Thinking Thursdays: Digital Services Technology

TECHNOLOGYINNOVATION1Presented at Thinking Thursday, January 2013, by April Williams Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.2

Why talk about TECHNOLOGY?

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The year 2012 brought approximately 17 billion devices connected to the Internet. Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.4Evolution of Note TakingTHEN Pencil/Pen + Notepad

NOW Evernote/Smart DevicesAlways Synced/Searchable

Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.5Evolution of KnowledgeTHEN Printed Copies/Updated Annually

NOW Internet/Updated by the MinuteAccessible Everywhere/Anywhere

Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.6NOW Smart Devices/Electronic SignatureEmailed Receipts

Evolution of the Cash Register

THEN Big Machines/Printed Receipts

Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.7Evolution of the Cash Register

NOW and FUTURE Apple App Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.8Evolution of NavigationNOW GPS Built Into SmartDevicesAlways Updated

THEN Paper Maps

Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.9Evolution of Magazines/Print AdvertisingMary Meeker 2013THEN Magazines, Snail Mail, Etc.

NOW Instant Downloads to Computer/Smart Devices

Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.10

Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.1148% of children asked for an iPad for Christmas this past year.36% of other children asked for the iPad mini for Christmas.

57% of the U.S. internet population, aged 8-64, are expected to own a smartphone by early 2013 (estimated 142.3 million consumers). 75% of 12- to 17-year-olds now own cell phones.

59% of Americans use the Internet and TV simultaneously.Mobile commerce sites of 84 national retailers saw 77 million unique visitors and booked $52.5 million in sales from Thanksgiving to Christmas, according to mobile site developer Branding Brand.

Approximately 2.4 billion people are on the Internet every day.More than 6 million page views per minute on Facebook.Approximately 50 million tweets per day.A new member joins LinkedIn every second.

Some Simple Statistics

Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.12Because EVERYTHING We Read on the Internet Is True Out of the 6 billion people in the world 4.6 billion own some type of smart device.HOWEVER Only 4.2 billion own a toothbrush!! Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.13Because EVERYTHING We Read on the Internet is True..Out of the 6 billion people in the world.4.6 billion own some type of smart deviceHOWEVER..Only 4.2 billion own a toothbrush!!

What do I do?Buy a toothbrush or a mobile device??

toothbrush mobile device??

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HOW IS TECHNOLOGYCHANGING EVENTS?

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There were approximately 116 million people who attended trade show events in North America in 2012.

Trade shows are spending a staggering $53 billion, which represents about 18% of North Americas marketing budget in 2012.

Trade shows are expected to increase this spending by 12%-15% in 2013.

Sometimes we dont know what influences us, we just subconsciously perceive it.

Your attendees dont consider all the elements of an experience--only the most noticeable.

The Facts Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.16

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We Dont Pay Attention to Boring Things

Technology creates emotional WOWs

Technology Impacts Behavior Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.18

Technology accelerates at a relentless pace Anything not moving forward Is moving backward

Lexus

Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.19a high-tech experience aligned with the Times Square environment.Starbucks, New York City

Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.20General Session Experience

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HOW DO YOUENGAGE YOURATTENDEES?

Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.22Example of Persona Ecology

The Participant Profiling ProcessMEMBERSM.I.T.(Members in Training)PROSPECTS (Non-Attendees)VictorSenior ScientistLeaders of ARVOSituational AttendeeRepeat AttendeeNetworker/CollaboratorFunding SeekerVacationer1COMMERCESEEKERSPrabhash--M.I.T.First-Time AttendeeCorporate R&DM.I.T Repeat AttendeeCareer Change/Focus2JianGlobal ResearcherAsia2013-2014Competing Event Attendee4ResearcherNot Finding RelevanceStephenPharma / Mature ExhibitorSmall Selling Exhibitor3Product Developers & Investors Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.23Digital Signage

Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.24Digital Signage

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Flexible Digital Banners

Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.26LEAP Motion

Gesture-Driven Interactivity

Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.27Second-Screen Technology

Companion device supplementing primary info delivered by another medium.

Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.28Mobile Interacts with Digital Signage

McDonalds Pick n PlayExperiential advertising in a group settinghttp://www.youtube.com/watch?v=7u0ij9D5S4Y

Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.29Technology to Interact with Others

Poken/Minglestick

Collect and exchange digital info offline via NFC.

Flock (by Bump)Share multiple-user photos in a single album . Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.30Technology to Interact With Others

Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.31Near-Field Communication (NFC)

Credit card payment via mobile device.

Starbucks Mobile App

Linked to a mobile phone--money is deposited and used as cash, and rewards are earned. Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.32

INNOVATIONCONTINUES

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INNOVATION distinguishes between a LEADER and a FOLLOWER.

Steve Jobs,Apple Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. 2011 Freeman. All rights Reserved. Proprietary & Confidential.34ResourcesTech-EmEvent Manager BlogPokenLEAP MotionGoogle GlassesDigital Signage Today

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