Date post: | 20-Aug-2015 |
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Business |
Upload: | fitness-industry-technology-council |
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eco-friendly yet superior
functionality, design & savings.
INTERESTING 2011 CONSUMER TRENDS
WWW.TRENDWATCHING.COM
11. FREE LOVE
Generation G - Insights
“83% of US consumers want
products, services and retailers to support more
causes.”
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Of the ten leading vacuum tube companies, none participated in the transistor revolution.
disruption
VALUEPROPOSITION
COSTSTRUCTURE
CUSTOMERRELATIONSHIPS
CUSTOMERSEGMENTS
ACTIVITYCONFIGURATION
CORECAPABILITIES
PARTNERNETWORK
REVENUESTREAMS
DISTRIBUTIONCHANNELS
business model - new models
INDUSTRY SUPPLIER
DEMANDCUSTOMER
digital technologies62
Business Is Changing
We are in the era of the humanization of business. We're living by small town rules again."
"It may be fatal to assume that minor adjustments to current business models will keep the fitness industry abreast of changing times."
http://futureoffitnesswhitepaper.ning.com/
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Business Models & Trends - Core EconomicsAverage membership dues fairly flat since 1980
Car Today = $28,400 | Car 1980 = $7,210
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Business Models & Trends - Core EconomicsAverage membership dues flat since 1980
Today = $49.95 1980 = About $40.00
2009 Profiles of Success
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Michael SilversteinTreasure Hunt - Market “Bifurcation”
“ I h a v e s e e n t h a t consumers will always trade down and buy the cheapest product in a category if suppliers fail to deliver a stream of innovation and build loyalty based on product superiority.”
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Prevalent Business Models & Trends - EmergingNew niche trends - engaging personal experience
unlimited $89 - $140 month
“drop-in” fees$17 - $40
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Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control
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Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control