Date post: | 16-Apr-2018 |
Category: |
Documents |
Upload: | nguyentram |
View: | 216 times |
Download: | 0 times |
___________________________________________________________________________
2010/IPEG/SYM/002
Technology transfer in a Malaysian University: UPM’s Experience
Submitted by: UPM
Innovating Intellectual Property Exploitation Symposium
Sendai, Japan9 September 2010
9/25/2010
1
Technology transfer in Technology transfer in gygya Malaysian University: a Malaysian University:
UPM’s experienceUPM’s experience
Mohamed Shariff Mohamed DinMohamed Shariff Mohamed Din
Putra Science ParkUniversiti Putra Malaysia (UPM)
ContentsContents• General introduction to UPM
• Structure & functions of TTO
• UPM’s success in TT
• Philosophy for success in TT
IP t• IP management
• Modes for TT & opportunities
• Challenges & strategies
9/25/2010
2
UPM FacultiesUPM Faculties• Agriculture
• Biotechnology &
• Food Science & Tech.
• ForestryBiotechnology & Biomolecular Sciences
• Computer Science & Information Technology
• Design & Architecture
• Economics & Manage.
Forestry
• Human Ecology
• Medicine & Health Sciences
• Modern Languages & Communication
S i• Educational Studies
• Engineering
• Environmental Studies
• Science
• Veterinary Medicine
• Agri. & Food Sciences
1616Total :Total :
R&D InstitutesR&D Institutes1. Inst. of Bioscience (IBS)
2. Inst. of Advanced Technology (ITMA)
3. Inst. for Mathematical Res. (INSPEM)
4. Inst. of Agri. & Food Policy Studies (IKDPM)
5. Inst. of Trop. Agriculture
6. Inst. of Trop. Forestry & Forest Products p y(INTROP)
7. Inst. of Social Science Studies (IPSAS)
8. Halal Product Res. Inst. (HPRI)
9. Institute of Gerontology (IG)
9/25/2010
3
University information
Academic staff No. 1,492
St d t N 30 000Student No. 30,000
Research Funding Research Funding 20062006--20102010
•• Public Public FundsFunds
ScienceFund 523 27.0Fundamental 608 13.3
Total:Total:US$81.1mUS$81.1m
Projects Nos. US$
RUGS 876 18.8Top Down Nat. Biotech. 25 5.1Technofund 11 2.7MTDC 10 6.5Others 6 0.2Others 6 0.2
•• Private Private Funds Funds
FELDA 28 1.5MPOB 17 1.0Others MTSF, GABA, Etc.) 45 2.5
•• Inter. FundsInter. Funds International 59 2.1
9/25/2010
4
VC
Organizational Options for Organizational Options for Tech. Tech. Transfer Transfer OfficeOffice
DVC Res. & Innovation
DVC StudentAffair
DVC AcademicAffairs
Research Management Centre (RMC)
Innovation & Commercialisation
Centre (ICC)‐ TT office
ICC ORGANISATIONAL STRUCTURE - UPM
Director
DVC Research & Innovation
1 April 2006 Director
General AdminIT
Legal
p
Currently 29 staff
Deputy Director Promotion /Training
Deputy Director Intellectual Property & Contract research
Deputy Director Commercialisation
9/25/2010
5
TTO Divisions & functions
Promotion/Training
IP/Contract Research
Commercialisation
Promotion/ IntellectualPl i Promotion/ Training
- Promotion- Roadshow- Training- Public retlation- Branding- Matchmaking
Intellectual Property
- Patent- Trademark- Plant variety
Com Dev. Research
- Contract
Planning- Business planning - Business develop- Market research- Garage/incubators- Issues/Policy
Commercialisation Matchmaking ContractResearch
- Technology transfer
Commercialisation- Entrepreneurship- Marketing- ‘Spin-off’
Company- Commer grant- Monitoring
project/Co.
Patent 2009Patent 2009
5353Patents Granted
318318 Patents Pending
9898Filed in foreign countries
• China• European• India• Indonesia• Japan
• Philippine• Singapore• Switzerland• Thailand• Taiwan
• United Kingdom• United States• Vietnam
9/25/2010
6
123120
140
28
83
25
57 64
40
60
80
100
25
0
20
2007 2008 2009
Bil Permohonan Bil Pemfailan Applications Filing
Medicine & Health
Science
Design and Architecture
1%
Computer Science
1%
STATISTICS ON PATENT FILED (2000~2009)
Agriculture2% Biotechnology
& Biomolecular
Sciences19%
Food Sciences
18%
Science10%
1%
Engineering30%
Veterinary Medicine
6%Science
13%
9/25/2010
7
Commercialisation
2020
Gross Sale
2020 Products/technologies
>RM28 ($8.57 million>RM28 ($8.57 million
Vita-Grow R ZAPPA RVita Grow RM 16.1 m
Fowl Pox VaccineGS: RM 2 m
ZAPPA GS: RM7.3 m
NDV : V4-UPMGS: RM 1 m
MyVAC UPM93GS: RM 800,000
9/25/2010
8
ZAPPAZAPPA®®PLUSPLUS
• Provide vigorous growth to rice seed grown under aerobic & anaerobic systems
• Increases root growth (130%) & shoot growth (62%)
• Increases Paddy Yield between 40 - 57%
• Conserves water usage
• Reduces diseases, & increases seed purity
Rank top out of 16 others products !Rank top out of 16 others products !
9
BTS (MT/ha) Tahun 1st (35-47 Bulan)AJIBAJIB Trials done by RISDA
6
7
8
BT
S (M
T/h
a)
Control
21%
5
6
Fertilizer Types
9/25/2010
9
StellarLacTMFAST TARGET™GS RM 400 000 OS: RM 200,000
Fiber DuplexerModule OS: RM 150,000
Stone MasticOS: RM 120,000
GS: RM 400,000
MRT LatexometerTM
S: > RM 30,000
CNG Composite TanksCo: AdvancedCattle Breeding Co: Advanced
Composite Eng S.B.-P.Dr. Fakhru`l Razi-Dr. Mohd. Amran
gCo: Putra Al-Mawashi
Livestock (M) S.BA.P. Dr. Wahid Haron
High Quality OrchidC O hid Lif S B
Satiri SuperdwarfCo: Satiri S.B.A.P. Dr. Mohd
Said Saad
Edu-Enzyme AssayCo: Xeno Lab S.B.
A.P. Dr. Mohd YunusShukor
Co: Orchid Life S.B (OLSB)
P.Dr. MaziahMahmood
9/25/2010
11
Researcher’s roleResearcher’s roleSupervisor
MeetingsSeminars
StressedStressed
Commerciali
Research
Consultancy
Training
ServicesCommerciali
- sation!
Training researchers on all aspects of commercialization including IP protection
No experience in commercialisation or entrepreneuralship
Awareness Still only focus on publishing papers
Importance of commercialization?
Contribution to nation building?
Income they can generate for themselves & team!
IP & TT is a new culture in Univ.
9/25/2010
12
Top management
Awareness campaigns
Vice Chancellor Deputy Vice Chancellors Registrar Bursar Deans Deputy Deans
Involve the total enterprise!
All academic staff
Awareness campaigns
All academic staff
Road show to all faculties & Institutes
Get a feedback
Motivation!
Get a feedback
Role of TMO to synergise with researchers
9/25/2010
13
S l t d d i t ff
Training –Technology Transfer
Selected academic staff
Have a patent or potential candidates
At Univ. & PRIs
Building core of knowledgeable group
In Business
Explain Business Philosophy
IF
You don’t
INNOVATE
&&
COMMERCIALISE
You will
EVAPORATEKASS Int .Sdn Bhd
9/25/2010
14
To support business To support business & industry& industry
• Manufacturers need a continuing flow of new products
• Co. need new products for growth
• Product life cycles are getting shorter all the time
Industries need new technologies
Private sector still keep looking for Private sector still keep looking for technologies from advance countries
We have world class scientist & innovations
We need to be proactive in promoting our innovations
Engine for future growth
9/25/2010
15
Rich in BiodiversityRich in Biodiversity
Our natural resources
several commodities
byproducts
medicinal value
Some being patented by foreigners in other countries
Loss to the nation
Have to compete with
GlobalizationGlobalization
Have to compete with
the rest of the world!
Cannot be complacent
or else we will be
dependent on other
forever!
9/25/2010
16
Wealth Creation &
Nation Nation Building
Univ. Innovation ModelUniv. Innovation Model Massachusetts Institute of Technology (MIT)
best model for innovation: –
MIT’s charter directs Institute to Wealth MIT s charter directs Institute to Wealth Creation
Over 100 technology licenses/ year
About 20 companies founded/ year
> 4000 companies founded overall > 4000 companies founded overall
Involvement in annual sales $230B
Created 1,100,000 jobs
Wealth creation & Nation Building
9/25/2010
17
Journal papers
Past main research output
Presentations at seminars –national & international meetings
Human resource development Human resource development MSc, PhD
More
Additional research output
Patents
Lab scale technologies
Marketable products (prototype)p (p yp )
Paradigm shift required
Develop IP & technology transfer culture
9/25/2010
18
TTO must havethe expertise
Have the right expertise!
Policy making & procedures
Introduce policy, draw up Introduce policy, draw up strategies & guidelines for TT
Provide incentives
Make it easy for academic staff toMake it easy for academic staff to commercialize technologies
Synergize with research staff & private sector to commercialize technologies
9/25/2010
19
Incentives for Incentives for researchers!researchers!
RM5,000 for filing patent
RM10,000 on receiving patent certificatepatent certificate
RM500 on disclosure
o RM500 for Industrial design (Submission)
Incentives for researchers!
o RM500 for Industrial design (Submission)
o RM1,500 after Registered
o RM2,000 for copyright (software)
o RM2,000 trademark for commercialised,product
o Provide equity in joint venture company
9/25/2010
20
Meeting every
2 weeks
: i) Learn technologyii) Approve/reject patent/copyright/TSiii) Fine tune iv) Add financial aspects
2-3
Meetings with entrepreneur & researcher
Match making with business partner
g puntil deal is finalised – MoA
i) License deal
ii) IP assignment
iii) Application for grants “Technofund”iii) Application for grants “Technofund”
iv) Formation of spin-off Co.
>5-10 meetings – a slow process
9/25/2010
21
Commercialisation/Negotiation/Match Making Process
Researcher presentation to
ICC
Client presentation to
ICCICC ICC
Researcher presentation to potential client & ICC
Several rounds of meeting with client & researcher until deal is
final
Receive client offer – meeting with researcher
Final Univ. approval
Final approval 1) Management 2) Board
IP Protection: Appropriate Strategies
& Options
9/25/2010
22
Intellectual Property Hidden treasurers!
Engine for future growthEngine for future growth
Era of K EconomyEra of K EconomyEra of I EconomyEra of I Economy
Confidentiality
Panel members sign a non-disclosure gagreement (NDA)
Documents only distributed during meeting
Members cannot removed documents from meeting room g
Documents are kept in a safety cabinet
No circulating of documents!
9/25/2010
23
IP Management IP Management
Patent before participation inPatent before participation in exhibitions/seminars
& publishing
Protect the technology!
IP Management IP Management
Non disclosure agreement :-
Students
Evaluators
New guidelines!
9/25/2010
24
MODES FOR MODES FOR TECHNOLOGY TRANSFER TECHNOLOGY TRANSFER
Modes :Modes :Technology TransferTechnology Transfer
Royalty 2Royalty 2--10%10%
Patent/Tech.Patent/Tech.
Formation Formation of spinof spin--off off companycompany
Technical Technical R&D support R&D support ConsultancyConsultancy
9/25/2010
25
Equity in Equity in SpinSpin--Off CompanyOff Company
Assist in getting funds for spin-off company
No financial contribution
Contribution of expertise
Equity in CompanyEquity in Company
ConsultancySell or License Co su ta cySe o ce se
5-10% University Holdings
10 40% Negotiable10-40% Researcher/Technical director/Advisor
40-70% Entrepreneur
Negotiable
9/25/2010
26
Equity for researchers
B h k f ith Benchmark of success with researcher’s involvement©
Security for entrepreneur
Sense of belonging for researcher –thus commitment
C t t i f t h l
Equity for researchers
Constant renewing of technology –forefront in market
Assurance of quality control of product in the marketproduct in the market
9/25/2010
27
Di t ib ti f i
Distribution of Distribution of IncomeIncome
Distribution of income
generated from commercialisation
University25%
Researcher/ Inventor
75%
PatentTech Transfer
Further product Product Market Opportunities
Collaboration with industry
Opportunities for Funds
development Feasibility study
Product developmentNew benefit
Safe
CRDF 1
CRDF 2-4
Garage
BioTech Corp
CommercialProduction
Market DevelopmentTechno
fund
Garage fund
Product Sales
9/25/2010
28
CHALLENGESCHALLENGES
P i t t
Private sector’s perception
Technologies
Private sectorskeptical of local
Technologies
9/25/2010
29
Convince the industry
Work smart to win them
Convince the industryWorld class expertise & technologies
Win ‐Win situation =Win Win situation smart partnership
Importance of a right partner
Finding the right collaboration/ business partner is an important process
Wrong partner can make life miserable
Sometimes it worked so well that partners ended up getting married
9/25/2010
30
W k i h l b l
Going globalGoing global
Work with global partners
Local market small & non
sustainable
Th TT/ i li ti / b i i
New culture & shy scientists
The TT/ commercialization/ business is a new culture in University
Scientists not aggressive in marketing themselves & their productsthemselves & their products
9/25/2010
31
SlowSlow
Approval from various levels
Legal Management
For private sector –time is money
Unclear policies
U di t bl h Unpredictable changes
New leaders – different vision
Private sector – loses trust with the institution
9/25/2010
32
Patent – non-tangible asset, evaluation is difficult
Patent difficult to evaluatePatent difficult to evaluate
is difficultE.g. E.g. 1st offer RM200,000
Final offer RM 4 million
+ 20% equity to researcher+ 20% equity to researcher
+ 5% equity to UPM
+ Consultancy
Right expertise to negotiate
Challenges
Disclosure of critical technology knowledge can induce misconductknowledge can induce misconduct
Research is a long term commitment –return on investment is extended
S i ti t f d f t lliScientist very found of telling everything to everybody!
9/25/2010
33
IP ownership IP ownership –– joint research programsjoint research programs
Challenges on joint Challenges on joint ownershipownership
Depending on the contribution
• Negotiate for full ownership
• If joint 50:50 (if possible assigned to
Univ. for commercialisation)
Sign non disclosure agreement (NDA)
Branding
Promote the institution as the inventor i dibilit & li bilit– increases credibility & reliability
Create impact on customers
Improve chance of getting venture capital
Differentiate you from your competition
9/25/2010
34
Lab scale to market takes time to materialise (pilot scale)
Nurturing clientsNurturing clients
(p )
Close monitoring on progress
Provide assistance when necessary
Use of incubators & other facilties
Assistance in seeking funds
Provide guidance from expertise available on campus/institution
Strategies for Successful Commercialization
Identify selected technologies for up-scaling
Promotion & marketing activities
Links with industries
Evaluate possible investorsEvaluate possible investors
Protection of IP rights
Legal support e.g. ownership of IP& documentation