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technology adoption theoretical basis uses and gratifications media substitutio
technology adoption
theoretical basisuses and gratifications
media substitution
technology adoption
three levels of adoption (Massy and Zemsky, 1995; Massy, 1997)
adoption cluster (Rogers and Rogers, 2003)
symbolic interactionism
social interaction forms human conduct
familiarity
similarity
proximity
analyzing facebook ?
interpersonal attraction
A facebook application for higher education?
Business requirementsInstructional requirementsStudent requirements
