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Introduction(Biscuits Industry in India)
Largest Manufacturer’s of Biscuits & Confectionaries almost 80 years.
Parle itself symbolizes quality grate taste.
Most are Parle product are market leaders.
Available Everyone.
Beacon of faith & trust for the consumers.
Grate strength is extremely widespread distribution network.
History of Parle-GEstablished in 1929
1st Brand- Parle glucose & Parle Manaco.
Multimillion US$ company.
Market leader in many product.
Won acclaim at the Monde selection since 1970.
40% of the total biscuit market.
15% of the total confectionery market.
Overview – Parle Agro
Pvt. Ltd.
Food, Beverages Fast Moving Consumer Goods (FMCG)
Enjoys 40% market share of the total biscuit market in India.
Owns Parle-G, which is largest selling biscuit in the world with 80% market share in the glucose biscuit category in India.
Parle group has a manpower strength of over 2500 employees, including over 400 professionals.
Parle products
The Technology Parle
Uses(Stephan mixer)The Stephan TK Mixer is a component to automatically feed the down-stream make-up equipment for biscuits, bread, rolls, buns, cake, sweet goods, cookies and crackers.
The Stephan Mixer
ProcessThe operation can be divided into four phases:
1. Loading
2. Mixing
3. Kneading
4. Discharging
ROTARY MOULDER
Approximately 10,000 biscuits come out in a minute. Has 260 cups fitted in it which gives shape to the
biscuits and an impression embossed on it of Parle-G.
Annual growth rate of Biscuit
Industry
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Not applicable
Selling
Demand
Biscuit Industry profile
Un organised secture
40%
Organinised secture
60%
Two Sectors of Biscuit Industry