Date post: | 17-Jan-2015 |
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Business |
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Technology Led Business InnovationIndia - The Present & The Future
The only functions of an enterprise: marketing
and innovation
Peter Drucker
Innovation: Who comes to mind?
AppleGoogle
3MGE
MicrosoftIBM
SamsungP&G
ToyotaFacebook
Source: Booz & Company
What has India been innovating?
Patents originating out of India (recent 5 year period)
Worldwide rank #27
BRIC rank #4
Meanwhile, the rest of the world has been innovating at a rapid pace
Industries with more than 5% CAGR in patenting over a 20 year period
Where are we on those “hot” areas?
Nanotechnology: 10 out of about 10,000 patents
IT related: 150 out of about 100,000 patents
Digital communication: 300 out of about 265,000 patents
So, is India not innovating?
Or, just not protecting its innovation to create a
sustainable advantage?
Let’s take a look at some of the innovation from India
Startup Stage
Increase ad response with missed calls
Build customer loyalty with on-demand mobile updates
Toll-free dialling
1 Patent
Technology Business
Play Book Cricket
Movie Promotion
Demography ResearchMedia Measurement
Growth Stage
World's largest independent mobile advertising network
0 Patent
Technology Business
HTML 5
Reaches 1 bn customers
already
Aiming for 3 bn consumers
across 30 countries
But is the innovation sustainable?
India is Innovating
1 32
Focus on Process
and Business Innovation also
Move beyond Jugaad
Ecosystem and IP Protection
Three areas to ponder on
1 32
Focus on Process
and Business Innovation also
Move beyond Jugaad
Ecosystem and IP Protection
Three areas to ponder on
Innovation need not be just Product Innovation
Business Model Changed the basis of competition
ServiceCreated a new & Distinct market
Take a view of innovation
1 32
Focus on Process
and Business Innovation also
Move beyond Jugaad
Ecosystem and IP Protection
Three areas to ponder on
Moving beyond Jugaad Jugaad (creative improvisation) – satisfy & not optimize
For systemic innovation, constraints and compromises of Jugaad pose a fundamental problem
“Sir that’s a networking technology you wont find anywhere else in the world. It’s called “Jugaad”
Maturity Stage
Water purified using rice husk coated with nano-
sliver
The coated design surpassed all quality
standards
Natural materials and cutting edge
nanotechnology
14 Patents
Technology Business
TATA Swach – Thinking beyond Jugaad
“Claiming Jugaad as the Indian innovation paradigm takes attention
away from the multi-faceted challenge”
1 32
Focus on Process
and Business Innovation also
Move beyond Jugaad
Ecosystem and IP Protection
Three Areas to Ponder On
Creating a Sustainable InnovationThe Ecosystem
Strategic Planning Production Market
Development Value Added
Entrepreneurial Activity & Licensing Risk Reduction
Applied Technologies
Generic Technologies
Infratechnologies: Measurement and
Test Methods, Process Control Techniques, Interface Protocols
Science and Engineering Knowledge Pool Econ
omic
, Soc
ial a
nd E
nviro
nmen
tal c
ondi
tions
Joint Industry-Government Planning
Interface standards developed by professional societies
Market Planning Assistance
Technology Transfer
IP Rights
Tax Incentives
Incubators
National Labs
National Labs, Universities
Acceptance Standards, National Test Facilities
Here’s hoping for a sustainable technology led business innovation
from India!