHNICIANS

SCHOOL ADDS PRESTIGE FACTOR PARTNERING WITH FCA

The John E. Moore, Sr. Technology Center, which houses the Mopar CAP program, at Sinclair Community College

is an example of the kind of dynamic partnerships created by the Mopar CAP program.

STUDENT ATTENDSMCAP SCHOOLWeb and instructor- led courses

9

Mopar® CAP Schools – A Nationwide NetworkFCA has built a network of Mopar CAP schools for your benefit. They offer a comprehensive FCA-focused curriculum that effectively trains new Technicians for your dealership. Visit moparcap.com for the latest listing of Mopar CAP schools.

• 30-plus Mopar CAP School partnerships include colleges and technical schools

• Available in many major markets

• Excellent opportunity to recruit and support new Technicians who receive FCA-supported training

No Enrollment Fee

• Mopar CAP has no enrollment fee – we’ve made this investment for both our benefit

• Recommended that dealer covers tuition incentive and hourly wage

Keeps Technicians on the Job

• To train a Technician through Level 2, includes 300-plus hours of FCA technical courses, including 17 live courses, 39 web courses (56 total)

• This is equivalent to 38 days out of the shop. A Technician can generate $2,000 per day in services and repair jobs. That’s a whopping $76,000 in lost revenue potential to your dealership

• Mopar CAP students alternate between school and the shop, which is an efficient and cost-effective way to train Technicians

Saves Time and Money

• Think of all the time you spend to attract a new Technician. There’s the cost of the help wanted postings, plus the cost of your time to screen, interview, hire and train

• This expense and hassle is eliminated with Mopar CAP

Eliminates Need for New-Hire Training

• While working and attending school, Technicians are trained on FCA vehicles and learn your procedures. They begin working immediately

• Training to Level 2 has shown to reduce Technician turnover and promote employee retention

Schools are located around the country and include 30-plus colleges and technical schools.

Benefits of the Mopar CAP Program

10

Mopar® CAP Curriculum Each Mopar CAP school has a set curriculum designed and developed by FCA. The curriculum includes a variety of self-study CAP web-based and instructor-led courses. Depending upon the school and interest of the student, the Technician can earn a one-year certificate or a two-year associate’s degree.

Levels Leading to CertificationThe Mopar CAP curriculum covers three levels: 0, 1 and 2. The levels move from basic to more advanced automotive technology topics. Following this approach ensures that students develop a solid foundational knowledge prior to progressing to the next step.

Level 0Level 0 provides the basics that every Automotive Technician needs to know, including their role in the dealership, how to access TechCONNECT and use diagnostic scan tools, plus vehicle prep instruction and a comprehensive review of electrical systems. Level 0 courses are self-study web courses and include the following topics:

• The Role of the Service Technician

• Introduction to TechCONNECT

• Introduction to Scan Tools

• Flight Recording

• New Vehicle Preparation

• High Voltage Vehicle Safety and Awareness

• Connecting with the Customer

• Flashing an ECU

• Introduction to Electrical

Level 1 and Level 2Levels 1 and 2 add increasingly more complex courses covering a wide variety of semi-skilled to skilled automotive technology topics. The major categories are listed below.

• Engine Repair and Performance

• Automatic Transmission

• Driveline

• Chassis Systems

• Electrical and Body Systems

• A/C and Heating

• Diesel

Ready-to-Work TechniciansUpon completion of Level 2 training the Technician is qualified to handle a significant variety of customer pay and warranty work. Because they have worked with a mentor Technician in your shop while attending classes, they can begin to contribute to your bottom line immediately – no new-hire training required. Technicians are encouraged to continue their education through Level 3 – the highest level of technical training offered by FCA Performance Institute.

Studies have shown that a training program with a defined curriculum that can be completed within a short, manageable timeframe increases completion rate and student success on the job – Mopar CAP is such a program.

- Complete College America

Common Coursesfor all Skill Areas

Hig

hly

Rec

omm

ende

d


Connecting with the Customer

0013408

New TechnologyThe Role of a Service Technician

0012008

Introduction to TechCONNECT

0012208

wiTECH 2.0 Fundamentals

0013608

Introduction to Flight Recording

0013208

Flashing an ECU with wiTECH 2.0

0013808

New Vehicle Preparation

0012408

High Voltage Vehicle Safety and Awareness

0012708

Introduction to ElectricalPhase 20013108

Phase 10013008

Core

Diesel Engine Fundamentals

1010108

Diesel Light Maintenance

1010208

CoreFundamentals of A/C and Heating

Heating and Cooling Systems0710308

A/C Systems0710208

Introduction to A/C0710108

CoreBody Mechanical Diagnosis and Adjustments

1120908

Module Flash Update & Vehicle Scan Report

TT06002

2011 Dodge Journey PDI Changes

TT06001 Core

Brake Service0420608

Steering and Suspension Service

0420708

Core

Introduction to Driveline

0320608

Driveline Light Maintenance

0320708

Core

Introduction to Automatic Transmissions

0220508

Automatic Transmission Light Maintenance

0220608 Core

Fundamentals of Gas Engines and Engine Management 1

0120516

Organic Additive Technology (OAT) Coolant

TT01002

Highly Recommended

CNG Vehicle SafetyCNGSAFTY

Technician Documentation Requirements

0012908

2015 Technical Training Curriculum Update

CRCWB151

Body and Electrical System Inspection

MAINT04

Express Lane Process

MAINT05

Pre-Maintenance Inspection

MAINT01

Underhood InspectionMAINT02

JuneMT201506

DecemberMT201512

MayMT201505

NovemberMT201511

AprilMT201504

OctoberMT201510

MarchMT201503

SeptemberMT201509

FebruaryMT201502

AugustMT201508

JanuaryMT201501

JulyMT201507

Under Car InspectionMAINT03

Highly Recommended Maintenance Series

Master Tech


TT01002

Highly Recommended

Electronic Control SystemsPhase 20621408

Starting and Charging Systems0620708

Phase 10621308

Precision Tools and Techniques

0020508

Highly Recommended

R1234yf Machine Operation

TT07002

R1234yf Machine Registration

TT07001

Highly Recommended

Core

Engine Hardware and Mechanical Systems

Phase 20131208

Phase 10131216

Engine Management Operation and Diagnosis

Phase 20121708

Phase 10121716

2.0L Tigershark Upper Engine Service

TT01003


TT01001

Highly Recommended

Core

New Technology

Auto TransElectrical and Diagnosis

0231616 NAG1/W5A580

0231208

8-Speed RWD Auto Trans Operation

0231708

9-Speed FWD Auto Trans Operation

0251108

9-Speed Transmission Diagnosis and Repair

0251208

8- and 9-Speed Transmission Diagnosis and Repair

0220716

Fundamentals of Auto TransMechanical and Hydraulics

Phase 20231508

Phase 10231516

Automated Manual Trans Components and Operation

0221008

ASRC Auto TransPTO Operation0220908

Operation and Diagnosis0220808

Highly Recommended

Core4WD/AWD Systems

Service and Diagnosis0321708

Transverse Powertrain Systems0321608

Operation0321508

AxleService and Diagnostic Application0322016

Setup and Diagnostic Process0321908

Theory and Operation0321808

CoreChassis Systems

Diagnosis and Application0430708

Chassis Systems0430716

Air Suspension Refill Procedure

TT04001

Highly Recommended

Core

Body Systems Diag. and Adjustment

Phase 21130308

Phase 11130316

Electrical Power Management Systems

0632316

Occupant Restraints and Safety Systems

0632508

Audio and Telematic Systems

0030608

Uconnect Telematic Systems

0632208

Electrical Accessories

0632408

JK Water Leak Diagnosis

TT11002

RT Minivan Door and Latch Removal

TT11001

Highly Recommended

CoreHVAC System Operation and Diagnosis

0721016

CoreDiesel Emissions and Aftertreatment Systems

1031016

Diesel Fuel Systems1030916

6.7L Chassis Cab Diesel Exhaust Fluid Injector Flow Test

TT10001

Highly Recommended

Vehicle CommunicationSystem Diagnosis0621616

System Operation0621608

Noise, Vibration, and HarshnessPhase 20030808

Phase 10030708

Vehicle Communications Update

0652308

New Technology

[email protected]

© 2015 FCA US LLC | P.N. 81-699-14021 v2

Sem

i-Ski

lled

Level 1

Skill

ed

Level 22015 Mopar CAP Core Curriculum

Automatic Transmission Driveline Chassis

SystemsElectrical and Body Systems

A/C and Heating DieselEngine Repair and

Performance

Introduction

= Web Based Training (WBT) = Instructor Led Training (ILT) = Core Curriculum = New Technology = Update = Highly Recommended


Hig

hly

Rec

omm

ende

d



0013408


0012008


0012208


0013608


0013208


0013808


0012408


0012708


Phase 10013008

Core


1010108


1010208



A/C Systems0710208



1120908


TT06002


TT06001 Core



0420708

Core


0320608


0320708

Core


0220508


0220608 Core


0120516


TT01002

Highly Recommended



0012908


CRCWB151


MAINT04


MAINT05


MAINT01


JuneMT201506

DecemberMT201512

MayMT201505

NovemberMT201511

AprilMT201504

OctoberMT201510

MarchMT201503

SeptemberMT201509

FebruaryMT201502

AugustMT201508

JanuaryMT201501

JulyMT201507



Master Tech


TT01002

Highly Recommended



Phase 10621308


0020508

Highly Recommended


TT07002


TT07001

Highly Recommended

Core


Phase 20131208

Phase 10131216


Phase 20121708

Phase 10121716


TT01003


TT01001

Highly Recommended

Core

New Technology


0231616 NAG1/W5A580

0231208


0231708


0251108


0251208


0220716


Phase 20231508

Phase 10231516


0221008



Highly Recommended

Core4WD/AWD Systems



Operation0321508




CoreChassis Systems




TT04001

Highly Recommended

Core


Phase 21130308

Phase 11130316


0632316


0632508


0030608


0632208


0632408


TT11002


TT11001

Highly Recommended


0721016


1031016



TT10001

Highly Recommended




Phase 10030708


0652308

New Technology

[email protected]

© 2015 FCA US LLC | P.N. 81-699-14021 v2

Sem

i-Ski

lled

Level 1

Skill

edLevel 22015 Mopar CAP

Core Curriculum




Performance

Introduction



Hig

hly

Rec

omm

ende

d



0013408


0012008


0012208


0013608


0013208


0013808


0012408


0012708


Phase 10013008

Core


1010108


1010208



A/C Systems0710208



1120908


TT06002


TT06001 Core



0420708

Core


0320608


0320708

Core


0220508


0220608 Core


0120516


TT01002

Highly Recommended



0012908


CRCWB151


MAINT04


MAINT05


MAINT01


JuneMT201506

DecemberMT201512

MayMT201505

NovemberMT201511

AprilMT201504

OctoberMT201510

MarchMT201503

SeptemberMT201509

FebruaryMT201502

AugustMT201508

JanuaryMT201501

JulyMT201507



Master Tech


TT01002

Highly Recommended



Phase 10621308


0020508

Highly Recommended


TT07002


TT07001

Highly Recommended

Core


Phase 20131208

Phase 10131216


Phase 20121708

Phase 10121716


TT01003


TT01001

Highly Recommended

Core

New Technology


0231616 NAG1/W5A580

0231208


0231708


0251108


0251208


0220716


Phase 20231508

Phase 10231516


0221008



Highly Recommended

Core4WD/AWD Systems



Operation0321508




CoreChassis Systems




TT04001

Highly Recommended

Core


Phase 21130308

Phase 11130316


0632316


0632508


0030608


0632208


0632408


TT11002


TT11001

Highly Recommended


0721016


1031016



TT10001

Highly Recommended




Phase 10030708


0652308

New Technology

[email protected]

© 2015 FCA US LLC | P.N. 81-699-14021 v2

Sem

i-Ski

lled

Level 1

Skill

ed





Performance

Introduction


2015Mopar CAP

Core Curriculum


Hig

hly

Rec

omm

ende

d



0013408


0012008


0012208


0013608


0013208


0013808


0012408


0012708


Phase 10013008

Core


1010108


1010208



A/C Systems0710208



1120908


TT06002


TT06001 Core



0420708

Core


0320608


0320708

Core


0220508


0220608 Core


0120516


TT01002

Highly Recommended



0012908


CRCWB151


MAINT04


MAINT05


MAINT01


JuneMT201506

DecemberMT201512

MayMT201505

NovemberMT201511

AprilMT201504

OctoberMT201510

MarchMT201503

SeptemberMT201509

FebruaryMT201502

AugustMT201508

JanuaryMT201501

JulyMT201507



Master Tech


TT01002

Highly Recommended



Phase 10621308


0020508

Highly Recommended


TT07002


TT07001

Highly Recommended

Core


Phase 20131208

Phase 10131216


Phase 20121708

Phase 10121716


TT01003


TT01001

Highly Recommended

Core

New Technology


0231616 NAG1/W5A580

0231208


0231708


0251108


0251208


0220716


Phase 20231508

Phase 10231516


0221008



Highly Recommended

Core4WD/AWD Systems



Operation0321508




CoreChassis Systems




TT04001

Highly Recommended

Core


Phase 21130308

Phase 11130316


0632316


0632508


0030608


0632208


0632408


TT11002


TT11001

Highly Recommended


0721016


1031016



TT10001

Highly Recommended




Phase 10030708


0652308

New Technology

[email protected]

© 2015 FCA US LLC | P.N. 81-699-14021 v2

Sem

i-Ski

lled

Level 1

Skill

ed





Performance

Introduction


NOTE: Curriculum details have been provided in your Dealer Kit.

11

Read What One Dealer is Saying About Mopar® CAPPete Martino, Service ManagerArrigo DCJR - Sawgrass Florida

“They do all the legwork and we just interview the kids to find out if they’re compatible with our operation or not. They (the program) primarily take care of all the screening.”

“It’s great to start a young adult who has some vocational training in the CAP program. They attend for two years; now they’re certified to work on cars under warranties. You put them with a mentor, and he turns out to be someone who’s loyal because you gave him a chance in life.”

“I haven’t found anything that’s not valuable that they’re teaching. FCA provides many tools, transmissions and engines. It’s a class operation. I think they’ve even provided a few cars for the students to work on. I think they’ve got all the training aids they need.”

“There are no negatives about the program. It’s just a good deal, especially when they take the time to screen them (the students) and make sure they’re prequalified to be a Technician, instead of just someone who wants a job.”

12

Mopar® CAP Readiness AssessmentIt’s important to consider your staffing and skill levels on an ongoing basis. Examine your current performance and match it against your future goals. If you have current openings and anticipate retirements or future growth, Mopar CAP can help you grow Technicians. Use this assessment to guide your efforts.

Number of Technicians and Skill Level Current Future

• Do you have the right number of Technicians with the right skill level to meet market needs today and five years from now?

• If you are planning to add shifts or extend hours, do you have the staff to cover additional business?

Level 0: _______________

Level 1: _______________

Level 2: _______________

Level 3: _______________

Identify the number of Technicians you have by skill level. Are you staffed to meet current needs?

Level 0: _______________

Level 1: _______________

Level 2: _______________

Level 3: _______________

Identify your goals in terms of Technician growth. What is your plan to reach your goal? Is it time to engage Mopar CAP?

Technicians Nearing Retirement Three Years Five Years

• What is the average age of your Technicians and which of them will be retiring within the next three to five years?

Technicians nearing retirement age: ______

Start now to recruit replacements with Mopar CAP.

Technicians nearing retirement age: ______

Mopar CAP is a strategic tool that helps you plan future staff needs.

Turnover Current Rate Goal

• What is your turnover rate among Technicians?

• Is there a skill level group that turns over at a higher rate than others?

Level 0: _______________ %

Level 1: _______________ %

Level 2: _______________ %

Level 3: _______________ %

If you have a high turnover rate, consider the recruiting source.

Level 0: _______________ %

Level 1: _______________ %

Level 2: _______________ %

Level 3: _______________ %

Average Technician turnover is 23 percent at the one year mark. To reduce your turnover rate, consider growing your own Technicians with Mopar CAP.

Recruiting Source Effectiveness Candidates Hired by Source (year/year)

Evaluate

• How effective are your Technician recruiting sources? • Dealer website

• Print

• Job boards

• Referrals

• Other

Identify how each resource has performed. Check against your turnover rate.

• Consider the expense associated with each source – are they worth it?

• With Mopar CAP, recruitment expenses are dramatically reduced

_____/______

_____/______

_____/______

_____/______

_____/______

13

Steps to Implement Mopar® CAPKeep these steps in mind when implementing the Mopar CAP program at your dealership.

Actions Resources/Additional Details Who’s Responsible Date Completed

• Identify Mopar CAP school in your area

• The MoparCAP.com website maintains an updated list of all schools for future reference

• Contact Mopar CAP school • Mopar CAP schools may have current students that need to be placed into a dealership for work-study. This could reduce your recruiting time and efforts

• Contact Mopar CAP to answer any questions

• You can submit a request for assistance via “contact us” at the MoparCAP.com website to help answer any questions you may have

• Assign someone as the lead recruiter

• This is a big step that should have ongoing commitment from someone in a lead role

• Develop a recruiting plan and reach out

• See the Recruiting and Promotion section of this guide for suggestions and tips on finding and working with candidates

• Consider underrepresented populations in your area, such as the growing Latino community

• Assign mentor Technician • This is an important step to ensure a smooth and effective transition. The mentor should be a senior level Technician able to provide ongoing guidance

• Join the Advisory Board of Mopar CAP school in your area

• Each school is required to have an advisory board. By joining you can ensure the curriculum is meeting your needs

• Review with Mopar CAP school administrators and ask for support as needed

• We share in your goals to create a well-qualified technical staff. If you need assistance, check with a Mopar CAP school or contact us at [email protected]

Before you begin recruiting, review the key points in the Recruiting and Promotion section of this guide. It will help you to hone your message and effectively connect with students.

14

FAQs – Mopar® CAPIs there a cost associated with Mopar CAP?There are no enrollment fees for CJDR dealers, but it is recommended that dealers offer tuition assistance. Dealers must also cover salaries for the time that Technician-students are working on skill-appropriate work.

What if there is not a Mopar CAP school near me?It is possible for some dealers to be located too far from an approved school. For this reason FCA has launched the Mopar CAP LOCAL program to assist you. See the Mopar CAP LOCAL section in the guide for more information on how to start a program near you.

How do I start?The best place to start is by contacting the Mopar CAP school near you. They can identify current students who need a dealership placement. The MoparCAP.com website maintains an updated list of all schools. If you have questions they cannot answer, submit your inquiry via “contact us” at MoparCAP.com.

Where do I find student candidates?There are a number of sources to identify student candidates. You can sponsor a current employee who shows promise. Other sources include recent high school graduates or possibly family members of current employees. Recruitment is an important part of the process, so you should assign a dealership manager to lead the recruitment efforts. See the Recruiting and Promotion section of this guide for help in recruiting.

Is the mentor Technician required?No, it is not required, but we highly recommend assigning a mentor Technician to work with the student. The mentor plays an important role to acclimate the student to your dealership procedures and processes. A mentor is a very useful way to welcome and support new employees, contributing to employee retention.

Which program should I use to get the best performance?Each program has great value to dealerships seeking solutions to Technician hiring. FCA Performance Institute offers a suite of programs to help you custom fit a solution to your individual needs. It’s up to you which program is best for your circumstances.

15

Notes

16

Notes

Mopar® Career Automotive Program LOCAL

17

IF APPROVED, IN-DEPTH ASSESSMENT IS CONDUCTED

SCHOOL COMPLETES SURVEY AND RESULTS ARE REVIEWED

DEALER MEETS WITH SCHOOL ADMINISTRATOR AND PROVIDES SURVEY FOR COMPLETION

Mopar® Career Automotive Program LOCAL Announcing a New Option for Dealers Seeking Local Technician Training We are proud to announce the expansion of our popular Mopar CAP initiative with the Mopar Career Automotive Program LOCAL version. Designed for dealers who do not have access to an existing approved school, Mopar CAP LOCAL provides a method to recruit and train future Technicians using the FCA technical curriculum in a format that is similar to Mopar CAP.

Partnering with Local Schools – Dealer’s ChoiceMopar CAP LOCAL provides the curriculum; the dealer (or group of dealers) chooses the school. Note: The school must meet specific standards. See below for more details. This provides a way for the dealer to establish the best fit possible with a school that is within close proximity. There are promotional tools provided in this kit to help you approach and review the LOCAL program with school administrators. FCA is also actively seeking out potential schools for use by dealers in the future. Check with Mopar CAP management when considering this option at [email protected].

Varied School Settings Provide Multiple OpportunitiesThere are a wide variety of schools with the potential to carry the Mopar CAP LOCAL format. These include local community colleges, technical colleges or vocational schools in your neighborhood. In some instances, high school automotive programs, provided in an adult education setting, may substitute for a college or technical school.

Must Meet Specific Standards While there are a wide variety of schools to choose from, they must meet specific standards to qualify for the Mopar CAP LOCAL program. Standards include criteria for facility and equipment suggestions.

Certificate or Associates Degree OptionsDepending upon the school and the program offered, the Mopar CAP LOCAL student may have the opportunity to earn a certificate or associate’s degree.

With this innovative program, you have a wide variety of educational venues to choose from. So, if you have always wanted to benefit from a program like Mopar CAP, now Mopar CAP LOCAL gives you an efficient and effective way to get there.

Included in this kit are promotional materials to review with school administrators. Go to the Recruiting and Promotion section of this guide for more details.


Mas

ter T

ech

Connecting with the

Customer

0013408

New Technology

The Role of a

Service Technician

0012008

Introduction to

TechCONNECT

0012208

wiTECH 2.0

Fundamentals

0013608

Introduction to

Flight Recording

0013208

Flashing an ECU

with wiTECH

0013808


0012408

High Voltage Vehicle

Safety and Awareness

0012708 Introduction to Electrical

Phase 20013108 Phase 1

0013008

Body and Electrical

System Inspection

MAINT04

Express Lane

Process

MAINT05

Pre-Maintenance

Inspection

MAINT01

Underhood Inspection

MAINT02

Under Car Inspection

MAINT03

CNG Vehicle Safety

CNGSAFTY Technician Documentation

Requirements

0012908

Core

Diesel Engine

Fundamentals

1010108


1010208

CoreFundamentals of

A/C and Heating


A/C Systems0710208

Introduction to A/C

0710108

CoreBody Mechanical

Diagnosis and

Adjustments

1120908

Core

Brake Service

0420608

Steering and

Suspension Service

0420708

Core

Introduction to

Driveline

0320608

Driveline Light

Maintenance

0320708 Core

Engine Diagnosis

0120608

Engine Management 1

0821008

Core

Introduction to

Automatic Transmissions

0220508

Automatic Transmission

Light Maintenance

0220608

Organic Additive

Technology (OAT)

Coolant

TT01002

Highly Recommended

June

MT201506

December

MT201512

MayMT201505

November

MT201511

April

MT201504

October

MT201510

March

MT201503

September

MT201509

February

MT201502

August

MT201508

January

MT201501

JulyMT201507

Organic Additive

Technology (OAT)

Coolant

TT01002

Highly Recommended


Starting and Charging Systems

0620708 Phase 10621308

Precision Tools and

Techniques

0020508

R1234yf Machine

Operation

TT07002

R1234yf Machine

Registration

TT07001

Highly Recommended

© 2015 FCA US LLC | P.N. 81-699-15021 v2

Sem

i-Ski

lled

Level 1

2015 Mopar CAP LOCAL Curriculum


DrivelineChassis Systems

Electrical and Body Systems

A/C and Heating

Diesel

Engine Repair andPerformance

Introduction

= Web Based Training (WBT)

= Instructor Led Training (ILT)

= Core Curriculum = New Technology

= Update = Highly Recommended

Maintenance and Best Practices

[email protected]


Hig

hly

Rec

omm

ende

dCommon Coursesfor all Skill Areas

Connecting with the

Customer

0013408

New Technology

The Role of a

Service Technician

0012008

Introduction to

TechCONNECT

0012208

wiTECH 2.0

Fundamentals

0013608

Introduction to

Flight Recording

0013208

Flashing an ECU

with wiTECH 2.0

0013808


0012408





0013008

Core

Diesel Engine

Fundamentals

1010108


1010208

CoreFundamentals of

A/C and Heating


A/C Systems0710208

Introduction to A/C

0710108

CoreBody Mechanical

Diagnosis and

Adjustments

1120908

Module Flash Update

& Vehicle Scan Report

TT06002

2011 Dodge Journey

PDI Changes

TT06001

Core

Brake Service

0420608

Steering and

Suspension Service

0420708

Core

Introduction to

Driveline

0320608

Driveline Light

Maintenance

0320708

Core

Introduction to


0220508


Light Maintenance

0220608

CoreFundamentals of

Gas Engines and

Engine Management 1

0120516

Organic Additive

Technology (OAT)

Coolant

TT01002

Highly Recommended

CNG Vehicle Safety

CNGSAFTY

Technician Documentation

Requirements

0012908

2015 Technical

Training Curriculum

Update

CRCWB151

Body and Electrical

System Inspection

MAINT04

Express Lane

Process

MAINT05

Pre-Maintenance

Inspection

MAINT01


MAINT02

June

MT201506

December

MT201512

MayMT201505

November

MT201511

April

MT201504

October

MT201510

March

MT201503

September

MT201509

February

MT201502

August

MT201508

January

MT201501

JulyMT201507


MAINT03


Master Tech

Organic Additive

Technology (OAT)

Coolant

TT01002

Highly Recommended



0620708 Phase 10621308

Precision Tools and

Techniques

0020508

Highly Recommended R1234yf Machine

Operation

TT07002

R1234yf Machine

Registration

TT07001

Highly Recommended

Core

Engine Hardware and

Mechanical Systems

Phase 20131208

Phase 10131216

Engine Management

Operation and

Diagnosis

Phase 20121708

Phase 10121716

2.0L Tigershark

Upper Engine Service

TT01003

2.4L Tigershark


TT01001

Highly Recommended

Core

New Technology

Auto TransElectrical and

Diagnosis

0231616

NAG1/W5A580

0231208

8-Speed RWD Auto

Trans Operation

0231708

9-Speed FWD Auto

Trans Operation

0251108

9-Speed Transmission

Diagnosis and Repair

0251208

8- and 9-Speed

Transmission


0220716

Fundamentals of

Auto TransMechanical and

HydraulicsPhase 20231508

Phase 10231516

Automated Manual

Trans Components

and Operation

0221008

ASRC Auto Trans

PTO Operation0220908


Highly Recommended

Core4WD/AWD Systems

Service and Diagnosis

0321708

Transverse Powertrain

Systems0321608

Operation0321508

AxleService and Diagnostic

Application0322016

Setup and Diagnostic Process

0321908

Theory and Operation

0321808

CoreChassis Systems



Air Suspension

Refill Procedure

TT04001

Highly Recommended

Core

Body Systems

Diag. and Adjustment

Phase 21130308

Phase 11130316

Electrical Power

Management Systems

0632316

Occupant Restraints

and Safety Systems

0632508


0030608


0632208


0632408

JK Water Leak

Diagnosis

TT11002

RT Minivan Door and

Latch Removal

TT11001

Highly Recommended

CoreHVAC System

Operation and

Diagnosis

0721016

CoreDiesel Emissions

and Aftertreatment

Systems

1031016

Diesel Fuel Systems

1030916

6.7L Chassis Cab

Diesel Exhaust Fluid

Injector Flow Test

TT10001

Highly Recommended

Vehicle CommunicationSystem Diagnosis0621616 System Operation

0621608

Noise, Vibration, and Harshness


0030708

Vehicle Communications

Update

0652308

New Technology

[email protected]

© 2015 FCA US LLC | P.N. 81-699-14021 v2

Sem

i-Ski

lled

Level 1Skill

ed

Level 2

2015 Mopar CAP Core Curriculum




A/C and Heating

Diesel

Engine Repair andPerformance Introduction






Mas

ter T

ech

Connecting with the

Customer

0013408

New Technology

The Role of a

Service Technician

0012008

Introduction to

TechCONNECT

0012208

wiTECH 2.0

Fundamentals

0013608

Introduction to

Flight Recording

0013208

Flashing an ECU

with wiTECH

0013808


0012408





0013008

Body and Electrical

System Inspection

MAINT04

Express Lane

Process

MAINT05

Pre-Maintenance

Inspection

MAINT01


MAINT02


MAINT03

CNG Vehicle Safety

CNGSAFTY Technician Documentation

Requirements

0012908

Core

Diesel Engine

Fundamentals

1010108


1010208

CoreFundamentals of

A/C and Heating


A/C Systems0710208

Introduction to A/C

0710108

CoreBody Mechanical

Diagnosis and

Adjustments

1120908

Core

Brake Service

0420608

Steering and

Suspension Service

0420708

Core

Introduction to

Driveline

0320608

Driveline Light

Maintenance

0320708 Core

Engine Diagnosis

0120608

Engine Management 1

0821008

Core

Introduction to


0220508


Light Maintenance

0220608

Organic Additive

Technology (OAT)

Coolant

TT01002

Highly Recommended

June

MT201506

December

MT201512

MayMT201505

November

MT201511

April

MT201504

October

MT201510

March

MT201503

September

MT201509

February

MT201502

August

MT201508

January

MT201501

JulyMT201507

Organic Additive

Technology (OAT)

Coolant

TT01002

Highly Recommended



0620708 Phase 10621308

Precision Tools and

Techniques

0020508

R1234yf Machine

Operation

TT07002

R1234yf Machine

Registration

TT07001

Highly Recommended

© 2015 FCA US LLC | P.N. 81-699-15021 v2

Sem

i-Ski

lled

Level 1

2015 Mopar CAP LOCAL Curriculum




A/C and Heating

Diesel

Engine Repair andPerformance

Introduction





Maintenance and Best Practices

[email protected]

2015Mopar CAP LOCAL

Curriculum


Hig

hly

Rec

omm

ende

d


Connecting with the

Customer

0013408

New Technology

The Role of a

Service Technician

0012008

Introduction to

TechCONNECT

0012208

wiTECH 2.0

Fundamentals

0013608

Introduction to

Flight Recording

0013208

Flashing an ECU

with wiTECH 2.0

0013808


0012408





0013008

Core

Diesel Engine

Fundamentals

1010108


1010208

CoreFundamentals of

A/C and Heating


A/C Systems0710208

Introduction to A/C

0710108

CoreBody Mechanical

Diagnosis and

Adjustments

1120908

Module Flash Update

& Vehicle Scan Report

TT06002

2011 Dodge Journey

PDI Changes

TT06001

Core

Brake Service

0420608

Steering and

Suspension Service

0420708

Core

Introduction to

Driveline

0320608

Driveline Light

Maintenance

0320708

Core

Introduction to


0220508


Light Maintenance

0220608

CoreFundamentals of

Gas Engines and

Engine Management 1

0120516

Organic Additive

Technology (OAT)

Coolant

TT01002

Highly Recommended

CNG Vehicle Safety

CNGSAFTY

Technician Documentation

Requirements

0012908

2015 Technical

Training Curriculum

Update

CRCWB151

Body and Electrical

System Inspection

MAINT04

Express Lane

Process

MAINT05

Pre-Maintenance

Inspection

MAINT01


MAINT02

JuneMT201506

December

MT201512

MayMT201505

November

MT201511

April

MT201504

October

MT201510

March

MT201503

September

MT201509

February

MT201502

August

MT201508

January

MT201501

JulyMT201507


MAINT03


Master Tech

Organic Additive

Technology (OAT)

Coolant

TT01002

Highly Recommended



0620708 Phase 10621308

Precision Tools and

Techniques

0020508

Highly Recommended R1234yf Machine

Operation

TT07002

R1234yf Machine

Registration

TT07001

Highly Recommended

Core

Engine Hardware and

Mechanical Systems

Phase 20131208

Phase 10131216

Engine Management

Operation and

Diagnosis

Phase 20121708

Phase 10121716

2.0L Tigershark


TT01003

2.4L Tigershark


TT01001

Highly Recommended

Core

New Technology

Auto TransElectrical and

Diagnosis

0231616

NAG1/W5A580

0231208

8-Speed RWD Auto

Trans Operation

0231708

9-Speed FWD Auto

Trans Operation

0251108

9-Speed Transmission


0251208

8- and 9-Speed

Transmission


0220716

Fundamentals of

Auto TransMechanical and

HydraulicsPhase 20231508

Phase 10231516

Automated Manual

Trans Components

and Operation

0221008

ASRC Auto Trans

PTO Operation0220908


Highly Recommended

Core4WD/AWD Systems

Service and Diagnosis

0321708

Transverse Powertrain

Systems0321608

Operation0321508

AxleService and Diagnostic

Application0322016

Setup and Diagnostic Process

0321908

Theory and Operation

0321808

CoreChassis Systems



Air Suspension

Refill Procedure

TT04001

Highly Recommended

Core

Body Systems

Diag. and Adjustment

Phase 21130308

Phase 11130316

Electrical Power

Management Systems

0632316

Occupant Restraints

and Safety Systems

0632508


0030608


0632208


0632408

JK Water Leak

Diagnosis

TT11002

RT Minivan Door and

Latch Removal

TT11001

Highly Recommended

CoreHVAC System

Operation and

Diagnosis

0721016

CoreDiesel Emissions

and Aftertreatment

Systems

1031016

Diesel Fuel Systems

1030916

6.7L Chassis Cab

Diesel Exhaust Fluid

Injector Flow Test

TT10001

Highly Recommended

Vehicle CommunicationSystem Diagnosis0621616 System Operation

0621608

Noise, Vibration, and Harshness


0030708

Vehicle Communications

Update

0652308

New Technology

[email protected]

© 2015 FCA US LLC | P.N. 81-699-14021 v2

Sem

i-Ski

lled

Level 1Skill

ed

Level 2

2015 Mopar CAP Core Curriculum




A/C and Heating

Diesel

Engine Repair andPerformance Introduction





DEALER RECOMMENDS POTENTIAL MEMBER TO FCA

18

GET TO WORKUpon completion, Technician is Level 1 ready plus knows your processes

WORK-STUDYStudent alternates between classes and working at your dealership with a mentor

STUDENT ATTENDS MCAP LOCAL SCHOOL

DEALER RECRUITSSTUDENTS

Work-Study Format – Similar to Mopar CAPOnce you have established the connection with the school, Mopar CAP LOCAL features a simple yet effective work-study approach that leverages knowledge learned in the classroom with the opportunity to refine skills on the job. The result is a work-ready Technician that’s trained on key FCA technical concepts and knows your processes.

Getting School Buy-InThis step is essential to launching a successful Mopar CAP LOCAL program. You should start by reviewing the program’s features and the potential opportunity with the school’s administration or current automotive program lead. See the Recruiting and Promotion sections for more details.

School AgreementWe require the school to sign an agreement that ensures the integrity of the program. Once you have a school interested, contact the Mopar CAP LOCAL representative at [email protected].

Recruiting StudentsLike Mopar CAP, the LOCAL version relies on dealers to recruit students. See the Recruiting and Promotion sections for more details.

DEALER IDENTIFIES SCHOOL/ SCHOOL GETS CERTIFIED

Repeat process with new student. Relationship with school remains.

Work-Study Format – Similar to Mopar® CAPOnce you have established the connection with the school, Mopar CAP LOCAL features a simple yet effective work-study approach that leverages knowledge learned in the classroom with the opportunity to refine skills on the job. The result is a work-ready Technician that’s trained on key FCA technical concepts and knows your processes.

Benefit Highlights of Mopar CAP LOCALNo Dealer Enrollment Fee

• Mopar CAP LOCAL has no enrollment fee. Recommended that dealer covers tuition incentive and hourly wage

• All Mopar CAP LOCAL schools coming on board will need to partner with NC3 to facilitate student certification

Saves Time and Money• Eliminates time to attract a new Technician

and the cost of help wanted postings, plus the cost of your time to screen, interview, hire and train. This expense and hassle is eliminated with Mopar CAP LOCAL

Reduces Expense of New-Hire Training• While working and attending school,

Technicians are trained on FCA procedures and your processes. They can begin working immediately, no need for more training

• Investing in training can reduce Technician turnover

19

Mopar® CAP LOCAL Curriculum The Mopar CAP LOCAL curriculum is designed and developed by FCA Performance Institute to engage new Technicians and establish a base of knowledge needed to start a career in the field of automotive technology. The curriculum utilizes a self-study, web-based format that can be augmented with existing instructor-led courses available at the sponsoring school.

Training that Covers the Basics and MoreThe Mopar LOCAL CAP curriculum covers two levels: 0 and 1. The levels advance from basic to more advanced automotive technology topics. Following this approach ensures that students develop a solid foundational knowledge prior to progressing to the next step.

Level 0Level 0 provides the basics that every automotive Technician needs to know, including their role in the dealership, how to access TechCONNECT and use diagnostic scan tools, plus vehicle prep instruction and a comprehensive review of electrical systems. Level 0 courses are self-study web courses and include the following topics:

• The Role of the Service Technician

• Introduction to TechCONNECT

• Introduction to Scan Tools

• Flight Recording

• New Vehicle Preparation

• High Voltage Vehicle Safety and Awareness

• Connecting with the Customer

• Flashing an ECU

• Introduction to Electrical

Level 1Level 1 adds increasingly more complex courses covering a wide variety of semi-skilled to skilled automotive technology topics. The major categories are listed below.

• Engine Repair and Performance

• Automatic Transmission

• Driveline

• Chassis Systems

• Electrical and Body Systems

• A/C and Heating

• Diesel

NOTE: Curriculum details have been provided in your Dealer Kit.

Ready-to-Work Technicians Upon CompletionUpon completion of training, Technicians are qualified to handle a significant variety of customer pay and warranty work. Because they have worked with a mentor Technician in your shop while attending classes, they are ready to get to work immediately contributing to your bottom line. Technicians are encouraged to continue their education through FCA Performance Institute.

Studies have shown that a training program with a defined curriculum that can be completed within a short, manageable timeframe increases completion rate and student success on the job – Mopar CAP LOCAL is such a program.

- Complete College America

20

Web-Based Courses Provide Flexibility and Targeted InstructionMopar® CAP LOCAL curriculum employs extensive use of web-based courses. These allow the student to review and complete courses remotely and – with the support of an instructor – identify key concepts required to become a successful FCA dealer Technician.

21

Identifying Local Schools The Mopar® CAP LOCAL program is ideal for a local college or technical school (if they meet specific standards). The curriculum is flexible and can be incorporated into existing local schools.

Look for schools within close proximity to your dealership. A school with an existing automotive technology program is an ideal setting to add the Mopar CAP LOCAL program because of existing equipment and faculty.

• Community colleges – There are over 1,600 community colleges in the United States. One may present an opportunity in your area. Community colleges often have an existing automotive program that can easily integrate the Mopar CAP LOCAL curriculum saving additional investment

• Technical schools – Technical schools can also provide a good opportunity to launch a Mopar CAP LOCAL program. These schools draw students who are interested in engineering and science-related curriculums

• Vocational schools – Offered by local high schools, this is also a potential opportunity. Schools must offer an adult education model and meet NATEF standards.

Experienced instructors share knowledge with the next generation of Technicians in a community college setting.

The Pre-Assessment Survey starting on the next page is required for any school interested in becoming a Mopar CAP LOCAL provider.

Mopar CAP Local Program

Pre-Assessment Survey

In partnership with

Dealers must meet with the administrator of a potential school and complete a survey. The results are reviewed and, if approved, the school will undergo a more in-depth assessment.

22


School Name

Address

City State Zip

President Name (Please Print)

Email Phone

BACKGROUND

NC3 Member School

Automotive program nationally certified: NATEF AST Equivalent

If equivalent, please list:

School/College participates in Automotive OE Training Program?

Please list:

Thank you for taking the time to fill out the pre-assessment survey. This precursory survey is designed to begin the process of qualifying schools/colleges to become a part of the Mopar CAP Local program. To be considered for the Mopar CAP Local program certain qualifications must be met.

To be a part of the Mopar CAP Local program, you must: • Become a National Coalition of Certification Centers (NC3) Member School exhibiting required Professionalism, Image, and Instructor training standards including a benchmark tour at an NC3 model campus. • Be NATEF AST Certified (at minimum) or program equivalent (NATEF MAST Certification preferred).• Graduate at least one Level 1 certified candidate per dealer partner per year.• Have instructors attend program training prior to implementation on campus.• Have instructors become certified in the Level 0 /1 modules before integrating into their class and stay current with curriculum as it is released.

SCHOOL CONTACT INFORMATION

I am interested in participating in the Mopar CAP Local program and becoming an NC3 member.

President’s Signature Date

Pre-Assessment Survey | Page 2

Please check all that apply.

23

ADMINISTRATION

School/College agrees to actively engage dealer partners enrolled in the Mopar CAP Local

program. (Including Dealer representation on advisory board.)

School/College is willing to support the implementation of FCA’s Level 0 and Level 1 online

certifications into the general automotive program?

School/College is willing to commit to produce at least one Level 1 certified student per year per

partnered dealership?

Administration is willing for school/college to become an NC3 Member school?

School/College is committed to transforming/maintaining college’s Career Technical Education

(CTE) programs as effective, modern, and aspirational places of learning?

School/College willing to participate in a benchmark tour at an NC3 model campus? (NC3 will

conduct strategy meeting and tour of campus.)

School/College is supportive of training that is in-line with today’s modern vehicles and employer

needs?

Administration supports instructors attending at least 40 hours of professional and technical

training annually? (NC3 will work with schools to establish suitable training.)


BACKGROUND

School/College is currently issuing NC3 Certifications to students?

List:




24

CLASSROOM

Classroom location (ie. noise level, conducive to learning, separation from lab environment).

Classroom openness to lab area and/or outside.

Quality of audio, visual and electronic training aids (ie. updated equipment).

Internet access experience (ie. use of high speed, secure, WiFi).

Computers/technology for each student (ie. current hardware, software).

Cleanliness of classroom(s).

Frequency of classroom clean up (ie. is lab cleaned daily).

Detailed maintenance plan (ie. to maintain an overall clean lab appearance).

GENERAL LEARNING ENVIRONMENT

Condition of paint on building - inside and outside (ie. has it been painted recently).

Entrance to the building (ie. inviting, professional).

Lighting (ie. natural light, plenty of windows)

Multimedia meeting room (ie. internet connection, AV, open for community/public use).

Appearance of Automotive training facility (ie. modern, visually consistent look and flow).

Condition of storage areas (ie. inside and out, clean and organized).

Condition of furnishings (ie. comfortable & professional furniture).

Quality of Automotive equipment (ie. updated, meets curriculum industry/technology needs).

School and industry partner signage (ie. is it present, quality signage).

Prominent display of Instructor photos and credentials.

School administration annual inspections of Automotive training facility.



NA NEEDS IMPROVEMENT AVERAGE VERY GOOD EXCEPTIONAL Not Applicable 1 2 3 4

On a scale of 1-4 with 4 being the best, please rate your school/college in the categories below.

How would you rate the following:


25

STUDENT PROFESSIONALISM

Use of student uniforms.

Use of tool control (ie. system for modern, shared-tool experience).

Simulated work environment (ie. use of best practices, meets customer expectations).

Cleanliness of individual work area.

Basic student computer literacy (ie. email attachments, online learning, test portals, etc.).

SEND COMPLETED FORM TO:

Please email completed form to: NC3 | Jeff NielsenEmail: [email protected]: 262.498.0720



NA NEEDS IMPROVEMENT AVERAGE VERY GOOD EXCEPTIONAL Not Applicable 1 2 3 4

On a scale of 1-4 with 4 being the best, please rate your school/college in the categories below.


06-15-jn

26

Steps to Implement Mopar® CAP LOCAL


ESTABLISHING LOCAL SCHOOL

• Identify potential Mopar CAP LOCAL schools in your area

• Quick Internet search for local community colleges and technical schools is a good first start

• Contact each school • Go to “Mopar CAP” link in DealerCONNECT under Training Tab for materials to help guide the discussion

• Set up meeting with each school to review the features and benefits of the program

• Use the promotional materials provided to review the features and benefits of the program

• Establish best fit for school • Use the Potential Mopar CAP LOCAL School Pre-Assessment Survey provided in this guide

• Coordinate with Mopar CAP LOCAL administration and school to complete survey and, if approved, in-depth assessment will follow

• Dealers can contact [email protected] for details. Schools can contact [email protected] for details

RECRUITING


• This is an important step that should have ongoing commitment from someone in a lead role

• Develop a recruiting plan and reach out

• See Recruiting and Promotion section of this guide for suggestions and tips on finding and working with candidates

• Consider underrepresented populations in your area

IMPLEMENTATION

• Assign mentor Technician (Not required, but highly recommended)

• This is an important step to ensure a smooth and effective transition. The mentor should be a senior level Technician able to provide ongoing guidance

• Monitor school progress • Maintain contact with school, providing feedback on curriculum and effectiveness

• Review with school administrators and ask for support as needed

• We share in your goals to create a well-qualified technical staff. If you need assistance, check with your Mopar CAP LOCAL school or contact us at [email protected]

Before you begin recruiting, review the key points in the Recruiting and Promotion section of this guide. It will help you to hone your message and effectively connect with students.

27

FAQs – Mopar® CAP LOCALIs there a cost associated with Mopar CAP LOCAL?There are no enrollment fees for FCA dealers, but it is recommended that dealers offer tuition assistance for students. Dealers must also cover salaries for the time that Technician-students are working on skill-appropriate work.

Where do I find student candidates?There are a number of sources to identify student candidates. You can sponsor a current employee who shows promise. Other sources include recent high school graduates or possibly family members of current employees. Recruitment is an important part of the process, so you should assign a dealership manager to lead the recruitment efforts.

Is the mentor Technician required?No, it is not required, but we highly recommend assigning a mentor Technician to work with the student. The mentor plays an important role to acclimate the student to your dealership procedures and processes. A mentor is a very useful way to welcome and support new employees, contributing to employee retention.

How do you determine if a school meets Mopar CAP LOCAL standards?Potential Mopar CAP LOCAL schools must meet a specific set of standards. After an initial survey that the dealer requests from the school administrator, an in-depth assessment is conducted if the school is approved to move forward. How long it takes for a school to become certified depends on the assessment and what the school needs to do to meet those standards.

What is the best way to approach a local school?We have found that schools of all kinds have been very receptive to the Mopar CAP program. It enhances their reputation with support from a major automaker. Start by identifying the administrators of an existing automotive technology program and set up an initial contact (meeting, phone call). We have provided promotional materials to use with schools in this dealer kit.

Is there one type of local school that is better than another to approach?The best school is one with an existing automotive program that is willing to expand its course offerings to include Mopar CAP LOCAL.

Notes

28

Notes

New Hire Technical Training Warranty Exemption Program

29

New Hire Technical Training Warranty Exemption Program FCA has launched a new program to help you recruit Technicians from competitive sources. Entitled the New Hire Technical Training Warranty Exemption Program, new or experienced Technicians working at private fleets or another manufacturer can enjoy a grace period while they complete training required to perform warranty repairs up to a specified timeframe. The following is a summary of the program.

Single User-Friendly Warranty Exemption Program:

• Allows new Technician eligibility to perform warranty repairs almost immediately

• Provides an 18-month glide path to achieve Level 2 training completions

• Uses Technician (position 18 and 23) position start date (first timers only)

• Automates validation criteria through the warranty system (edit codes)

• Provides dealership reporting to show Technician exemption status

• Provides Business Center reporting to show Technicians at risk of missing program milestones

• Provides Program Overview package for dealerships

Action Steps – See Warranty Bulletin D-14-28 for More DetailsOn the first day of employment, you should create a training plan and place the Technician on the Interest List for training. To become eligible for the program, follow these steps:

LEVEL 2 SKILL AREA EXEMPTION earned by completing Level 1 per Skill Area within 6 Months

LEVEL 1 EXEMPTIONS earned by completing Level 0 within 1 Month

STEP 4

WITHIN 18 MONTHS OF TECH’S START DATE

• Complete all Level 1s corresponding Level 2 skill area training

STEP 3

CONCLUSION OF SIX MONTHS FROM TECH’S START DATE

• Only the Level 1 skill area(s) with completed training will earn Level 2 warranty exemption

STEP 2

SIX MONTHS OF TECH’S START DATE

• Complete all Level 1 training in one or more skill areas

• For each Level 1 skill area the tech does not complete within six months, they lose eligibility

STEP 1

FIRST MONTH OF TECH’S START DATE

• Complete ALL Level 0 training

• Allows new tech to earn warranty exemption

• If not completed, eligibility expires

30

Applies to First-Time Technicians OnlyTechnicians must achieve the following milestones based on becoming a Technician and completing the first course in the curriculum (position start date, not dealership hire date).

• Level 0 within one month

• Level 1 per Skill Area within six months

• Level 2 per Skill Area within 18 months

Key Program Attributes

• No Warranty Exemption for Level 0 or Level 3

• Technicians hired on or after July 1, 2014, will be eligible for waivers at program launch

• Full Program Exemption eligibility expires if Technician does NOT complete Level 0 within 1 month

• Only Skill Areas where milestones have been achieved will earn Warranty Exemption

• If Technician misses a Level 1 milestone, exemption eligibility expires for that Skill Area

• Technician does not receive course credit for exempted levels (Technicians still need to take the courses or complete Assessments)

Active CAP Students Are Eligible for Warranty Exemptions If Employed as a Technician at a Sponsoring Dealer (First Time Technicians)

• No time limit to complete Level 0

• Level 1 exemptions begin when Level 0 completed



Key Program Attributes

• No Warranty Exemption for Level 0 or Level 3

• Only Skill Areas where milestones have been achieved will earn Warranty Exemption

• Technician that graduates from the CAP program is given an additional 18 months to complete Level 2s after graduation

• Technician who drops out of the CAP program reverts back to the general Technician milestone requirements (complete Level 1s within 6 months, Level 2s within 18 months)

• Technician does not receive course credit for exempted levels (Technicians still need to take the courses or complete Assessments)

• Students actively enrolled in a CAP program are eligible for Warranty exemptions upon hiring into a sponsoring dealer

Exemptions do not start until after the 2A CAP student also becomes a primary 18/23 at a secondary dealer and Level 0 has been completed.

CareerBuilder FCA New Hire Program

31

CareerBuilder FCA New Hire ProgramCareerBuilder has created a recruiting and screening program for FCA dealers. This comprehensive program will deliver a high quality pipeline of talent. It will enable the hiring of the right employees who will raise the standard and deliver a higher level of service and support. This program will help FCA dealers find qualified candidates for all areas of your dealership.

Program HighlightsDedicated Recruiter and Account ManagerWill place all of your advertising, visually screen resumes that fit your individual qualifications, and present the candidates to you via email. Additionally, your recruiter will contact you regularly to keep you updated on your search to ensure that you receive the best possible candidates.

FCA Dealer Talent Network - Even More Exposure!The FCA Dealer Talent Network career site is designed to attract job seekers and create more awareness of dealership careers across the Internet. This will increase your reach by leveraging the FCA brand and driving job seekers to your dealership from sites like Google, Yahoo, Bing, Indeed, Simply Hired, and more.

• Fastest growing automotive talent network: Over 160,000 members

• Check it out! jobs.net/jobs/chrysler-dealers/en-us/

Mobile Application Process32 percent of all job search traffic online is done from a mobile device. Now job seekers will be able to apply for your positions through their mobile phone or tablet.

“I just wanted to let you know how much I appreciate your CareerBuilder FCA Hiring Program. In the past six months or so, the need for employee recruitment in our dealership has presented itself many times. It is so convenient to be able to pick up the phone and call our rep with a hiring need. Within hours, a professional ad is created and posted. Also, having a subscription-based plan has saved us thousands of dollars throughout the year. Top it all off with helpful time-saving candidate screening, and the result is a home run. Again...Thank you for the great service...it is very much appreciated.”

Rudy PizzoferratoService DirectorCapitol CDJ IncPresident Chrysler S&P Guild

32

Targeted Resume Search You will now be able to search a database of engaged job seekers within the FCA Dealer Talent Network by location, job title, keywords, and more.

Employment Advertising with Unlimited CareerBuilder Job PostingsIncludes FCA-branded advertising for all positions at your location on CareerBuilder.com and 1,600+ sites including MSN, AOL, USA Today, and 175 local newspapers.

Military/Veteran Cross-PostingAll dealer positions will also be posted to a network of military and veteran career sites, exposing dealer opportunities to armed forces veterans.

NEW! Military Veteran SponsorshipVeteran Sponsorships are a combination of premium placements targeting our military audience throughout CareerBuilder and our niche sites as well as targeted email campaigns allowing clients to brand the themselves as a military-friendly organization and make an impact with hard-working individuals.

NEW! Culture Index Assessment Tool for Service Advisors• To further enhance the hiring selection process, FCA and CareerBuilder have partnered with Culture Index, Inc.

• Culture Index has an industry-leading survey assessment tool that assesses communication style, how an individual makes decisions, pace of the work, and how they behave to meet the demands of their job

• This assessment tool will help further identify the ideal candidates for Service Advisors at your dealership

Streamline your recruiting process and attract top performers for ANY OPEN POSITION in your dealership!

• www.chryslerdealerhiring.com

• [email protected] -OR- (773) 527-2183

Pricing• $319 for C/D/E dealers/month

• $259 for A/B dealers/month

“We have been lucky enough to find one master tech, one entry level tech, one lube tech and an experienced writer using the leads we have got from the CareerBuilder site. I find going through the resumes on a weekly basis makes me think about the personnel issues for the future. I find it very helpful and you can set up some good interviews with personnel you already have some insight on what they are like and are looking for. This system has been far more effective than any other print ad, craigslist post or word of mouth campaign in gaining quality employees to our organization.”

Jeffrey FrankService DirectorGolling Chrysler Jeep Dodge

33

FAQs – CareerBuilderHow much does the program cost? The monthly fee is determined by your dealership size; A/B Dealers are $259 per month while C/D/E are $319 per month.

How do I post ads? You don’t have to! Your dealership is assigned their own recruiter as part of the program, who will post and update all of your ads for you. The program can be used for the entire dealership, sales, service, parts, you name it!

As part of the program we have job descriptions already written up, to achieve the best response from applicants. Candidates who do apply will also be pre-screened before being sent over to you, ensuring that you only see the candidates who meet your dealerships preferred background!

Can I search for candidates? Yes, you can search for candidates on day one of the program right through your DealerCONNECT system. You will have access to candidates in your market area who have been pre-screened and have applied to a FCA Dealership in your market.

You will also able to perform a key word Talent Search on all candidates in your area who have expressed interest in an opening at a CJDR dealership. The candidate pool is at over 300,000 members!

How do I get Candidates? Candidates who have been sourced and pre-screened for your dealership will be sent directly to the email(s) of your choosing.

How long is it? Once enrolled, the program runs through December 31st of the calendar year your dealership has enrolled.

34

Notes

Recruiting and Promotion(Students and Schools)

35

• Take time to evaluate your efforts and try new approaches to meet your goal

STEP 5

EVALUATE EFFORTS

• Connect with the people (school administrators, organizations, etc.) who are in a position to refer potential candidates

• These can serve as ongoing sources of new students for years to come

STEP 4

BUILD A NETWORK OF SUPPORTERS

• Some of your best candidates may not be considering a career in automotive technology, or don’t know the option exists. That’s why you should take every opportunity to engage students in a variety of ways

• Get creative. See this section for suggestions on ways to engage students

STEP 3

ENGAGE STUDENTS

• When addressing potential candidates you need to have two presentations ready

• The first is your “elevator” speech that summarizes the opportunity in 30 seconds

• The next presents the program in greater detail

• Use the tools in this kit to provide an in-depth review of the opportunity that Mopar CAP and Mopar CAP LOCAL provide

STEP 2

HONE YOUR MESSAGE

• Keep in mind the ideal candidate that you’re seeking

• This will help guide your efforts and influence who you sponsor

• See suggestions on the next page regarding the type of candidates to recruit

STEP 1

DEFINE THE IDEAL CANDIDATE

Recruiting and Promotion (Students and Schools)Steps to Successful RecruitingMopar® CAP offers an excellent way to grow Technicians, but it’s up to you to start the process by recruiting potential students. This is an important effort, because the better the candidate selected, the better the long-term result. Managers should be consistently recruiting from multiple sources to ensure a steady stream of candidates. Follow the suggestions in this section to implement a recruiting plan.

36

Success Depends on Getting Good Candidates The profile of a future Technician has many of the same qualities that you see in successful Technicians today. When looking for candidates, keep these qualities in mind.

• Mechanical aptitude – Walter P. Chrysler started as a mechanic and attributed his success to his love of working with mechanical things. Look for someone who is passionate about cars and trucks and is driven to know how they work

• Hard worker – Being a Technician is hard work. You must use both your mind and your body to get the job done right. Look for candidates who don’t shy away from the harder parts of the job and can demonstrate a history of success at their current level

• Tenacious – Diagnosing a vehicle problem isn’t always easy or obvious. It takes time and dedication to seek out the cause of a problem. This is an important quality in any successful Technician

• Winning attitude – Attitude is everything in work and in life. You’ll know when you see it

Look for candidates who “Bring Their A Game” – Great Attitude and Aptitude

Leverage Mopar® CAP Website with Digitally Savvy Student AudienceFCA promotes the program on a national level through the MoparCAP.com website and can be a good tool to point out to potential students. The site features detailed information on the program and is a comprehensive resource for the Mopar CAP program. Take a minute to review the site and be ready to answer any questions potential students may have.

MoparCAP.com is a comprehensive resource for students, dealers and schools.

37

Honing Your Message – A Good Deal for Dealers and Students Clearly Mopar® CAP provides benefits to dealers, but there are many for students, too. When talking to recruits, and possibly their parents, point out the value and potential of the Mopar CAP program – particularly on the primary benefits surrounding low cost and career potential.

Student Debt Continues to Climb, While a College Degree Doesn’t Automatically Ensure SuccessIt’s no secret that many college graduates today are saddled with high student loan debt and, if their degree is not in demand, they may experience unemployment or underemployment – forced to accept jobs that are out of their field of study.

In the long run having a college degree is a good thing, assuming that you work in an area that pays well and is hiring. But it’s not the only option. A program like Mopar CAP provides a firm foundation and real-world experience upon which to build a successful career in automotive technology without the added expense of a four-year degree.

Automotive Technology a Growing FieldIt’s important that prospective Mopar CAP students understand

that automotive technology is a growing field and demand for trained Technicians has no end in sight. Over the next five years, we forecast the need for over 5,000 Technician positions available nationwide. Plus, it’s a job that can never be outsourced to cheaper labor in other countries.

Value the Mopar CAP WayAccording to the Wall Street Journal, the class of 2014 is the most indebted class ever – with an average of $33,000 per student – and promises to increase for next year’s class. For some, this debt makes sense – assuming you can land a good paying job in a growing, in-demand field. For many others, that kind of debt does not make long-term sense.

In today’s economy, what a student studies ultimately matters a lot more than how long he or she studies it.

Primary Benefits At-a-Glance• Affordable, less of a need for massive student loans

• Trained Technicians are in demand NOW!

• Automotive technology is a growing field with significant future potential

• Potential career growth into service management

• Work with advanced technology

• Job cannot be outsourced to another country

Mopar CAP Student Mechanical Engineering University Student

Tuition and Fees Net Cost $5,060* (often paid by dealer) $58,382‡ (paid by student)

Average Student Loan Debt N/A $33,000¥

Starting Pay $20,810** $52,030**

Pay at 20+ Years of Experience $60,070** $93,600**

* Community college in-state tuition example. Note: Tuition varies by school and residency. ‡ Public State college in-state tuition example. Note: Tuition varies by school and residency. ¥ Wall Street Journal, class of 2014 average student debt per student ** Bureau of Labor Statistics

38

Making the Case with Potential StudentsThis kit includes promotional materials to help make the Mopar® CAP case with potential students. When meeting with students or their parents, remember to use the tools provided in this kit.

• PowerPoint presentation – This is useful for addressing a larger audience at an event. You can also use a print out to walkthrough the benefits with a smaller audience. NOTE: presentations are provided for both Mopar CAP and Mopar CAP LOCAL. Go to “Mopar CAP” link in DealerCONNECT under the Training Tab to access a copy

• Brochure – The brochure summarizes the Mopar CAP and Mopar CAP LOCAL programs and is an excellent way to get the message out. Copies have been provided in the kit. If you need additional copies, go to the “Mopar CAP” link in DealerCONNECT under the Training Tab or contact Mopar CAP administration at [email protected]

• Press Release Samples – We have also included a series of communications that you can use to announce MoparCAP or MoparCAP LOCAL school partnerships in your area

48

Contact: Your Dealership

Phone: (xxx) xxx-xxxx

Fax: (xxx) xxx-xxxxYour Street Address

Your City, Your State, Zip

Your Web address

Press Release Sample #3

[Your Dealership] Announces Partnership with [Insert Educational Facility]

Students Cash in on Their Passion While Dealership Builds for the Future

Your City, Month Day, Year: It promises to be a win-win situation for [Your Dealership] and [Insert Educational

Facility], but for the students who take part in the Mopar® Career Automotive Program LOCAL (Mopar CAP

LOCAL), it’s an opportunity to cash in on their passion. The partnership provides students with the opportunity

to learn from an FCA US LLC-provided curriculum, all while earning a wage at the same time.

What is Mopar CAP?Established in 1984, Mopar CAP is an Automotive Technician training-internship program that provides

FCA US dealerships with talented Service Technicians, capable of servicing today’s complex vehicles.

Mopar CAP LOCAL includes valuable internship experience at [Your Dealership], along with the

FCA US-provided curriculum taught at [Insert Educational Facility]. Offering on-site training at the dealership

and under the direction of a master (mentor) mechanic, students rotate class time and dealership time as they

fulfill the training requirements.

During the internship, students earn while they learn, pocketing a paycheck for time spent at the dealership,

shadowing a mentor mechanic while working skill level-appropriate jobs. Following completion of the

program, Mopar CAP grads can quickly transition from part-time to full-time employment with the dealership

and begin settling into their new career.

While the program is currently offered at more than 30 community colleges nationwide, FCA’s latest effort

allowing dealerships to partner with local technical schools and community colleges is one way the dealerships

can train and retain skilled Automotive Technicians of tomorrow.

There is no better time than now for you to become an integral part of an industry that is at the leading edge

of technology, and is looking for well-qualified people to enter the automotive service industry. If you have a

passion for cars, computers and enjoy solving complex issues, Mopar CAP is the program for you.

Visit the Mopar CAP website at MoparCAP.com, or contact [Your Dealership] at (XXX) XXX-XXXX for specific

information regarding the Mopar CAP program through [Insert Educational Facility].

47

Contact: Your DealershipPhone: (xxx) xxx-xxxx

Fax: (xxx) xxx-xxxxYour Street Address

Your City, Your State, ZipYour Web address

Your DealershipPress Release Sample #2

[Your Dealership] Announces Mopar® CAP Availability

New Technician Begins Career At Local Dealership

Your City, Month Day, Year: [Your Dealership] is proud to announce that [Insert name] recently completed the

Mopar CAP training program through [Insert Educational Facility].

Established in 1984, Mopar CAP is an Automotive Technician training-internship program that provides

FCA US LLC dealerships with talented Service Technicians, capable of servicing today’s complex vehicles.

Mopar CAP includes valuable internship experience at [Your Dealership], along with the FCA US-provided

curriculum taught at [Insert Educational Facility]. Offering on-site training at the dealership and under the

direction of a master (mentor) mechanic, students rotate class time and dealership time as they fulfill the

training requirements.During [his or her] internship, [Insert Name] attended classes at [Insert Educational Facility] while also

working part time at the dealership, shadowing a mentor mechanic while working on skill-level appropriate

jobs. Following completion of the program, [Insert name] will begin [his/her] full time position with [Your

Dealership].Anyone interested in the program should go to the MoparCAP.com website or contact a local Mopar

CAP school.

46

Contact: Your DealershipPhone: (xxx) xxx-xxxxFax: (xxx) xxx-xxxx

Your Street AddressYour City, Your State, ZipYour Web address

Your Dealership

Press Release Sample #1[Your Dealership] Announces Mopar® CAP AvailabilityStudents Cash in on Their Passion While Dealership Builds for the FutureYour City, Month Day, Year: If you’re looking for a quick and affordable way to build a career in the automotive

repair industry, look no further than [Your Dealership] and its participation in the Mopar Career Automotive

Program (CAP).

Partnering with [Insert Educational Facility], qualified students have the opportunity to learn automotive repair

from the ground up, all while earning a wage at the same time.What is Mopar CAP?Established in 1984, Mopar CAP is an Automotive Technician training-internship program that provides

FCA US LLC dealerships with talented service Technicians, capable of servicing today’s complex vehicles.

Mopar CAP includes valuable internship experience at [Your Dealership], along with the FCA US-provided

curriculum taught at [Insert Educational Facility]. Offering on-site training at the dealership and under the

direction of a master (mentor) mechanic, students rotate class time and dealership time as they fulfill the

training requirements.

During the internship, students earn while they learn, pocketing a paycheck for time spent at the dealership,

and shadowing a mentor mechanic while working on actual customer vehicles. Following completion of the

program, Mopar CAP grads can quickly transition from part-time to full-time employment with the dealership. Program Availability[Your Dealership] currently has X positions open within the Mopar CAP program. Those interested in

potentially taking part in the program are asked to contact [Insert Name] at (XXX) XXX-XXXX by [Insert Date].

39

Student Recruiting Activities Here are a number of ideas to consider when recruiting for the best possible candidates.

Meet with Local Schools (colleges, high schools, tech schoolsMeeting with the local guidance counselor or administrator of the automotive technology curriculum.

• Volunteer to sponsor an “interest event” at the school by bringing in a Challenger (Hell Cat if available) and an Automotive Service Technician to talk about today’s performance, dismantle the “just a mechanic” mentality, talk about the career, and perks of being an Automotive Service Technician with FCA

• Sponsor diagnostic competition – Supply a disabled vehicle for students to diagnose. Offer a prize for the first team to properly diagnose the vehicle. Service Technicians can provide added detail on the fix and review the Mopar® CAP, Mopar CAP LOCAL programs

Get Active in the CommunityThe more contacts you make the greater your network of potential candidates expands.

• Distribute brochures (included in kit) to your local Area Chamber of Commerce

• Contact local TV stations to run a segment about the program and the job openings you have

• Approach specialty market TV stations to reach other underrepresented populations, such as Latino viewers

• Have managers and key Technicians distribute buzz cards to auto/tech-related businesses in the community:

» Car washes

» Oil change businesses

» Tire/Brake shops

» Auto detailing businesses

» Car stereo shops

» Mom and pop used car lots

» Best Buy, targeting Geek Squad employees (for example)

Offer Part Time Entry Level Technician WorkThis way you can evaluate candidates prior to advancing to Mopar CAP/Mopar CAP LOCAL.

• Institute a family and friends Technician referral program that offers an incentive for each referral hired. This kind of approach will effectively turn your entire dealership into a recruiting team

School or in-dealership events engage potential students and give them a real-world look at what it’s like to be a Technician.

Brochures and Buzz Cards are included in your dealer kit ready for distribution.

40

Conduct in-Dealership Open House/ClinicThis is an excellent chance to promote the Mopar® CAP and Mopar CAP LOCAL opportunity and identify candidates.

• Offer pizza and a review of the latest automotive technology

• Technicians describe their jobs and the type of high tech equipment they use everyday

• Highlight the Mopar CAP/Mopar CAP LOCAL programs

• Have job applications ready

Getting the Word Out• Promote Mopar CAP/Mopar CAP LOCAL on

your dealership website as well as other social media sites like Facebook, Twitter, and LinkedIn

• Run classified, weekly, or weekend ads in news publications

• Share brochures with schools, businesses, local organizations and interested students (See Dealer Kit for brochure copies)

• Hand out “buzz cards” to schools, businesses, local organizations, and interested students (See Dealer Kit for buzz cards)

• Integrate Mopar CAP offering into current advertising efforts. Include Mopar CAP/CAP LOCAL logo and mention that you are always looking for great Technician candidates

• Offer a referral incentive to local businesses. For each referral, offer local business owners a discount on service for their help

Welcome potential students with a fun in-dealership event.

Buy an Ad, Get Some PressIn exchange for an ad with your local news organization, ask for a feature article on your dealership, the Mopar CAP/Mopar CAP Local program, and how it will ultimately benefit the community in the form of jobs and economic development.

Remember: Think outside the box and get creative to get the attention you deserve.

41

Growing Latino Market Broadens Pool of Potential CandidatesLatinos are the largest and fastest growing minority group in the nation, and should be a part of your recruiting plan. According to the 2010 Census, 50.5 million Americans identify as Latinos, representing more than 16 percent of the US population. In fact, in seven states – Arizona, California, Colorado, Florida, Nevada, New Mexico, and Texas – Latinos represent more than 20 percent of the population, and their numbers are growing in every state.

Engaging these families in considering the Mopar CAP program is a significant opportunity for both parties. Here are some ideas for attracting Latino and other underrepresented cultures to the Mopar-CAP program:

Recruiting candidates from underrepresented populations in your area

• Meet with a diversity office of a local college

• Identify and target colleges that are affiliated with the Hispanic Association of Colleges and Universities (HACU)

• Partner with Hispanic Employee Affinity and Network Groups

• Partner with SER-Jobs for Progress National, Inc. This is the largest organization dedicated to improving quality of life for Hispanics, and serves over 1.2 million people

• Keep bilingual brochures at service desks that outline the opportunities to work at your dealership. Also include bilingual help wanted signs in Service Advisor areas

Sample FCA Performance Institute web course in Spanish is just one of many courses offered in multiple languages, broadening your audience of potential new Technicians.

FCA Performance Institute Courses Offered in Variety of Languages

• 60 percent of FCA’s technical curriculum is available in Spanish

• This option allows you to recruit Technicians from local Latino populations

• In addition to the Latino population, the workforce continues to diversify. That’s why courses are offered in a variety of languages

42


ASSIGN CHAMPION AND PLAN


• This is an important step that should have ongoing commitment from someone in a lead role

• Provide copy of Dealer Kit for review

• Identify recruiting plan • Identify the ideal candidate and best ways to find and approach

MESSAGE

• Hone your message • Review marketing materials and prepare to discuss features and benefits of the program with candidates and supporting personnel

• Familiarize with promotional materials

• Review marketing materials included in the Kit

PROMOTE WITH LOCAL SCHOOLS

• Meet with high school administrators (guidance counselors)

• Review the features and benefits of the program and ask for their support identifying good candidates

• Promotional materials included in dealer kit to review with school

• Offer to attend/sponsor a career day

• Offer to attend/sponsor a career day or an open house conducted by the school

ENGAGE COMMUNITY

• Establish dealership open house/clinic/competition

• Set date, budget and agenda of activities

• Plan for food/refreshments as budget allows

• Identify Technician presenters

• Promote event

• Offer prizes for attendance as budget allows

• Distribute brochures/buzz cards

• Distribute to potential candidates as identified

• Engage local press • Engage local press organizations about the program and job openings

• Offer part time jobs • Promote entry level part time jobs to evaluate potential candidates

EXISTING MARKETING EFFORTS

• Incorporate Mopar CAP/CAP LOCAL into existing marketing efforts

• Add job openings and availability of Mopar CAP to current advertising and promotional efforts

Steps to Recruit StudentsKeep these steps in mind when recruiting students.

43

FAQs – Recruiting and PromotionIs recruiting important?Recruiting new students is very important to the successful implementation and ongoing use of Mopar® CAP/Mopar CAP LOCAL. Without an active recruiting effort, you cannot ensure a steady number of students to meet future market needs.

Is there one recruiting area that is more effective than another?It depends on your market and the population of available candidates. The goal should be to use a variety of recruiting approaches and evaluate quarterly what is working and what is not.

What should I expect in terms of cost to recruit effectively?Because the needs vary by market, your budget will vary. The FCA Performance Institute has provided a variety of marketing materials for your use in this kit to reduce cost overall.

Do I really need to assign a lead recruiter?Yes. We recommend that a lead recruiter be assigned. By doing so, you ensure that the activities will be well coordinated and consistent.

Where can I get additional copies of marketing materials like the brochure?Go the Mopar CAP portal on DealerCONNECT to download and print pdf marketing materials.

Notes

44

Notes

Press and Community Relations

45

46



Your Dealership


[Your Dealership] Announces Mopar® CAP AvailabilityStudents Cash in on Their Passion While Dealership Builds for the Future

Your City, Month Day, Year: If you’re looking for a quick and affordable way to build a career in the automotive repair industry, look no further than [Your Dealership] and its participation in the Mopar Career Automotive Program (CAP).

Partnering with [Insert Educational Facility], qualified students have the opportunity to learn automotive repair from the ground up, all while earning a wage at the same time.

What is Mopar CAP?Established in 1984, Mopar CAP is an Automotive Technician training-internship program that provides FCA US LLC dealerships with talented service Technicians, capable of servicing today’s complex vehicles. Mopar CAP includes valuable internship experience at [Your Dealership], along with the FCA US-provided curriculum taught at [Insert Educational Facility]. Offering on-site training at the dealership and under the direction of a master (mentor) mechanic, students rotate class time and dealership time as they fulfill the training requirements.

During the internship, students earn while they learn, pocketing a paycheck for time spent at the dealership, and shadowing a mentor mechanic while working on actual customer vehicles. Following completion of the program, Mopar CAP grads can quickly transition from part-time to full-time employment with the dealership.

Program Availability[Your Dealership] currently has X positions open within the Mopar CAP program. Those interested in potentially taking part in the program are asked to contact [Insert Name] at (XXX) XXX-XXXX by [Insert Date].

Press and Community RelationsThe Importance of Press and Community RelationsUse the power of the press to promote your dealership’s commitment to the Mopar® CAP/Mopar CAP Local program. It’s a credible way to reach the community, including educational institutions and students alike without spending any advertising dollars. Included in this Kit are press releases to send to local press outlets at key press-worthy events.

Press releases1. Announcing Mopar CAP Availability – This press release

features your involvement in the Mopar CAP program and any current open positions.

2. Announcing Recent Mopar Graduates – This press release notifies the community that one of your student Technicians has completed the program. This reinforces that your dealership places importance of Technician training and developing people into automotive professionals.

3. Announces Partnership with Educational Facility (Mopar CAP LOCAL) – This press release should be used when an educational institution agrees to offer the Mopar CAP LOCAL curriculum.

Consider sending the enclosed press releases to local news outlets. You can announce the program and get positive press

for your dealership – cost free.

46



Your Dealership


[Your Dealership] Announces Mopar® CAP AvailabilityStudents Cash in on Their Passion While Dealership Builds for the Future

Your City, Month Day, Year: If you’re looking for a quick and affordable way to build a career in the automotive repair industry, look no further than [Your Dealership] and its participation in the Mopar Career Automotive Program (CAP).

Partnering with [Insert Educational Facility], qualified students have the opportunity to learn automotive repair from the ground up, all while earning a wage at the same time.

What is Mopar CAP?Established in 1984, Mopar CAP is an Automotive Technician training-internship program that provides FCA US LLC dealerships with talented service Technicians, capable of servicing today’s complex vehicles. Mopar CAP includes valuable internship experience at [Your Dealership], along with the FCA US-provided curriculum taught at [Insert Educational Facility]. Offering on-site training at the dealership and under the direction of a master (mentor) mechanic, students rotate class time and dealership time as they fulfill the training requirements.

During the internship, students earn while they learn, pocketing a paycheck for time spent at the dealership, and shadowing a mentor mechanic while working on actual customer vehicles. Following completion of the program, Mopar CAP grads can quickly transition from part-time to full-time employment with the dealership.

Program Availability[Your Dealership] currently has X positions open within the Mopar CAP program. Those interested in potentially taking part in the program are asked to contact [Insert Name] at (XXX) XXX-XXXX by [Insert Date].

47



Your Dealership


[Your Dealership] Announces Mopar® CAP AvailabilityNew Technician Begins Career At Local Dealership

Your City, Month Day, Year: [Your Dealership] is proud to announce that [Insert name] recently completed the Mopar CAP training program through [Insert Educational Facility].

Established in 1984, Mopar CAP is an Automotive Technician training-internship program that provides FCA US LLC dealerships with talented Service Technicians, capable of servicing today’s complex vehicles. Mopar CAP includes valuable internship experience at [Your Dealership], along with the FCA US-provided curriculum taught at [Insert Educational Facility]. Offering on-site training at the dealership and under the direction of a master (mentor) mechanic, students rotate class time and dealership time as they fulfill the training requirements.

During [his or her] internship, [Insert Name] attended classes at [Insert Educational Facility] while also working part time at the dealership, shadowing a mentor mechanic while working on skill-level appropriate jobs. Following completion of the program, [Insert name] will begin [his/her] full time position with [Your Dealership].

Anyone interested in the program should go to the MoparCAP.com website or contact a local Mopar CAP school.

48




[Your Dealership] Announces Partnership with [Insert Educational Facility]Students Cash in on Their Passion While Dealership Builds for the Future

Your City, Month Day, Year: It promises to be a win-win situation for [Your Dealership] and [Insert Educational Facility], but for the students who take part in the Mopar® Career Automotive Program LOCAL (Mopar CAP LOCAL), it’s an opportunity to cash in on their passion. The partnership provides students with the opportunity to learn from an FCA US LLC-provided curriculum, all while earning a wage at the same time.

What is Mopar CAP LOCAL?Mopar CAP is an Automotive Technician training-internship program that provides FCA US dealerships with talented Service Technicians, capable of servicing today’s complex vehicles. Mopar CAP LOCAL includes valuable internship experience at [Your Dealership], along with the FCA US-provided curriculum taught at [Insert Educational Facility]. Offering on-site training at the dealership and under the direction of a master (mentor) mechanic, students rotate class time and dealership time as they fulfill the training requirements.

During the internship, students earn while they learn, pocketing a paycheck for time spent at the dealership, shadowing a mentor mechanic while working skill level-appropriate jobs. Following completion of the program, Mopar CAP LOCAL students can quickly transition from part-time to full-time employment with the dealership and begin settling into their new career.

While the program is currently offered at various community colleges nationwide, FCA’s latest effort allowing dealerships to partner with local technical schools and community colleges is one way the dealerships can train and retain skilled Automotive Technicians of tomorrow.

There is no better time than now for you to become an integral part of an industry that is at the leading edge of technology, and is looking for well-qualified people to enter the automotive service industry. If you have a passion for cars, computers and enjoy solving complex issues, Mopar CAP LOCAL is the program for you.

Visit the Mopar CAP LOCAL website at MoparCAP.com, or contact [Your Dealership] at (XXX) XXX-XXXX for specific information regarding the Mopar CAP program through [Insert Educational Facility].

Visit MoparCAP.com today for more information and to locate nearby Mopar CAP schools.

Date post:	18-May-2020
Category:	Documents
Upload:	others
View:	4 times
Download:	0 times

Technician Hiring Programs • Promotional Resources...certification process New Hire Technical...

Documents