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UNIVERSITI KUALA LUMPUR

BUSINESS PLANMPU3232 Technopreneurship

(Semester Jan 2015)

Project Title:

amin! "i! an# $om%&ter 'esto%

Team Name:

I#eal Tec S#n B#

*oama# +a,i-&l Bin *o# +ana,i.5221111/1//. BNS (Lea#er)

*&amma# ai Bin *o# Basir.5221111/15. BNS

N&r 'ania Binti *o# asin.5221311/033. BSE

N&r&lAin Binti A4#&lla Sani.5221311/0/. BSE

*o4ile : 016221102 (Lea#er)

E6mail : -ai73138!mail9com (Lea#er)

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B

il

Name Page

1 Executive Summary 3

2 Introduction To The Company 41!3 "ar#eting Program 2$2%4 "anagement Team 2!3$

& 'inancial Pro(ection 313%) Conclu*ion 3!+ ,ppendice* 4$

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2-$ INT/CTIN T T5E C"P,N

2-1 C"P,N B,C67/N

2.1.1 Company ame

Our company name is Ideal Tech dn 3hd which is sell custom gaming rig andcomputer desktop to customer. This company pro(ide technology based product.e put our company name 4Ideal5 re%er to customer. Our company will gi(ecustomer the idea or option to build their gaming rig and computer desktop basedon what they wants because our company pro(ide (arious o% product and designto build gaming rig and computer desktop. e&t is 4Tech5 which is re%er totechnology. owadays people use technology to communicate and do work. oour company %ollow the 6ow o% customer that use the technology nowadays.

2.1.2 egistration

Ideal Tech is dn 3hd Company which is sell rig and computer desktop tocustomer. o, our company use )orm ! to register the company in CompaniesCommission o% "alaysia 7"8.

Procedure and re*uirement to register and open the company is9:

1. The owner must "alaysia citi;en or permanent residents and abo(e 1H5 7isten, H(aluate, !spire, >esign, Hngineer andender8 approach is success%ully implemented based on these core (alues.

isten9 e listen to customerMs concerns, problems, re*uirements, allpro-ect details, o(erall e'ect on production, assembly, and pro/tability. elisten and understand all pro-ect re*uirements be%ore we mo(e to any%urther steps.

H(aluate9 e then proceed to e(aluate needs, re*uirements, currentparameters, restrictions, and ob-ecti(es to set the o(erall goals %or anypro-ect.

!spire9 Once we set the goals %or your pro-ect, we aspire to meet those

ob-ecti(es, inno(ate solutions, and e&ceed e&pectations.

>esign9 Our aspiration to meet your ob-ecti(es and e&ceed e&pectationslead to multiple solutions and inno(ati(e options to design your products.e show you bene/ts, options, ad(antage?disad(antages o% all options.

Hngineer9 Hngineering o% any pro-ect is the real key to success in meetingall re*uirements o% structure, tooling, manu%acturing, assembly, andmarketing. Hngineering is our strength and see how to make it integral parto% your success.

ender9 !%ter /rst /(e steps, we can manage any rapid prototyping, pro-ectmanagement o% tooling?/nal moulding, packaging, PP!P, physical testing,

custom application de(elopment or manu%acturing solutions etc. %or yourproducts.

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2.2.2 Product and er(ices O'ered

Computer Chassis N !erocool

Computer Chassis : Corsair

11

Telumhite?3lack" 1

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"other3oard N !sus

!U FI"", "a& !"023 , >>0 02EE O(erClock:2 & PCIe 0.E &1B , 1 &PCIe 2.E &1B, :2 & PCI ,

1 & !T! H&press:@ & !T! B3?s

12

Carbide eriespec ed" 1LL

Obsidian eries 0AE>" 0@A

raphite BET hite" BLL

:Fuge ide Panelindows:)ront )an 9 12cm

H>:H&pansion bay 902& A.2A:!d(anceTechnologyH&tended 7!T8,"icro7!T8

:3rushed !luminium !ndteel:)ront )an 9 1@cm ed )an

:ear )an 9 12cm ed )an:H&pansion bay 92 & A.2A7!T8,"icro 7!T8

:Figh:loss PolycarbonatePanel:)ront )an &2 9 2Ecm 3lue

)an:ear )an 9 1@cm 3lue )an:H&pansion bay 90 & A.2A7!T8 ,"icro 7!T8

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2.E :@& U3 0.E , " 1>0 1BEE:1 & PCIe 2.E & 1B:2 & !T!0, 2 & !T!2:@ & U3 0.E, < & U3

2.E

:@ >>0 >I"":1 & PCIe 0.E & 1B, 1 &PCIe 2.E & 1B, 2 & PCIe 2.E& 1 , 0 PCI

:@ & !T!0:@ & U3 0.E, < & U3 2.E

:@ >>0 1BEE:1 & PCIe 0.E & 1B , 0 &PCIe 2.E &1 , 2 & PCI:B & !T!0

:@ & U3 0.E, 2 & U3 2.E:.1CF F>7 ealTek !udioCodec8

raphic CardN !U 7nJI>I!8

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!U T @E NOC" @EA

!U T AETI N OC" B1L

TI+H T BE" 120L

:2E@< "3 72b,>>A8 ,12< 3it

: Core Clock 9 1E00"F;: "emory Clock 9AEEE"F;:treamProcessor 9 0:ub &1

:2E@< "3 72 b,>>A8 ,12< 3it

: Core Clock 9 1E2:11AE"F;: "emory Clock 9 A@EE"F;:tream Processor 9 B@E"F;:>JI:> &2, F>"I &1 , >:ub&1

:@ELB "3 7@ b,>>A8 ,2AB 3it

: Core Clock 9 1E &1,F>"I &1,>isplayPort &1

raphic CardN !U 7!">8

!U N 2AE" 0LL

!U L N 2E N>C2OC" B0A

!U L N 2C2TOP" isplay Port &1

:2E@< "3 72b,>>A8 ,2AB 3it: Core Clock 9 LA "F;: "emory Clock 9 ABEE"F;:tream Processor 912isplay Port &1

:0E2 "3 70 b,>>A8 ,0"I &1 ,>isplay Port &1

Power upplyN )P

1@

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FH! AAE !TT" 1AL

!I>H BEE" 2BL

!UU" EE" 0LL

:2 =H! !!T=:AAE !TT:C!3H 9 2& PCIe B2Pin A& !T!Power 2& Pin "ole& 1& Pin )>>

:A =H! !!T=:BAE !TT:C!3H 9 2& PCIe B2 Pin B& !T! Power 0& Pin "ole& 1& Pin )>>

:A =H! !!T=:EE !TT:C!3H 9 @& PCIe B2 Pin & !T! Power @& Pin "ole& 1& Pin )>>

Fard >ri(e 7F>>8 : estern >igital

Central Processing Unit N Intel

1A

> Ca(iar 3lueAEE3" 1BL

> Ca(iar 3lue 1T3" 1LL

> Ca(iar 3lack 2T3"@BL

:2 =ears warranty:2EEP" ? 1B"3

:2 =ears warranty:2EEP" ? B@"3

:A =ears warranty:2EEP" ? B@"3

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ITH COH i0:@1AE" 0LE

ITH COH iA:@@BE" BBE

ITH COH i:@LE" 1ELE

Core?Threads 9 2 ?@peed 9 0.A F;

Core?Threads 9 @ ? @peed 9 0.2 N 0.@ F;

Core?Threads 9 @ ? >0, 1BEE "F;

"onitor : >H

1B

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2E5 F> monitor H>Code N H2E1@F" 00L

225 lass H> 7)ullF> IP8Code N 22@E" A1L

2@5 lass H> 7)ull F>IP8Code N 2@@E" B 1L2E& 1Eynamic8:3rightness 9 2AE cd?m2

7typical8:esponse Time9 mstypical 7ray to ray8:"a& Jiewing !ngle 9 1 1L2E &1Eynamic8:3rightness 9 2AE cd?m2

7typical8:esponse Time9 ms typical7ray to ray8:"a& Jiewing !ngle 9 1

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Ideal Tech dn 3hd is in business to pro(ide a (alue to e(eryone we ser(e. Ourgoal is to pro(ide *uality products and deli(er them in time. e are committed tosatis%y our customer re*uirements through continuous impro(ement and thecompliance o% our IOLEE192EEE.In order to support this policy, we ha(e established the %ollowing ob-ecti(es9

Gero >e%ects9 Care is taken during production and all products are thoroughlyinspected prior to shipping

1EES On Time >eli(eries9 e use a tracking system that is periodicallyre(iewed to inspect our deli(eries %rom the time an order is placed to /naldeli(ery

Continual Impro(ement9 Ideal Tech dn3hdis always looking %or new ways topro(ide the best (alue %or our customers.

IOLEE192EEE9 Our Ruality "anagement ystem is implemented throughoutour organi;ation.

2-3 B/SINESS ;C,TIN

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2-4 B/I;IN7

2.@.1 hop design

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2.@.2 arehouse and oKce design

Ideal Tech dn 3hd ha(e two 6oor o% building. )or the ground 6oor is shop. ocustomer want to buy directly they will come to the shop at the ground 6oor. Thesecond 6oor is warehouse and oKce. This 6oor ha(e @ room %or the >irectorOKcer, !dministrati(e OKcer, "arketing OKcer, and )inancial OKcer. There alsoha(e warehouse which is the product that our company order %rom supplier will bestore and packing at the warehouse be%ore display at the shop which is at the /rst6oor or ground 6oor.

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3-$ ",6ETIN7 P7,"

3-1 7ENE,; 0IE> ' P/CT

Ideal Tech dn 3hd is selling custom gaming rig and computer desktop tocustomer. Our company target customer is consumer market which mean the

customer that willing to build gaming rig and computer desktop they can order%rom our company to custom the rig and build the rig %ollow what customer wants.

There ha(e two target market which is consumer and business market and ourcompany choose consumer target market %or our product. o customer can orderto our company to build gaming rig and computer desktop %or the a'ordable priceand good per%ormance o% desktop and rig.

Ideal Tech Sdn Bhd

3-2 T,7ET ",6ET

0.2.1 Target market

Ideal Tech dn 3hd is the technology based company which is pro(ide gaming rig

and computer desktop %or customer. ow days, customer interested to gaming nomatter young or old. Technology now more ad(ance and e(ery people usetechnology. o our company try to be the best company that pro(ide technologybased which is by selling gaming rig and computer desktop to customer.

Ideal Tech dn 3hd target market %ocus to customer market which mean customerthat want to build gaming rig and computer desktop they can contact ourcompany to order and custom the rig based on their criteria that the customerwants. I% the rig already build, the customer can go and pick up rig by their own orour company will sent their rig to their house but only in +uala umpur area.

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0.2.2 "arket egmentation

>emographic segmentation9

Ideal Tech dn 3hd choose consumer segment %or our market segmentation thatmore %ocus to age category which mean our customer targets are amongteenagers and adults, range %rom 1B to 0A years old. Customer can ha(e gamingrig and computer desktop with a young age start %rom 1B years old with thelowest price and get the best per%ormance %or gaming mode.

)or the second market segmentation is income category. The customer$s incometarget are %rom "1EEE and abo(e to buy our products. )or customer that ha(ethe lowest budget "1EEE they can ha(e gaming rig and computer desktop.Customer can upgrade their per%ormance o% their rig i% they want and get bestper%ormance %or gaming. )or customer that ha(e income abo(e "1EEE permonth, they can order to our company %or build the gaming rig with the best and

smooth per%ormance.

3-3 ",6ETIN7 P;,N

0.0.1 Product Concept?Product >escription

3randing

3rand ame !sus, Intel, !eroCool, Corsair, !sock, )P, >ell, kill,estern >igital

3rand "ark

Ruality)or our product which is gaming rig and computer desktop ha(e good

*uality. Our product is reliability and always show best per%ormance in

gaming mode. e build rig and computer desktop with high *uality and

good brand o% product such as !sus, >ell, Intel and others. o this product

is the best product and it$s hard to broken.

>esign, packaging, labellingIn the design side, customer can choose how their rig or computer desktop

that they want. )or e&ample computer desktop, customer can choose

whether they want the big si;e o% the small si;e and it$s depend to

customer wants. Customer also can choose the design o% their rig and Ideal

Tech Company can pro(ide it to what they want.Ideal Tech dn 3hd packaging by using bo&. The gaming rig and computer

desktop will be put in the bo& %or protection. o the rig and computer

desktop will sa%e %rom broken. The other reason our company use the bo&as our packaging is %or attracti(e to customer, so customer will attract with

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the neatness o% our product in the bo&. Technology product is sensiti(e, so

we put our product in the bo& to pre(ent and minimi;e the impact o% our

product when it %all down.Our company prioriti;es the sa%ety to customer. o Ideal Tech dn 3hd use

labelling to in%orm the instruction %or usage so the customer will know how

to use it. Our company also use label o% warning the customer o% potential

ha;ards. e also include the certi/cation o% our company at the bo& as our

labelling. Pricing

)or the pricing, Ideal Tech dn 3hd use cost:based pricing %or pricing

strategy. hich mean, our total cost per unit will be plus pro/t margin and

get the price o% our product. !%ter sales ser(ices

Ideal Tech dn 3hd pro(ide a%ter sales ser(ice to customer. o customer

that ha(e problem with their rig or computer desktop they can contact our

company and sent it to our company to repair. Ideal Tech will pro(ide a

good ser(ices to customer, i% customer ha(e problem about our product,

they can contact our helpline or they can sur% to our customer ser(icewebsite %or in%ormation on problem.

0.0.2 "arket i;e

The total potential purchase o% target market re%ers to the market si;e. Ourcompany is located in Pandan Indah,+uala umpur. e ha(e identi/ed the annualmarket si;e o% computer industries to be "1EEri(e 7F>>8Central Processing Unit 7CPU8andom !ccess "emory 7!"8"onitor

1EEE

Total Per >ay "0AEE

20

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Product Per "onth 8":7,"IN7 I7 ,N C"P/TE

ES6TP

BEEEE

SIN7;E P/CT

Computer Chassis"otherboard

raphic CardPower upplyFard >ri(e 7F>>8Central Processing Unit 7CPU8andom !ccess "emory 7!"8"onitor

2@EEE

Total Per "onth "ri(e 7F>>8Central Processing Unit 7CPU8andom !ccess "emory 7!"8"onitor

2

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OT !nalysis

Ideal Tech dn 3hd

STEN7T5 >E,6NESS

trategic place

!'ordable price

Figh *uality o% product

Jariety o% product

o branches

)ocus to game player

!tom Computer dn 3hd

STEN7T5 >E,6NESS

)ast ser(ices

trategic place

H&pensi(e product

o (arious o% product

!sashi Technology dn 3hd

STEN7T5 >E,6NESS

Hstablish %or more than three

year ood *uality o% product

3ad ser(ices

Product not update

2A

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0.0.@ "arket hare

"arket hare 7"1EEri(e 7F>>8Central Processing Unit7CPU8andom !ccess "emory7!"8"onitor

1

1 1

111

1

22

10

2@1

Total 8": Per "onth 0AEE

AEEE

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7,"IN7 I7 ,N

C"P/TE ES6TP A

/nit

0 @ B A A B

SIN7;E P/CT A

/nit

Computer Chassis

"otherboardraphic CardPower upplyFard >ri(e 7F>>8Central Processing Unit7CPU8andom !ccess "emory7!"8"onitor

11

1

@

A

21

201A 8Central Processing Unit7CPU8andom !ccess "emory7!"8"onitor

222

0221E

10A

1E

A

1E12A1

BA1E

11

12

1

111

1E2E

1E20

10

1

Total 8": Per "onth 0EEAEE

@EEEEE

@2EEEE @2AEEE @0AEEE @@EEEE

Product @anuary

'e

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andom !ccess "emory7!"8"onitorTotal 8": Per "onth @AEEEE @AAEEE @BEE

EE@EEEE @ri(e 7F>>8Central Processing Unit7CPU8andom !ccess "emory7!"8"onitor

122@2E

0E

1E

1E

@EAE

1E0E0E

@E

1E

BE

@AE

@EBE0E1A

@E0EAE

AE

Total 8": Per "onth AEEEEE

A2EEEE

A0EEEE AAEEEE ABEEEE ABAEEE

Product @anuar

y

'e

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SIN7;E P/CT A

/nit

Computer Chassis"otherboardraphic CardPower upplyFard >ri(e 7F>>8Central Processing Unit7CPU8andom !ccess "emory7!"8"onitor

BE

AE

@E

AE

AEAE

1E@E

0E

@EAEBE

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4-2 IECTS N,"E ,N B,C67/N

ame "ohamad Fa/;ul 3in "ohd Fana/!ge 2BRuali/cation 3achelor in Computer "anagementH&perience "anage >atabase

Fandle network cabling pro-ect>esigning Physical and ogical Topology"aintaining er(er and etwork >e(ice

hare hold %rom othercompany, (alue andpercentage o% ownership

2AS

et asset (alue "1EEEEEpeciali;ation "anagement and >esigning Physical and ogical

Topology

4-3 ",IN ST,'' N,"E ,N B,C67/N

ame "uhammad Gaki 3in "ohd 3asir!ge 2BRuali/cation 3achelor in etworking ystemH&perience etup ! and ! topology pro-ect

Troubleshoot computer so%tware and hardwareTechnician

hare hold %rom othercompany, (alue andpercentage o% ownership

2AS

et asset (alue "1EEEEEpeciali;ation Create and designing ! and !

Fardware and o%tware troubleshooting

ame ur >aniah 3inti "ohd =asin!ge 2BRuali/cation 3achelor o% 3usiness 7"arketing8H&perience >e(elop and implement marketing strategy

"anaging a team o% marketing e&ecuti(es andassistants

hare hold %rom othercompany, (alue andpercentage o% ownership

2AS

et asset (alue "1EEEEEpeciali;ation Promotion strategy

"arketing management

ame urul!in 3inti !bdullah hani!ge 2B

Ruali/cation 3achelor o% 3usiness 73anking and )inance8H&perience !nalysing competitors and market trends

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)ormulating strategic and long:term business plans"anaging a companyMs /nancial accounting

hare hold %rom othercompany, (alue andpercentage o% ownership

2AS

et asset (alue "1EEEEE

peciali;ation "anage income statement, balance sheet, andcash 6ow

4-4 @/STI'IC,TIN N ",N,7E"ENT TE,"

Ideal Tech dn 3hd management team is the good team. !ll that in(ol(e in thiscompany ha(e their own responsibility, cooperation and hardworking. In ourcompany there ha(e @ people that manage the company which is "ohamadFa/;ul 3in "ohd Fana/ as a >irector o% Ideal Tech dn 3hd, "uhammad Gaki 3in"ohd 3asir as an !dministrati(e OKcer, ur >aniah 3inti "ohd =asin as a

"arketing OKcer, and urul!in 3inti !bdullah hani as a )inancial OKcer.

&-$ 'IN,NCI,; P@ECTIN

&-1 'IN,NCI,; 0E0IE>

A.1.1 Pro/t and oss tatement

IE,; TEC5 SN B5

P'IT ,N ;SS ST,TE"ENT

02

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1 @/; 2$1&3$ @/NE 2$1)

Total re(enue "1,EEepreciation "0

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IE,; TEC5 SN B5

P'IT ,N ;SS ST,TE"ENT

1 @/; 2$1)3$ @/NE 2$1+

Total re(enue "1,E0E,EEE 1EES

ess Cost o% oods old " @0A,02E @2.2S

7ro** Prot "&!4D)%$ A.epreciation "0E,EEE

Hlectricity "0,EEE

Insurance "1A,EE

Interest and bank charges "2

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"

BS F

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IE,; TEC5 SN B5

P'IT ,N ;SS ST,TE"ENT

1 @/; 2$1+3$ @/NE 2$1%

Total re(enue "1,Eepreciation "2A,EEE

Hlectricity "0,0EE

Insurance "1B,EEE

Interest and bank charges "2

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"

BS F

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A.1.0 3alance heet

0

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)-$ CNC;/SIN

)or the conclusion, Ideal Tech dn 3hd will meet the goal and ob-ecti(e to open companythat customer can build their custom computer desktop. In order to start up Ideal Tech

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Company, we use our own capital and make loan %rom bank. Ideal Tech company priorityis customer satis%action, with that we pro(ide ser(ice installation desktop to customerwho buy complete part to build one desktop. Our main target customer is a gamerbecause we sell gaming desktop.

Ideal Tech Company will make sure in the ne&t /(e years, we will open new branch

around +uala umpur because %ollowing pro-ections, Ideal Tech Company will grow AEpercent o(er /(e years. ith the e&perience we ha(e, we will compete with !TO"computer and !sashi Technology in +uala umpur to be the top stop in the market.

"ore, Ideal Tech Company use well know product such as !sus, !srock, >ell to attractcustomer because the product ha(e high *uality. O% course the product ha(e a warrantybecause we only pro(ide new hardware to customer. !nd i% there is problem with thedesktop, customer -ust ha(e to come to our shop and we will /& the problem because weha(e e&perience worker about the computer problem.

ast but not least, we hope this 3usiness Plan accepted and Ideal Tech belie(e that thereis no compromise between doing a good business and being a good business. Ideal Techaim to go beyond pro/table and good reputation in market. Ideal Tech Company will take

this e&citing opportunity to get in on the ground 6oor o% company with unlimited growthpotential.

+-$ ,PPENICES

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