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Technology Disrupting Media

Date post: 16-Apr-2017
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Technology Disrupts Media
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Page 1: Technology Disrupting Media

Technology Disrupts Media

Page 2: Technology Disrupting Media

Technology has changed the way we:

• Acquire and process information• Voice and debate opinions and beliefs• Take civil or economic action• Reach out• Connect• Negotiate• Evaluate• Exchange• Coordinate• Organize• Mobilize

Page 3: Technology Disrupting Media

Obstacles to Growth

Newsprint costs

Cost of equipment

Skills shortage

Underdeveloped markets

Distribution infrastructure

Political threats

Page 4: Technology Disrupting Media

The Game Changer

• Fibre Optics Cables• 2015 – more broadband than electricity

Page 5: Technology Disrupting Media

How Google Loon Works

Page 6: Technology Disrupting Media

How Google Loon Moves

Project Loon balloons travel around 20 km above the Earth’s surface in the stratosphere. Winds in the stratosphere are generally steady and slow-moving at between 5 and 20 mph, and each layer of wind varies in direction and magnitude. Project Loon uses software algorithms to determine where its balloons need to go, then moves each one into a layer of wind blowing in the right direction. By moving with the wind, the balloons can be arranged to form one large communications network.

Page 7: Technology Disrupting Media

Youth Dividend

• 40% of African population below 15 years• Digital natives• They don’t like newspapers• They love their mobile phones• Love sharing content

Page 8: Technology Disrupting Media

The potential for mobile media in Africa

2nd largest mobile market in the world

Page 9: Technology Disrupting Media

Internet penetration in Sub-Saharan Africa

Page 10: Technology Disrupting Media

Online media consumption breakdown

Page 11: Technology Disrupting Media

Mobile firstThe mobile ads industry will generate $136 million in Africa in 2012 - the largest share (over 40%) will come from sms ads.

With over 6 billion global mobile connections, mobile supersedes traditional media like TV, cinema and radio as the world’s largest consumer engagement platform.

Africa is a mobile first market. Mobile internet is many African consumers only method of connecting to the world. A key driver for mobile media in Africa will be the mobile internet

Across Africa data growth seems to outpace page-view growth. This fact suggests that Africans are browsing large pages and most likely, using richer, more advanced websites

Facebook7 out of 10 countries with highest Facebook on mobile penetration are in Africa. In terms of page views, Facebook is the most viewed site on Opera Mini across the continent

Mobile smartphone penetration will continue to drive Mobile Web usage in Africa more so than App usage.

Page 12: Technology Disrupting Media

Social Media Platforms

• Twitter• Facebook• Google• Yelp• Foursquare• Instagram• Tumbler• YouTube• Pinterest• Flipboard• Netflix• Hulu• LinkedIn• Mxit

• etc

Page 13: Technology Disrupting Media

How Africa Tweets

Page 14: Technology Disrupting Media

Power of Social Media

• Occupy Movement• Arab Spring• Anonymous• Syrian civil war

Negatives

• Too much information• No gate keepers, quality not guaranteed• Mischief making• Misinformation / Self-correction• Social media ghettoes

Page 15: Technology Disrupting Media

Implications for traditional media

• Threat and opportunity• Talent inadequacies• Social media as source of news• Enhanced use of media • Rapidly breaking news• Commoditized or breaking news will be on social media• Commentary, insight, analysis, investigative journalism will survive• Business model for media has been disrupted• Power in the hands of public for generating and use of content • From one to many• From many to one

Page 16: Technology Disrupting Media

New Business Models

• Embrace technology• Change talent mix• Mobi news• Metered paywalls• Digital subscriptions• Data journalism• Apps• Paid for content

* 2038 - last newspaper in the world?


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