today’s presenter: Robert Hubley

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Robert HubleySolutions Director

As the Solutions Director for Randstad Technologies, Rob Hubley avails his 14+ years of experience in web, mobile and application development, and software consulting services to drive sales with a focus on Enterprise Web, Mobile & Digital. Rob has an extensive history developing new business, forging relationships with clients and cultivating sales channels across competitive markets.

Over the years, Rob has worked with clients large and small, across a variety of industries including software,telecomm/cable, retail, industrial and manufacturing. To Rob, the most rewarding part of his role is the chance to dig into the business opportunities and challenges his clients are experiencing and figuring out the best mix of technology, creativity and marketing to help them reach their goals.

Why optimize for mobility

Define your approach

Mistakes made when designing for mobile

Best practices for developing a mobile website

agenda

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Randstad Global Overview• $22.5 billion in global revenues

• 2nd largest HR services firm globally

• 4,500+ offices in 43 countries

• 100,000+ employees & 700,000 contractors

Randstad Technologies, a Randstad company• 40 years experience

• Delivers technology services across recruiting, consulting, projects and outsourcing

• 70+ offices in the US with 3 delivery centers

Differentiators• Best choice for flexible delivery of talent and solutions

• Measurable service excellence for client delivery and consultant retention

• Industry recognized thought leadership & innovation

 

Randstad overview

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Enterprise mobile and web solutions10-year track record successfully designing & building end-2-end web and mobile solutions for blue-chip clients

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Sourcing Option

Domain expertise

Cost-effective offshore mobile solutions

Agile development methodology

Variety of platforms & frameworks

• Mobility Strategy & Architecture

• Mobile Design & Development

• Cross-Platform Development

• Captive development centers in U.S., Córdoba, Argentina Lima, Peru & Eastern Europe

• Allows for 24 hour web and mobile development teams

• Scrum and Kanban

• Senior team leads are certified Agile Scrum Masters

• Quality Assurance

• Release Management & Application Maintenance

• Data/API Engineering & Integration

• Mobile Web/ HTML5

• Android

• iPhone/iPad

• Blackberry

• Sencha Touch

• jQmobi, jQTouch, jQuery Mobile

• Appcelerator/Titanium

• Google Web Toolkits

why optimize for mobility

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mobile usage• 91% of all American adults own a cell phone; 56% own a smart phone

[Source: Pew Research Center]

• 51% of mobile traffic is sent from mobile video [Source: Cisco]

• 31% of adults own a tablet device [Source: Pew Research Center]

• 23% of Americans now get news on a combination of at least 2 devices. [Source: Pew Research Center]

the statisticsmobile web access is expected to surpass desktop access by 2014

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Alyssa – please make two pie charts about these two statistics – you can put them on another slide.

mobile commerce• 41% of people have used a mobile

device to browse for a product after seeing it in a show or advertisement. [Source: eDigitalResearch]

• 53% of shoppers compare in-store prices to online prices while shopping [Source: Google]

• 25% of online retail transactions will take place on mobile by 2017 [Source: eMarketer]

mobile payments• The mobile payment industry is

forecasted to account for as much as $1 trillion in global transactions by 2015. [Source: Heavy Reading Networks Insider]

• 61% of US consumers believe that smartphone payments will eventually replace credit card payments for most purchases at stores. [Source: Harris Interactive]

the statisticswith more companies/industries realizing the power of mobile, it is only a matter of time before those that haven’t get left behind

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Allysa

What creative ways can you depict these stats.. Doesn’t need to be pie charts but maybe an interesting treatment of the numbers???? And shoppers (see below – we’ll talk)

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define your approach

• Mobile-Optimized Content

• Mobile Website

• Responsive Design

there are 3 main approaches to considerCome up with clear goals and a phased strategy for moving into the mobile space

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• Specific content, pages or forms are mobile-optimized

• This content is meant to be accessed via mobile

mobile-optimized content

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Examples:

donation form, sign-up page, or content that is mobile optimized by default

• Separate site, optimized for mobile

• Could be a full site, or with reduced content

• Often linked to main website

Examples:Mini-site with basic

information and key actions, campaign/program/event website or full mobile website

mobile website

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• One site that changes layout depending on the size of the browser/device

• Looks good on all devices

• Same content on all devices

responsive design

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Mobile Website• More control over look and functionality

• Reduced content is easier to digest

• Easy to create when starting with existing desktop site

• Can pull content from main site

Responsive Design • One website and theme to maintain

• One place to update content

• Easiest to include when building a new website

mobile website vs. responsive design

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common mistakes when designing for mobile

Not accounting for device width• Understanding maximum width of elements on the page

• Format HTML document to account for various screen sizes

Making users fill out long forms• Can be difficult and annoying on a mobile screen

• Focus on building simple forms

Not reconsidering content• Transferring content from the “big-screen” involves its own strategy

• Space and focus constraints are more significant than on a computer

common mistakes when designing for mobile

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Forgetting the size and limitations of a finger• A mobile user has the precision of a finger

• Apple has implemented 44 pixels standard across its products

Long page-load times• Heavy image files have been a problem from the beginning in web

design

• Consider the limited capabilities of some devices

Not taking advantage of CSS3 and HTML5 capabilities• Mobile browsers give us a lot more freedom than desktop browsers

• The <canvas> element in HTML5 can reduce the need for images

• New CSS3 properties provides basic styles like gradients and rounded corners

additional mistakes when designing for mobile

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Allysa – can you find a graphic like this one to emphasize the limitation of a finger

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best practices for developing a mobile website

keep one thing in mind…the person viewing your site is mobile!

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Alyssa

Insert a picture of a person on a phone

What a mobile visitor IS looking for:

• Directions to your office

• A click-to-call phone number

• Map of your locations

What a mobile visitor IS NOTlooking for:

• Lengthy staff bios

• Information about your corporate philosophy

• PDFs of your latest press releases

keep one thing in mind…the person viewing your site is mobile!

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When someone is mobile, they are expecting an entirely different experience from the one they’ll get on your standard website.

Simplicity is key• General layout of your website should be easy to understand and

navigate

• Appealing to your user’s eye

• Eliminate unnecessary details, images and buttons

Keep your target audience in mind• Do not have too much space on the mobile device’s display screen

• Easy access to the most important functions

o Tapping or clicking to purchase your product

o Calling support

o Contacting you and giving feedback

Use touch-responsive buttons• Design your website buttons to respond to a light touch or tap

• Avoid the hover feature

best practice tips for building mobile sites

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Make the website readable• The content of your mobile website must be clear and concise

• Give just the required information

Minimize loading time of your website • Removing all unnecessary elements from your pages

Avoid Flash and Java• Apple products do not support Flash

• iPhones represent about 30% of the smartphone market – your audience may not be able to access your content

• Java can be a huge drag on load time

Test, test and test again your mobile website• Often the first impression is made through a mobile website

• Get someone outside the development team to do your testing

best practice tips for building mobile sites

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• When creating your mobile presence, simpler is better

• Reduce the content and file size

• Limit the amount of typing your customer is required to perform

• Take advantage of smartphone capabilities

• Test (and test again!) your mobile website

final thoughtsfollow these steps and you will be primed for mobile web success!

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Robert HubleySolutions Director, Technology Management Services

Randstad Technologies500 E Swedesford RoadSuite 100Wayne, PA 19087

M: 215.380.6161E: robert.hubley@randstadusa.com

thank you

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