Technology in retail: Collaboration through marketplace, Emerging formats and channels of retailing

Bhavik Jhaveri, Director, Ambab Infotech

Ganesh Subramanian, COO, Myntra.com

Ashok Desikan, Tyco

Rajesh Nahar, CEO & Co-founder, Cbazaar.com

Panelists (from Left to Right)

Moderated by Vikram Adige, Director – Business Development, India, AIMIA (far left)

Opening Remarks by the Moderator

The generation is no more 10 years but two years. We will see more and more collaborations between

retailers and non-retailers happening.. Cloud is a paradigm to abstract your need to have

your own datacenter and do our back-office operations. It takes care of your investment in technology.

The ante is up for both CTOs and CMOs in this new order of business.

There is an increasing investment in analytics everywhere…abroad a large retailer will spend 100s of 1000s of dollars because it’s driving all their decision such as the product assortment.

Top trends

photograph

Moderator: Vikram Adige, Director –

Business Development, India,

AIMIA

Technology and touch and feel in e-commerce

Rajesh Nahar, CEO & Co-founder, Cbazaar.com

E-commerce does have to compete with brick-and-mortar for the touch and feel. To address the touch and feel, we went deeper into product description, the photo shoot.

We used technology where customers could give their measurements for clothing online.

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Moderator’s photograph

Moderator: Vikram Adige, Director –

Business Development, India,

AIMIA

How retailers can leverage marketplaces

Ganesh Subramanian, COO, Myntra.com

Technology will drive the next wave; in my view CTOs will take the digital companies forward.

Putting up a site, getting a payment gateway is a hard and long way to do e-commerce. Companies like us have already invested in all us, connect yourself through a cloud; you just need to have an internet connection with wifi and products. One: get some kind of competence who can understand marketplaces.

Serving consumers who are not physically with you, it comes down to responsiveness. How fast can you give; how accurate is the inventory data you have put up for a product. The opportunity is huge; bring skillsets that will help you bridge the gap. You focus on what you are doing; just get the right talent.

photograph

Moderator’s photograph

Moderator: Vikram Adige, Director –

Business Development, India,

AIMIA

Combining the power of offline and online

Bhavik Jhaveri, Director, Ambab Infotech

Technology enablement is a CIO’s role but CMOs are driving the need for data.

Every day four and a half is spent on a screen based media. The consumer is available to us and it’s up to us how we reach and service him.

We need to integrate both online and offline using technology. When I go online, I can identify the closest offline store, create a collection, visit the store, try it out and even scan products that I like there.

photograph

Moderator’s photograph

Moderator: Vikram Adige, Director –

Business Development, India,

AIMIA

Powerful trends

Ashok Desikan, Business head, retail and

monitoring, Tyco Fire & Security

Brick and mortar has today become click-and-mortar. Out of stock has become a huge challenge. Today, technology has enabled us to tell how much time a customer spends in front of a particular aisle, how much are men and women. photograph

Moderator’s photograph

Moderator: Vikram Adige, Director –

Business Development, India,

AIMIA

Technology in retail: Collaboration through marketplace, Emerging formats and channels of retailing