Technology Entrepreneurship in Practice Course Manual · 1.5 Course schedule and assessment...

IBIS WORKSHOP EXAMPLE 2018

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Technology Entrepreneurship in Practice Course Manual

Part of the Minor Technology Entrepreneurship

Science, Business & Innovation, year 3, period 1 through 3 Accessible based on meeting intake criteria for: Bachelors students of Sciences and Liberal Arts & Sciences programs.


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TABLE OF CONTENTS

1 Course overview and background .............................................................................................................................................................................. 3 1.1 Course rationale ............................................................................................................................................................................................................................. 3 1.2 Course objectives ........................................................................................................................................................................................................................... 3 1.3 Contacts ............................................................................................................................................................................................................................................. 4 1.4 Position and structure ................................................................................................................................................................................................................. 4 1.5 Course schedule and assessment ............................................................................................................................................................................................. 8

1.5.1 Assessment criteria ..............................................................................................................14


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1 COURSE OVERVIEW AND BACKGROUND

1.1 Course rationale Technology entrepreneurs are a key driving force behind our knowledge economy. They translate scientific breakthroughs to societal needs and create high-growth businesses. They can work in any context, from small teams in start-ups to larger organizations. Unsurprisingly, they are in high demand. Technology entrepreneurship can be taught and learned and there are many ways to teach entrepreneurship however fuzzy the term may be. Undergoing the actual process of technology entrepreneurship is one way to learn about the topic, in a learning by doing mode based on existing technology inventions, IP and start-up firms that exist in and around VU. This approach allows the student to become embedded within the research and start-up community. The advantage of this approach is that it is highly effective on multiple levels: It provides an environment through which you can apply the concepts taught in TEIP classes and test and cultivate more intangible competencies such as confidence, networking and perseverance. Above and beyond traditional textbook teaching and learning (T&L), you will better understand what it means to be an entrepreneur as you deliver on this Minor TE. As you engage in authentic and real-world experiences, you will be able to deepen your knowledge through practice and extend your learnings by reflecting on them in the classroom. More importantly, by actively undergoing the entrepreneurial process, you are able to empathize with, understand and 'feel' the real live-world of the entrepreneur. This allows you to clearly make decisions as to what extent entrepreneurship should be part of your future career. This course is designed as an experiential learning journey for aspiring technology entrepreneurs. This means we not only study technology entrepreneurship; we become technology entrepreneurs!

1.2 Course objectives At the end of this course, you will be able to demonstrate:

- Understanding, critical assessment, and application of the process of pursuing science-based business opportunities, the associated tasks and learning needs.

- Understanding, critical assessment, and application of the key generic competencies associated with science-based entrepreneurship.


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- Understanding of the rich contextual environment of science-based entrepreneurship and become familiar with building relationships with key

stakeholders .

1.3 Contacts You can reach the coordinator of this course for simple questions regarding course structure and content. You will typically get a response within 24 hours during weekdays. For project related questions, use the weekly or biweekly coaching sessions.

1.4 Position and structure This course is part of the minor program in Technology Entrepreneurship. The Minor TE is designed to provide a number of vital T&L components that collectively and in tandem allow the student to explore, develop and exploit a concrete technology opportunity. Across Period 1 , 2 and 3 (Sept 2018 through Jan 2019), the following courses are programmed to provide this setting: “Forms and Foundations of Entrepreneurship”, "Microeconomics for Scientists”, "Open Innovation in Science" and "Technology Entrepreneurship in Practice". In essence TEIP is experiential teaching and learning oriented and therefore formative testing is dominant whereas the other courses in the Minor TE are theory and predominantly summative testing based. cccThe minor program is structured as follows:


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TEIP is a total of 12 EC spans 3 periods (1,2 and 3). The overarching objective is to select, research and develop and tech business opportunity and deliver an near “investment-ready” plan. The three phases are:

1. Explore: Evaluate and research a science-based business opportunity. (P1 – 0.4 FTE) 2. Develop: Develop a network, product and business model. (P2 - 0.4 FTE) 3. Exploit: Attract partners, present to investors and ‘customers’. (P2 – 1 FTE)

Courses in the Minor TE are aligned as follows: The structure of the TEIP course will be presented below in two ways: A: through Rubrics per phase: students can precisely see what is required per phase and what performance level should be achieved in order to obtain credits. (Appendix A) B: through the class schedule: sequentially steps of the TEIP journey are described in the class (Appendix B) The TEIP journey must at all times be viewed and experienced in the setting of the Business Model Canvas (BMC – Osterwalder) pictured below as indeed a journey.


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Behaviour and expectations We are excited to start this minor program TE 2018-19 with a motivated and like-minded group of students. In order to create the best learning experience possible, we want to present a clear overview of what we expect from you, and what you can expect from us. What you can expect from us What we expect from you

Enjoying your time

We hope to create a learning experience that is challenging and fun at the same time. We are doing our utmost best to deliver on our promises.

Playing the game in the real world really can be fun. So please, try not to turn this class into drudgery. Instead, look at it as an opportunity to acquire and sharpen the skills you will need in a couple of months/years and discover what you are good at!

Giving and receiving feedback

We will provide your work with thorough feedback. Also, well-founded feedback helps us to adjust the program accordingly. Your feedback – in class or in private – on any aspect of this course is welcome at any time. We are available for appointments on request.

Be prepared to give feedback to your peers and welcome the feedback that you receive from them. In addition, give feedback to us. Your opinion is incredibly important to us. We will ask you to fill out a short feedback form every week. Please take this seriously!


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Being punctual and professional

We start our classes on time. We will reply to your email within a day. For some topics, prereading will be made available. We will make sure to leave enough time for Q&A.

You are expected to be there at every session and to arrive on time. We understand that you will not be able to attend all class sessions. In case you must be absent for legitimate reasons, send the coordinator an email beforehand. Check your e-mail and the Canvas announcements on a daily basis. Prepare the classes well. Please be aware that our guest speakers are dedicating their valuable time to prepare and share their stories. At the same time, they are curious to get to know you. Be aware that you are making a first impression with every new masterclass. Please be prepared to ask intelligent, relevant questions to guest speakers. You are dealing with real opportunities in a real market with real humans. Treat all stakeholders (internal and external) professional and fair; keep your promises and take agreements seriously.

Embracing diversity

We are excited to work with students other than Science, Business & Innovation (SBI). If you are not an SBI student, you might lack some prior knowledge in business and innovation studies. We will do our best to make our lectures accessible to you and we will supply additional reading material during the course of the program.

As a non-SBI student, it is your responsibility to manage your learning and compensate for deficiencies. A curious and critical attitude helps, don’t be shy to reach out to your SBI peers. Be aware that you have a unique background that can add tremendous value to your peers and the program in general. As an SBI student, be aware that you are among peers with diverse backgrounds. Advise your non-SBI peers when needed and remember to consult them to enrich your own perspective.

Sharing information We are available to help you to connect to the right person to help you making up agreements when needed.

Sharing your ideas and information inside and outside the classroom will help you to get valuable feedback. But sometimes, exploration can be a balancing act between openness and discretion. Be receptive to sensitive information. When needed, use non-disclosure agreements (NDA), letters of intent (LOI) and formal agreements to build trust with external stakeholders. Remind us of the possible sensitivity of the information being shared. In order to keep an open culture in our class, all students and participants will sign an NDA.


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1.5 Course schedule and assessment

Week/date/location/time Lecture content Preparations

EXPLORE PHASE

The Explore phase of the program is focused on forming a team, finding an opportunity and evaluating and researching this opportunity.

Introduction: course structure, rules of the road

Getting to know Technology Entrepreneurship in

Practice and its program

* Introducing the goals of the Explore phase

* Getting to know each other

* Signing an NDA regarding each other's ideas for

innovation

* Forming teams

* Tests: MB PTI, Belbin and E-ship – discuss results in light of effectuation theory

* Think of three concrete implications for working in teams, based on your results

* Prepare a two minute pitch about who you are, what drives you in life and why

you chose to participate in the minor Technology Entrepreneurship

* Use the golden circle of Simon Sinek (2009), as well as the insights of the

personality test, to do so

* Introducing the first set of theoretical models used

in TEIP

* Discussing the outcomes in terms of cooperation,

based on the previous lecture

* Look for opportunities to work on over the course of TEIP. Keep in mind the

elements of (1) science (the idea should be based on a scientific discovery or new

technology), (2) business (there needs to be a clear customer need, as well as a

clearly identified market and value proposition), and (3) innovation (the idea is an

application of an improved or novel solution that meets new requirements,

unarticulated needs, or existing markets.

* Prepare answers to the following questions: Do the interests, competences and

personalities fit together? What aspects are beneficial for the cooperation? What

aspects may harm the cooperation?


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* Come up with additional questions that you would like to discuss

* Guest lecture on IPR

* Getting to know IPR through working on an IPR

checklist assignment

* Continue to improve and further discover opportunities to work on over the

course of TEIP

* Test your first assumptions

* Getting to know projects available for

participation

* Read the project descriptions on Canvas

* Prepare questions

* Continue to improve and further discover opportunities to work on over the

course of TEIP

* For each student - also those who consider proposing own business idea

Deadline for handing in project ideas

* Assigning coaches to teams

* Assigning students to teams

* Assigning cases to teams

* Considering personal test outcomes prepare for discussion on team

composition and business case

* First coaching sessions to discuss the initial steps

to be taken across Explore phase

* Prepare a first outline of your plans throughout TEIP, as well as questions you

might have in order to execute your planning as expected

* Presentations about the elements of the Business

Model Canvas in relation to students' projects

*According to Assignment 3 w focus on customer

side of BMC

* Prepare a preliminary presentation about the elements of the Business Model

Canvas in relation to your projects

* Look for at least three (potential) co-creation partners that are willing to

contribute to your projects by means of, inter alia, time, money, network and


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development support

* Introducing the second set of theoretical models

used in TEIP

* Reflection and feedback on Assignment 3

* Continue research on projects, test assumptions and raise questions

* Arrange for team - client meetings and coach

* Raise issues per project, roadblocks if any * Consult at least three experts and/or mentors from, for example, the Faculty of

Science, alumni, post-docs, researchers, staff, students from other schools, and

people from outside the FEW community


* Getting to know patent databases, especially

Espacenet and Patentscope

* Applying knowledge to own projects

* Review the IP checklist document and prepare for IP searches in class for your

project

* Presentation about theoretical tools in practical

cases of external consultant

* Introduction of the Investor Readiness Canvas

* Discussing implications for your own projects

* Prepare to be able to discuss the theoretical models used in TEIP

* Come up with a list of at least three steps you believe you need to take with

your business idea in order to enthuse potential investors

* Product and team pitches regarding findings of the

Explore phase

* Prepare a solid pitch, as you will present in front of a jury composed of investor

and entrepreneur and teachers - work according to Canvas assignment and

Rubric

* Guest lecture

* Workshop about technology roadmapping

* Study the materials being made available on Canvas

* Conduct the questionnaire forecasting structure (specified on Canvas)

Deadline final report Explore phase

Deadline reflection Explore phase


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DEVELOP PHASE

You end the Explore phase with a team and a business opportunity that seems promising on the basis of initial market-based and science-based examination. As a team,

your next step is to explore how you can create and capture value. This will be performed by designing and validating a business model.

* Introducing the goals of the Develop phase

* Discussing research plans

* Prepare a research plan for further development of your business idea

* Guest lecture by TTO representative

* Discussing the role of TTO in supporting

researchers with questions related to, inter alia,

inventions and IP

* Prepare a set of questions for Art with regards to your project

* Guest lecture Finance

Discussing microeconomics and the implications

for team’s projects

* Study the materials and finance assignment available on Canvas

* Prepare a set of questions for Marc with regards to your project

TBD - Guest lecture by entrepreneur


* Short, graded presentations about the applicability

of IPR in own projects

* Filling in an IPR checklist

* The presentations and checklists are graded by

RVO

* Prepare according to Canvas assignment

TBD - Experiences from South Korea

* Guest lecture SME entrepreneur * Prepare a set of questions for Hans Roeland with regards to your project


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* Entrepreneurial journey

* Discussing business development

* Practicing pitches

* Discussing the elements of a good pitch

* Prepare a two-minute product and team pitch regarding findings of the Explore

phase

* Guest lecture by Investment ready startups

* Discussing the entrepreneurial journey and

challenges of the entrepreneurs

* Prepare a set of questions for the entrepreneurs with regards to your project

* Presenting and discussing each team’s progress of

the develop phase

* Prepare a five-minute presentation in which you show your team’s progress of

the develop phase

* Prepare a set of questions for your peers that you would like to address with

regards to your project

* Entrepreneurial journey of SME

* Entrepreneurship through the eyes of the

investor; what do investors look for?

* Developing an MVP

* Prepare a set of questions for speaker with regards to your project

Guest lecture investment fund/Shark Tank


Develop phase

* Prepare a solid pitch, as you will present in front of a jury As per Rubrics and

Assignment

Deadline final report Develop phase

Deadline reflection Develop phase


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EXPLOIT PHASE

After developing your initial proposition and business plans during the Develop phase, you will work on refining and strengthening this proposition during the exploit

phase. The goal for each team is to be able to present a minimum viable product (MVP) at the end of January.

* Introducing the goals of the Exploit phase

* Discussing the MVPs of each team

* Prepare a plan for finalization of your project for TEIP

* Prepare for discussing what your MVP is or should look like

* Discussing the investor readiness of some real life

cases

* Discussing the current investment readiness level

of your own project, as well as the steps to be taken

* Restudy the insights from the guest lecture by guest, as well as the Investment

Readiness Canvas

* Determine the investment readiness level of you own project

* Guest lecture by Prof Biophysics

* Discussing the role of DLAB and opportunities for

TEIP students

* Prepare a set of questions with regards to your project

* Guest lecture by guest lecturer

* Entrepreneurial journey

* Prepare a set of questions with regards to your project

* Introducing how to make a thorough business

planning for your project after TEIP

* Introducing the SMARTfocus method

* Think of your long-term intentions regarding your business idea


Exploit phase

* Prepare a solid pitch, as you will present in front of a jury

Deadline final report Exploit phase

5 – Fr Feb 1st

2019, 23.59 – Deadline reflection Exploit phase


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1.5.1 Assessment criteria To earn the full 12 credits for this course, you need a a sufficient (minimum of 5.5) for every assignment. As per the Rubrics applicable to each phase. Please note: The course coordinator can expel a student from the course if, upon official warning that student is meeting the basic input requirements for this course. Reasons for such action can include missed deadlines, not attending (or late) class repeatedly, indulgent or disrespectful behavior towards staff and peers.

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Technology Entrepreneurship in Practice Course Manual · 1.5 Course schedule and assessment...

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