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Part of PageGroupwww.michaelpage.co.uk

Contents

An introduction from Doug Rode, 01 Senior Managing Director

The UK outlook 02

The picture in technology 03 - 04 Salary guide 05 - 07

1

An introduction from Doug Rode Senior Managing Director, PageGroup

Welcome to our latest look at salary and skills trends across roles in technology. As we move further into 2020 and look to the decade ahead, there is little doubt that we are operating in changing times. Change inevitably brings challenges. It also creates huge opportunities.

Take Brexit, for example. Whatever your stance on the invocation of Article 50, there is no doubt that the uncertainty it is creating is having a detrimental impact on the business outlook. However, as historical moments often do, Brexit creates an opportunity for both employers and workers to pause and re-evaluate their intentions and priorities for the months and years ahead. For some it may be a catalyst for change, reinvention and growth.

Brexit may also present an opportunity for businesses to reconsider how they approach the recruitment of top talent. Soft skills such as adaptability are more important than ever – and the sooner employers wise up to the value of having an adaptable workforce, the sooner they will reap the benefits, particularly as the consequences of Brexit become apparent.

Against the political backdrop, the unstoppable march of technology is another driving force of change, as innovations in AI and automation continue to evolve the scope of roles across sectors. This will only accelerate over the next 10 years; indeed, it is exciting to imagine the types of jobs that will have been created by 2030 and the types of skills we will be seeing on CVs as a result. You can see our predictions on that subject by clicking here.

At this juncture, we feel it has never been more important to provide you with the key statistics and information you need to inform your business decisions for the year and decade ahead. That’s why we have put this guide together to offer clear insights in two key areas:

SalariesAlong with giving you the overall picture across the UK, we have also drilled down into roles in technology to derive key insights around salary growth, regional trends and fluctuations based on seniority. Turn to Page 5 for our full salary guide for technology; you can also use our online Salary Benchmarking & Comparison tool to get the latest information on salaries for hundreds of roles.

SkillsCompetition is fierce for a range of skills, within both marketing and digital and the broader labour market. Therefore, we have identified the most in-demand skills in the sector for this year and looked at what is driving the overall skills shortage. For further details on the most in-demand skills across the industry, head over to our online Skills Checker tool.

Having operated for over 40 years as recruiters, we are at the coalface of employment and have an unrivalled knowledge of the challenges around salaries and skills. As your needs evolve, our flexible team – based in offices across the UK – are uniquely positioned to help find the right talent in order to meet your business objectives.

On behalf of PageGroup in the UK, I hope you enjoy the read.

2

U K S K I L L S T R E N D S

Technical skills in huge demandSkills shortages, particularly across technical roles, continue to be felt across the UK. This was one of the key battlegrounds of last year’s general election, with the CBI questioning whether the Conservatives’ points-based immigration system could lead to further skills shortages post-Brexit. The CBI has urged the Government to make adult training a priority as one way to close the skills gap. Meanwhile, the British Chambers of Commerce has called for an increase in funding for apprenticeships, and reform of the Apprenticeship Levy, to particularly benefit SMEs. .

The UK outlook

U K S A L A R Y T R E N D S

Wage growth slowing downThe rate of employment hit a record high in 2019, whilst workers’ wages also continued to increase – albeit, there was a slowdown in the second half of the year. The rate of salary growth has trended upwards since spring 2017, reaching 3.9% in May to July 2019, the highest nominal pay growth rate since 2008. This dipped to 3.6% in the second half of the year, with the rate of employment also falling, with Brexit-related market uncertainty being blamed by analysts. At the same time, unemployment also continued to fall, dipping by 23,000 to 1.31m in November.

Annual growth in total pay for UK employees is ahead of inflation.

Average regular pay, before tax and other deductions, estimated at £508 per week.

Source: ONS

Average earnings growth is over

3% for all sectors except manufacturing.

Got a skills gap in your team or finding a vacancy hard to fill? Get in

touch with one of our consultants by clicking here.

• Technical skills remain in huge demand

• The growth of AI and automation expected to exacerbate digital skills gap

• 44% of workers with low education at risk of having their roles automated by mid 2030s, according to PwC

3

There has been generally little change in advertised salary levels for roles in technology on a year-on-year basis. The median advertised salary stands at £40,000, while the median recruited salary is £50,000. In such a candidate-led market, it is usual for roles to pay more than the advertised rate by the time the successful candidate is secured. Roles in technology remain highly competitive, with the volume of adverts per potential candidate more than 24% higher than the norm across the UK. Typically, these adverts also receive 40.3% fewer candidate applications.

When you consider all advertised roles, the median salary level for the sector is £40,000. Naturally, the volume of more junior level roles will affect this.

C O M P E T I T I V E N E S S

M O S T A D V E R T I S E D R O L E S ( 1 Y E A R )

Salary trends

T O P T I P S F O R H I R I N G I N T E C H N O L O G Y

£40,000

Median advertised salary in the sector

The picture in technology

Candidate DrivenMore blue = Clients work harder

Client DrivenMore grey =

Candidates work harder

01

02

03

04

0506

07

08

09

10 SoftwareDevelopment

42%

ProjectManagement

10%

BI & Data

6%

ServiceManagement

17%

ApplicationsSupport

3%

DevOps

7%Testing

5%

Business Analysis

4%

Architecture

4%

InformationSecurity

2%

Show a real interest in the person you want to hire and try to build trust with them quickly. Deliver the offer to them personally (if appropriate) or call them afterwards to congratulate them and reaffirm the reasons why you want them to join. Staying in touch throughout their notice period will minimise the risk of buy-back and help embed them into your business sooner.

- Zoe Glennan, Operating Director, Michael Page

To attract the top tech talent, ensure you have a pragmatic flexible working policy that works for both the business and the individuals. If full or regular remote working is not viable, then a minimum alternative is dynamic working which will allow people to balance their personal needs with business outcomes.

- James Barrett, Regional Director, Michael Page Technology

I can only expect the demand for technologists to increase further in 2020. Skilled engineers are becoming increasingly difficult to hire, salaries are rocketing, and adoption of more open source tech is creating a varied tech landscape. Companies that are upskilling existing staff and investing in more junior candidates will not only see better retention rates, but find will themselves ahead in the war for talent.

- Amir Malik, Manager, Michael Page Technology

4

Whilst political and economic factors maintain the ongoing uncertainty in the market for technology talent, the demand for specialist technical and management skills shows no sign of abating. The ongoing uncertainty has resulted in candidates becoming more risk adverse and subsequently less active, and more selective in their search for a new job. As a result, potential employers must have a compelling vision, product, tech stack or culture to secure the top technology talent in 2020.

Skills trends

H E R E A R E T H E 1 0 M O S T I N - D E M A N D S K I L L S A C R O S S T H E S E C T O R :

The picture in technology

Many modern technologies have made it easier than ever to communicate and collaborate. But it is important for those developing these types of tools to not forget the key principles of successful communication themselves. Sustainable collaboration is a key driver for successful stakeholder management. With technology being a core component for most organisations and professionals, the requirement to communicate across a wide range of business functions, and persuade and translate technical solutions, is vital. In the current climate, possessing emotional quotient – a method of measuring someone's emotional intelligence through testing – is ever more important.

Cross-team cooperation

Artificial intelligence (AI) seemed like science fiction only a few years ago but is now increasingly being implemented across a range of organisations. We are the midst of a global AI arms race, with top tech firms around the world competing to create the best applications of the technology. This, in turn, is creating a huge demand for talent in this area, with machine learning, data science, and data mining among the most sought-after skills. With the adoption of the technology only set to accelerate over the coming years, there has never been a better time to be armed with AI skills.

Artificial intelligence

Defining the technical talent that you need to attract and retain is critical to any organisation’s long-term aims and objectives. The right framework needs to be put in place, so that the talent pool is a diverse one. Top candidates with the right skills and competencies can then be identified, which is integral to promoting a balanced hiring culture and providing the bedrock for successful succession planning.

Talent development

Information security is a key business risk driver, from large enterprise clients to SMEs, resulting in high demand for talent in the area. The three security pillars of utilisation, flow, and storage of security require a specialist skill set to cope with the growing threats of external breaches, such as vulnerability scanning, IoT-centric breaches, CaaS, and potential insider threats. Those who possess talents in these areas will continue to be highly coveted by top employers.

Information security

Although the latest General Data Protection Regulation (GDPR) came in almost two years ago, companies are still falling foul of the rules. One of the most common breaches is retaining data substantially longer than necessary, although there is a range of ways companies can put themselves at risk of a substantial fine. Customers want better protection of their personal data. Hence, GDPR expertise and the need for top talent to possess commercial privacy awareness is now becoming a requirement across a variety of tech roles.

Data privacy

Agile mindsetFrom its origins in software development back in 2001, Agile has proliferated far wider into the broader business world. Since the signing of the Agile Manifesto, organisations and teams have trialled, embraced, interpreted, and embedded the philosophy and ways of working in varying measures. Almost 20 years on, the 12 principles of agile working remain important for organisations around the world. As a result, the majority of employees are looking for professionals who have an agile mindset so they can adapt and thrive in the increasingly fast-paced and changing world.

Data analysis and insightBig data has continued to spread into all industries, helping to shape and inform strategies across the board. From complex geographical data, to deep-learning AI systems, a more sophisticated set of data skills are required for businesses seeking to fill their job roles. While businesses throughout the UK are looking at ways to review existing platforms, tools and strengthen the relationship with suppliers to maximise their effective use of data, the quality of data is also becoming a key essential.

Commercial leadershipCommentators have suggested that IT leaders need the four Cs: to be curious, competitive, coachable, and composed. Ultimately, though, they are required to bring their leadership skills into a product-centric operating model. The challenges and routine financial pressures faced means that they are expected to consider potential avenues of investment without committing to the business’ return. Decisions like those require a great deal of judgement and leading the commercialisation of these business opportunities in the digital world has become a much sought-after and needed skill.

With tech organisations often comprising individuals with strengths in different areas, strong people management skills remain a must-have and are necessary for the smooth running of an efficient and inclusive approach to technology strategy. The ability to apply the correct leadership style to a diverse and collaborative workforce to help empower employees, steer productivity and promote growth, within organisations, is a sought-after skill. This is especially true within dynamic working environments, where managers must deploy a range of communication methods to stay on top of progress.

People management

At a time of huge change, adaptability is an ever more important skill to possess. Employers want to hire staff that can work efficiently during times of increased workloads and pressures, or those who can easily switch to a different role when required. A person’s adaptability can be developed over the course of a career as they overcome different challenges, but those who want master it must be willing to learn. What works today may not work tomorrow, so it is essential to have a strategy for change at every turn.

Adaptability

5

Salary guide

Cont/d over...

Top Advertised Job Titles Low Average High Low Average High Low Average High

Web optimisation/Conversion Rate Optimisation

42,000 46,000 50,000 33,000 38,000 42,000 37,000 43,000 48,000

Digital Analyst (Data) 45,000 48,000 55,000 35,000 40,000 45,000 40,000 42,000 50,000

Digital Marketing Designer 28,000 32,000 38,000 25,000 30,000 35,000 25,000 30,000 35,000

Digital/ Web Designer 30,000 35,000 44,000 28,000 35,000 45,000 25,000 35,000 40,000

UI Designer 45,000 60,000 75,000 38,000 45,000 60,000 30,000 35,000 40,000

UX Designer 40,000 50,000 58,000 40,000 50,000 70,000 35,000 45,000 55,000

UX Research Designer 50,000 57,000 68,000 25,000 30,000 45,000 27,000 30,000 45,000

Head of Design 70,000 80,000 100,000 55,000 60,000 75,000 60,000 65,000 80,000

Product Analyst 45,000 50,000 55,000 30,000 35,000 40,000 30,000 35,000 40,000

Product Owner 50,000 65,000 70,000 40,000 50,000 62,500 40,000 50,000 62,500

Product Manager 55,000 75,000 100,000 43,000 55,000 70,000 43,000 55,000 70,000

Head of Product 80,000 110,000 155,000 70,000 80,000 100,000 70,000 80,000 100,000

Product Director 120,000 150,000 175,000 70,000 80,000 100,000 70,000 80,000 100,000

Scrum Master 65,000 70,000 90,000 50,000 55,000 60,000 50,000 55,000 60,000

Agile Coach 70,000 85,000 100,000 45,000 50,000 60,000 45,000 55,000 62,000

DIGITAL

Languages Low Average High Low Average High Low Average High

JAVA 40,000 60,000 110,000 30,000 50,000 80,000 30,000 50,000 80,000

C#.NET 40,000 60,000 90,000 30,000 50,000 80,000 30,000 50,000 80,000

JavaScript-Angular-React-Vue-Node

40,000 65,000 90,000 30,000 50,000 80,000 30,000 50,000 80,000

Ruby (on Rails)PythonPHP

40,000 65,000 90,000 30,000 50,000 80,000 30,000 50,000 80,000

Architects 65,000 85,000 100,000 65,000 75,000 90,000 65,000 75,000 90,000

LONDON & SOUTH EASTDEVELOPMENT

SOUTH WEST & SOUTH WALES

MIDLANDS & NORTH

6

Salary guide

LONDON & SOUTH EASTINFORMATION SECURITY

SOUTH WEST & SOUTH WALES

MIDLANDS & NORTH

Top Advertised Job Titles Low Average High Low Average High Low Average High

CISO 100,000 150,000 300,000+ 85,000 110,000 180,000+ 85,000 110,000 180,000+

Head of Information Security 80,000 120,000 170,000 65,000 90,000 110,000 65,000 90,000 110,000

Senior Information Security Officer / Business Information Security Officer (BISO)

80,000 100,000 115,000 65,000 80,000 100,000 65,000 80,000 100,000

Information Security Manager 70,000 80,000 110,000 55,000 70,000 90,000 55,000 70,000 90,000

Cyber Security Awareness Manager

60,000 80,000 100,000 55,000 65,000 90,000 45,000 65,000 90,000

Data Protection Officer 55,000 80,000 150,000 50,000 65,000 130,000 45,000 65,000 110,000

IT/CYBER RISKTop Advertised Job Titles Low Average High Low Average High Low Average High

Head of IT Risk 90,000 120,000 140,000 65,000 90,000 110,000 65,000 90,000 110,000

Senior IT Risk Manager/Senior Risk Leader

80,000 100,000 130,000 60,000 80,000 100,000 60,000 80,000 100,000

IT Risk Manager 70,000 80,000 100,000 50,000 70,000 90,000 50,000 70,000 90,000

IT Risk Analyst 55,000 65,000 80,000 35,000 50,000 65,000 35,000 50,000 65,000

SECURITY OPERATIONS (SECOPS)Top Advertised Job Titles Low Average High Low Average High Low Average High

Cyber Threat Intelligence Specialist 55,000 70,000 95,000 45,000 55,000 75,000 35,000 50,000 75,000

Cyber Security Engineer 55,000 70,000 100,000 45,000 50,000 75,000 35,000 50,000 75,000

(Application) Security Engineer 55,000 75,000 110,000 40,000 50,000 80,000 40,000 50,000 80,000

Security Architect 75,000 90,000 120,000 50,000 70,000 100,000 50,000 70,000 100,000

Information Security Analyst 50,000 65,000 75,000 35,000 50,000 75,000 35,000 50,000 75,000

Security Operations Analyst (SOC) 55,000 65,000 80,000 35,000 50,000 70,000 35,000 50,000 70,000

Penetration Tester 45,000 75,000 110,000 35,000 55,000 90,000 35,000 55,000 90,000

INFRASTRUCTURETop Advertised Job Titles Low Average High Low Average High Low Average High

DevOps Engineer 65,000 75,000 95,000 50,000 55,000 65,000 52,000 58,000 70,000

1st/2nd Line support 24,000 30,000 40,000 18,000 25,000 31,000 20,000 25,000 32,000

3rd Line Engineer 45,000 55,000 68,000 35,000 42,500 48,000 35,000 42,500 49,000

Cloud Engineer 50,000 60,000 70,000 40,000 50,000 65,000 40,000 50,000 65,000

Application Support 35,000 41,000 52,000 25,000 30,000 35,000 25,000 30,000 35,000

Infrastructure Manager 60,000 68,000 85,000 55,000 60,000 75,000 50,000 60,000 70,000

Head of Infrastructure 70,000 80,000 100,000 65,000 70,000 85,000 67,000 75,000 90,000

Cont/d over...

7

Salary guide

Get in touch!To find out more about how we can help source the right talent for your business, contact your local Michael Page office today. Alternatively, submit a job spec and one of our expert consultants will get back to you.

Data correct as of 9/12/2019

LONDON & SOUTH EASTBUSINESS SOLUTIONS

SOUTH WEST & SOUTH WALES

MIDLANDS & NORTH

Top Advertised Job Titles Low Average High Low Average High Low Average High

Business Analyst 44,000 66,000 85,000 40,000 50,000 59,000 40,000 50,000 59,000

Project Manager 45,000 72,000 85,000 45,000 52,000 60,000 45,000 54,000 65,000

Programme Manager 75,000 92,000 120,000 65,000 75,000 90,000 65,000 80,000 100,000

Head of Projects 75,000 100,000 150,000 70,000 85,000 100,000 70,000 85,000 100,000

Solutions Architect 65,000 87,000 120,000 65,000 75,000 90,000 65,000 75,000 90,000

LEADERSHIPTop Advertised Job Titles Low Average High Low Average High Low Average High

Chief Information Officer 120,000 100,000 300,000 90,000 120,000 150,000 120,000 170,000 250,000

Chief Data Officer 90,000 120,000 200,000 90,000 110,000 150,000 90,000 120,000 200,000

Chief Digital Officer 110,000 170,000 250,000 100,000 120,000 150,000 110,000 170,000 220,000

Chief Technology Officer 130,000 160,000 280,000 100,000 120,000 150,000 130,000 160,000 250,000

IT Director 90,000 130,000 180,000 80,000 110,000 140,000 90,000 130,000 180,000

Digital Director 90,000 130,000 150,000 80,000 110,000 140,000 90,000 130,000 150,000

Development Director 90,000 130,000 150,000 95,000 120,000 150,000 90,000 130,000 150,000

Programme Director 100,000 125,000 150,000 80,000 100,000 130,000 100,000 125,000 150,000

Infrastructure Director 90,000 125,000 150,000 80,000 110,000 130,000 90,000 125,000 150,000

BUSINESS INTELLIGENCE & DATATop Advertised Job Titles Low Average High Low Average High Low Average High

Director of Data/Director of Business Intelligence

100,000 125,000 150,000 90,000 105,000 120,000 90,000 100,000 110,000

Head of Business Intelligence 80,000 95,000 110,000 70,000 85,000 100,000 80,000 95,000 100,000

BI Manager 70,000 78,000 85,000 55,000 65,000 75,000 55,000 65,000 70,000

BI Analyst 40,000 50,000 60,000 40,000 47,500 55,000 35,000 45,000 55,000

BI Developer 45,000 55,000 65,000 30,000 37,500 45,000 25,000 35,000 50,000

Data Scientist 55,000 65,000 75,000 40,000 50,000 60,000 35,000 50,000 60,000

Data Science Manager 80,000 90,000 100,000 60,000 70,000 80,000 50,000 65,000 70,000

Head of Data Science 95,000 105,000 125,000 80,000 100,000 120,000 80,000 95,000 100,000

Head of Data Engineering 90,000 105,000 125,000 80,000 100,000 120,000 80,000 95,000 100,000

Data Engineering Manager 80,000 95,000 110,000 60,000 70,000 80,000 60,000 70,000 80,000

Data Engineer 60,000 70,000 80,000 40,000 50,000 60,000 45,000 55,000 60,000

Head of Data Architecture 110,000 115,000 140,000 90,000 100,000 110,000 90,000 100,000 105,000

Data Architect 85,000 100,000 120,000 60,000 75,000 90,000 70,000 80,000 90,000

Head of Data Governance 85,000 100,000 120,000 60,000 75,000 90,000 75,000 80,000 90,000

Data Governance Manager 70,000 80,000 90,000 50,000 57,500 65,000 50,000 60,000 65,000

Data Governance Analyst 35,000 48,000 65,000 30,000 40,000 50,000 30,000 40,000 50,000